Intrinsica

What Intrinsica does

Intrinsica, trading through its product brand OTISS and operated under the legal entity Pear Technology Services Ltd, is a UK-based software vendor specializing in field-data-capture and asset-management software for tree surveying and outdoor-asset inspection. Its platform combines an Android mobile application for phones, tablets, and GPS/GNSS devices with a secure cloud website that synchronizes maps, photos, and survey data and supports report generation in PDF, Excel, and CAD formats. The product is delivered as four segment-targeted modules — Arboricultural Consultants (BS5837 and Tree Safety surveys), Estate Management (duty-of-care and inspection-cycle management), Councils, and National Trails & Footpaths (path infrastructure and volunteer coordination) — and integrates with Ordnance Survey Mastermap, OpenStreetMap, Google Street and Aerial Maps, CAD, and PDF basemaps.

Name

Intrinsica

Legal name

Pear Technology Services Ltd

Website

https://intrinsica.co.uk

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Intrinsica, via its OTISS brand, provides Android-based mobile and web SaaS for tree surveying, outdoor-asset inspection, and estate management, serving UK arboricultural consultants, estate managers, councils, and national trails organizations.

Ownership category

akta.pro rank

Product category

Arboricultural and tree survey software

NAICS

Web Search Portals and All Other Information Services (51929), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro industry

PRIMARYBPAMANAB

Mapping & Basemap Platforms (Tiles/SDKs)

Business & Public Services/Web, Mobile & Digital Platforms/Maps, Location & Navigation Platforms

Keywords

• Tree survey software
• Arboricultural management
• Estate asset management
• Mobile field surveying
• Outdoor asset mapping

Headquarters

HQ city

Hemel Hempstead

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Software Subscription: Web-based and mobile SaaS subscription model for tree survey and estate management software. Users access the platform via Android devices and a secure website. Pricing is likely tiered based on usage or organization size, with dedicated cost pages for different customer segments (consultants, estates, trails).

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Intrinsica develops and sells OTISS, a web-based and mobile SaaS system for surveying trees and outdoor assets. Customers use Android phones, tablets, and GPS/GNSS devices to capture on-site data, photos, and map plots, which sync to a secure cloud website where the data is managed, mapped, and turned into customizable PDF, Excel, and CAD reports. The platform is offered in segment-specific configurations for arboricultural consultants, estate managers, local councils, and national trail managers.

Product overview

OTISS is a unified web-based platform with sector-specific modules for tree survey and outdoor asset management. The core OTISS system consists of a central website for data management and reporting, paired with Android-based mobile survey applications. The platform is offered through four specialized modules targeting different market segments: Arboricultural Consultants (for professional tree surveys including BS5837 compliance), Estate Management (for landowners and property managers), Councils (for municipal applications), and National Trails & Footpaths (for trail infrastructure management). All modules share the same underlying technology for on-site data collection, mapping integration, photo documentation, and report generation.

Differentiator

Problem solved

Functional benefit

Products and services

• OTISS Tree Survey and Outdoor Asset Management Platform Web-based and mobile SaaS platform for surveying trees and outdoor assets; on-site data is captured on Android phones, tablets, or GPS/GNSS devices and synced to a secure cloud website where users manage inventory, maps, photos, and produce customizable reports. Targeted at arboricultural consultants, estate managers, local councils, and national trail managers in the UK.
• OTISS Android Survey Apps Mobile companion applications for Android phones, tablets, and GPS/GNSS devices that capture on-site survey data, customized survey forms, GPS positioning, and photos with colored line/arrow markup, then sync to the OTISS platform. Distributed through Android app channels to OTISS customers in the field.

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Recent moves4 records

Expansion highlights4 records

Others

• CARTO: CARTO is a cloud-native location-intelligence and mapping-analytics platform used for spatial analysis and asset visualisation. It is adjacent to OTISS — overlapping on map-based data exploration and dashboards — but does not offer field-survey collection workflows.

Broad incumbents

• Trimble: Trimble provides a broad geospatial and asset-management portfolio including mobile GIS, mapping sensors, and forestry/utility field software. It overlaps with OTISS on mobile map-based field data capture and reporting, though it serves a much wider set of industries.
• Esri (ArcGIS): Esri's ArcGIS is the dominant geospatial platform used by councils, utilities, and estates for mapping and asset management. While not tree-specific, it overlaps with OTISS on mobile field data collection, basemap integration, and asset inventory workflows, often serving as the alternative customers evaluate.
• Precisely (formerly MapInfo): Precisely's MapInfo Pro is an established desktop GIS platform used for mapping, geospatial analysis, and asset visualisation. It is a broad-incumbent comparator to OTISS on the mapping side, though it lacks the mobile-first field-survey workflows that differentiate OTISS.

Regional players

• Bluesky International: Bluesky is a UK-based aerial-survey and geospatial-data provider supplying high-resolution imagery, LiDAR, and derived mapping layers. It is complementary rather than directly competitive with OTISS, providing the basemap and aerial data layer that OTISS users consume for surveys.

Direct peers

• PlanIT Geo (Tree Plotter): PlanIT Geo's Tree Plotter is a long-standing tree-inventory and management SaaS used by urban foresters and municipalities in North America. It competes in the same niche of map-based tree surveying, asset inventory, and inspection workflows as OTISS.
• Plotbox: Plotbox is a SaaS platform for tree, grave, and asset inventory management, widely used by councils and estate managers in the UK and Ireland. It directly overlaps with OTISS in tree-safety surveys, asset mapping, and inspection cycles — the same core use cases and customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Intrinsica