Blue Suitcase
Blue Suitcase is a privately-held, Austin-based full-service video and film production company serving enterprise clients including Indeed, Apple, Twilio, and Miro with brand films, corporate communications, events, and podcasts, while producing independent documentaries and narrative features distributed globally via Amazon, PBS, and Showtime.
- Company typePrivate
- Founded-
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Blue Suitcase does
Blue Suitcase is a privately-held, full-service video and film production company headquartered in Austin, Texas, operating as Blue Suitcase, LLC. Founded by filmmakers David Hartstein and Sam Wainwright Douglas, with Senior Producer Shelby Hadden joining in 2018, the company operates with a small core team producing content across brand films, corporate communications, feature films and documentaries, event coverage, music videos, podcast series, virtual events, and experimental projects. Its enterprise clients include Indeed (a multi-year relationship since 2016), Apple, Twilio, Miro, PepsiCo, Workrise, and the UK National Health Service, while its independent films are distributed globally through Amazon Prime Video, PBS, Showtime, Discovery Channel, ESPN, Roku, Kanopy, and Vimeo On Demand.
The company's core offering is professional production services rather than proprietary technology. Production relies on industry-standard equipment and post-production tools applied across documentary, narrative, and commercial content creation, with no disclosed API, software products, or AI/ML capabilities. Blue Suitcase generates revenue through two primary streams: client-based project fees for commercial work with enterprise clients under a professional services model, and distribution licensing and streaming royalties from independent film production. The go-to-market motion is sales-led, leveraging portfolio work, film festival credibility (Sundance, SXSW, Venice, Tribeca), referrals, and direct outreach to maintain ongoing enterprise relationships.
Blue Suitcase's strategic positioning rests on the creative credentials of its Emmy and Independent Spirit Award-winning founders and an accumulated track record of 14 award-winning feature films. The company employs a horizontal segmentation approach, serving enterprise corporate clients as its primary segment while extending into events, entertainment, and music industry use cases. Recent SXSW Audience Awards in 2024 (Faders Up: The John Aielli Experience) and 2025 (Luv Ya, Bum!) demonstrate sustained creative momentum, and the company's distribution relationships with major platforms provide ongoing residual revenue alongside commissioned enterprise work.
Blue Suitcase firmographics
Firmographics- Name
- Blue Suitcase
- Legal name
- Blue Suitcase, LLC
- Website
- https://bluesuitcase.tv
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Blue Suitcase is a privately-held, Austin-based full-service video and film production company serving enterprise clients including Indeed, Apple, Twilio, and Miro with brand films, corporate communications, events, and podcasts, while producing independent documentaries and narrative features distributed globally via Amazon, PBS, and Showtime.
- Ownership category
- akta.pro rank
Where Blue Suitcase is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Blue Suitcase business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Corporate Video Production Services: Client-based production services for brand films, corporate communications, events coverage, and social media content. Revenue generated through project fees for commercial work with enterprise clients.
- Independent Film Production: Feature documentary and narrative film production with distribution deals through major platforms. Revenue from distribution licensing and streaming royalties.
- Music Video Production: Cinematic music video production for artists and bands.
Go-to-market motion1 record
Distribution channels7 records
Marketing channels6 records
Blue Suitcase product offering
Product offeringCore offering
Blue Suitcase is a full-service video and film production company based in Austin, TX that produces brand films, corporate communications, feature films, documentaries, music videos, event coverage, and podcast production. The company serves enterprise clients such as Indeed, Apple, Twilio, Miro, and PepsiCo while also producing independent films distributed through major streaming platforms.
Product overview
Blue Suitcase is a full-service video and film production company offering a comprehensive range of production services including Brand Films, Feature Films & Documentaries, Corporate Communications, Events & Social Media, Music Videos, and experimental WTF projects. The company, founded by filmmakers David Hartstein and Sam Wainwright Douglas, operates as a production services firm rather than a software product company. Their featured productions include award-winning documentaries and narrative films such as Faders Up: The John Aielli Experience, Luv Ya, Bum!, Sister Aimee, and No No: A Dockumentary. For corporate clients, they produce brand films, corporate communications, event coverage, and podcast series. The company is based in Austin, TX with operations worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Films
- Corporate Communications
- Feature Films & Documentaries
- Music Videos
- Events & Social Media
- Podcast Production
Quantifiable outcome
- Audience Award winner at SXSW 2024 for Faders Up: The John Aielli Experience
- +2 more outcomes
Companies that use Blue Suitcase
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles1 record
Blue Suitcase technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Blue Suitcase partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- PBScoreDistribution partner for Blue Suitcase documentaries. LaDonna Harris: Indian 101 was broadcast on PBS, executive produced by Johnny Depp. PBS provides public broadcasting distribution for their documentary content.
- Amazon Prime VideocorePrimary streaming distribution platform for Blue Suitcase feature films. Sister Aimee, No No: A Dockumentary, Barracuda, The Happy Poet, Citizen Architect, Where Soldiers Come From, LaDonna Harris: Indian 101, The Honor Farm, and Honky Tonk Heaven are all available for streaming.
- ShowtimecorePremium cable and streaming network distribution partner for Blue Suitcase documentaries including No No: A Dockumentary.
- Discovery ChannelcoreCable television distribution partner for Blue Suitcase documentaries. Hot Grease aired on Discovery Channel.
- ESPNcoreSports broadcast network distribution partner. No No: A Dockumentary was broadcast on ESPN Classics.
- Spaceflight RecordsminorBlue Suitcase produces Spaceflight Records TV content for this nonprofit record company that provides all services of a traditional record company at no cost to artists. Created Episode 17 and 4th of July special collaboration.
- KUTXminorAustin music station collaborated with Blue Suitcase on Faders Up: The John Aielli Experience documentary and Spaceflight Records TV 4th of July special. KUTX provided support for the John Aielli documentary.
Scale indicators3 records
Recent moves6 records
Expansion highlights2 records
Blue Suitcase competitors and assessment
Company assessmentDirect peers
- VaynerProductions: Production arm of VaynerMedia producing brand films, corporate storytelling, and documentary content for major enterprise clients. Comparable to Blue Suitcase in producing premium corporate video at boutique scale.
- Superprime Films: Production company producing commercials, branded content, and feature films. Comparable to Blue Suitcase in delivering premium creative output across commercial and independent film categories.
- Radical Media: Global production company producing documentaries, brand films, and commercial content for Fortune 500 clients. Comparable business model to Blue Suitcase with similar revenue mix of corporate work and independent film.
- m ss ng p eces: Independent creative production company producing brand films, documentaries, and commercials for major brands. Directly comparable to Blue Suitcase as a similarly sized, founder-led studio serving enterprise storytelling needs.
- Partizan: Globally distributed production company producing commercials, music videos, and feature documentaries. Comparable to Blue Suitcase in spanning corporate, music, and documentary production.
- Pulse Films: Global production company producing feature documentaries, music videos, and branded content. Highly comparable to Blue Suitcase across its documentary, music video, and brand film service lines.
- Tool of North America: Independent production company producing commercials, brand films, and digital content for enterprise clients. Directly comparable boutique peer with similar corporate-cum-creative positioning.
- 1stAveMachine: Independent creative production company producing commercials, branded content, and experiential films. Comparable to Blue Suitcase in operating across commercial, brand, and creative production categories.
- Anonymous Content: Major production company spanning feature films, episodic content, and brand commercials. Comparable to Blue Suitcase in operating at the intersection of independent film and commercial/corporate production, though at a much larger scale.
Emerging players
- Sandwich Video: Boutique creative production studio known for high-profile brand videos and short-form content. Comparable to Blue Suitcase in producing premium, storytelling-driven corporate content at a small team size.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Blue Suitcase social profiles
Digital presenceBlue Suitcase financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blue Suitcase leadership team
Management profileNumber of profiles
Profiles3 records
Blue Suitcase funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blue Suitcase M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blue Suitcase
What does Blue Suitcase do?
Blue Suitcase is a full-service video and film production company based in Austin, TX that produces brand films, corporate communications, feature films, documentaries, music videos, event coverage, and podcast production. The company serves enterprise clients such as Indeed, Apple, Twilio, Miro, and PepsiCo while also producing independent films distributed through major streaming platforms.
Is Blue Suitcase a public or private company?
Blue Suitcase is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Blue Suitcase founded?
Blue Suitcase was founded in -1. It employs 1 to 10 people.
Where is Blue Suitcase based?
Blue Suitcase is headquartered in Austin, United States, in the North America region.
How does Blue Suitcase make money?
Three revenue lines are on record. Corporate Video Production Services are the primary driver. The others are independent Film Production and music Video Production.
Who are Blue Suitcase's main competitors?
Direct peers on record are VaynerProductions, Superprime Films, Radical Media, m ss ng p eces, Partizan, Pulse Films, Tool of North America, 1stAveMachine and Anonymous Content. Sandwich Video is listed as an emerging player.
Does Blue Suitcase have an API?
No public API is recorded for Blue Suitcase.