What OYO Vacation Homes does

OYO Vacation Homes operates the Belvilla-branded European vacation rental marketplace, serving as the European short-stay accommodation arm of parent PRISM (the OYO corporate group). Headquartered in Nieuw-Amsterdam, Netherlands, with 501-1,000 employees, the company runs a two-sided digital marketplace connecting individual leisure travelers and families seeking holiday accommodations with property owners and managers across 13+ European countries including Italy, France, Netherlands, Spain, Germany, Belgium, Austria, Croatia, Portugal, and the United Kingdom. The platform lists 40,000+ unique holiday homes spanning budget to luxury tiers, has served approximately 2.8 million guests (as of 2020), and maintains an average 4+ star review base.

The core technology is an online booking platform with digital marketplace capabilities: a consumer-facing website (belvilla.com) for property search and booking, a property-owner portal for supply onboarding and listing management, and integrated payment/booking infrastructure. AI-powered dynamic pricing is referenced as an industry-aligned capability rather than a confirmed proprietary differentiator. Revenue is generated primarily through marketplace commissions on completed bookings and transaction fees on property listings, operating on a take-rate model with pay-as-you-go billing; specific commission rates are not publicly disclosed.

Belvilla was acquired by OYO in 2023 alongside DanCenter and Danland, bringing 40 years of holiday-home specialization into the OYO portfolio. In June 2024, the brand was launched in the UK through a distribution partnership with Sojo Stays, marking a partner-led geographic expansion. Parent PRISM restructured leadership in October 2025, appointing Ankit Tandon as Global COO and CEO for Europe and Varun Jain as COO for Asia, while preparing for a potential IPO at a reported $7-8 billion valuation.

Name

OYO Vacation Homes

Legal name

OYO Rooms

Website

https://oyovacationhomes.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

501–1,000 employees

Short description

OYO Vacation Homes operates the Belvilla marketplace, a European two-sided vacation rental platform connecting individual travelers and families with property owners across 13+ countries and 40,000+ holiday homes.

Ownership category

akta.pro rank

Product category

Vacation Rental Marketplace

NAICS

Other Traveler Accommodation (72119), Accommodation (721), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Whole-Home Rentals (Houses, Villas, Cabins) (THAGANAA)

akta.pro secondary industries

Villas & Luxury Estates (THAMAAAC), Resort & Branded Residence Vacation Rental Management (BPAJAIAE), Cabins & Cottages (THAMAAAD)

Keywords

• Vacation rental marketplace
• Holiday home booking
• European vacation rentals
• Short-term rental platform
• Property listing services

Headquarters

HQ city

Nieuw-amsterdam

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Operations, Technology or R&D, Personnel

Revenue model

1. Vacation Rental Marketplace Commission: Platform charges commission on bookings between property owners and travelers. The company operates Belvilla as a premium vacation rental marketplace across Europe.
2. Property Listing Services: Property owners can list their properties on the Belvilla platform to reach travelers, generating listing-based revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels2 records

Core offering

OYO Vacation Homes operates the Belvilla brand, a full-service vacation rental marketplace across Europe offering 40,000+ holiday homes in 10+ countries including apartments, bungalows, chalets, cottages, farmhouses, holiday parks, houses, and villas. The company connects travelers seeking accommodations with property owners, handling the entire rental process including listing, dynamic pricing, booking, and guest support.

Product overview

OYO Vacation Homes operates primarily through Belvilla, its flagship European vacation rental platform. The company offers a marketplace for booking holiday homes across Europe, with a portfolio spanning over 40,000 properties in popular destinations. Belvilla positions itself as a holiday home specialist with 40 years of experience, targeting both luxury and budget-conscious travelers seeking vacation rentals in countries like Italy, France, Netherlands, Spain, Germany, and the UK.

Differentiator

Problem solved

Functional benefit

Brands

• Belvilla by Oyo: Premium vacation rental brand launched in the UK market
• Belvilla

Products and services

• Belvilla Belvilla is a pan-European vacation rental brand and online marketplace offering 40,000+ holiday homes including apartments, bungalows, chalets, cottages, farmhouses, holiday parks, houses, and villas across 10+ European countries. It serves individual travelers and families seeking curated, quality-rated (4+ guest rating) holiday accommodations with an average booking value of $430 and 7-night duration.
• Belvilla by OYO (UK launch) Belvilla by OYO is the UK-specific market entry of the Belvilla vacation rental brand, launched in June 2024 via partnership with Sojo Stays to serve UK-based travelers seeking European holiday accommodations.
• Full-Service Property Management for Owners Full-service vacation rental management for European property owners, encompassing property listing, dynamic pricing, booking management, and end-to-end guest support across the Belvilla platform. Designed for individual homeowners and small property managers seeking distribution and operational support.

Quantifiable outcome

• 2.8 million guests served in 2020
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Sojo StayscoreChannel Partner/ Reseller/ Distributor · 1 June 2024In June 2024, OYO Rooms (India-based hospitality company) launched Belvilla by OYO, a premium vacation rental brand, in the UK market through a partnership with UK-based Sojo Stays. This partnership enabled OYO to expand its European vacation rental presence into the UK market, leveraging Sojo Stays' local market knowledge and distribution capabilities.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Tripadvisor: Global travel platform with significant vacation rental supply via Tripadvisor Rentals. A broader incumbent that captures demand at the discovery/inspiration stage and overlaps with Belvilla's traveler acquisition funnel.
• Booking.com: Largest European accommodation platform with a major short-term rental and apartment category. While it is a broader incumbent across hotels and alternatives, its vacation rental supply directly competes with Belvilla's 40k+ European homes.

Direct peers

• Vacasa: US-headquartered full-service vacation rental management and marketplace company. Comparable business model combining property management, distribution, and AI-driven pricing, with growing European presence that overlaps with OYO Vacation Homes' strategy.
• Plum Guide: London-based premium vacation rental platform curating high-quality holiday homes in Europe. Overlaps with Belvilla's premium positioning and uses a vetting/quality control model comparable to OYO Vacation Homes' specialty positioning.
• Vrbo (Expedia Group): Vacation rental marketplace owned by Expedia, focused on whole-home short-term stays. Directly competes with Belvilla in the European holiday home category, with similar two-sided marketplace economics and traveler demographics.
• Interhome: Swiss-headquartered European vacation rental specialist with 50+ years of heritage, managing holiday homes across multiple European countries. Directly comparable to Belvilla in the curated European holiday home category.
• HomeToGo: Berlin-based vacation rental marketplace aggregator operating across Europe. Closely comparable as a meta-search and direct-booking platform competing for the same European leisure traveler and property owner segments as Belvilla.
• Airbnb: Global vacation rental marketplace. Directly comparable as a two-sided platform connecting property owners with travelers, operating at massive scale across Europe and overlapping with Belvilla's core offering of short-stay whole-home rentals.

Emerging players

• Sonder: Tech-enabled short-term rental and serviced apartment operator in Europe and North America. Comparable in its tech-driven approach to short-stay accommodation, with overlapping traveler segments and use cases including leisure and remote work stays.
• Evolve (Vacation Rental Management): US-based vacation rental management company focused on full-service property management and distribution. Comparable business model to Belvilla's owner services and marketplace take rate, with growing European expansion ambitions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OYO Vacation Homes