Sénic

What Sénic does

Sénic AG is a privately held Swiss motion design and 3D animation agency headquartered at Bogenstrasse 7B, St.Gallen, founded in 2010 by Marc Frick. The firm operates a professional services model delivering three integrated practices: Motion Design (2D and 3D animated content for advertising spots, image and product films, explainer videos, and corporate communications), Visualisierungen (photorealistic 3D product and architectural visualizations), and Interaction Design (digital interfaces combining motion with functional UI for websites and event applications). The technical stack is built on standard motion design and 3D animation tooling; the company's proprietary productized layer is Essential Graphics — reusable animation template packs shipped to clients such as Universität St.Gallen and Digitec Galaxus that allow non-technical content teams to produce branded motion content autonomously.

Sénic sells directly to a horizontal mix of mid-to-large brands, marketing and communication agencies, design studios, and individual creatives, primarily across the DACH region (Switzerland-led). Pricing is value-based and project-scoped rather than hourly, with budget agreed upfront after an initial consultation that determines goals, platforms, and scope — a structure that shifts execution risk to the agency. The firm's largest disclosed customer relationships (e.g., Keramik Laufen AG across multiple engagements, Maestrani/Munz, Proffix, BLV) sit in adjacent verticals spanning bathroom fixtures, consumer goods, software, optics, government, and education, suggesting deliberate diversification rather than vertical specialization.

Operationally, Sénic runs a small (1–10 employee) bench with a flat hierarchy and a distinctive 2022-introduced 8-week annual vacation policy (mandatory consecutive month), and shares its building with partner agency Vitamin 2, with whom it co-delivers projects. No external investors, subsidiaries, acquisitions, or restructuring events are disclosed; growth has been organic and funded internally over 14+ years of continuous operation.

Name

Sénic

Legal name

Sénic AG

Website

https://senic.ch

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Sénic AG is a St.Gallen, Switzerland-based motion design and 3D animation agency founded in 2010, delivering animation, visualization, and interaction design services plus Essential Graphics templates to brands, agencies, and design studios across the DACH region on a value-based, project-priced model.

Ownership category

akta.pro rank

Product category

Motion Design & 3D Animation Services

NAICS

Graphic Design Services (541430), Independent Artists, Writers, and Performers (711510)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Advertising Agencies (7311)

akta.pro primary industry

Motion Graphics & Title Design (MPADACAD)

akta.pro secondary industry

Creative Concepting & Campaign Development (BPAFAEAD)

Keywords

• Motion design agency
• 3D animation services
• Interaction design
• Product visualization
• Explainer video production

Headquarters

HQ city

Sankt Gallen

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Motion Design & Animation Projects: Professional services revenue from creating motion design content including advertising spots, image and product films, explainer videos, social media spots, and corporate design animations. Value-based pricing model where project value is assessed at beginning of partnership.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Sénic is a motion design and 3D animation agency that produces animated content, photorealistic visualizations, and interactive digital experiences for brands, agencies, and design studios. Its deliverable portfolio includes motion design, 3D product and architectural visualizations, interaction design for websites and applications, explainer films, advertising and product films, and Essential Graphics animation templates that enable clients to create their own branded content.

Product overview

Sénic is a motion design and 3D animation agency founded in 2010, based in St.Gallen, Switzerland. The company operates as a service-based creative agency rather than a software product company, offering a portfolio of interconnected design and animation services. The core offerings include Motion Design (bringing brands to life through 2D and 3D animated content), Visualisierungen (photorealistic 3D visualizations), and Interaction Design (digital experiences for websites and events). The service portfolio encompasses advertising films, image and product films, explainer videos, style guides, and product visualization. A notable offering is Essential Graphics—animation template packages developed for clients like the University of St.Gallen and Digitec Galaxus, enabling them to produce professional branded social media content autonomously using pre-built templates. The agency works with brands, agencies, creatives, and design studios across diverse industries including ceramics/sanitary (Laufen), software (Proffix), optics (FISBA), furniture (horgenglarus), and food/chocolate (Munz/Chocolate).

Differentiator

Problem solved

Functional benefit

Products and services

• Motion Design Motion design services that bring brands to life through animated content, including advertising spots, image films, product films, and corporate animations in both 2D and 3D formats. Offered to brands, agencies, and design studios.
• Visualisierungen (3D Visualizations) Photorealistic 3D visualizations for campaigns, products, architecture, and instructional content, making designs appear lifelike. Used by brands for marketing collateral and product showcases.
• Interaction Design Digital interaction design combining motion design with functionality and technology to enable dialogue between brands and customers through websites, trade shows, and applications.
• Essential Graphics Templates Reusable animation templates for social media, videos, explainer films, and commercials that enable customers to create professional branded content without programming knowledge, including title animations, lower thirds, text boxes, and outros. Developed for clients such as the University of St.Gallen and Digitec Galaxus.
• Explainer Videos (Erklärfilme) Animated explainer videos that communicate complex messages clearly and engagingly to target audiences. Used by government and corporate clients for communication and education.
• Advertising Films (Werbespots) Commercial and advertising films that promote products, brands, or services through compelling visual storytelling.
• Product Films (Produktfilme) Product showcase videos that highlight features and benefits of products through dynamic visual presentation.
• Style Guides (Styleguides) Comprehensive visual style guidelines that define how brands should be presented in motion, ensuring consistency across all animated content.

Quantifiable outcome

• Clients can produce professional social media content without programming knowledge using Essential Graphics templates
• +1 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Vitamin 2coreStrategic or Co-development PartnerPartner agency sharing the same building at Bogenstrasse, St.Gallen. Collaborated on multiple projects including Digital Public Bathroom (Laufen Smart), BLV food safety campaign (#sichergeniessen), and Manzoni Spritz social media spot. Adopted Sénic's 8-week vacation policy in 2023. Regular co-project relationship.
• vademecom agminorChannel Partner/ Reseller/ DistributorPartner on Proffix PX5 software visual project.
• PackthisminorChannel Partner/ Reseller/ DistributorPartner for Munz chocolate packshots project.
• Aleanza Digital GmbHminorStrategic or Co-development PartnerPartner for suissetec Bildungslandschaft web application project.
• Micha IndermaurminorStrategic or Co-development PartnerPartner for suissetec Bildungslandschaft web application project.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• DIA Studio: Design and motion studio producing brand films, animations, and interactive content. Comparable motion + design offering at a similar boutique scale, focused on digitally native and consumer brand clients.

Broad incumbents

• MPC (Moving Picture Company): Global VFX and creative studio with motion design, 3D animation, and brand film capabilities. Overlaps on the technical execution of motion graphics and 3D visualization but operates at much larger scale and broader portfolio.
• Pentagram: Largest independent design consultancy covering brand, motion, and digital. Overlaps with Sénic on motion design and brand creative work but operates as a broad, multi-partner incumbent rather than a specialized motion boutique.

Direct peers

• BUCK: Global motion design, design, and technology studio known for brand-driven animation and interactive experiences. Highly comparable in offering mix (motion design, interaction design, 3D) and project-based brand work.
• Vitamin 2: St.Gallen-based creative agency sharing Sénic's office building and co-delivering projects (Laufen Smart, BLV #sichergeniessen, Manzoni Spritz). Closest geographic and operational peer with overlapping services across brand, digital, and motion.
• Ordinary Folk: Boutique creative and motion design studio producing films, animation, and brand content for global brands. Comparable in service scope (animation, design, brand storytelling) and boutique positioning.
• Gunner: Independent motion design and creative studio producing animations, brand films, and visual content for major brands. Directly comparable service mix (commercials, brand films, animated content) and similar boutique scale.
• Hush Studios: Independent creative studio offering animation, design, and brand content production. Closely comparable motion design + brand storytelling service stack and similar boutique agency model.

Others

• Amagoo: Creative partner of Sénic on the Munz chocolate project (food visuals, social media content). Comparable creative production scope and adjacent in ecosystem; partner rather than direct competitor.

Regional players

• NHB: Hamburg-based motion design and animation studio serving brand and broadcast clients. Comparable motion graphics and animation offering; primarily serves the German market, overlapping with Sénic's DACH focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInch.linkedin.com/company/s%C3%A9nic-ag
• Instagraminstagram.com/senic.ch

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sénic