Virginia Ear, Nose & Throat

What Virginia Ear, Nose & Throat does

Virginia Ear, Nose & Throat (Virginia ENT) is a privately held, multi-specialty physician practice headquartered in the Metro Richmond, Virginia market, operating five clinical offices (West End/Henrico, Colonial Heights, Hanover/Mechanicsville, Midlothian) and an AAAHC-accredited ambulatory surgery center on W. Broad Street. The practice delivers integrated ear, nose, throat, allergy, sinus, voice, head-and-neck, hearing, balance/vestibular, facial plastic surgery, pediatric ENT, and sleep services to adult and pediatric patients, supported by 39 expert providers (12 physicians including FACS-fellowship-trained facial plastic surgeons, 4 nurse practitioners, 13 audiologists, and 3 physical therapists) and 101–250 total employees.

The clinical technology stack comprises videostroboscopy and flexible fiberoptic laryngoscopy for voice evaluation, advanced hearing and balance testing with radiographic imaging, vestibular rehabilitation equipment, and in-house cosmetic/laser platforms (Halo Hybrid Fractional Laser, BBL BroadBand Light, SkinTyte, Forever Bare, Forever Clear, Fractional CO2). Digital infrastructure is built on the FollowMyHealth patient portal for records and messaging and Phreesia for online registration, check-in, and bill pay. Service offerings include Inspire Sleep Apnea Treatment, an in-house Total Balance Physical Therapy Center, and medical-grade SkinBetter Science skin care retail.

Revenue is generated across five streams: outpatient medical and surgical professional services, hearing aid and assistive device dispensing, cosmetic and facial plastic surgery services, balance and vestibular physical therapy, and SkinBetter Science product sales. Pricing for clinical services, hearing aids, and cosmetic procedures is quote-based and not publicly disclosed; patients book via phone or online appointment request. The go-to-market motion is direct-to-consumer for patient appointments supplemented by provider-to-provider referrals from local primary care and pediatricians across Metro Richmond.

Name

Virginia Ear, Nose & Throat

Legal name

Virginia ENT

Website

https://virginiaent.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

Virginia Ear, Nose & Throat is a privately held multi-specialty physician practice operating five Metro Richmond, Virginia offices and an AAAHC-accredited ambulatory surgery center, delivering ENT, audiology, balance/vestibular PT, facial plastic surgery, pediatric, and sleep care across 39 providers.

Ownership category

akta.pro rank

Product category

Otolaryngology Medical Practice

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

General Otolaryngology (ENT) (HLAKAMAA)

akta.pro secondary industries

Otology & Neurotology (Ear/Hearing/Balance) (HLAKAMAC), Audiology & Hearing Diagnostic Centers (HLAFAKAH), ENT / Otolaryngology Surgery Centers (HLAFAIAJ), Pediatric Otolaryngology (HLAKAMAB), Asthma & Airway Disease Specialty Care (HLAKAAAC)

Keywords

• ENT medical services
• Hearing care services
• Balance physical therapy
• Facial plastic surgery
• Pediatric ENT care

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Outpatient medical and surgical professional services: Fee-for-service revenue from clinical visits, in-office procedures, and ambulatory surgery delivered across five Richmond-area locations and the AAAHC-accredited Virginia ENT Surgery Center. Includes ENT consultations, allergy treatment, pediatric ENT, head & neck procedures, and surgery.
2. Hearing aid and assistive device sales: Prescription-based dispensing of hearing aids, assistive hearing devices, and related audiology products (e.g., SkinBetter-adjacent medical-grade offerings) bundled with audiology consultations and ongoing device management.
3. Cosmetic and facial plastic surgery services: Revenue from cosmetic injectables (Botox, fillers, Kybella, Plasma Rich Protein), laser/aesthetic treatments (Halo, BBL, SkinTyte, Forever Bare, Forever Clear, Fractional CO2), and surgical procedures (rhinoplasty, facelift, eyelift, otoplasty, brow lift, chin/neck sculpting, cheek implants, facial sculpting/fat injections).
4. Balance and vestibular physical therapy services: Per-visit revenue from specialized physical therapy (balance therapy, functional dry needling, gait training, joint/post-surgical PT, TMJ treatment, vertigo treatment) delivered by in-house PTs and supported by the Total Balance Physical Therapy Center.
5. SkinBetter Science product sales: Retail revenue from medical-grade skin care products distributed through the practice's online store and offices.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Virginia Ear, Nose & Throat is a multi-specialty physician medical practice delivering outpatient ENT care, audiology and hearing aid dispensing, balance/vestibular physical therapy, facial plastic and reconstructive surgery, allergy treatment, pediatric ENT services, and ambulatory surgery across five Metro Richmond, Virginia locations. Care is delivered by 12 board-certified physicians, 4 nurse practitioners, 13 audiologists, and 3 physical therapists operating alongside an in-house AAAHC-accredited ambulatory surgery center.

Differentiator

Problem solved

Functional benefit

Brands

• Virginia Ear Nose & Throat Surgery Center: AAAHC-accredited ambulatory surgery center operated by Virginia ENT at 6600 W Broad Street, Suite 210, Richmond, VA 23230.
• Total Balance Physical Therapy Center

Products and services

• ENT Services Diagnosis and treatment of ear, nose, throat, head and neck, voice, sinus, allergy, snoring and sleep disorders for adults across Metro Richmond, delivered by board-certified otolaryngologists using videostroboscopy, flexible fiberoptic laryngoscopy, advanced hearing and balance testing, and related diagnostics.
• Pediatric ENT Specialty care for children covering ear infections, ear tubes, tonsils and adenoids, pediatric sinusitis, pediatric hearing loss, pediatric neck masses, noisy breathing, and pediatric nosebleeds, delivered by ENT physicians and family nurse practitioners at multiple Richmond-area locations.
• Balance Physical Therapy In-house vestibular and balance rehabilitation delivered at the Total Balance Physical Therapy Center by three physical therapists, offering balance therapy, functional dry needling, gait training, joint and post-surgical physical therapy, TMJ treatment, and vertigo treatment.
• Hearing Care Audiology services including hearing evaluations, hearing aid prescription and dispensing across multiple brands and styles, assistive hearing devices, tinnitus assessment and treatment, and noise-induced hearing loss treatment, delivered by 13 audiologists across all office locations.
• Facial Plastic Surgery (Face Treatments) Elective and functional facial plastic surgery and aesthetics including laser skin procedures (Halo, BBL, SkinTyte, Forever Bare, Forever Clear, Fractional CO2), non-surgical injectables (Botox, fillers, Kybella, Plasma Rich Protein), and surgical procedures (rhinoplasty, facelift, eyelift, otoplasty, brow lift, chin/neck sculpting, cheek implants, facial sculpting/fat injections), plus retail of SkinBetter Science medical-grade skin care products.
• Virginia ENT Surgery Center AAAHC-accredited outpatient ambulatory surgery center performing ear tube placement, tonsillectomy, adenoidectomy, sinus surgery, septoplasty, endoscopy, head and neck surgery, rhinoplasty, ear surgery, face lifts, and other ENT and cosmetic procedures for pediatric and adult patients at 6600 W Broad Street, Suite 210, Richmond, VA 23230.
• Inspire Sleep Apnea Treatment Advanced obstructive sleep apnea (OSA) treatment offering listed under the practice's Snoring and Sleep Disorders service line, providing an alternative to CPAP for select adult patients with sleep apnea.
• Allergy Treatment Allergy testing, immunotherapy, and allergy shots delivered at multiple Richmond-area locations on a published allergy shot schedule, integrated with the ENT service line for chronic allergic rhinitis and ear/nose/throat allergic conditions.

Quantifiable outcome

• 5 Richmond-area offices and 39 expert providers under one practice umbrella.
• +2 more outcomes

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered flagship website partner, core patient access infrastructure, core revenue cycle infrastructure, standard analytics integration, core social media presence, regulatory accreditation body and retail product partner.

• MyAdvice (Advice Media LLC)flagship website partnerImplementation/ SI/ Consulting PartnerMyAdvice provides website design, development, and ongoing digital services for virginiaent.com, with a designated accessibility server powering the site's WCAG 2.0 accessibility widget. The relationship is governed by the Terms of Use and Privacy Policy, and MyAdvice is also the support contact for SMS messaging.
• FollowMyHealthcore patient access infrastructureTechnology or IntegrationFollowMyHealth powers the Virginia ENT patient portal, allowing patients to log in and access records, appointments, and communications via virginiaent.followmyhealth.com.
• Phreesiacore revenue cycle infrastructureTechnology or IntegrationPhreesia provides online bill payment and patient payment processing for Virginia ENT via its z3-ppw encrypted patient payment platform.
• Google Analyticsstandard analytics integrationTechnology or IntegrationGoogle Analytics is used to track and report website traffic, user behavior, and Service usage for virginiaent.com.
• Facebook (Meta)core social media presenceGTM or Marketing PartnerVirginia ENT operates a Facebook Fan Page where it acts as Joint Data Controller with Facebook; uses Facebook Insights for anonymized analytics on the page's users.
• Accreditation Association for Ambulatory Health Care (AAAHC)regulatory accreditation bodyOthersAAAHC accredits the Virginia ENT Surgery Center, providing the regulatory accreditation required for the ambulatory surgery center to operate and signaling commitment to nationally recognized standards of care.
• SkinBetter Scienceretail product partnerOEM/ Whitelabel/ Licensing PartnerVirginia ENT distributes SkinBetter Science medical-grade skin care products through its Face Treatments service line, online Patient Information section, and SkinBetter Science Products landing page.

Scale indicators6 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Atlanta Institute for ENT: Multi-physician ENT specialty group in the Atlanta metro offering sinus, allergy, voice, head and neck, and facial plastic surgery services. Comparable in service scope and physician-practice ownership model to Virginia ENT.
• Piedmont Ear, Nose, Throat & Related Allergy: Independent multi-office ENT and allergy practice serving the Piedmont region of North Carolina. Directly comparable as a regional multi-specialty ENT group combining allergy, audiology, and head-and-neck services in a physician-owned structure.
• South Florida ENT Associates (SFENTA): Multi-office ENT, allergy, audiology, and facial plastics platform across South Florida. Comparable in service breadth and multi-specialty integration; notable as a PE-backed regional roll-up benchmark for the ENT specialty model Virginia ENT operates.
• Charlotte Eye Ear Nose & Throat Associates (CEENTA): Independent multi-specialty ENT, allergy, and audiology practice serving the greater Charlotte region with multiple offices and an in-house surgery center. Directly comparable in offering mix (ENT + audiology + facial plastics + surgery) and physician group ownership model.
• Ohio ENT & Allergy Physicians: Multi-specialty physician group providing ENT, allergy, audiology, and facial plastic surgery across central Ohio. Comparable as an independent, multi-office, multi-specialty ENT practice with a similar provider mix and patient demographic base.
• ENT and Allergy Associates (ENTA): Large independent multi-office ENT and allergy practice with 40+ clinical locations across New York, New Jersey, and Connecticut. Closely comparable in business model to Virginia ENT: physician-owned, multi-specialty, audiology and allergy integrated, with a long-tenured regional brand.

Others

• Inspire Medical Systems: Medical device manufacturer of the Inspire hypoglossal nerve stimulation system for obstructive sleep apnea. Not a competitor, but directly relevant as the technology supplier behind Virginia ENT's Inspire Sleep Apnea Treatment offering and a key vendor relationship in the practice's sleep service line.

Broad incumbents

• Miracle-Ear: National retail audiology and hearing aid chain with owned and franchised locations across the U.S. Comparable only in the audiology and hearing aid dispensing portion of Virginia ENT's business, but operates at much larger scale and competes for the same hearing-loss patient segment.
• VCU Health Department of Otolaryngology: Academic health system in Richmond providing otolaryngology, head and neck surgery, and audiology services. Comparable clinical offerings, but as part of a multi-specialty health system rather than a private physician-owned practice; represents the dominant local incumbent Virginia ENT competes against.

Regional players

• Fredericksburg ENT: Independent ENT and audiology practice based in Fredericksburg, Virginia. Comparable in service mix and specialty focus, but operates in a separate Virginia sub-market rather than directly competing in Metro Richmond.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles33 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Virginia Ear, Nose & Throat