Name

Creo Technologies

Legal name

Creo Technologies

Website

https://creotech.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

IT Consulting Services

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

CRM Managed Services & Support (BPAEAGAD)

akta.pro secondary industries

CRM Strategy & Consulting (BPAFAFAA), CRM Data Quality, Enrichment & CDP-Adjacent CRM (HDAEAFAJ)

Keywords

• Business intelligence consulting
• Data analytics services
• Retail planning solutions
• Data warehousing services
• Data visualization consulting

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Professional Services: Technology consulting and implementation services including data warehousing, business intelligence, analytics, data visualization, and planning & forecasting solutions delivered at fixed prices.
2. Software/SaaS (Invent Analytics): Cloud-based analytics software offered as pay-as-you-go subscription. Invent Analytics products including Forecasting, Markdown, DR.X, Allocation, MerchPlan, and MAPS platform are delivered as cloud services requiring no IT investment.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Creo Technologies is an IT performance management and business intelligence consultancy that designs, implements, and supports enterprise analytics solutions. Its core delivery covers data warehousing, business intelligence, data visualization, planning and forecasting, and advanced analytics consulting, delivered primarily on the MicroStrategy platform and complemented by an Invent Analytics cloud-based retail planning suite. In parallel, it markets verticalized analytics solutions (Bank IQ, Mall IQ, Retail Analytics, Healthcare Analytics) bundled with implementation and managed services for large enterprises.

Product overview

Creo Technologies offers a portfolio of proprietary Invent Analytics retail planning solutions integrated into their cloud-based Invent MAPS platform, along with industry-specific analytics solutions and consulting services. The Invent Analytics suite consists of six interconnected modules: Invent Forecasting (demand-driven forecasting), Invent Markdown (lifecycle price optimization), Invent DR.X (demand-driven replenishment), Invent Allocation (initial allocation), Invent MerchPlan (merchandise financial planning), and Invent MAPS (the unified platform containing all five modules). These retail solutions are complemented by industry-specific offerings including Bank IQ (banking analytics for Temenos), Mall IQ (mall analytics), Retail Analytics, and Healthcare Analytics. Creo also provides data warehousing, business intelligence (MicroStrategy), data visualization, and planning & forecasting consulting services. The company operates primarily in the Middle East with offices in Dubai and Istanbul.

Differentiator

Problem solved

Functional benefit

Brands

• Invent Forecasting: Demand-driven forecasting solution using proprietary machine-learning algorithms for retail demand forecasting, incorporating calendar events, promotions, and weather data.
• Invent Markdown
• Invent DR.X
• Invent Allocation
• Invent MerchPlan
• Invent MAPS
• Bank IQ
• Mall IQ

Products and services

• Advanced Retail Planning Solution that combines data analytics, proprietary forecasting, and advanced decision systems to support end-to-end retail planning, targeted at large retail and omnichannel enterprises.
• Retail Analytics Vertical analytics offering providing BI and analytics capabilities for retail organizations, delivered in conjunction with consulting and implementation services.
• Bank IQ Vertical analytics solution for banking and financial services enterprises, packaged for BI, data warehousing, and performance management use cases.
• Mall IQ Vertical analytics solution for real estate and shopping mall operators, providing BI and performance management capabilities for mall and real estate portfolios.
• Healthcare Analytics Vertical analytics offering providing BI, data warehousing, and performance management capabilities for healthcare organizations.
• Data Warehousing Consulting service designing and implementing enterprise data warehouse architectures to support BI, analytics, and performance management workloads for large organizations.
• Business Intelligence (MicroStrategy) BI consulting and implementation services delivered on the MicroStrategy platform, including design, deployment, and enablement of enterprise BI solutions.
• Data Visualization Consulting service focused on building dashboards, reports, and interactive visual analytics on the MicroStrategy platform for enterprise decision-makers.
• Planning & Forecasting Consulting service supporting enterprise planning, demand forecasting, and performance management initiatives, often combined with retail planning and analytics engagements.

Quantifiable outcome

• 2-5% Gross Margin Improvement
• +4 more outcomes

Named customers17 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core, supporting and flagship.

• MicrosoftcoreTechnology or IntegrationTechnology partnership for business intelligence and analytics solutions. Microsoft logo displayed in partners section alongside other technology vendors.
• AWS (Amazon Web Services)coreTechnology or IntegrationCloud infrastructure partnership providing cloud-based deployment for Invent Analytics products and solutions.
• AlteryxsupportingTechnology or IntegrationData analytics platform partnership for advanced analytics and data preparation capabilities.
• Strategy (Strategy7)supportingTechnology or IntegrationTechnology partnership with Strategy analytics platform.
• Invent AnalyticscoreTechnology or IntegrationStrategic partnership for Invent Analytics suite including Demand-Driven Forecasting, Markdown Optimization, DR.X Replenishment, Allocation, MerchPlan, and MAPS platform.
• DWV AnalyticssupportingTechnology or IntegrationAnalytics platform partnership for specialized analytics capabilities.
• CasabasesupportingTechnology or IntegrationAnalytics platform partnership for business intelligence solutions.
• Spider StrategiessupportingTechnology or IntegrationAnalytics platform partnership for performance management and dashboards.
• MicroStrategyflagshipStrategic or Co-development PartnerCreo's team has 35+ years of combined MicroStrategy expertise and Creo is the preferred partner of MicroStrategy in the Middle East. Most implementations are done using MicroStrategy. Creo works purely on MicroStrategy BI implementations.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Alteryx: Data preparation and advanced analytics platform. Comparable because Alteryx is both a Creo's partner and an alternative analytics stack that Creo's customers could adopt for self-service analytics use cases.
• Pyramid Analytics: Decision intelligence platform combining BI, data preparation, and AI/ML. Comparable as a modern analytics platform competitor targeting the same enterprise BI modernization spend in the Middle East.

Direct peers

• ToolsGroup: Retail and supply chain planning software vendor with demand sensing, replenishment, and allocation capabilities. Comparable because it overlaps directly with Invent DR.X, Invent Allocation, and Invent Forecasting modules.
• o9 Solutions: AI-based integrated planning platform for retail, supply chain, and commercial planning. Comparable to Invent MAPS as a next-generation planning platform targeting retailers and large enterprises.
• Board International: Decision intelligence platform combining BI, planning, and predictive analytics. Comparable to Creo's Planning & Forecasting and BI services stack as a unified planning/analytics offering for mid-market and enterprise.
• RELEX Solutions: Provider of retail planning and supply chain optimization software spanning demand forecasting, replenishment, allocation, and markdown optimization. Directly comparable to Invent MAPS as a competing retail planning platform competing for the same GCC retail accounts.

Broad incumbents

• Blue Yonder: Enterprise supply chain and retail planning platform with broad forecasting, replenishment, and allocation capabilities. Competes with Invent Analytics offerings at large regional retailers and serves as a benchmark for category scale.
• Qlik: Established BI and data analytics platform vendor with global partner ecosystem. Comparable as a competing BI platform delivered to enterprise customers in the Middle East, often through regional consulting partners.
• MicroStrategy: Global BI and analytics platform vendor and Creo's primary technology partner. Comparable because MicroStrategy is the core platform Creo implements and the firms share go-to-market in the Middle East, though MicroStrategy sells software at enterprise scale while Creo delivers services and adjacent IP.
• Tableau (Salesforce): Market-leading BI and data visualization platform, already integrated with Invent Analytics for reporting. Comparable as a competing BI/visualization stack used by the same enterprise customers in the region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/creo-technologies

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creo Technologies