Nerliens Meszansky
Nerliens Meszansky AS is a Norwegian B2B distributor of laboratory equipment and consumables, serving healthcare, research, pharmaceutical/biotech, and industrial laboratories in Norway and Sweden through its Nordic Biolabs subsidiary.
- Company typePrivate
- Founded1917
- HeadquartersOslo, Norway
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Nerliens Meszansky does
Nerliens Meszansky AS (NMAS) is a privately held Norwegian B2B trading company founded in 1917, headquartered in Oslo at Nils Hansens vei 8. The company operates as one of Norway's leading distributors of laboratory equipment and automation solutions, representing an international portfolio of manufacturers including Beckman Coulter Life Sciences, Haemonetics, Copan, MP Biomedicals, Nuaire, Retsch, Microtrac, Kötermann, Implen, Tenak, and Don Whitley. Its offering spans basic laboratory consumables to advanced analytical instruments across departments covering blood banking and transfusion medicine, chemistry (synthesis, particle characterization, chromatography), life science (flow cytometry), microbiology, and nuclear/preparedness solutions.
NMAS generates revenue primarily through one-time equipment and consumables sales, supplemented by service and maintenance contracts and the Pipettdoktorn pipette calibration service operated through its Swedish subsidiary Nordic Biolabs AB. The company employs a sales-led go-to-market motion with category-specialist product managers (flow cytometry, microbiology, chemistry, nuclear) and a direct sales force delivering consultative selling to enterprise customers in healthcare/laboratory, research and education, pharmaceutical/biotech, food and packaging, and industrial laboratory segments. Pricing is held behind registered-user login on the webshop with a 1,000 NOK minimum order threshold, prices quoted exclusive of VAT, freight, and fees. Marketing channels include a B2B webshop, newsletter, customer case studies, conference participation (EHRC 2026, Norwegian X-RAY Conference, SSI 2026), and technical courses.
Following its 2017 acquisition of Nordic Biolabs AB (Sweden, Täby), NMAS operates across Norway and Sweden with a combined headcount in the 51-100 range. Nordic Biolabs AB operates as a Swedish subsidiary with 23 employees, retaining the Pipettdoktorn brand and serving hospital laboratories, universities, pharmaceutical/biotech, and food/packaging customers. NMAS holds ISO 9001:2015 (quality management) and ISO 14001:2015 (environmental management, achieved 2018) certifications and is a member of the Melanor industry association. Ownership is private with no disclosed external investors, parent entity, or public listing.
Nerliens Meszansky firmographics
Firmographics- Name
- Nerliens Meszansky
- Legal name
- Nerliens Meszansky AS
- Website
- https://nmas.no
- Company type
- Private
- Founded year
- 1917
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Nerliens Meszansky AS is a Norwegian B2B distributor of laboratory equipment and consumables, serving healthcare, research, pharmaceutical/biotech, and industrial laboratories in Norway and Sweden through its Nordic Biolabs subsidiary.
- Ownership category
- akta.pro rank
Where Nerliens Meszansky is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices3 records
Markets served
Nerliens Meszansky business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Laboratory Equipment Sales: Sale of laboratory equipment ranging from basic equipment to advanced instruments. Products are sourced from international manufacturers and sold directly to laboratories in Norway.
- Service and Maintenance: Service organization providing maintenance and repair services for laboratory equipment. Customers can register service cases through the website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard pricing for laboratory equipment and consumables |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Nerliens Meszansky product offering
Product offeringCore offering
Nerliens Meszansky AS is a Norwegian B2B trading company that supplies laboratory equipment, instruments, consumables, and automation solutions to hospitals, universities, pharmaceutical and biotech companies, food/packaging firms, and industrial laboratories. The company represents multiple international manufacturers and complements product sales with technical consulting, installation, training, maintenance, repair services, and pipette calibration through its Pipettdoktorn brand.
Product overview
Nerliens Meszansky AS (NMAS) is a Norwegian laboratory equipment supplier offering a comprehensive portfolio of laboratory equipment and automation solutions across multiple product categories. The company operates primarily as a distributor and representative for international manufacturers, organized into specialized departments including Health/Blood products (blood banking, transfusion medicine), Chemistry (synthesis equipment, chromatography, particle characterization), Life Science including flow cytometry, and Nuclear/Preparedness solutions. The company also operates through its Swedish subsidiary Nordic Biolabs and its sub-brand Din Labpartner. Products span basic laboratory equipment to advanced instruments, supported by technical expertise, training, installation services, and a service organization. Represented manufacturers include Beckman Coulter Life Sciences, Haemonetics, Copan, MP Biomedicals, Nuaire, Retsch, Microtrac, Köttermann, and others.
Differentiator
Problem solved
Functional benefit
Brands
- Pipettdoktorn: A pipette calibration laboratory operated by Nordic Biolabs AB (NMAS's Swedish subsidiary), where pipettes of all brands and models are calibrated, repaired, and maintained.
Products and services
- Din Labpartner Sub-brand operated by NMAS representing multiple international laboratory equipment manufacturers and presenting curated laboratory solutions for hospital, research, and industrial customers.
- Laboratory Equipment Sales and Webshop Sale of laboratory equipment, instruments, and consumables from represented international manufacturers (Beckman Coulter, Haemonetics, Copan, MP Biomedicals, Nuaire, Retsch, Microtrac, Köttermann, Implen, Don Whitley, Tenak and others) to B2B laboratory customers in Norway.
- Laboratory Equipment Service and Maintenance Maintenance, repair, and technical support services for laboratory equipment sold by NMAS, with case registration available through the company's website.
- Nordic Biolabs (Swedish subsidiary operations) Wholly-owned Swedish subsidiary distributing laboratory equipment and automation solutions to hospital laboratories, universities, pharmaceutical/biotech firms, and food and packaging companies in Sweden.
- Health / Blood Bank and Transfusion Medicine Solutions Blood bank instruments, transfusion medicine equipment, coagulation analyzers, and refrigeration/freezer cabinets for hospital blood banks and clinical laboratories.
- Flow Cytometry Solutions Flow cytometry instruments and reagents, primarily from Beckman Coulter Life Sciences, for research and clinical laboratories.
- Microbiology Solutions Microbiology equipment and consumables, including automation and digital microbiology offerings, for clinical and industrial microbiology laboratories.
- Chemistry Solutions Synthesis equipment, particle characterization, and chromatography instruments from manufacturers such as Retsch, Microtrac, and Köttermann for chemistry and research laboratories.
- Nuclear and Emergency Preparedness Solutions Equipment for nuclear applications and emergency preparedness, including dose calibrators, radioactive sources, personal dosimetry, dose rate meters, and instruments for detecting and identifying radiation and chemical threats (including the Proengin AP4C flame spectrometer).
- Laboratory Gloves and Cleanroom Consumables Laboratory gloves and cleanroom gloves (personal protective equipment) for work in laboratories and cleanroom environments.
- Pipettdoktorn Pipette Calibration Services Pipette calibration, repair, and maintenance for pipettes of all brands and models, operated as a dedicated calibration laboratory by Nordic Biolabs AB.
Companies that use Nerliens Meszansky
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
Nerliens Meszansky technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Nerliens Meszansky partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Nordic Biolabs ABcoreNordic Biolabs AB is NMAS's Swedish subsidiary acquired in 2017. Located in Täby north of Stockholm, the company aims to become a leading supplier in the Nordic region. They serve customers primarily in hospital laboratories, universities, and pharmaceutical/biotech industry, as well as food and packaging industry. Nordic Biolabs has 23 employees including product specialists, service technicians, and customer service staff.
- Melanor (Industry Association)coreNMAS is a member of the industry association Melanor. Members include suppliers to the healthcare sector, industry, research/education, and control laboratories. The company is subject to Melanor's ethical guidelines.
- ImplenminorRepresented manufacturer - Implen products are part of the product portfolio.
- HaemoneticsminorRepresented manufacturer - Haemonetics blood bank and transfusion medicine products.
- CopanminorRepresented manufacturer - Copan products including transport media for laboratories. Copan was a key supplier during the COVID-19 pandemic.
- MP BiomedicalsminorRepresented manufacturer - MP Biomedicals products are part of the product portfolio.
- NuaireminorRepresented manufacturer - Nuaire products are part of the product portfolio.
- TenakminorRepresented manufacturer - Tenak products are part of the product portfolio.
- Don WhitleyminorRepresented manufacturer - Don Whitley products are part of the product portfolio.
- Beckman Coulter Life SciencesminorRepresented manufacturer - Flow cytometry instruments and reagents from Beckman Coulter, a world leader in flow cytometry.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Nerliens Meszansky competitors and assessment
Company assessmentBroad incumbents
- Avantor (VWR): Avantor (operating the legacy VWR brand) is a global laboratory supplies and distribution giant. Overlaps with NMAS in lab consumables, equipment, and services across the Nordic region, but as part of a global multi-million-customer catalog rather than a niche specialty distributor.
- Merck Life Science (MilliporeSigma): Merck Life Science operates the MilliporeSigma/Sigma-Aldrich channel globally. Competes directly with NMAS's chemicals, reagents, and lab supplies portfolio, but as a manufacturer-distributor hybrid with global reach and proprietary brands.
- Thermo Fisher Scientific (Fisher Scientific): Thermo Fisher's Fisher Scientific channel is a global laboratory products distributor. Competes with NMAS across instruments, consumables, and chemicals in the Nordic market, but at vastly larger scale and with proprietary products in addition to distribution.
Direct peers
- Starlab International: Starlab is a European lab consumables manufacturer and distributor. Comparable as a multi-brand laboratory supply specialist with direct sales and webshop operations overlapping with NMAS's consumables portfolio in the Nordic region.
- Triolab: Triolab is a Swedish laboratory equipment and diagnostics distributor serving hospitals, universities, and industry. Direct overlap with Nordic Biolabs in the Swedish market across clinical chemistry, microbiology, and lab automation, with a comparable sales-led specialist model.
- Buch & Holm: Buch & Holm is a Danish laboratory equipment supplier representing multiple international manufacturers. Direct peer given similar multi-vendor specialty distribution model serving research, healthcare, and industrial labs in the Nordic region.
- BioNordika: BioNordika is a Nordic life science distributor covering Norway, Sweden, Denmark, and Finland. It is the closest direct comparable: same product categories (cell culture, microbiology, molecular biology), same Nordic customer base, and similar specialty distribution model — competing head-to-head with NMAS in overlapping territories.
- Carl Roth: Carl Roth is a European lab supplies, chemicals, and consumables distributor with a multi-brand catalog model. Comparable business model as a multi-vendor specialty distributor, though larger and with broader geographic reach; increasingly an online competitor to NMAS's catalog business.
- AH Diagnostics: AH Diagnostics is a Danish/Nordic distributor of diagnostics and laboratory equipment. Comparable in size and focus, serving hospital and clinical labs in the Nordics with a multi-brand specialty distribution model that mirrors NMAS's approach.
Regional players
- Th. Geyer: Th. Geyer is a German laboratory and life science distributor operating primarily in the DACH region. Comparable specialty distribution business model and product categories; serves a different geography but represents the same international manufacturer brands NMAS carries.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Nerliens Meszansky social profiles
Digital presenceNerliens Meszansky financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nerliens Meszansky leadership team
Management profileNumber of profiles
Profiles10 records
Nerliens Meszansky subsidiaries and ownership
Company hierarchySubsidiaries1 record
Nerliens Meszansky funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nerliens Meszansky M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nerliens Meszansky
What does Nerliens Meszansky do?
Nerliens Meszansky AS is a Norwegian B2B trading company that supplies laboratory equipment, instruments, consumables, and automation solutions to hospitals, universities, pharmaceutical and biotech companies, food/packaging firms, and industrial laboratories. The company represents multiple international manufacturers and complements product sales with technical consulting, installation, training, maintenance, repair services, and pipette calibration through its Pipettdoktorn brand.
Is Nerliens Meszansky a public or private company?
Nerliens Meszansky is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nerliens Meszansky founded?
Nerliens Meszansky was founded in 1917. It employs 51 to 100 people.
Where is Nerliens Meszansky based?
Nerliens Meszansky is headquartered in Oslo, Norway, in the Europe region.
How does Nerliens Meszansky make money?
Two revenue lines are on record. Laboratory Equipment Sales are the primary driver. The others are service and Maintenance.
Who are Nerliens Meszansky's main competitors?
Broad incumbents on record are Avantor (VWR), Merck Life Science (MilliporeSigma) and Thermo Fisher Scientific (Fisher Scientific). Direct peers are Starlab International, Triolab, Buch & Holm, BioNordika, Carl Roth and AH Diagnostics. Th. Geyer is listed as a regional player.
Does Nerliens Meszansky have an API?
No public API is recorded for Nerliens Meszansky.