Relewise
Relewise is a Danish AI-powered personalization platform that delivers real-time, behavior-driven search, recommendations, and merchandising for B2B and B2C e-commerce retailers, integrated with major commerce and martech stacks.
- Company typePrivate
- Founded2020
- HeadquartersAarhus, Denmark
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Relewise does
Relewise ApS is a Danish AI-powered e-commerce personalization platform founded in 2020 in Aarhus and operating as a private limited company with 11-50 employees. The company sells a headless, API-first SaaS platform that delivers real-time, behavior-driven personalized search, product and content recommendations, merchandising controls, and intent-aware discovery for both B2C and B2B e-commerce. Its core product, branded 'The AI Foundation', is a self-learning engine that retrains on every click, cart event, and purchase in real time, supplemented by NLP-enhanced multilingual search (including stemming, compound-word splitting, and synonym matching) and adaptive intent recognition. The platform is integrated with more than 30 commerce, martech, and data tools, including tier-1 partnerships with Shopify, Salesforce, commercetools, and Klaviyo, and is built on Microsoft Azure with EU-only data hosting.
The product portfolio spans multiple modules beyond personalization: Retail Media enables retailers to monetize their sites via sponsored products and display advertising, Merchandising provides rule-based and AI-assisted relevance tuning, and Shoppertainment introduces entertainment-commerce experiences. Relewise targets a hybrid GTM combining a self-serve free trial (product-led) with sales-led enterprise demos. Pricing is usage and dataset-size based and is not publicly disclosed. Revenue is generated primarily via SaaS subscriptions, with an emerging retail-media advertising stream.
The customer base includes 20+ publicly named logos across fashion (Bestseller, Kaufmann), home improvement (Silvan, Ahlsell), furniture (BoConcept, Ilva), health and beauty (Matas, Mediq, Helsebixen), hobby (Creativ Company, Søstrene Grene), B2B electronics distribution (EET), sporting goods (Intersport), and wine/spirits (Juuls, Kjær & Sommerfeldt). Customers are concentrated in the Nordics and Northern Europe, with quantifiable outcomes cited including a 30% conversion rate lift for Creativ Company across 11 markets and 30% online revenue share at Juuls Vin & Spiritus (up from 2.3% in 2018). The company is ISAE 3000 Type 2 audited and GDPR compliant, and has won Best E-commerce Tool in Denmark from the Danish Chamber of Commerce.
Relewise firmographics
Firmographics- Name
- Relewise
- Legal name
- Relewise ApS
- Website
- https://relewise.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Relewise is a Danish AI-powered personalization platform that delivers real-time, behavior-driven search, recommendations, and merchandising for B2B and B2C e-commerce retailers, integrated with major commerce and martech stacks.
- Ownership category
- akta.pro rank
Relewise industry classification
Industry- Product category
- E-commerce Personalization Software
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)
- akta.pro secondary industry
- E-commerce & Retail CRM (Customer Data, Loyalty & Personalization) (HDAEAFAE)
Keywords
Where Relewise is headquartered
LocationHeadquarters
- HQ city
- Aarhus
- HQ country
- Denmark
- HQ region
- Europe
Offices2 records
Markets served
Relewise business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription Platform: AI-powered personalization platform subscription for e-commerce businesses. Pricing appears to be based on usage and dataset size, with subscription tiers available.
- Retail Media: Retail media capabilities for retailers to monetize their digital properties through sponsored products and display advertising within the personalization platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free trial available for prospect evaluation |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Relewise product offering
Product offeringCore offering
Relewise provides an AI-powered personalization platform for B2B and B2C e-commerce retailers, offering personalized search, product and content recommendations, retail media monetization, merchandising, and shoppertainment capabilities. The platform is built headless and API-first, integrating with any e-commerce tech stack to deliver real-time, self-learning personalization based on behavioral, contextual, and historical data.
Product overview
Relewise is an AI-powered personalization platform for B2B and B2C e-commerce. The platform consists of a unified core AI engine (The AI Foundation) that powers multiple integrated product modules: Personalized Search for intent-aware product discovery, Recommendations for AI-powered product and content suggestions, Retail Media for sponsored product advertising, Merchandising Products for merchant-controlled relevance tuning, and Shoppertainment for engaging discovery experiences. The platform is headless and API-first, designed to integrate with existing e-commerce tech stacks.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 30% increase in conversion rates for Creativ Company across 11 markets
- +2 more outcomes
Companies that use Relewise
Customer profileNamed customers21 records
Segments2 records
Ideal customer profiles2 records
Relewise technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration29 records
AI capability6 records
Feature6 records
Relewise partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- ShopifycoreNative Shopify app integration for search, recommendations, and personalization. Syncs Shopify products, supports behavioral tracking, and renders native product cards. Full integration with Shopify checkout for recommendations.
- commercetoolscoreIntegration performs hourly product imports from commercetools to keep Relewise catalog data current. Full import of products from selected store with standard field mapping.
- SalesforcecoreIntegration allows sharing Relewise behavior insights with Salesforce and personalizing marketing efforts across the Salesforce ecosystem.
- KlaviyocoreFeeds Klaviyo with Relewise recommendations and automation data for personalized email marketing campaigns.
- Twilio SendGridcoreEmail delivery service used by Relewise for transactional and marketing emails.
- HubSpotcoreUsed for booking meetings, storing customer data, and sending newsletters.
- Microsoft AzurecoreCloud infrastructure provider hosting Relewise servers in Azure North Europe and West Europe.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Relewise competitors and assessment
Company assessmentDirect peers
- Algolia: Algolia is a leading AI-powered search and discovery API platform serving e-commerce and enterprise customers. Directly comparable to Relewise on API-first, headless personalization, search, and recommendation functionality for online retailers.
- Bloomreach: Bloomreach offers an e-commerce personalization platform combining search, merchandising, recommendations, and content. Directly competes with Relewise across the same B2B/B2C retailer segments with overlapping product surface area.
- Dynamic Yield: Dynamic Yield (a Mastercard company) provides personalization, product recommendations, and A/B testing for enterprise e-commerce. Direct overlap with Relewise's personalization, recommendation, and merchandising modules.
- Klevu: Klevu is a Helsinki-based AI search and merchandising platform for e-commerce. Closest direct competitor to Relewise given shared Nordic origin, similar product scope (search, recommendations, personalization), and focus on mid-market/enterprise online retailers.
- Constructor.io: Constructor.io provides AI-powered search, personalization, and product discovery APIs for e-commerce and B2B. Highly comparable to Relewise on API-first architecture, real-time personalization, and large-catalog use cases (e.g., EET-style B2B).
- Nosto: Nosto is a Helsinki-based personalization platform for online retailers offering product recommendations, on-site personalization, and personalized email. Comparable to Relewise in Nordic roots, target customer (mid-market and enterprise e-commerce), and product scope.
- Coveo: Coveo is an AI search, personalization, and recommendations platform for commerce, service, and workplace. Directly comparable to Relewise on search-and-recommendation capabilities and enterprise e-commerce focus.
- Findify: Findify provides AI-powered search, personalization, and product recommendations for Shopify and headless e-commerce. Comparable to Relewise on Shopify-native integration, headless architecture, and mid-market e-commerce target.
Emerging players
- Certilane (Crownpeak): Crownpeak's Certilane is a personalization and search product for e-commerce. Overlaps with Relewise on personalization and recommendations but has a smaller footprint and narrower customer base.
Broad incumbents
- Salesforce Commerce Cloud: Salesforce Commerce Cloud is a broad commerce platform with Einstein-powered personalization and recommendations. Overlaps with Relewise but as part of a much wider portfolio; Salesforce is also a Relewise integration partner, making it both collaborator and competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Relewise social profiles
Digital presenceRelewise compliance and trust
Trust signalCompliance2 records
Relewise financial estimates
Financial estimateRevenue estimate
Valuation estimate
Relewise leadership team
Management profileNumber of profiles
Profiles3 records
Relewise funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Relewise M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Relewise
What does Relewise do?
Relewise provides an AI-powered personalization platform for B2B and B2C e-commerce retailers, offering personalized search, product and content recommendations, retail media monetization, merchandising, and shoppertainment capabilities. The platform is built headless and API-first, integrating with any e-commerce tech stack to deliver real-time, self-learning personalization based on behavioral, contextual, and historical data.
Is Relewise a public or private company?
Relewise is a private company. It is classified as venture growth investor backed and is currently operating.
When was Relewise founded?
Relewise was founded in 2020. It employs 11 to 50 people.
Where is Relewise based?
Relewise is headquartered in Aarhus, Denmark, in the Europe region.
How does Relewise make money?
Two revenue lines are on record. SaaS Subscription Platform is the primary driver. The others are retail Media.
Who are Relewise's main competitors?
Direct peers on record are Algolia, Bloomreach, Dynamic Yield, Klevu, Constructor.io, Nosto, Coveo and Findify. Certilane (Crownpeak) is listed as an emerging player. Salesforce Commerce Cloud is listed as a broad incumbent.
Does Relewise have an API?
Yes. Relewise offers a public API and SDKs for .NET, TypeScript/JavaScript, PHP, and Java. The platform is API-first and headless, supporting integration with any tech stack. They also provide an MCP (Model Context Protocol) Server for AI integrations. The API supports product and content data synchronization, behavioral tracking, search, recommendations, and administrative actions. Developer documentation is at docs.relewise.com.
What industry is Relewise in?
Relewise's product category is E-commerce Personalization Software. Its primary akta.pro industry code is BPAFAFAG, Personalization, Testing & Conversion Rate Optimization (CRO), with a secondary code of HDAEAFAE, E-commerce & Retail CRM (Customer Data, Loyalty & Personalization). Its NAICS code is 541511 and its SIC code is 7372.