Imanami
Imanami, now part of Netwrix, builds GroupID — an identity and access management platform that automates Active Directory and Microsoft Entra ID group management, user provisioning, and self-service password reset for enterprise IT teams.
- Company typePrivate
- Founded2010
- HeadquartersLivermore, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Imanami does
Imanami Corporation is a private US-based software vendor specializing in Identity and Access Management (IAM) for Microsoft-centric enterprises, with its principal product now branded as Netwrix GroupID following acquisition by Netwrix Corporation. The platform automates Active Directory and Microsoft Entra ID (formerly Azure AD) group membership management, user provisioning/deprovisioning, and self-service password reset, organized into three functional modules: Group Management (with proprietary Dynasties hierarchical nesting, Smart Groups for attribute-based dynamic membership, and lifecycle attestation), User Management (with HR-driven Synchronize jobs against SQL, Oracle, CSV, and generic LDAP sources), and Password Management (web-based self-service reset with two-factor authentication and policy enforcement).
GroupID v11, released November 2023, extended the platform with linked identity stores, SCIM-based application provisioning, Microsoft Power Automate workflow integration, and native Google Workspace administration, enabling unified identity management across hybrid Microsoft/Google environments. The product integrates with Microsoft SharePoint, Exchange, and Microsoft 365, and supports HR-source connectors (Microsoft SQL Server, Oracle Database, CSV) for automated user lifecycle management. Notable proprietary components include the Dynasties framework (Organizational, Geographical, Managerial, and custom templates for hierarchical group nesting), Group Attestation for periodic review and reduction of group sprawl, and Workflow and Approval Systems for group-change governance with full audit trails.
GroupID is sold as subscription-based licensed software with quote-based enterprise pricing, supported by a 20-day free trial, white-glove onboarding, and platinum-tier support, alongside a direct enterprise sales motion supplemented by self-service PLG-style trials. The customer base is enterprise-leaning across healthcare (Cedars Sinai, Anthem), banking (Wells Fargo), technology (Splunk), and sports (NBA), with IT administrators at organizations running Microsoft ecosystems as the primary buyer persona. The company has held a Gartner Peer Insights 5-star rating and was recognized as software that 'Keeps Getting Better' by enterprise customers.
Imanami firmographics
Firmographics- Name
- Imanami
- Legal name
- Imanami Corporation
- Website
- https://imanami.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Imanami, now part of Netwrix, builds GroupID — an identity and access management platform that automates Active Directory and Microsoft Entra ID group management, user provisioning, and self-service password reset for enterprise IT teams.
- Ownership category
- akta.pro rank
Imanami industry classification
Industry- Product category
- Identity and Access Management Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- User Lifecycle Provisioning & SCIM Automation (HDAEAJAK)
- akta.pro secondary industries
- Identity Governance & Administration (IGA) (HDAEAJAE), Directory Services & Identity Stores (LDAP/AD, Cloud Directory) (HDAEAJAA)
Keywords
Where Imanami is headquartered
LocationHeadquarters
- HQ city
- Livermore
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Imanami business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Software Licensing: GroupID software is sold as a licensed product with subscription pricing. Organizations pay for the product license, typically on an annual subscription basis, which includes support, updates, and maintenance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | 20-Day Free Trial - Full product access |
Distribution channels2 records
Marketing channels8 records
Imanami product offering
Product offeringCore offering
Imanami sells Netwrix GroupID, an identity and access management software suite that automates Active Directory and Microsoft Entra ID group membership management, user provisioning and deprovisioning, and self-service password reset for enterprise IT organizations. The platform is organized into the Group Management, User Management, Password Management, and Synchronize modules, with proprietary capabilities such as Dynasties hierarchical nesting, Smart Groups, Group Attestation, SCIM provisioning, and HR-driven user lifecycle sync.
Product overview
Imanami offers Netwrix GroupID, a unified identity and access management platform organized into three core modules: Group Management, User Management, and Password Management. The Group Management module automates group membership through dynamic groups and Dynasties; the User Management module handles provisioning and deprovisioning via Synchronize jobs with HR systems; and the Password Management module provides self-service reset capabilities. GroupID v11, the latest version, extends support to Microsoft Entra ID, Google Workspace, SCIM-based provisioning, and Power Automate integration.
Differentiator
Problem solved
Functional benefit
Brands
- GroupID: Identity and Access Management solution for Active Directory and Microsoft Entra ID group management, user management, and password management.
Products and services
- Netwrix GroupID Identity and access management suite for enterprise IT that automates Active Directory and Microsoft Entra ID group membership management, user provisioning and deprovisioning, and self-service password reset, with governance features such as Dynasties hierarchical nesting, Smart Groups, and Group Attestation.
- Group Management Module Module within Netwrix GroupID that automates group membership management and reflects organizational hierarchy through dynamic groups in Active Directory and Microsoft Entra ID, including hierarchical Dynasties nesting, Smart Groups with automatic membership updates, and lifecycle attestation and expiration.
- User Management Module Module within Netwrix GroupID that automates user provisioning and deprovisioning while delegating access control to resource owners to prevent over-privileged users, supporting bulk creation, HR synchronization via the Synchronize engine, and CSV imports across Active Directory and Microsoft Entra ID.
- Password Management Module Module within Netwrix GroupID that enables users to reset passwords and unlock accounts through a web-based self-service portal, reducing helpdesk tickets and enforcing password complexity rules, password history, and domain password creation restrictions.
- Synchronize Module Job-based synchronization engine within Netwrix GroupID that performs bi-directional data sync with HR systems and other identity sources (CSV files, Microsoft SQL Server, Oracle Database, generic LDAP) to automate user provisioning and deprovisioning into Active Directory, Microsoft Entra ID, Google Workspace, and SCIM-enabled applications.
Quantifiable outcome
- More than 33% of helpdesk calls are related to forgotten passwords and locked-out accounts
- +1 more outcomes
Companies that use Imanami
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Imanami technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature7 records
Imanami partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NetwrixcoreImanami is now part of Netwrix Corporation. Netwrix acquired Imanami to expand its identity security portfolio with GroupID's specialized Active Directory group management capabilities. The combined entity offers comprehensive identity governance and administration solutions.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Imanami competitors and assessment
Company assessmentEmerging players
- JumpCloud: JumpCloud is a cloud directory platform providing user/group management, device management, and SSO; it competes with GroupID as an alternative identity management approach, particularly for cloud-first and mid-market organizations.
Direct peers
- Quest Software: Quest's On Demand and Recovery Manager for AD, plus its broader identity portfolio under One Identity, compete directly with GroupID on AD administration, group governance, and hybrid Entra ID management.
- One Identity: One Identity offers identity governance and AD/Entra ID administration (including Safeguard and Active Roles) that competes with GroupID's group attestation, lifecycle provisioning, and access governance capabilities.
- Cayosoft: Cayosoft provides Active Directory management, recovery, and governance software that directly competes with GroupID in AD user/group lifecycle, hybrid AD/Entra ID scenarios, and audit-ready delegation.
- ManageEngine ADManager Plus: ManageEngine's ADManager Plus is an AD management and reporting platform that overlaps directly with GroupID on user/group provisioning, delegation, and workflow-based AD administration.
Broad incumbents
- Microsoft Entra ID: Microsoft Entra ID (Azure AD) is the underlying identity platform GroupID manages; its built-in dynamic groups, access reviews, and lifecycle workflows are the primary native alternative that GroupID augments.
- Okta: Okta is a broad IAM/identity platform offering lifecycle management, SSO, and governance features that overlap with GroupID's user lifecycle, provisioning, and self-service capabilities as part of a much wider portfolio.
- SailPoint: SailPoint is a leading identity governance platform offering access certifications, provisioning, and governance that compete with GroupID's attestation and lifecycle features as part of a much broader IGA suite.
- Saviant Consulting (Saviynt): Saviynt provides cloud-native identity governance and administration with access reviews, provisioning, and compliance that overlap with GroupID's IGA-adjacent functionality, particularly in Microsoft environments.
Others
- Netwrix Corporation: Netwrix is the parent company that acquired Imanami and now sells GroupID as part of a broader identity security and data security portfolio; it is the primary distribution and integration channel for the product.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Imanami social profiles
Digital presenceImanami financial estimates
Financial estimateRevenue estimate
Valuation estimate
Imanami leadership team
Management profileNumber of profiles
Profiles1 record
Imanami funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Imanami M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Imanami
What does Imanami do?
Imanami sells Netwrix GroupID, an identity and access management software suite that automates Active Directory and Microsoft Entra ID group membership management, user provisioning and deprovisioning, and self-service password reset for enterprise IT organizations. The platform is organized into the Group Management, User Management, Password Management, and Synchronize modules, with proprietary capabilities such as Dynasties hierarchical nesting, Smart Groups, Group Attestation, SCIM provisioning, and HR-driven user lifecycle sync.
Is Imanami a public or private company?
Imanami is a private company. It is classified as corporate owned and is currently operating.
When was Imanami founded?
Imanami was founded in 2010. It employs 51 to 100 people.
Where is Imanami based?
Imanami is headquartered in Livermore, United States, in the North America region.
How does Imanami make money?
One revenue line is on record: software Licensing.
Who are Imanami's main competitors?
JumpCloud is listed as an emerging player. Direct peers are Quest Software, One Identity, Cayosoft and ManageEngine ADManager Plus. Broad incumbents are Microsoft Entra ID, Okta, SailPoint and Saviant Consulting (Saviynt). Netwrix Corporation is listed as an others.
Does Imanami have an API?
No public API is recorded for Imanami.
What industry is Imanami in?
Imanami's product category is Identity and Access Management Software. Its primary akta.pro industry code is HDAEAJAK, User Lifecycle Provisioning & SCIM Automation, with a secondary code of HDAEAJAE, Identity Governance & Administration (IGA). Its NAICS code is 5132 and its SIC code is 7372.