Sunrise FS

What Sunrise FS does

Sunrise FS is a 100% member-owned agricultural cooperative operating under the FS Cooperatives network and GROWMARK, Inc. umbrella, serving farmers, commercial businesses, and residential customers across 11 counties in central Illinois (Cass, Champaign, Douglas, Edgar, Mason, Vermilion) and western Indiana (Fountain, Parke, Vigo, Vermillion, Warren). The company maintains its main office at 1509 E. University Avenue, Urbana, IL, and operates 30+ physical service center locations that distribute a broad portfolio of agricultural inputs (corn, soybean, wheat, and forage seeds under the FS InVision sub-brand, crop protection products, crop nutrients, adjuvants, plant performance products), energy products (agricultural, commercial, and residential propane; fuels and additives; lubricants), and consumer-facing fuel through the FAST STOP retail gas station sub-brand. Specialty services include irrigation, grain marketing, FS Agri-Finance for operational financing, performance plot field-trial data, and turf management for residential customers.

The company monetizes primarily through transaction-fee revenue streams on physical input sales, energy delivery, and retail fuel, with no publicly disclosed pricing or contract structures; commercial terms are quote-based as is typical for cooperative member pricing. Go-to-market relies on direct-to-farmer engagement via FS Crop Associates who provide on-farm agronomic consulting, supplemented by digital member tools — the myFS Solution Center (web/mobile account management for payments, order history, and service management) and the myFS Agronomy digital platform — plus physical FAST STOP retail branding for consumer visibility. The company also operates a careers portal and a sponsorship/donations program that reinforces local community presence.

Sunrise FS operates within a multi-vertical integrated ag-services structure that bundles seed genetics, crop inputs, agronomic advisory, energy supply, financing, and grain marketing into a single member relationship. Founded in 2006 with 51-100 employees, the cooperative's strategic posture centers on deepening member value through digital platform investment (myFS), sub-brand differentiation (FS InVision, FAST STOP), and embedded financial services (FS Agri-Finance) rather than geographic expansion beyond its established IL/IN footprint. The cooperative has no disclosed patents, AI/ML capabilities, external partnerships, or funding activity; its growth is internally generated through member retention, sub-brand expansion, and digital service enhancement under the GROWMARK corporate umbrella.

Name

Sunrise FS

Legal name

Sunrise FS

Website

https://sunrise-fs.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Sunrise FS is a 100% member-owned agricultural cooperative under GROWMARK, Inc., delivering seeds, crop protection, crop nutrients, propane, fuels, lubricants, and FAST STOP retail fuel to farmers, commercial businesses, and residential customers across 30+ locations in central Illinois and western Indiana, supported by myFS digital platforms.

Ownership category

akta.pro rank

Product category

Agricultural Inputs and Energy Distribution

NAICS

Oilseed and Grain Farming (1111), Soil Preparation, Planting, and Cultivating (115112), Oilseed and Grain Combination Farming (111191)

SIC

Agricultural Services (700), Agricultural Production-Crops (100)

akta.pro primary industry

Farm Data Management & Decision Support Services (FMIS Setup, Data Integration, Analytics) (AFACACAC)

Keywords

• Agricultural cooperative
• Crop input supply
• Agronomy services
• Propane distribution
• Fuel and lubricant retail

Headquarters

HQ city

Virginia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Agricultural Products and Services: Sale of agricultural inputs including corn, soybean, wheat, and forage seeds, crop protection products, crop nutrients, adjuvants, and plant performance products to member-farmers.
2. Energy Products: Sale of agricultural propane, commercial propane, residential propane, fuels, additives, and lubricants through multiple delivery channels including bulk delivery and retail gas stations.
3. FAST STOP Gas Stations: Retail sale of diesel fuel, gasoline, biodiesel, and ethanol-blended fuels through FAST STOP branded gas station locations.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Sunrise FS is a member-owned agricultural cooperative that supplies farmers, agribusinesses, commercial energy customers, and residential consumers across Illinois and Indiana with crop inputs (seeds, crop protection, crop nutrients), energy products (agricultural, residential, and commercial propane; fuels; lubricants), agronomy services, grain marketing, irrigation, turf management, agricultural financing, and FAST STOP gas station retail. It also operates the myFS Solution Center account platform and the myFS Agronomy digital agronomy platform supporting crop planning and account management.

Product overview

Sunrise FS is a member-owned agricultural cooperative providing a comprehensive portfolio of products and services across Illinois and Indiana. The offering operates as a multi-category platform combining seed products (Corn, Soybeans, Wheat, Forages, Corn Silage), energy products (Agricultural Propane, Residential Propane, Fuels & Additives, Lubricants), and digital platforms (myFS Solution Center, myFS Agronomy). These are complemented by specialized agricultural services including Crop Protection, Crop Nutrients, Grain Marketing, FS Agri-Finance, Irrigation, Performance Plot Results, Plant Performance, and Adjuvants. The cooperative also operates a retail fuel network under the FAST STOP sub-brand and offers turf management services. The portfolio is structured around core agricultural inputs (seeds and energy) supported by precision agronomy services and digital account management tools.

Differentiator

Problem solved

Functional benefit

Brands

• myFS Solution Center: Digital platform for account management, payments, order tracking, and service delivery management
• myFS Agronomy
• FAST STOP
• FS Invison Seed

Products and services

• Corn seeds Corn seed offerings supplied to row-crop farmers in Illinois and Indiana through Sunrise FS service centers and on-farm delivery.
• Soybean seeds Soybean seed offerings supplied to row-crop farmers in Illinois and Indiana through Sunrise FS service centers and on-farm delivery.
• Wheat seeds Wheat seed supplied to grain farmers in the cooperative's Illinois and Indiana service territory.
• Forage seeds Forage seed offerings supplied to livestock and forage producers in Illinois and Indiana.
• Crop protection products Crop protection product line supplied to row-crop farmers in Illinois and Indiana for in-season pest, disease, and weed management.
• Crop nutrients Fertilizer and crop nutrient products supplied to row-crop farmers in Illinois and Indiana via service centers and on-farm delivery.
• Adjuvants Spray adjuvants sold alongside crop protection products to improve pesticide performance for row-crop farmers.
• Plant performance products Plant performance crop input products supplied to row-crop farmers in Illinois and Indiana.
• Agricultural propane Bulk propane delivery supplied to farms and agricultural operations in Illinois and Indiana for grain drying, livestock, and heating.
• Residential propane Residential home heating propane supplied to households in the cooperative's Illinois and Indiana service territory.
• Commercial propane Commercial propane supplied to commercial accounts in Illinois and Indiana for industrial, agricultural, and business heating and operations.
• Fuels and additives Diesel, gasoline, and fuel additives supplied to farm, fleet, and commercial customers in Illinois and Indiana.
• Lubricants Lubricants supplied to agricultural, commercial, and industrial customers for equipment and vehicle maintenance.
• FAST STOP gas stations FAST STOP branded retail gas station network selling motor fuel and convenience items to consumers in the cooperative's Illinois and Indiana territory.
• Grain marketing services Grain marketing services offered to cooperative members and customers to support selling and hedging of harvested grain.
• Irrigation services Irrigation products and services supplied to growers in Illinois and Indiana for crop irrigation.
• Turf management services Turf management products and services supplied to turf, lawn, and specialty customers in the cooperative's territory.
• FS Agri-Finance Agricultural financing program aligned with input purchasing and the production cycle for Sunrise FS customers in Illinois and Indiana.
• myFS Solution Center Digital account and service platform for Sunrise FS customers providing account management, invoicing, and service request functionality.
• myFS Agronomy Digital agronomy platform supporting crop planning and agronomic decision-making for Sunrise FS customers and member-patrons.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• GROWMARK, Inc. GROWMARK is the parent conglomerate of FS Cooperatives, including Sunrise FS. It operates as a member-owned agricultural and energy cooperative providing crop inputs, fuel, and agronomy services across the Midwest. Most comparable because Sunrise FS is a direct local operating unit of the GROWMARK/FS system.
• CHS Inc. CHS Inc. is a large farmer-owned cooperative providing crop nutrients, grain marketing, energy (propane, fuels, lubricants), and agronomy services across the U.S. Midwest. Comparable because it is a direct cooperative peer with the same member-owned model, similar product mix, and overlapping territory in Illinois and Indiana.
• Helena Agri-Enterprises: Helena Agri-Enterprises is a privately-held ag retailer and formulator providing crop protection, fertilizer, seed, and agronomy services across the Midwest and Mid-South. Comparable because it operates the same kind of input-distribution-plus-consulting retail model in overlapping geographies.
• Co-Alliance Cooperative: Co-Alliance is an Indiana-based member-owned agricultural cooperative offering crop inputs, energy, feed, and grain services across Indiana, Michigan, and Ohio. Strong comparable because it directly overlaps Sunrise FS's Indiana service territory and competes head-to-head for farmer members.

Broad incumbents

• Nutrien Ag Solutions: Nutrien Ag Solutions is the retail arm of Nutrien Ltd., the world's largest crop input provider, offering proprietary crop nutrition, protection, seed, and digital agronomy services across North America. Comparable because it competes with FS/Sunrise FS in retail agronomy and seed in the Midwest, with similar product breadth but greater scale.
• WinField United (Land O'Lakes): WinField United is the crop inputs and agronomy business of Land O'Lakes, a major farmer-owned cooperative, offering seed, crop protection, and the proprietary Answer Plot and Atlas digital agronomy platform. Comparable because it competes directly with Sunrise FS's seed/crop protection line and myFS Agronomy digital offering through the cooperative channel.
• J.R. Simplot Company: J.R. Simplot's Agribusiness unit produces and distributes crop nutrition, seed, and crop protection, while its Energy division supplies propane and lubricants. Comparable because it spans the same input-plus-energy product set as Sunrise FS and operates competing retail locations in some Midwest markets.

Regional players

• MFA Incorporated: MFA Incorporated is a regional farmer-owned cooperative serving Missouri and surrounding states with crop protection, fertilizer, seed, energy, and livestock supplies. Comparable because it operates the same member-owned, multi-category ag-input plus energy model, even though its territory is south of Sunrise FS's footprint.
• Premier Ag Cooperative: Premier Ag is a member-owned agricultural cooperative serving Indiana and Ohio with agronomy, energy, feed, and grain services. Comparable because it is a direct regional cooperative peer overlapping Sunrise FS's Indiana territory with a similar suite of agriculture and energy products.
• Heartland Co-op: Heartland Co-op is an Iowa-based member-owned cooperative providing grain, agronomy, and energy services to Iowa farmers. Comparable because it competes with FS/Sunrise FS in the broader Midwest cooperative channel and operates the same local-retail agronomy plus propane model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Sunrise_FS

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunrise FS