GreenHome
GreenHome is the software division of Dutch Rel Groep, building digital tools (HuisScan, Transitievisie Warmte Tool, AI & CRM automation) that help Dutch municipalities, regional energy offices, and homeowners plan and execute residential sustainability and heat transition projects.
- Company typePrivate
- Founded2015
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What GreenHome does
GreenHome is the dedicated software division of Rel Groep, a Dutch conglomerate operating from Amsterdam. Founded in 2015, the company develops digital software solutions designed to accelerate the energy transition in the Netherlands, serving three primary customer groups: Dutch municipalities (gemeenten) that need to plan district-level heat transitions, regional energy advisory offices (energieloketten) that provide independent advice to homeowners, and individual property owners (woningeigenaren) seeking to understand their home's sustainability options. The company operates as a private, B2B sales-led software business with a workforce of 11-50 employees.
The product portfolio consists of three core offerings. De HuisScan is a digital assessment tool that provides homeowners with immediate insight into sustainability options and energy performance, covering insulation, solar panels, and other efficiency measures. The Transitievisie Warmte Tool supports municipal heat transition planning with neighborhood-level analyses including timelines, costs, and alternative heat sources. AI & CRM Automatisering applies artificial intelligence to customer process automation, including lead qualification and the generation of personalized advisory reports. All products are purpose-built for the Dutch regulatory and market context.
GreenHome's revenue model is structured around subscription/recurring software licensing arrangements with municipalities and energy organizations, though specific pricing is not publicly disclosed. Distribution occurs through direct B2B sales to municipal and energieloket clients, supplemented by a built-in channel via sister organization Regionaal Energieloket, which provides advisory services to homeowners and routes them into GreenHome's software tools. Operations are confined to the Netherlands. The company is led by co-founders Joppe Out, Paul Kessel, and Reinier Schneider, with Jasper Schulte and Michel Bitter serving as CTOs.
GreenHome firmographics
Firmographics- Name
- GreenHome
- Legal name
- GreenHome
- Website
- https://greenhome.nl
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GreenHome is the software division of Dutch Rel Groep, building digital tools (HuisScan, Transitievisie Warmte Tool, AI & CRM automation) that help Dutch municipalities, regional energy offices, and homeowners plan and execute residential sustainability and heat transition projects.
- Ownership category
- akta.pro rank
GreenHome industry classification
Industry- Product category
- Energy Transition Software
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Residential Green / High-Performance Home Construction (Net-Zero, Passive House) (IMAFABAH)
- akta.pro secondary industry
- Onsite Low-Carbon Heat & CHP (Electrified CHP, Fuel Cells, Renewable CHP) (EUABAJAI)
Keywords
Where GreenHome is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
GreenHome business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Licensing: GreenHome develops and provides software solutions for the energy transition, likely through B2B licensing arrangements with municipalities and energy organizations. The exact revenue model is not explicitly disclosed.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
GreenHome product offering
Product offeringCore offering
GreenHome develops digital software solutions for the Dutch energy transition. Its portfolio includes De HuisScan, a digital scan that gives homeowners insight into their home's sustainability options and energy performance; the Transitievisie Warmte Tool, which helps municipalities plan heat transitions with neighborhood-level analyses covering timelines, costs, and alternative heat sources; and AI & CRM Automatisering, which applies AI to lead qualification and the generation of personalized advisory reports.
Product overview
GreenHome is a software company that develops innovative, scalable software to accelerate the energy transition in the Netherlands. Their product portfolio consists of three core offerings: De HuisScan (a digital scan for homeowners to assess sustainability options and energy performance), the Transitievisie Warmte Tool (municipal planning tool for heat transition analysis per neighborhood), and AI & CRM Automatisering (AI-powered customer process automation for lead qualification and personalized advisory reports). These products serve municipalities, energy desks, and residents in decarbonizing the built environment.
Differentiator
Problem solved
Functional benefit
Products and services
- De HuisScan
Companies that use GreenHome
Customer profileSegments3 records
Ideal customer profiles3 records
GreenHome technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature3 records
GreenHome partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Rel GroepcoreRel Groep is the parent organization of GreenHome. GreenHome is the software division of Rel Groep, developing digital solutions for the energy transition. This is an internal corporate relationship within the group.
- Regionaal EnergieloketcoreRegionaal Energieloket is a sister organization within the Rel Groep, serving as the independent advisory start point for homeowners wanting to make their homes more sustainable. They provide advice in collaboration with municipalities throughout the Netherlands. GreenHome provides software tools (such as HuisScan) that support their advisory activities. This creates a unique combination of technology and advisory services.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
GreenHome competitors and assessment
Company assessmentDirect peers
- Loxone: Provider of smart-home and building automation hardware and software focused on energy efficiency. Comparable to GreenHome at the residential energy-performance and automation intersection, particularly the HuisScan-like assessment workflow.
- Tado°: Tado° provides smart-home energy management products (heating, AC, solar) for European households. It is a direct functional peer to GreenHome's HuisScan and homeowner-facing energy advisory layer, with overlapping residential energy transition focus.
- Plugwise: Dutch-based energy management hardware and software provider for homes and small buildings. Directly comparable to GreenHome on residential energy monitoring, insight dashboards, and the homeowner-engagement side of the value chain.
Emerging players
- Reonic: German SaaS provider serving energy transition stakeholders (e.g., installers, housing, municipalities) with planning and operations software. Comparable to GreenHome as a European energy-transition SaaS targeting the same customer jobs, though focused on solar/EV charging rather than heat.
- Tibber: Digital energy retailer operating in the Nordics and parts of Europe with smart-home energy management apps. Comparable to GreenHome in combining energy-data, advisory, and consumer engagement into a single digital experience.
- Enode: Energy management software platform connecting distributed energy assets (EVs, solar, batteries, heat pumps) to utilities and service providers. Compares to GreenHome on the energy-data and advisory layer for residential and prosumer customers.
Broad incumbents
- Schneider Electric EcoStruxure: Global building energy management and sustainability platform. Comparable to GreenHome at the municipal/commercial energy-management software layer, with overlapping functionality but much broader scope and scale.
- Honeywell Building Technologies: Large incumbent in building automation, energy management, and sustainability software. Competes with GreenHome in the energy-data and building-performance space, especially for larger municipalities and institutional customers.
- Vattenfall (InCharge / heat transition services): Major European utility with digital heat-transition services and homeowner engagement offerings in the Netherlands. Overlaps with GreenHome in residential sustainability advisory and district-level heat transition planning, but as part of a much larger energy company portfolio.
Regional players
- Nodeon Energy Solutions: Nordic energy and sustainability software/services firm with municipal energy-transition capabilities. Similar to GreenHome in scope and customer base (municipalities and homeowners) but primarily serves Sweden/Finland rather than the Netherlands.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
GreenHome social profiles
Digital presenceGreenHome financial estimates
Financial estimateRevenue estimate
Valuation estimate
GreenHome leadership team
Management profileNumber of profiles
Profiles5 records
GreenHome funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GreenHome M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GreenHome
What does GreenHome do?
GreenHome develops digital software solutions for the Dutch energy transition. Its portfolio includes De HuisScan, a digital scan that gives homeowners insight into their home's sustainability options and energy performance; the Transitievisie Warmte Tool, which helps municipalities plan heat transitions with neighborhood-level analyses covering timelines, costs, and alternative heat sources; and AI & CRM Automatisering, which applies AI to lead qualification and the generation of personalized advisory reports.
Is GreenHome a public or private company?
GreenHome is a private company. It is classified as corporate owned and is currently operating.
When was GreenHome founded?
GreenHome was founded in 2015. It employs 11 to 50 people.
Where is GreenHome based?
GreenHome is headquartered in Amsterdam, Netherlands, in the Europe region.
How does GreenHome make money?
One revenue line is on record: software Licensing.
Who are GreenHome's main competitors?
Direct peers on record are Loxone, Tado° and Plugwise. Emerging players are Reonic, Tibber and Enode. Broad incumbents are Schneider Electric EcoStruxure, Honeywell Building Technologies and Vattenfall (InCharge / heat transition services). Nodeon Energy Solutions is listed as a regional player.
Does GreenHome have an API?
No public API is recorded for GreenHome.
What industry is GreenHome in?
GreenHome's product category is Energy Transition Software. Its primary akta.pro industry code is IMAFABAH, Residential Green / High-Performance Home Construction (Net-Zero, Passive House), with a secondary code of EUABAJAI, Onsite Low-Carbon Heat & CHP (Electrified CHP, Fuel Cells, Renewable CHP). Its SIC code is 7373.