What Min Doktor does

Min Doktor is a Sweden-based digital primary-care provider founded in 2013, operating through MD International AB and headquartered in Malmö/Lund. The company delivers 24/7 online consultations via its iOS/Android app and web platform (guides.mindoktor.se), with chat-, image-, and video-based triage and treatment by 200+ licensed clinicians including doctors, midwives, physiotherapists, psychologists, sexologists, and nurses. Around this core, Min Doktor runs a network of physical vaccination clinics across Sweden, a physical primary-care and child-health centre (Min Doktor Vårdcentral & BVC) in Nyköping under a subcontract with Region Sörmland, and dedicated B2B / corporate-occupational-health and private-insurance flows (notably with Skandia).

The technical foundation is an in-house developed medical-device platform that simultaneously functions as the patient journal, with structured digital intake guides, BankID-secured identity, encrypted GDPR-compliant storage, and a continuous peer-review quality loop (every 20th case reviewed by a colleague). Internal training infrastructure — Min Doktor Akademi for vaccination nurses and an Edu-site for digital clinicians — supports the workforce. Recent product extensions include a digital vaccination card in the app (2024-05) with booster reminders, digital guides for contraception, mental health, weight management, and sexual health, plus WCAG 2.1 AA accessibility compliance.

The business model combines several revenue streams: per-visit patient fees for digital consultations (reimbursed by Swedish regions under standard patientavgift rules), direct-pay vaccination services, prescription medication dispensing via partner pharmacies (Apotek Hjärtat), recurring regional reimbursement per listed patient under the Vårdval Sörmland free-choice-of-provider system, and B2B/insurance contracts (Skandia, corporate 'för företag'). The company has raised approximately $84M across multiple disclosed rounds between 2015 and 2020, with the largest being a $37.4M Series 4 led by ICA Gruppen in 2018; no subsequent funding event is disclosed.

Name

Min Doktor

Legal name

MD International AB

Website

https://mindoktor.se

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Min Doktor is a Sweden-based digital primary-care provider operating a proprietary in-house medical-device platform that delivers 24/7 chat- and video-based consultations via app and web, complemented by physical vaccination clinics and a primary-care centre (Vårdcentral & BVC) in Nyköping, serving Swedish patients, corporate customers, and insurance partners (e.g., Skandia).

Ownership category

akta.pro rank

Product category

Digital Primary Healthcare

NAICS

Ambulatory Health Care Services (621), Home Health Care Services (62161)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Home Health Care Services (8082)

akta.pro primary industry

Primary Care & General Medicine Virtual Care (HLALAAAA)

akta.pro secondary industries

General Medical Virtual Primary Care (Payer-Branded) (HLALACAA), Prescription-Based Digital Clinics (Condition-Specific Rx Programs) (HLALAAAD)

Keywords

• Digital primary care
• Online healthcare services
• Vaccination clinic services
• Telemedicine consultations
• Mobile health platform

Headquarters

HQ city

Lund

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Per-visit patient fee for digital primary care: Patients pay a standard patient fee (patientavgift) per digital consultation that is reimbursed by the region; the same fee applies to follow-up visits. Fees follow Swedish regional patient-fee rules and are covered by högkostnadsskydd / frikort. Bills are generated within ~24 hours via the Billogram invoicing service and can be paid by Swish, BankID bank transfer, or OCR-based invoice.
2. Vaccination services at physical clinics: Direct-pay revenue from vaccinations (travel, TBE, influenza, HPV, COVID-19, dengue, etc.) and nurse consultations at Min Doktor's network of physical vaccination clinics; payment via card or Swish only (no cash); gift cards available.
3. Prescription medication dispensing revenue: Prescriptions issued digitally; medication dispensed through partner pharmacy Apotek Hjärtat (e.g., free blood-pressure checks) and other Swedish pharmacies subject to läkemedelsförmånen and högkostnadsskydd rules.
4. B2B / private health-insurance and corporate contracts: Revenue from B2B customers and private health-insurance partners (e.g., Skandia) whose policyholders are routed to Min Doktor; corporate occupational-health (företagshälsovård) offerings; and the dedicated 'För företag' / 'Försäkring' flow. Insurance partners receive a power of attorney allowing them to retrieve medical information when needed.
5. Digital subscription-like primary care via Vårdval Sörmland: Digital primary care is included in the Swedish 'fria vårdvalet' (free choice of provider) under a subcontractor agreement with Min Doktor Vårdcentral & BVC in Sörmland — providing recurring regional reimbursement per listed patient.

Pricing tiers

Go-to-market motion5 records

Distribution channels5 records

Marketing channels7 records

Core offering

Min Doktor delivers digital primary care to Swedish residents 24/7 via its iOS/Android app and guides.mindoktor.se platform, where patients complete structured digital intake (triage), then chat or video-call licensed clinicians for assessment, prescriptions, sick notes, lab referrals, vaccinations and follow-up. Around this digital core, Min Doktor operates a network of physical vaccination clinics across Sweden and a physical primary-care centre (Vårdcentral & BVC) in Nyk\u00f6ping under a subcontract with Region Sörmland, plus a dedicated B2B/insurance offering (För företag / Skandia).

Product overview

Min Doktor operates a platform-plus-modules architecture for Swedish digital primary care (digital primärvård), centered on the Min Doktor mobile app and the underlying guides.mindoktor.se platform that together deliver chat-, image-, and video-based triage and treatment. Around this core, Min Doktor offers named sub-products and channels: (1) Min Doktor digital vårdtjänst — the chat-based online care service available 24/7 via app and web; (2) Min Doktor app — the iOS/Android client that hosts the digital vaccination card, digital guides, and account features; (3) Min Doktor Vårdcentral & BVC (Nyköping) — the physical primary-care and child-health clinic in Sörmland; (4) Min Doktors vaccinationsmottagningar — the network of physical vaccination clinics; (5) Hälsa och sjukdomar / Fakta hälsa & sjukdomar — the editorial knowledge base; and (6) Tips & hälsoråd (Journalen) — the editorial news/tips section. Internal training platforms Min Doktor Akademi (vaccination nurses) and Edu-site (digital-care staff) support service delivery, and Min Doktor offers B2B services (För företag / corporate healthcare) and private insurance–funded care alongside the public vårdvalet offering.

Differentiator

Problem solved

Functional benefit

Brands

• Min Doktor Akademi: Internal training center for Min Doktor's vaccination nurses, providing training in vaccinology and travel medicine.
• Edu-site

Products and services

• Min Doktor digital vårdtjänst (online care service) 24/7 digital primary care delivered via guides.mindoktor.se and the Min Doktor app. Patients answer condition-specific questions in a digital guide, then chat (and where needed video-call) with a doctor, midwife, psychologist, physiotherapist, sexologist, dietitian or nurse, with prescriptions, renewals, lab/imaging referrals, sick notes and onward referrals issued digitally. Designed for adult Swedish patients and families, covered by standard regional patientavgift and frikort/högkostnadsskydd.
• Min Doktor mobile app (iOS and Android) The iOS/Android mobile application that is the primary patient-facing surface for Min Doktor. Provides BankID login, digital guides (triage), chat-based consultation with clinicians, video calls, prescription renewal, blood-pressure measurement referral, digital vaccination card, Billogram invoice access and personal health profile.
• Min Doktor Vårdcentral & BVC (Nyköping) Physical primary-care clinic and child-health centre (BVC) in Nyköping, operated by Min Doktor under a subcontract (underleverantörsavtal) with Region Sörmland within the fria vårdvalet. Residents can list themselves for traditional primary care; awarded Nyköping's best primary-care centre and BVC in SKR's 2023 patient survey.
• Min Doktors vaccinationsmottagningar (vaccination clinic network) Network of physical vaccination clinics across Sweden staffed by licensed nurses, offering TBE, influenza, HPV, COVID-19, RS, dengue, chickenpox, travel and other vaccines plus simple nurse visits. Bookable online or via drop-in at selected sites; payments by card or Swish only. Prescriptions are not issued at the clinics — patients are directed to the digital service or vårdcentral for those.
• Min Doktor för företag (corporate / occupational-health offering) Corporate healthcare offering distinct from the public vårdvalet service. Includes corporate occupational-health (företagshälsovård) and private-insurance-funded care, with cases routed outside the public shared-record flow (sammanhållen journalföring) and served via dedicated flows such as Min Doktor Försäkring (e.g., Skandia).

Quantifiable outcome

• Over 5 million patient visits to the digital service
• +2 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability3 records

Feature7 records

Partnerships

Eleven partnerships are on record, tiered core, secondary and minor.

• Apotek HjärtatcoreStrategic or Co-development PartnerApotek Hjärtat is Min Doktor's partner pharmacy for in-person blood-pressure measurement. Patients aged 18+ receive a barcode via email and can show it at any Apotek Hjärtat to have their blood pressure measured free of charge. Min Doktor's logo appears on Apotek Hjärtat's co-branded assets and Apotek Hjärtat appears on Min Doktor's partner section.
• SkandiacoreStrategic or Co-development PartnerSkandia is listed as one of Min Doktor's main partners on the homepage and routes its private-health-insurance customers to Min Doktor's digital care service. Insured customers accept a power of attorney that allows Skandia to retrieve medical information from Min Doktor when needed.
• AlerissecondaryStrategic or Co-development PartnerAleris logo appears in the 'Vi samarbetar med' partner section on Min Doktor's homepage, indicating an established collaboration with Aleris as a partner in the Swedish healthcare ecosystem.
• UnilabssecondaryStrategic or Co-development PartnerUnilabs logo appears in Min Doktor's partner section, supporting lab/sample testing for Min Doktor patients who receive lab referrals during digital consultations.
• OriolacoreChannel Partner/ Reseller/ DistributorOriola is one of Min Doktor's two certified pharmaceutical distributors, delivering vaccines to Min Doktor's vaccination clinics in temperature-logged cold boxes.
• TamrocoreChannel Partner/ Reseller/ DistributorTamro is Min Doktor's other certified pharmaceutical distributor for vaccines, used alongside Oriola for temperature-logged deliveries.
• BankIDcoreTechnology or IntegrationMin Doktor uses BankID for all patient login and identification — described as the most secure identity system available to the largest number of Swedes. Login issues are linked to BankID's status page and support resources.
• BillogramsecondaryTechnology or IntegrationBillogram is Min Doktor's third-party invoicing service: it delivers patient invoices by email (or post when no email is on file) and stores all paid/unpaid invoices per patient. Min Doktor refers customers to Billogram / Gothia for unpaid-invoice / collections questions.
• Patientnämnden i Region SörmlandminorOthersMin Doktor directs patients of its digital service and the Vårdcentral & BVC in Nyköping to Patientnämnden i Region Sörmland if they prefer not to file complaints directly with Min Doktor.
• Inspektionen för vård och omsorg (IVO)minorOthersIVO is the national healthcare inspectorate where patients can escalate complaints if not satisfied with Min Doktor's response. Min Doktor is also registered in IVO's Vårdgivarregister as a registered care provider.
• Region SörmlandcoreStrategic or Co-development PartnerRegion Sörmland is the regional public-health authority that contracts Min Doktor's digital primary care under a subcontract via Min Doktor Vårdcentral & BVC in Sörmland, as part of Sweden's 'fria vårdval' (free choice of provider).

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Doctolib: European digital health platform dominant in France, Germany and Italy, with growing Swedish presence. Comparable as a digital consultation / booking / practice-management platform, though its Swedish footprint is still nascent versus Min Doktor.
• Capio (Ramsay Santé): One of Sweden's largest private healthcare providers, operating physical vårdcentraler, specialist clinics and digital services. Competitor in the same vårdval system as Min Doktor but with a much broader portfolio including hospital and specialist care.
• Praktikertjänst: Large Swedish private primary-care and dental group with multiple vårdcentral contracts. Overlaps with Min Doktor in vårdvalet primary care and increasingly in digital channels, though its core is physical clinics.

Others

• Aleris: Scandinavian private specialist and primary-care provider already in Min Doktor's partner ecosystem. Comparable as a Swedish healthcare provider with both physical and emerging digital channels, though primary focus is on specialist and hospital services.

Direct peers

• Doktor.se: Swedish digital-first primary-care platform combining an app-based consultation service with a network of physical vårdcentraler under vårdvalet. Directly comparable omni-channel model and identical regulatory backdrop to Min Doktor.
• Doktor24: Swedish digital health provider delivering chat- and video-based primary care, prescriptions and sick notes through its own app. Competes head-to-head with Min Doktor for the same low-acuity primary-care conditions in Sweden.
• Kry: Sweden-headquartered digital primary-care provider offering chat/video GP consultations via a mobile app, integrated with the Swedish vårdval system. Closest direct competitor to Min Doktor in terms of product, target patient population and reimbursement model.

Emerging players

• Livi (by Kry): Sweden-based digital GP consultation app within the Kry group, focused on chat-based primary care. Materially overlaps with Min Doktor's product surface and patient demographic.
• Accumbo (Barn- & ungdomsmedicin): Swedish digital paediatric service offering chat-based consultations for children. Overlaps with Min Doktor's family/BVC segment in Nyköping and paediatric triage through the main app.

Regional players

• Mydoc24: Swedish digital health service offering chat-based GP consultations and prescriptions within the vårdval system. Comparable primary-care digital product, focused on the Swedish market like Min Doktor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mindoktor

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds6 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Min Doktor