Acttiv
Acttiv is a Madrid-based B2B services and software company that designs, manages, and operates entertainment programs for hotels, hotel chains, and campings in Spain, serving 250+ establishments with a 1,500-strong seasonal animator pool and a proprietary library of 1,000+ activities.
- Company typePrivate
- Founded2002
- HeadquartersMadrid, Spain
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Acttiv does
Acttiv Leisure Projects S.L. is a Madrid-based B2B services and software company that designs, manages, and operates entertainment and animation programs for hotels, hotel chains, and campings in Spain. Founded in 2002, the company works with over 250 establishments and deploys a seasonal workforce of more than 1,500 animators, 60% of whom are under 25. Its service portfolio spans three professional service lines (tourist animation management, shows and spectacles, and consulting) and two modular software solutions (Acttiv Original for entry-level management and Acttiv Integra as the advanced unified platform), all anchored by a proprietary library of more than 1,000 categorized tourism-animation activities.
The company's technology stack is purpose-built for hospitality entertainment operations. Core platforms include PIA (Programa Interno de Animación) for programming and team management, the Simulador as a free diagnostic lead-generation tool, a Data consulting platform processing 100,000+ online guest comments from 30+ sources, and Acttiv Games, a digital educational-entertainment product for children aged 5-12 delivered via tablet and smartphone in four languages. The firm operates Animajobs.com as a standalone talent portal that feeds its seasonal staffing engine and projects the brand in the tourism-animation labor market.
Acttiv's business model combines managed services (on-site animation teams, shows production, outsourced show services), subscription software (Acttiv Original and Integra on annual billing cycles), and professional services consulting (conceptualization, diagnostics, operations optimization, and a Data analytics engagement with a minimum 4-month commitment). Pricing is not publicly disclosed across any tier; sales are driven through direct consultative B2B engagement supported by a free Simulador report, inbound contact forms, video consultations, and voice notes. Geographic reach is currently limited to Spain, and the company is privately held with no disclosed funding rounds, investors, or ownership structure.
Acttiv firmographics
Firmographics- Name
- Acttiv
- Legal name
- Acttiv Leisure Projects S.L.
- Website
- https://acttiv.es
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Acttiv is a Madrid-based B2B services and software company that designs, manages, and operates entertainment programs for hotels, hotel chains, and campings in Spain, serving 250+ establishments with a 1,500-strong seasonal animator pool and a proprietary library of 1,000+ activities.
- Ownership category
- akta.pro rank
Acttiv industry classification
Industry- Product category
- Hospitality Entertainment Services
- NAICS
- Advertising Agencies (54181), Convention and Trade Show Organizers (561920), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)
- SIC
- Services-Advertising Agencies (7311), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Event Strategy & Experience Design (BPAFAGAA)
- akta.pro secondary industries
- Event Production & Technical Services (AV, Lighting, Staging) (BPAFAGAB), Brand Activations & Experiential Campaign Design (MPAAAGAA)
Keywords
Where Acttiv is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Acttiv business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Tourist Animation Services (team & program management): End-to-end management of on-site animation teams and programming for hotels, hotel chains and campings, including seasonal staffing with a pool of 1,500+ animators. B2B recurring engagement per property.
- Acttiv Software Solutions (Original & Integra): Two-tier software solution (Acttiv Original for basic management, Acttiv Integra as the comprehensive unified entertainment strategy platform) sold to hospitality operators, paired with access to the 1,000+ activity library.
- Shows & Spectacles (Fusiones, Momentos Wow, Outsourcing): Design, production and execution of large-format shows (Fusiones), small-format spectacles (Momentos Wow), and full outsourced show services for hospitality operators.
- Consulting Services (Concept, Diagnostic, Operations, Data): Specialized consulting engagements including conceptualization/repositioning, diagnostic, operations optimization, and a Data service with a minimum 4-month commitment producing reports, training and implemented reputation-improvement actions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Acttiv Original — entry-level solution for basic animation team/program management. |
| Subscription | Annual | Acttiv Integra — advanced, comprehensive solution centralizing the full entertainment strategy with unified management. |
| Subscription | Multi-year contract | Data Consulting — minimum 4-month engagement with monthly remote follow-up and a final report. |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels11 records
Acttiv product offering
Product offeringCore offering
Acttiv provides integrated entertainment and animation services for hotels, hotel chains, and campings in Spain, including on-site animation team management, activity programming via a proprietary library of 1,000+ activities, shows and spectacles (Fusiones, Momentos Wow, Outsourcing), and consulting services spanning conceptualization, diagnostics, operations optimization, and data-driven reputation management. The company also sells two software solutions — Acttiv Original (entry-level management) and Acttiv Integra (advanced unified entertainment strategy) — that unlock access to its activity library and PIA operational tool.
Product overview
Acttiv operates a platform-plus-services architecture. Its core platform offers two modular solutions — Acttiv Original (entry-level) and Acttiv Integra (advanced/unified) — that unlock the activity library of over 1,000 activities (Librería de actividades) and operational tools such as the PIA internal animation program and the Simulador diagnostic tool. The digital product portfolio also includes Acttiv Games, an educational entertainment offering for children. Around this platform, Acttiv delivers three professional service lines: Animación turística (animation team management), Espectáculos (shows including Fusiones, Momentos Wow, and Outsourcing), and Consultoría (consulting spanning conceptualization, diagnostics, operations, and Data analytics). Animajobs is a standalone employment portal sub-brand for the leisure and entertainment industry. Together these offerings target hotels, hotel chains, and campings in Spain, with operations covering over 250 establishments and a seasonal team of 1,500+ animators.
Differentiator
Problem solved
Functional benefit
Products and services
- Acttiv Original Entry-level solution providing the essentials for basic management of the animation team and entertainment program at hospitality establishments. Unlocks access to the library of over 1,000 activities.
- Acttiv Integra Advanced comprehensive solution that centralizes the full entertainment strategy and provides unified management for hotels, hotel chains, and campings. The most complete tier of Acttiv's modular product portfolio.
- Animación turística (Tourist Animation Service) Tourist animation service covering team management, activity programming, and the PIA internal animation tool. Manages a seasonal team of over 1,500 animators for hotels, hotel chains, and campings.
- Espectáculos (Shows & Spectacles) Shows and spectacles service with three sub-formats: Fusiones (large-format productions), Momentos Wow (small-format shows), and Outsourcing (integral service for shows and spectacles).
- Consultoría (Consulting Services) Consulting services for hospitality entertainment, comprising Conceptualización (conceptualization and repositioning), Diagnóstico (analysis of entertainment impact), Operaciones (operations optimization), and Data (data-driven reputation and satisfaction consulting).
- Simulador de ocio y entretenimiento Free online simulator that delivers a preliminary report with insights and actionable recommendations on the current state of entertainment at the user's establishment, functioning as a pre-consultancy diagnostic tool.
- Acttiv Games Digital educational entertainment offering for children (ages 5-12) with 39 interactive activities, stories, and videos in 4 languages, based on the theory of multiple intelligences. Extends the miniclub program outside scheduled hours and is accessed via tablet or smartphone.
- Animajobs Employment portal dedicated to leisure and entertainment tourism jobs, linked from Acttiv's website as the official channel for candidates seeking work in tourism animation.
Quantifiable outcome
- Average +5.5% uplift in positive sentiment on online review platforms
- +3 more outcomes
Companies that use Acttiv
Customer profileNamed customers19 records
Segments7 records
Ideal customer profiles3 records
Acttiv technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability1 record
Feature5 records
Acttiv partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- AnimajobscoreAnimajobs.com is Acttiv's own dedicated job portal for tourist-animation talent, used both to recruit seasonal animators and to project employer brand in the sector. It is referenced directly from the main site as the "Empleo" entry.
- Google (Google Analytics, Google CSE, YouTube)coreActtiv integrates Google Analytics for site traffic analytics, Google Custom Search Engine for in-site search, and YouTube for embedded video content on its activity pages.
- Smile and Learn (educational content provider for Acttiv Games)coreEducational content for the Acttiv Games digital platform is provided by Smile and Learn, supplying 39 activities in 4 languages for children aged 5-12; co-branded as "Smile and Learn" within Acttiv Games.
- Instagram / TikTok / YouTube (Meta / ByteDance / Google)coreActtiv runs official brand channels on Instagram (@acttiv), TikTok (@acttiv_) and YouTube for content distribution and audience engagement.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Acttiv competitors and assessment
Company assessmentDirect peers
- TrustYou: TrustYou aggregates guest reviews from 100+ sources to produce hotel reputation scores and semantic insights. It directly overlaps with Acttiv's Data Consulting service (processing 100,000+ comments from 30+ sources to lift positive sentiment), competing for the same hotel-marketing budget on guest intelligence.
- Shiji ReviewPro: Shiji's ReviewPro is a guest-intelligence platform used by global hotel chains to consolidate online reviews and benchmark service quality. It competes with Acttiv's reputation/data offering for hotel-chain marketing and operations buyers, and serves a similar enterprise customer base (Barceló, NH, Meliá-type groups).
Emerging players
- HotelKit: HotelKit is a hotel operations and team-management platform used by independent hotels and chains to coordinate housekeeping, maintenance, and guest experience workflows. It is a partial competitor to Acttiv's PIA / Original / Integra stack, focused on broader hotel operations rather than entertainment specialization.
- Medallia: Medallia is an enterprise experience-management platform used by hospitality brands to capture and analyze guest feedback across channels. It overlaps with Acttiv's Data Consulting on the analytics side and competes for the same marketing/operations budgets, but is a horizontal platform rather than entertainment-specific.
Broad incumbents
- Mews: Mews is a modern cloud property-management system used by hotels and hostels globally, increasingly expanding into guest-experience modules. While not focused on entertainment, it represents a broader platform incumbent that could add entertainment-management features and compete with Acttiv Integra inside the same hotel IT stack.
- Cloudbeds: Cloudbeds provides an all-in-one hotel management platform (PMS, booking engine, channel manager) for independent properties and small chains. As it adds guest-engagement and upsell features, it overlaps with the lower end of Acttiv's Original tier for individual hotels seeking a single integrated vendor.
- GetYourGuide: GetYourGuide is a global marketplace for tours, activities, and tourist experiences, often integrated into hotel concierge and upsell flows. It competes for the same guest-experience wallet share as Acttiv's activity programming, particularly at resort properties where in-house activities compete with off-property excursions.
- Viator: Viator (a Tripadvisor company) is one of the largest activity-experience marketplaces globally, with strong presence in Mediterranean resort destinations. Like GetYourGuide, it pulls a share of guest spend away from in-house entertainment programs, indirectly competing with Acttiv's on-property animation model.
- Stage Entertainment: Stage Entertainment is a European live-entertainment producer operating large-format musicals and shows across Germany, Spain, the Netherlands, and France. It competes with Acttiv's Espectáculos line (Fusiones, Momentos Wow, Outsourcing) for premium show production talent and budgets at resort and chain venues.
- Cirque du Soleil Entertainment Group: Cirque du Soleil produces and licenses large-format resident shows at hotels, resorts, and tourist destinations worldwide. It represents a higher-end alternative for hotel spectacle programming, competing with Acttiv's Fusiones/Outsourcing offering at premium and resort properties that can support big-budget productions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Acttiv social profiles
Digital presenceActtiv compliance and trust
Trust signalCompliance2 records
Acttiv financial estimates
Financial estimateRevenue estimate
Valuation estimate
Acttiv leadership team
Management profileNumber of profiles
Acttiv funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Acttiv M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Acttiv
What does Acttiv do?
Acttiv provides integrated entertainment and animation services for hotels, hotel chains, and campings in Spain, including on-site animation team management, activity programming via a proprietary library of 1,000+ activities, shows and spectacles (Fusiones, Momentos Wow, Outsourcing), and consulting services spanning conceptualization, diagnostics, operations optimization, and data-driven reputation management. The company also sells two software solutions — Acttiv Original (entry-level management) and Acttiv Integra (advanced unified entertainment strategy) — that unlock access to its activity library and PIA operational tool.
Is Acttiv a public or private company?
Acttiv is a private company. It is classified as unknown and is currently operating.
When was Acttiv founded?
Acttiv was founded in 2002. It employs 251 to 500 people.
Where is Acttiv based?
Acttiv is headquartered in Madrid, Spain, in the Europe region.
How does Acttiv make money?
Four revenue lines are on record. Tourist Animation Services (team & program management) is the primary driver. The others are acttiv Software Solutions (Original & Integra), shows & Spectacles (Fusiones, Momentos Wow, Outsourcing) and consulting Services (Concept, Diagnostic, Operations, Data).
Who are Acttiv's main competitors?
Direct peers on record are TrustYou and Shiji ReviewPro. Emerging players are HotelKit and Medallia. Broad incumbents are Mews, Cloudbeds, GetYourGuide, Viator, Stage Entertainment and Cirque du Soleil Entertainment Group.
Does Acttiv have an API?
No public API is recorded for Acttiv.
What industry is Acttiv in?
Acttiv's product category is Hospitality Entertainment Services. Its primary akta.pro industry code is BPAFAGAA, Event Strategy & Experience Design, with a secondary code of BPAFAGAB, Event Production & Technical Services (AV, Lighting, Staging). Its NAICS code is 54181 and its SIC code is 7311.