What Orbitbid.com does

Orbitbid.com, Inc. is a Michigan-headquartered asset-management and online-auction operator specializing in asset remarketing for industrial machinery, construction and heavy equipment, agricultural equipment, transportation assets, and full business liquidations. Founded in 1990 and operating as a subsidiary of the Miedema Asset Management Group, the company runs a nationwide auction program in which assets are sold directly from sellers' facilities, with the firm handling cataloging, photography, marketing, bidding execution, payment processing, and pickup coordination. Primary consignors are retiring business owners, secured creditors recovering collateral, contractors disposing of surplus equipment, and golf courses renewing fleets; named consignments include Dick Coulter Inc. (400+ lots), Edward R. White Contractor, Vander Sloot Farms Estate, and Stoldt Farms.

The core product is the bid.orbitbid.com online auction platform, built on Online-AuctionSoftware.com (OAS), a sister technology entity within the Miedema family. The platform features pre-bidding, automatic (max-bid) bidding, dynamic anti-sniping extensions, and buyer's-premium calculation, and has facilitated over $650 million in cumulative sales to date across 854,000+ registered bidders. Orbitbid shares its proprietary technology stack with sibling brands (Miedema Auctioneering, Repocast, Rangerbid, SSL Firearms, LASTBIDrealestate, Miedema Charity, and the 1800lastbid aggregator), and maintains ten US offices spanning Michigan, Ohio, Florida, Colorado, and California, plus on-site auction execution in additional states.

Revenue is generated primarily through a variable buyer's premium on winning bids, supplemented by a flat $125 broker title processing fee, a $15 Michigan state title transfer fee, and add-on services (extended-pickup appointments, lead-submission referrals). Distribution is dual-channel — self-serve online bidding (serving SMB and individual buyers) plus on-site auctions (serving enterprise consignors) — and is amplified by a finder's-fee program paying referrers $500 to over $100,000 per closed seller referral. The company uses sales-led outreach combined with industry-specific marketing and a presence across Facebook, Instagram, TikTok, LinkedIn, YouTube, and direct email.

Name

Orbitbid.com

Legal name

Orbitbid.com, Inc.

Website

https://orbitbid.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Orbitbid.com operates a nationwide online and on-site auction platform that remarkets industrial machinery, construction equipment, agricultural equipment, transportation assets, and retirement-driven business liquidations directly from sellers' facilities, serving retiring owners, secured creditors, contractors, and equipment buyers across the United States.

Ownership category

akta.pro rank

Product category

Online Auction and Asset Remarketing Services

NAICS

Wholesale Trade Agents and Brokers (425120)

SIC

Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Wholesale Vehicle Auctions (Physical & Online) (TLABAKAA)

Keywords

• Online auction services
• Asset remarketing
• Equipment auctions
• Business liquidation
• Industrial machinery sales

Headquarters

HQ city

Byron Center

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Buyer's Premium: Primary revenue stream charged as a percentage of the winning bid price on all auction transactions. The buyer's premium varies per auction and is added to the final bid amount.
2. Broker Title Processing Fee: $125 flat fee charged for title processing and documentation services on vehicle and equipment sales.
3. Title Transfer Fees: $15 State of Michigan title transfer fee charged for applicable transactions in Michigan.
4. Finder's Fee Program: Referral fees paid to individuals or companies who refer sellers to Orbitbid.com, ranging from $500 to $100,000 based on transaction value.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Orbitbid.com operates a nationwide online auction platform that facilitates the sale of industrial machinery, construction and heavy equipment, agricultural equipment, transportation assets, and complete business liquidations directly from sellers' facilities. The platform supports both online and on-site auctions with features including pre-bidding, automatic (max-bid) bidding, dynamic anti-sniping bid extensions, and buyer's premium calculation. Orbitbid provides end-to-end seller services covering asset cataloging, photography, custom marketing campaigns, auction execution, invoicing, pickup coordination, and settlement reporting.

Product overview

Orbitbid.com is a nationwide online auction platform and part of the Miedema Asset Management Group family of companies. The core offering is the Orbitbid.com online auction platform (built on the OAS Online-AuctionSoftware.com infrastructure), which facilitates online auctions of industrial machinery, construction and heavy equipment, agricultural equipment, transportation assets, and complete business liquidations. Assets are sold directly from sellers’ facilities with Orbitbid managing the full process. The portfolio includes multiple related auction brands — Miedema Auctioneering (live and online), Repocast (repossessed assets), Rangerbid, SSL Firearms (firearms), LASTBIDrealestate (real estate), and 1800lastbid.com (aggregated listings) — all sharing the OAS bidding software platform. Supporting services include a referral/finder’s fee program, extended pickup appointment scheduling, auction lead submission, and Michigan-state titled vehicle transfer brokerage. The platform’s key buyer-facing features are pre-bidding, automatic (max-bid) bidding, and a dynamic anti-sniping bidding engine that extends auctions by 10-minute intervals on late bids.

Differentiator

Problem solved

Functional benefit

Products and services

• Orbitbid.com Online Auction Platform A nationwide online auction platform accessible at bid.orbitbid.com that facilitates the sale of industrial machinery, construction equipment, agricultural equipment, transportation assets, and complete business liquidations directly from sellers' facilities. The platform enables online bidding with pre-bidding, automatic (max-bid) bidding, dynamic anti-sniping bid extensions, buyer's premium calculation, and titled vehicle transfer processing. Used by both business sellers and individual buyers across the United States.
• Seller Services (Asset Remarketing) End-to-end seller services including free consultation, asset cataloging and photography, custom marketing campaigns (email, social media, direct mail, industry outreach), online and on-site auction execution, invoicing, pickup coordination, and settlement reporting. Designed for retiring business owners, secured creditors, contractors, farmers, and industrial sellers needing professional asset disposition.
• Referral / Finder's Fee Program A referral compensation program that pays a percentage of net income to individuals or businesses who refer clients to Orbitbid.com for auction services. Historical payouts have ranged from as little as $500 to over $100,000 per successful referral.
• Extended Pickup Appointment Service An optional pickup scheduling service that allows winning bidders to arrange extended-hour item removal (up to 7:00 PM local time) by appointment, beyond the standard pickup window.
• Auction Lead Submission Service A lead-referral mechanism allowing individuals to submit potential seller contacts to Orbitbid.com in exchange for a percentage of net income if a deal closes.
• Titled Vehicle Transfer & Brokerage Service A vehicle title transfer and brokerage service required by the State of Michigan for all titled items (vehicles, trailers, campers) sold through the platform. Includes broker title processing ($125 flat fee), state title transfer ($15 Michigan fee), and optional plate and registration services.
• Online-AuctionSoftware.com (OAS) Bidding Platform The underlying bidding software platform licensed to Orbitbid.com and other affiliated Miedema auction companies. Provides bidder registration, payment processing integration, site infrastructure, pre-bidding, automatic bidding, and dynamic anti-sniping auction execution.

Quantifiable outcome

• $650 million+ in total sales facilitated
• +2 more outcomes

Named customers4 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Miedema Asset Management GroupcoreOthersParent company and corporate umbrella organization. Orbitbid.com operates as a subsidiary/sister brand within the Miedema Asset Management Group family of companies, which includes Miedema Auctioneering, Repocast.com, Rangerbid.com, LASTBIDrealestate.com, and other auction-related businesses.
• Online-AuctionSoftware.com, Inc. (OAS)coreTechnology or IntegrationInternal technology platform provider for the auction business. OAS provides the proprietary auction platform technology (bid.orbitbid.com) used for online auction execution, including anti-sniping protection and automatic bid extensions. Operates as a sister company within the Miedema Asset Management Group.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• IronPlanet: Online-only heavy equipment auction marketplace owned by RB Global; matches Orbitbid's online auction format and asset mix (construction/agricultural equipment).
• Tractor House: Leading marketplace for agricultural equipment listings and auction hosting; comparable in targeting farmer equipment liquidations, including both auctions and classified listings.
• Proxibid: Online auction marketplace aggregating equipment and asset auctions across many auctioneer partners; competes for bidders and represents a partial substitute for Orbitbid's marketplace function.
• BigIron Auctions: Online equipment auction platform conducting weekly no-reserve farm and construction equipment auctions; directly competes for SMB retiring-owner and contractor customers in the Midwest.
• Ritchie Bros. Auctioneers (RB Global): Largest equipment auctioneer globally operating physical and online auctions for construction, agricultural, transportation, and heavy equipment; directly comparable auction model and customer base to Orbitbid.
• Purple Wave Auction: Online-only no-reserve auction platform focused on agricultural equipment, construction equipment, and fleet liquidations; competes with Orbitbid on online bidding for farm and contractor liquidations.
• Alex Lyon & Sons: Long-running construction equipment and farm machinery auctioneer running on-site and online auctions; comparable dual-format model across the upper Midwest.

Broad incumbents

• Copart: Public salvage vehicle auction leader with extensive online infrastructure; similar online auction technology and bidder-network model but focused on vehicle salvage rather than heavy equipment.
• IAA (Insurance Auto Auctions): Large salvage vehicle auction platform owned by RB Global; comparable online auction scale and bidder network but specialized in insurance total-loss vehicles.
• Manheim: Cox Enterprises subsidiary operating the largest used vehicle auction platform in the US; comparable online/physical vehicle auction hybrid, though focused on dealer-to-dealer automotive rather than heavy equipment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Orbitbid
• YouTubeyoutube.com/@orbitbiddotcom
• Facebookfacebook.com/orbitbid
• LinkedInlinkedin.com/company/orbitbid-com
• Instagraminstagram.com/miedemagroup
• TikToktiktok.com/@miedemagroup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orbitbid.com