Hedda Care

What Hedda Care does

Hedda Care AB is a Stockholm-based Swedish outpatient healthcare group founded in 2019, operating a portfolio of multi-specialty clinics under sub-brands including Hedda & Hector (Region Stockholm vårdcentral), Hedda Hela Livet (child and women's health), Hedda In Mind (psychology and NPF assessments), and Hedda Healthcare (occupational health). The company serves both publicly funded patients under agreements with Region Stockholm and Region Skåne and private-pay or insurance-covered patients, with services spanning primary care, gynecology, midwifery, child health (BVC), cardiology, psychology, psychiatry, NPF assessments, ultrasound and NIPT prenatal diagnostics (via Karolinska Sjukhuset lab), menopause care, addiction treatment, naprapathy, and weight management. Care is delivered through three physical clinic locations — two in Stockholm (Riddargatan 1 and Humlegårdsgatan 20) and one in Malmö (Storgatan 5) — supplemented by a proprietary mobile application for video visits, appointment booking, and prescription renewals, with patient records integrated into the Swedish national 1177.se healthcare portal.

The business model blends four revenue streams: regional public contracts at standard patient fees (e.g., SEK 200 per vårdval visit), private pay services priced per encounter (gynecology SEK 2,490, NIPT from SEK 4,600, NPF assessments SEK 28,000–30,000, naprapathy SEK 875–1,395), corporate occupational health contracts under Hedda Healthcare, and subscription-based programs such as a one-year weight management plan at SEK 1,490 per month. GTM is multi-channel: direct bookings through the app and 1177.se portal, public regional agreements, insurance company partnerships, and direct corporate engagement for occupational health. The company is led by CEO Sara Löfgren (Karolinska Institutet-trained, ex-CEO of To Care/Mama Mia and GHP, former advisor to Kry) with co-founders Camilla Läckberg and Christina Saliba, and operates through wholly-owned subsidiaries Hedda In Mind AB, Hedda Hector AB, and Hedda Hela Livet AB. The company is privately held, reports 1–10 employees in the input data, and has no publicly disclosed funding rounds or revenue figures.

Name

Hedda Care

Legal name

Hedda Care AB

Website

https://heddacare.se

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Hedda Care is a Swedish outpatient healthcare group operating multi-specialty clinics under sub-brands (Hedda & Hector, Hedda Hela Livet, Hedda In Mind, Hedda Healthcare) across Stockholm and Malmö, serving public regional patients, private pay, insurance, and corporate occupational health clients via physical clinics, a mobile app, and the 1177.se portal.

Ownership category

akta.pro rank

Product category

Outpatient Healthcare Services

NAICS

Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Family Planning & Contraception (Including Abortion Care) (HLAKAJAG)

Keywords

• Outpatient healthcare services
• Women's health clinics
• Primary care centers
• Occupational health services
• Mental health services

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Public Healthcare Contracts: Agreements with Region Stockholm and Region Skåne to provide publicly funded healthcare services including vårdcentral (health center), BVC (child health center), midwifery services, and psychotherapy.
2. Private Patient Services: Direct private pay services including gynecological consultations, health examinations, ultrasound, NIPT testing, weight management programs, naprapathy, and psychology services.
3. Insurance Healthcare: Services provided to patients with private health insurance, coordinated with insurance companies for covered treatments.
4. Occupational Health Services (Företagshälsovård): Corporate health services including health examinations, medical screenings, and workplace health programs for businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Hedda Care is a Swedish outpatient healthcare group delivering multi-specialty clinical services through physical clinics in Stockholm and Malmö and a proprietary mobile app enabling video consultations. Core service lines include primary care, gynecology, midwifery, child health (BVC), cardiology, psychology and psychiatry, ultrasound and prenatal diagnostics, menopause care, weight management, addiction treatment, naprapathy, and occupational health, delivered through a mix of public regional contracts, private patient fees, and insurance reimbursements.

Product overview

Hedda Care is a Swedish healthcare group operating a multi-brand portfolio of outpatient care services. The core offering combines private pay, insurance-based, and publicly funded (Region Stockholm and Region Skåne) healthcare. The portfolio includes: Hedda Care (parent/primary care brand), Hedda & Hector (primary care center with Region Stockholm agreement), Hedda Healthcare (occupational health), Hedda Hela Livet (child and women's health via regional agreements), and Hedda In Mind (psychology services via Region Skåne). Key clinical services span midwifery and obstetrics, gynecology, cardiology, psychiatry and psychology (including CBT therapy and ADHD/autism assessments), pediatric care (BVC), ultrasound and prenatal diagnostics (including NIPT in collaboration with Karolinska), menopause care, addiction treatment, naprapathy, weight management, and occupational health. The company provides a mobile app (Hedda Care) enabling video visits and appointment booking. The offering operates across physical clinics in Stockholm and Malmö, supplemented by digital services.

Differentiator

Problem solved

Functional benefit

Brands

• Hedda & Hector: Operates a health center via agreement with Region Stockholm, featuring specialists in general medicine, child and adult psychologists, diabetes and asthma/COL nurses.
• Hedda Healthcare
• Hedda Hela Livet
• Hedda In Mind

Products and services

• Hedda & Hector Vårdcentral

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Region StockholmcoreStrategic or Co-development PartnerFormal agreement with Region Stockholm for provision of public healthcare services including vårdcentral (health center) operations through Hedda & Hector, child health clinics (BVC), midwifery services, and other regional healthcare programs.
• Region SkånecoreStrategic or Co-development PartnerFormal agreement with Region Skåne for provision of public healthcare services including psychotherapy (Vårdval Psykoterapi) and child/maternal health services through Hedda Hela Livet and Hedda In Mind.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kry: Sweden's leading digital-first primary care provider that has expanded into physical clinics. Direct competitor in video visits, primary care, and women's/mental health, and a former advisory relationship of Hedda Care's CEO.
• Doktor24: Investor AB-owned digital healthcare platform offering video consultations and primary care in Sweden. Closely comparable on digital delivery model and public-region contracts.
• Min Doktor: Swedish digital primary care provider combining app-based consultations with physical partner clinics. Direct peer in the app-led, video-visit-driven model Hedda Care uses.
• Mama Mia: Swedish women's health and midwifery chain, originally part of To Care (where Hedda Care's CEO was previously CEO). Highly comparable in women's-health, midwifery, and OB/GYN focus.

Broad incumbents

• Capio: One of Sweden's largest private healthcare groups operating primary care, specialist care, and hospitals. Competes for both vårdcentral contracts and private-pay patients across regions.
• Aleris: Large Nordic private healthcare group with primary care, specialist, and hospital services in Sweden. Competes for private-pay, insurance, and occupational health customers.
• Praktikertjänst: Sweden's largest private cooperative of healthcare providers, with a national network of vårdcentral, dental, and specialist clinics. A broad incumbent competitor for regional contracts and clinician talent.
• GHP: Swedish specialty healthcare provider (and former employer of Hedda Care's CEO Sara Löfgren). Comparable as a multi-site Swedish specialist care operator.

Regional players

• Sophiahemmet: Stockholm-based private hospital and outpatient group with a strong women's-health heritage. Direct regional peer for Hedda Care's Stockholm private-pay and specialist services.

Others

• Närhälsan: Public primary care provider in Västra Götaland region. Not a direct competitor but a useful reference for regional public vårdcentral economics and contracts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/heddacare
• Facebookfacebook.com/Hedda-Care-100071033822552
• LinkedInlinkedin.com/company/heddacare

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hedda Care