What Kry does

Kry is a Stockholm-headquartered digital health company founded in 2015 that operates a hybrid primary care platform combining 24/7 video and chat-based consultations with a network of physical healthcare clinics. The platform serves patients in Sweden, France (where Kry operates 55 physical clinics), and Norway, and supports 30 languages with 350 doctors on the platform. Patients access care primarily through Kry's mobile app, with authentication handled via Sweden's BankID and clinical records integrated with the National Patient Overview (NPÖ); the app holds a 4.9/5 App Store rating and Kry has completed approximately 14 million healthcare meetings to date. Beyond acute consultations, Kry offers a digital weight loss program, a health checks platform, and corporate health services under the Kry Företag brand.

Kry generates revenue from three primary streams: per-visit patient fees (around 275 SEK per consultation), regional healthcare contracts with Swedish county regions, and B2B corporate health arrangements. In FY2023 Kry reported €188M in revenue against a pre-tax loss of €78M, a sharp improvement from a €155M loss in FY2022, with management targeting profitability in 2025. Capital allocation is heavily skewed toward generative AI, with roughly 100 developers reported to be working on GPT-related models — described in the input as the company's largest overhead — leveraging the 14M-meeting clinical dataset as a training corpus.

Strategic positioning centers on international expansion from the Nordic base: Kry acquired the UK's Livi in 2021 to anchor a UK footprint, and in mid-2024 announced a partnership with Klarna to distribute Livi's services to Klarna members, opening a B2B2C channel in the UK. The company has been funded by a $316M Series D (April 2021, CPP Investments and Fidelity), a $160M+ round (July 2022), and a €20M convertible note in 2024 led by HOOPP, with a 2022 restructuring and associated layoffs coinciding with a clear shift from hyper-growth to a path-to-profitability posture.

Name

Kry

Legal name

Kry

Website

https://kry.se

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Kry is a Stockholm-based digital health company founded in 2015 that operates a hybrid platform of 24/7 video consultations and 55 physical clinics across Sweden, France, and Norway, serving 14 million cumulative patient meetings with a heavy in-house generative AI investment.

Ownership category

akta.pro rank

Product category

Digital Healthcare / Telehealth Services

NAICS

Offices of Physicians (6211), Offices of Physicians, Mental Health Specialists (621112)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Primary Care & General Medicine Virtual Care (HLALAAAA)

akta.pro secondary industries

Urgent Care & On-Demand Virtual Visits (HLALAAAB), Membership/Subscription Concierge Virtual Care (HLALAAAH), Primary Care & General Medicine Virtual Care (Employer-Sponsored) (HLALADAA)

Keywords

• Digital healthcare platform
• Telehealth consultations
• Primary care services
• Occupational health services
• Online doctor appointments

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Patient Consultation Fees: Revenue generated from patient consultation fees. Pricing varies by Swedish region, with standard rates around 275 SEK per consultation for doctor, nurse, psychologist, or physiotherapist visits. Children are exempt from fees.
2. Regional Healthcare Contracts: Contracts with Swedish regions (landsting) for providing primary care services. Kry operates physical healthcare centers under regional healthcare funding models, which are publicly funded through the Swedish healthcare system.
3. Corporate Health Services: B2B services through Kry Företag offering occupational health services to businesses, from large corporations to sole traders

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Kry operates a digital-first healthcare platform that connects patients with doctors, nurses, psychologists, physiotherapists, dietitians, and midwives via 24/7 video consultations and chat through its mobile app and website. The service is complemented by a network of 34+ physical healthcare centers across Sweden offering primary care, specialist services, vaccinations, and laboratory testing. The platform also offers corporate occupational health services through Kry Företag and extends to the UK market via its subsidiary Livi.

Product overview

Kry operates as a unified digital-first healthcare platform combining virtual consultations through its mobile app with a network of over 30 physical healthcare centers across Sweden. The core platform consists of the Kry App enabling 24/7 access to doctors, nurses, psychologists, physiotherapists, dietitians, and midwives via video and chat, complemented by physical Vårdcentraler (healthcare centers), Barnavårdscentraler (child health clinics), Barnmorskemottagningar (midwife clinics), and specialized services including BUP (child psychiatry) and sexual health clinics. Key service modules include prescription renewal, medical certificates, VAB certificates, digital weight loss programs, health checks, and vaccination services. The platform also includes enterprise offerings through Kry Företagshälsovård for corporate clients. Kry's subsidiary Livi extends digital healthcare services to the UK market, having partnered with Klarna for membership program integration. The company serves both listed patients (registered at Kry healthcare centers) and non-listed patients through the digital platform.

Differentiator

Problem solved

Functional benefit

Brands

• Livi: Digital healthcare provider owned by Kry, offering on-demand GP, physiotherapy, and mental health consultations

Products and services

• Kry App Mobile and web application providing digital healthcare consultations via video calls and chat with doctors, nurses, psychologists, physiotherapists, dietitians, and midwives available 24/7 for Swedish residents.
• Kry Vårdcentraler (Healthcare Centers) Network of over 30 physical healthcare centers across Sweden providing primary care, specialist services, vaccinations, and laboratory testing to registered and walk-in patients.
• Kry BUP (Barn- och ungdomspsykiatri) Child and adolescent psychiatry services available both digitally and at physical locations, offering mental health support for children and teenagers.
• Barnavårdscentraler (BVC) Child health clinics integrated with healthcare centers, providing preventive care, vaccinations, and developmental monitoring for children.
• Barnmorskemottagningar (BMM) Midwife clinics offering services for sexual and reproductive health including pregnancy care, contraception, STI testing, and gynecological examinations.
• Digital Weight Loss Program Digital treatment program for weight loss with multidisciplinary team support, available to patients with BMI over 30 who are 18 years or older.
• Vaccination Services Vaccination services including TBE, Covid-19, influenza, chickenpox, hepatitis A and B, and allergy vaccinations.
• Hälsokontroller (Health Checks) Comprehensive health screening services available through a dedicated health check platform.
• Kry Företagshälsovård (Corporate Health Services) Occupational health services for businesses, offering preventive, promotional, and rehabilitative interventions for individuals and organizations, from large corporations to sole traders.
• Livi Digital healthcare provider owned by Kry, offering on-demand GP, physiotherapy, and mental health consultations in the UK market, distributed through partnerships such as Klarna's membership programme.
• Kry Sexuell Hälsa (Sexual Health Clinic) Sexual health clinic in Stockholm offering drop-in and scheduled appointments for sexual health services including STI testing and counseling.

Named customers2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• KlarnacoreGTM or Marketing Partner · 4 June 2026Livi, a digital healthcare provider owned by Kry, partnered with Klarna to offer on-demand GP, physiotherapy, and mental health consultations to Klarna's UK membership programme members. Max members receive unlimited digital consultations through the Livi app, while other tiers receive discounts of up to 40% on their first appointment. This marks Klarna's first integration of a healthcare service into its membership programme.

Scale indicators10 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Doktor.se: Swedish digital primary care competitor offering video consultations and physical clinics across Sweden on the same public-payer model as Kry. Most directly comparable on geography, service mix, and target customer.
• Min Doktor: Swedish telehealth provider delivering app-based GP consultations, closely overlapping Kry's digital-first primary care service. Direct competitor for Swedish digital patients and regional contracts.
• Babylon Health: UK-headquartered digital primary care and AI triage platform offering virtual GP consultations. Comparable in combining AI with virtual primary care, although it has scaled back consumer operations.
• Livi (pre-acquisition): Now a Kry subsidiary, but historically the closest direct competitor in Nordic digital GP and the platform now powering Kry's UK Klarna partnership. Useful as a benchmark for Kry's UK economics.
• Doctolib: France-based telehealth and appointment-booking platform operating in one of Kry's expansion markets. Comparable in combining patient booking, telehealth, and practice management software.
• Push Doctor: UK-based digital GP service offering on-demand video consultations with NHS and private patients. Comparable in the UK digital primary care market where Kry (via Livi) is now competing.
• HealthHero: European telehealth provider operating digital primary care and mental health services across multiple EU markets. Comparable in pan-European digital GP ambition and B2B2C distribution.
• Zava (previously DrEd): European online doctor and digital pharmacy service operating across UK, Germany, France, and Ireland. Comparable in cross-border DTC telehealth and prescription delivery.

Broad incumbents

• Teladoc Health: Global virtual care incumbent offering primary care, mental health, and chronic condition management. Comparable in telehealth product mix and employer/payer contracting, but operates at far greater scale across many geographies.

Emerging players

• Ada Health: AI-driven symptom assessment and triage platform used by health systems. Comparable to Kry's AI investment thesis and represents an alternative technology-led approach to digital primary care.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/krycare
• Facebookfacebook.com/KRYcare
• LinkedInlinkedin.com/company/kry

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries1 record

Funding overview

Funding rounds9 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kry