No Zebra
No Zebra is a Danish full-service digital agency (~25 employees) founded in 1999, serving Danish B2B and B2C enterprise clients with commerce platforms, 360-degree digital marketing, and AI services delivered through dedicated Scrum teams.
- Company typePrivate
- Founded1999
- HeadquartersAarhus, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingServices
What No Zebra does
No Zebra A/S is a privately held Danish full-service digital agency founded in 1999 by Jesper Holm Joensen and Nicholai Hindrichsen, headquartered in Aarhus with a regional office in Copenhagen opened in 2018. The company operates with approximately 25 employees and serves Danish B2B and B2C enterprise clients across entertainment, retail, energy, industrial, and IT security sectors, delivering integrated digital commerce, marketing, and AI solutions.
Its core offering combines three productized commerce tiers (Lead Commerce for B2B lead generation, Shop Commerce for B2C/B2B e-commerce, and Custom Commerce for advanced enterprise requirements) built on partner platforms including Umbraco Headless CMS, Dynamicweb All-in-One, and HubSpot CMS/CRM (where No Zebra holds Gold Partner status). A 360-degree digital marketing practice covers SEO, paid media (Google, Meta, LinkedIn, Snapchat, Pinterest, YouTube), email marketing and automation, content marketing, and analytics, delivered via Agile Scrum methodology in 30-day sprints with dedicated client teams.
Revenue is generated through professional services billed as project fees or multi-year retainer agreements on subscription commerce contracts. The company monetizes an AI services line (AI Hub, AI Audit, AI Master Class) introduced after 2021, alongside thought-leadership channels including an 88-episode podcast, monthly industry events with 300+ annual attendees, and a 30+ webinar library. No Zebra has maintained a Gold AAA credit rating (top 0.15% of Danish firms) for 10 consecutive years and previously developed and spun off the SaaS platform iPaper in 2006, in which the founders retain an ownership stake.
No Zebra firmographics
Firmographics- Name
- No Zebra
- Legal name
- No Zebra A/S
- Website
- https://nozebra.dk
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- No Zebra is a Danish full-service digital agency (~25 employees) founded in 1999, serving Danish B2B and B2C enterprise clients with commerce platforms, 360-degree digital marketing, and AI services delivered through dedicated Scrum teams.
- Ownership category
- akta.pro rank
No Zebra industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
Keywords
Where No Zebra is headquartered
LocationHeadquarters
- HQ city
- Aarhus
- HQ country
- Denmark
- HQ region
- Europe
Offices2 records
Markets served
No Zebra business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Digital Marketing Services: 360-degree digital marketing services including SEO, content marketing, Google Ads, Facebook/Instagram advertising, LinkedIn advertising, email marketing, marketing automation, and analytics. Billed through project fees or retainer agreements.
- Web Development & Commerce Platforms: Design, development, and implementation of websites, webshops (B2B and B2C), and CMS systems. Includes Lead Commerce, Shop Commerce, and Custom Commerce packages with varying levels of complexity and integrations.
- AI Solutions & Consulting: AI-powered business solutions including AI audits, AI Hub implementation, and AI Master Class training programs.
- UX & Design Services: Digital design and UX services including UX Benchmark, UX Review, Commerce Design, and banner/creative production.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Lead Commerce - Basic platform for lead generation |
| Subscription | Multi-year contract | Shop Commerce - Full-featured e-commerce platform |
| Subscription | Multi-year contract | Custom Commerce - Advanced custom solutions |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels11 records
No Zebra product offering
Product offeringCore offering
No Zebra is a Danish digital agency offering 360-degree digital marketing, AI solutions, and e-commerce platform development delivered through three commerce tiers: Lead Commerce (B2B lead generation), Shop Commerce (B2C webshops), and Custom Commerce (bespoke builds). The agency also provides AI Hub, AI Audit, and AI Master Class as proprietary AI offerings, alongside SEO, email, social, paid media, and UX/design services.
Product overview
No Zebra is a digital agency and AI Marketing Hub provider offering a portfolio of services and products. Their core offering includes AI-powered solutions (AI Hub, AI Audit, AI Master Class), digital performance marketing services (SEO, email marketing, marketing automation, social media advertising, HubSpot implementation), technology platforms (Umbraco Headless CMS, Dynamicweb All-In-One, HubSpot CMS with three commerce tiers: Lead Commerce, Shop Commerce, and Custom Commerce), and design services (Commerce Design, UX Benchmark, UX Review, AI-powered Banners and Creatives). They operate using agile methodology (Scrum sprints) and offer comprehensive support across the customer journey from strategy to implementation and ongoing optimization.
Differentiator
Problem solved
Functional benefit
Products and services
- Lead Commerce A commerce platform tier from No Zebra focused on B2B lead generation websites with integrated marketing and sales tooling, targeting organizations that need sophisticated online lead capture and nurture ecosystems.
- Shop Commerce A commerce platform tier from No Zebra designed for B2C webshops, providing full e-commerce functionality, customer experience tooling, and integrations to support direct-to-consumer retail brands.
- Custom Commerce A bespoke commerce platform development offering from No Zebra for organizations that require fully custom-built e-commerce solutions with unique business logic, integrations, and user experiences.
- AI Hub No Zebra's proprietary AI solution offering AI-powered capabilities applied to client marketing and operations, delivered as part of the agency's service portfolio.
- AI Audit An AI readiness and opportunity audit service that evaluates a client's potential for AI-driven marketing and operational improvements and recommends adoption paths.
- AI Master Class An educational training program that upskills client teams in applying AI tools and methodologies to marketing, content, and commerce operations.
- Digital Marketing Services 360-degree digital marketing services spanning SEO, email marketing, social media, paid media, and content, delivered to B2B and B2C clients across the Nordics.
- UX/Design Services User experience and design services covering interface design, design systems, and conversion-focused design for digital properties and commerce platforms.
Quantifiable outcome
- 123% increase in page views and 144% mobile traffic growth for Smukfest
- +4 more outcomes
Companies that use No Zebra
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
No Zebra technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration31 records
AI capability6 records
Feature3 records
No Zebra partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- UmbracocoreCMS platform partner for headless content management solutions. No Zebra builds websites and commerce platforms on Umbraco, including Umbraco Commerce for e-commerce functionality.
- DynamicwebcoreAll-in-One commerce platform partner providing CMS, PIM, and e-commerce in one solution. Used for B2B and B2C webshop implementations.
- HubSpotcoreHubSpot Gold Partner specializing in HubSpot CMS, CRM, Sales Hub, and Marketing Hub implementations. Certified agency with extensive HubSpot expertise.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
No Zebra competitors and assessment
Company assessmentBroad incumbents
- Accenture Song: Global digital agency and experience consultancy within Accenture covering marketing, commerce, and creative. Broad incumbent that competes for enterprise Danish marketing and commerce transformations.
- Bouvet ASA: Norwegian-headquartered Nordic IT and digital services consultancy with capabilities in web, commerce, and design. Operates in adjacent Nordic geographies and competes for cross-border digital mandates.
- Netcompany: Large Danish IT and digital services firm offering development, platforms, and digital transformation across the Nordics. A broader incumbent that competes with No Zebra on larger enterprise digital engagements in Denmark.
- Deloitte Digital: Global digital transformation arm of Deloitte, offering marketing, commerce, and customer experience services. Competes for larger Danish enterprise digital programs where No Zebra also bids.
Direct peers
- IIH Nordic: Nordic e-commerce agency focused on digital commerce, PIM and personalization. Overlaps with No Zebra's Shop/Custom Commerce offerings and Danish/Nordic enterprise customer base.
- Valtech: Global digital transformation agency with significant Nordic presence, offering strategy, commerce, and marketing services. Competes with No Zebra for Danish mid-market and enterprise digital assignments.
- Adapt A/S: Danish digital commerce agency specializing in B2B and B2C e-commerce platforms and PIM/ERP integrations. Directly competes with No Zebra on Shop Commerce and Custom Commerce engagements for the same mid-market Danish clients.
- Peytz & Co: Copenhagen-based digital agency with deep Umbraco/Drupal CMS expertise serving B2B and B2C clients in Denmark. Directly comparable to No Zebra in CMS-led web projects, target customers, and geographic focus.
- Knowit (incl. former Creuna): Nordic digital agency formed through the merger of Creuna and Knowit, serving Scandinavian enterprises with digital strategy, web, and e-commerce. Comparable to No Zebra in service mix and Nordic market positioning.
Emerging players
- Relewise: Danish AI-driven personalization and search platform for e-commerce. Adjacent technology provider that complements or competes with parts of No Zebra's AI Hub and Clerk.io integrations for Danish online retailers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
No Zebra social profiles
Digital presenceNo Zebra financial estimates
Financial estimateRevenue estimate
Valuation estimate
No Zebra leadership team
Management profileNumber of profiles
Profiles11 records
No Zebra subsidiaries and ownership
Company hierarchySubsidiaries1 record
No Zebra funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
No Zebra M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about No Zebra
What does No Zebra do?
No Zebra is a Danish digital agency offering 360-degree digital marketing, AI solutions, and e-commerce platform development delivered through three commerce tiers: Lead Commerce (B2B lead generation), Shop Commerce (B2C webshops), and Custom Commerce (bespoke builds). The agency also provides AI Hub, AI Audit, and AI Master Class as proprietary AI offerings, alongside SEO, email, social, paid media, and UX/design services.
Is No Zebra a public or private company?
No Zebra is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was No Zebra founded?
No Zebra was founded in 1999. It employs 11 to 50 people.
Where is No Zebra based?
No Zebra is headquartered in Aarhus, Denmark, in the Europe region.
How does No Zebra make money?
Four revenue lines are on record. Digital Marketing Services are the primary driver. The others are web Development & Commerce Platforms, AI Solutions & Consulting and UX & Design Services.
Who are No Zebra's main competitors?
Broad incumbents on record are Accenture Song, Bouvet ASA, Netcompany and Deloitte Digital. Direct peers are IIH Nordic, Valtech, Adapt A/S, Peytz & Co and Knowit (incl. former Creuna). Relewise is listed as an emerging player.
Does No Zebra have an API?
No public API is recorded for No Zebra.
What industry is No Zebra in?
No Zebra's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX). Its NAICS code is 541810.