Elite Training
- Company typePrivate
- Founded1995
- HeadquartersIpswich, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
Elite Training firmographics
Firmographics- Name
- Elite Training
- Legal name
- Elite Training European Ltd
- Website
- https://elitetraining.co.uk
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Elite Training industry classification
Industry- Product category
- Corporate Training Services
- NAICS
- Professional and Management Development Training (611430), Professional and Management Development Training (61143), Sports and Recreation Instruction (611620)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Simulation, Scenario & Serious Games Design (EDAGAKAH)
- akta.pro secondary industry
- Serious Games & Simulation Studios (Training, Defense, Enterprise) (MPAFAAAH)
Keywords
Where Elite Training is headquartered
LocationHeadquarters
- HQ city
- Ipswich
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Elite Training business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Business Games Product Sales: One-time purchase of business games and training materials (perpetual licence). Customers buy to own and use repeatedly. No ongoing subscription required. Additional licences available for multiple simultaneous game sessions.
- Facilitated Delivery of Games and Training: Provision of experienced trainers to facilitate business games, training courses, and team building activities. Delivered in-person at client location (in-house) or via live remote sessions. Priced per session or per day.
- Coaching Services: Executive coaching, business coaching, and team coaching offered as standalone services or in conjunction with training programmes. Delivered one-to-one or in small groups.
- Training Courses: Bespoke in-house training courses tailored to specific client needs, delivered in-person or remotely. Training dates arranged based on client preferences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Business Game Purchase — One-time licence fee |
| Other | Pay-as-you-go | Facilitated In-Person Delivery |
| Other | Pay-as-you-go | Remote Facilitation |
| Other | Multi-year contract | Bespoke Training Courses |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Elite Training product offering
Product offeringCore offering
Elite Training designs, develops and delivers bespoke corporate training courses, interactive business simulation games, team building events, and coaching services. Business games are sold globally under a perpetual licence model for reuse, while training courses, team building and coaching are delivered in-house at client locations or via live remote sessions and tailored to each client's learning objectives.
Product overview
Elite Training is a UK-based training and development company founded in 1995, offering a portfolio of four interconnected service lines: Business Games (interactive training games and simulations sold globally for reuse or facilitated delivery), Training Courses (bespoke in-house training programmes covering business, management and personal development skills), Team Building (events promoting team performance and leadership through activities and challenges), and Coaching (executive, business, team and specialist coaching, available standalone or integrated with training). The business games include named products like Running Your Business For A Profit, Continuous Improvement, We Can Do Company, Display Shelf, Building The Bridge, Treasure of Pirate Island, Creative Customer Service Challenge, and Creative Sales Challenge. Training courses span project management, presentation skills, sales training, stress management, self-awareness, NLP, handling aggression, dealing with difficult people, corporate wellness, positive thinking, telephone sales, and personal administration. All offerings are delivered in-house (at client locations or live remote) and are tailored to client needs.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Business games licence-free for repeated use once purchased
- +3 more outcomes
Companies that use Elite Training
Customer profileNamed customers23 records
Segments6 records
Ideal customer profiles6 records
Elite Training technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Elite Training partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Elite Training competitors and assessment
Company assessmentDirect peers
- BTS: BTS is a global consulting firm specialising in business simulations, experiential learning, and leadership development for enterprises — directly comparable to Elite Training's simulation-led, bespoke corporate training model.
- Capsim: Capsim develops business simulations and experiential learning platforms used in corporate training and academic settings, closely mirroring Elite Training's simulation-based business games.
- Marketplace Simulations: Marketplace Simulations produces business simulations and experiential learning tools for management training, similar in product category to Elite Training's Running Your Business For A Profit and similar games.
- Strategic Games International (SGI): SGI provides business simulation games and corporate training experiences, with a similar focus on UK-based experiential learning for management and team development.
Broad incumbents
- Wilson Learning Worldwide: Wilson Learning is a global provider of sales, leadership, and human performance training, offering overlapping corporate learning solutions but at much larger scale and broader portfolio than Elite Training.
- Cegos: Cegos is a major international corporate training provider offering management, leadership, and professional development programmes, competing in similar enterprise training RFPs as Elite Training.
- Dale Carnegie Training: Dale Carnegie Training is an established global provider of professional training in leadership, communication, and sales — serving the same enterprise and SME customers as Elite Training with a broader, franchise-based model.
- DDI (Development Dimensions International): DDI is a global leadership and talent development consultancy offering training, assessment, and coaching services to large enterprises, comparable in customer profile and service mix to Elite Training's bespoke programmes.
- FranklinCovey: FranklinCovey delivers leadership, productivity, and management training programmes to global enterprises, competing for similar corporate L&D budgets as Elite Training but with a much wider, content-led portfolio.
Emerging players
- Realityworks: Realityworks develops hands-on, simulation-based learning tools for education and workforce training, partially overlapping with Elite Training's experiential learning approach but focused on more niche vocational and educational segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Elite Training social profiles
Digital presenceElite Training financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elite Training leadership team
Management profileNumber of profiles
Profiles2 records
Elite Training funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elite Training M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elite Training
What does Elite Training do?
Elite Training designs, develops and delivers bespoke corporate training courses, interactive business simulation games, team building events, and coaching services. Business games are sold globally under a perpetual licence model for reuse, while training courses, team building and coaching are delivered in-house at client locations or via live remote sessions and tailored to each client's learning objectives.
Is Elite Training a public or private company?
Elite Training is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Elite Training founded?
Elite Training was founded in 1995. It employs 1 to 10 people.
Where is Elite Training based?
Elite Training is headquartered in Ipswich, United Kingdom, in the Europe region.
How does Elite Training make money?
Four revenue lines are on record. Business Games Product Sales are the primary driver. The others are facilitated Delivery of Games and Training, coaching Services and training Courses.
Who are Elite Training's main competitors?
Direct peers on record are BTS, Capsim, Marketplace Simulations and Strategic Games International (SGI). Broad incumbents are Wilson Learning Worldwide, Cegos, Dale Carnegie Training, DDI (Development Dimensions International) and FranklinCovey. Realityworks is listed as an emerging player.
Does Elite Training have an API?
No public API is recorded for Elite Training.
What industry is Elite Training in?
Elite Training's product category is Corporate Training Services. Its primary akta.pro industry code is EDAGAKAH, Simulation, Scenario & Serious Games Design, with a secondary code of MPAFAAAH, Serious Games & Simulation Studios (Training, Defense, Enterprise). Its NAICS code is 611430 and its SIC code is 8200.