Vitamin 2

What Vitamin 2 does

Vitamin 2 is a full-service Swiss advertising agency (Fullservice-Werbeagentur) headquartered in St. Gallen with a secondary office at ZIKpunkt in Arbon, serving enterprise and institutional clients across Eastern Switzerland. Operating under the legal entity VITAMIN 2 AG, the agency has been in business for over 20 years and runs a team of approximately 35-40 professionals across brand strategy, branding, online marketing, web design and development, film and photography, illustration and animation, and AI/automation services. Its client base spans banking (Raiffeisen Unteres Rheintal, Bank Frick), retail (Migros Ostschweiz), consumer goods (Rausch AG, Züger Frischkäse), healthcare (Psychiatrie St. Gallen, Ostschweizer Kinderspital), tourism (Heidiland, Schaffhauserland), and industry/construction (S. Müller Holzbau, ETAVIS).

The agency's core offering is an end-to-end creative services stack — from briefing and positioning through to monitoring — delivered by in-house strategists, designers, web developers, and project leads, supplemented by a recurring network of freelance specialists and production partners (Sénic, Boutiq, packthis, The Washing Line) for animation, film, packaging, and strategy execution. Underlying technical capabilities include full-stack web development, UX design, digital campaign production, and motion/CGI work, with no proprietary platform technology disclosed. Pricing is project-based quotation in CHF (one-third deposit on engagement) with retainer-style ongoing relationships implied for repeat clients; no public pricing or revenue figures are disclosed.

Vitamin 2 differentiates itself through award-winning creative output (Swiss Poster Award 2018, Museum für Gestaltung Zürich collection, Best of Swiss Web 2026 shortlist), a distinctive progressive employer brand anchored by its 'Reifezeit' (8-week vacation) policy introduced in January 2023, and deep integration in the Eastern Swiss creative community via the V2 Sessions events and festival participation. The business remains privately held and partner-managed, with no disclosed external investment, acquisitions, or international expansion beyond a reference to a Belgrade office.

Name

Vitamin 2

Legal name

VITAMIN 2 AG

Website

https://vitamin2.ch

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Vitamin 2 is a full-service Swiss advertising agency based in St. Gallen, serving enterprise clients across banking, retail, healthcare, tourism, and industry in Eastern Switzerland with brand strategy, digital, web, and creative production services.

Ownership category

akta.pro rank

Headquarters

HQ city

Saint Gallen

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Project-Based Creative Services: Vitamin 2 charges for agency services on a project quotation basis. According to their AGB, services are rendered per quote ('Offerte'), with additional services billed separately. A one-third deposit (Akonto) is charged at project start for new clients. Services span strategy, branding, web design, marketing campaigns, and ongoing retainer relationships.
2. Recurring/Retainer Clients: The agency maintains ongoing client relationships for services such as online marketing, branding, and campaign management, suggesting retainer or recurring revenue arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Vitamin 2 is a full-service Swiss advertising agency (Fullservice-Werbeagentur) based in St. Gallen that delivers end-to-end marketing and communications services for enterprise clients across Eastern Switzerland. The agency covers the full project lifecycle from strategy and briefing through creative execution to monitoring, offering brand strategy, branding, corporate identity, online marketing, web design and development, film/photography, illustration, animation, and AI/automation services. Engagements are delivered by an in-house team of 35-40 professionals on a project-by-project or retainer basis.

Product overview

Vitamin 2 is a full-service advertising agency (Fullservice-Werbeagentur) based in St. Gallen, Switzerland, with additional offices in Arbon and Belgrade. The agency operates as a single unified service offering rather than a platform-plus-modules architecture. Their core product encompasses comprehensive marketing and communications services organized into distinct but interconnected practice areas: Brand Strategy & Branding, Online Marketing & Social Media, Webdesign & UX Design, Konzeption & Positionierung, Film & Fotografie, Illustration & Animation, KI & Automatisierung, and Grafikdesign. These services are delivered through cross-functional teams to clients across diverse industries including tourism, healthcare, finance, retail, and industrial sectors. The agency is particularly known for its innovative employer policies, including the 'Reifezeit' (Ripening Time) program offering 8 weeks of vacation to employees.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Advertising Agency (Fullservice-Werbeagentur)
• Brand Strategy and Positioning
• Online Marketing and Social Media
• Web Design, UX Design and Web Development
• Campaign Design, Film, Photography, Illustration and Animation
• Internal and External Corporate Communications

Quantifiable outcome

• 78% average customer recommendation rate across all service areas (3 years post-Reifezeit introduction)
• +3 more outcomes

Named customers15 records

Segments5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Sénic (Animation & Motion)coreTechnology or IntegrationSénic provides animation, motion graphics, CGI, and social media ad production for Vitamin 2 client campaigns. Appears across multiple projects including Rausch AG, Migros Ostschweiz, and others.
• Boutiq (Film Production)coreTechnology or IntegrationBoutiq is a film production company that partnered on the Rausch AG Repair-Express-Kur campaign (Kambundji sisters TV spot).
• Kaluza Schmid Studio (Berlin)minorStrategic or Co-development PartnerA Berlin-based design studio. Graphic designer Daniela Winck visited Vitamin 2 as part of a creative exchange program.
• Zlatko Pesic (Web Development)coreTechnology or IntegrationExternal web developer contributing to Vitamin 2 projects, listed as responsible for web development on the S. Müller Holzbau rebranding project.
• UX Meetup St. GallenminorStrategic or Co-development PartnerVitamin 2 team members (Andrea Eichmann, René Vogel) participate in and present at the UX Meetup St. Gallen community events.
• Lea Meienberger (Photography)coreTechnology or IntegrationFreelance photographer engaged for the Rausch AG campaign with the Kambundji sisters.
• packthis (Packaging Design)coreTechnology or IntegrationPackaging design agency providing packaging and campaign design for client projects including Munz Extra Milk and Relaunch.
• Daniel Ammann (Photography)coreTechnology or IntegrationFreelance photographer contributing to the Raggenbass corporate identity project.
• who's mcqueen (Film Production)coreTechnology or IntegrationFilm production company for the Munz 'Gemeinsam ist besser' campaign.
• Boutiq AG (Animation)coreTechnology or IntegrationAnimation studio for the Minor (Maestrani) campaign, building a character-based brand ambassador campaign.
• The washing Line / Martin Fuchs (Strategy)coreStrategic or Co-development PartnerStrategic consultancy and copywriting partner engaged for multiple projects including Munz and Minor campaigns.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Jung von Matt: Swiss-origin agency that scaled into a global network. Same full-service creative DNA as Vitamin 2 but a BROAD_INCUMBENT operating at international scale with proprietary platforms, larger budgets, and account mandates Vitamin 2 cannot serve.
• Publicis Groupe Switzerland: Global agency network with Swiss operations. Provides a comparable scope of services (creative, digital, media) but operates as a broad incumbent with network scale, media buying capabilities, and cross-market reach beyond Vitamin 2's footprint.
• Havas Switzerland: Swiss arm of the global Havas network. Offers overlapping full-service advertising capability but competes with Vitamin 2 only for the largest Swiss enterprise and DACH mandates it has the capacity to win.
• Y&R (VMLY&R) Switzerland: Swiss presence of the global WPP-aligned brand/creative network. Comparable in delivering integrated brand and digital work to enterprise clients, but at materially larger scale and with global account coordination.

Direct peers

• Walker: Zürich-based independent creative agency with a strong Swiss mid-market and enterprise client book. Comparable to Vitamin 2 in delivering brand strategy, design, and campaigns as an independent, mid-sized Swiss creative shop.
• Ruf Lanz: Independent Swiss creative agency known for poster and campaign craft. Highly comparable to Vitamin 2's creative-led positioning (Swiss Poster Award heritage, bold creative work) though smaller in headcount and more focused on long-standing single-brand relationships.
• Farner: Swiss integrated communications agency combining advertising, PR, and digital. Comparable to Vitamin 2 in offering end-to-end strategy-to-execution services for Swiss enterprise clients, particularly in regulated sectors.
• Wirz Werbeagentur: One of Switzerland's largest independent full-service agencies, headquartered in Zurich. Comparable to Vitamin 2 across the full-service model (strategy, creative, digital, film) but operating at significantly larger scale and on a national/international client footprint, making it the closest direct peer from above.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/VITAMIN2.CH
• LinkedInlinkedin.com/company/vitamin-2-ag
• Instagraminstagram.com/vitamin2.ch
• Xx.com/vitamin2ag

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vitamin 2