Reality Works
Realityworks is a Wisconsin-based provider of experiential learning solutions that sells physical training simulators, manikins, and standards-aligned curriculum to middle schools, high schools, and post-secondary CTE programs across more than 90 countries, with core product lines in agriculture, health science, trade skills/STEM, and family and consumer sciences.
- Company typePrivate
- Founded1993
- HeadquartersEau Claire, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Reality Works does
Realityworks, Inc. is a privately held, Wisconsin-based developer and manufacturer of experiential learning solutions for career and technical education (CTE), founded approximately in the mid-1990s and operating for around 30 years. The company sells physical training simulators, manikins, and curriculum to middle schools, secondary schools, and post-secondary institutions, spanning five major categories: Agriculture (animal science, vet science, food science, plant and soil science), Trade Skills and STEM (welding, electrical, construction, data-driven STEM labs), Health Science (nursing, EMS, dental, sports medicine, geriatrics), Family and Consumer Sciences (childcare, culinary, early childhood education), and career-readiness soft skills. Flagship products include the RealCare Baby 4 infant simulator, the guideWELD VR welding simulator, the DataSnap STEM Lab series, geriatric and nursing manikins, and canine veterinary trainers. The technical architecture pairs proprietary physical hardware with standards-based curriculum (lesson plans, slides, assessments), with VR used in welding simulation rather than broader AI-driven adaptive learning.
The business model is a hybrid of direct sales to US educational institutions and channel sales through an international distributor network covering more than 90 countries. Pricing is predominantly one-time hardware purchases ranging from roughly $535 (infant simulator starter kits) to $29,999 (pathway packages such as the Sports Medicine and Child Care Experience packages), supplemented by consumables, accessories, professional development webinars, and tiered online curriculum licensing ($659 to $18,699). Distribution is supported by strategic partnerships with HOSA-Future Health Professionals and the National FFA Organization, giving the company placement in competitive events and conferences that reach core educator and student buyers. Realityworks has received industry recognition including the 2024 BIG Innovation Award for an Education Company, and the company shows active ongoing operations with a 2026 product catalog, continuous new SKU introductions across categories, and regular promotional and event activity.
Reality Works firmographics
Firmographics- Name
- Reality Works
- Legal name
- Realityworks, Inc.
- Website
- https://realityworks.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Realityworks is a Wisconsin-based provider of experiential learning solutions that sells physical training simulators, manikins, and standards-aligned curriculum to middle schools, high schools, and post-secondary CTE programs across more than 90 countries, with core product lines in agriculture, health science, trade skills/STEM, and family and consumer sciences.
- Ownership category
- akta.pro rank
Reality Works industry classification
Industry- Product category
- Educational Training Simulators and Equipment
- NAICS
- Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118)
- akta.pro primary industry
- Digital Twins & Scenario-Based Systems Training (Equipment/Process Simulators) (EDAFAJAJ)
- akta.pro secondary industries
- Robotics Kits, Parts & Lab Equipment Providers (Education-Focused) (EDAMADAN), Creator Tools & Content Pipelines for Immersive Learning (VR lesson builders, 3D asset workflows) (EDAFAJAL)
Keywords
Where Reality Works is headquartered
LocationHeadquarters
- HQ city
- Eau Claire
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Reality Works business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Physical Training Products: Sale of physical training equipment including simulators, manikins, training kits, and anatomical models for educational institutions. Products are sold as one-time purchases with curriculum bundled in.
- Curriculum and Educational Resources: Standards-based lessons, presentation slides, student activities, and assessment tools sold as part of product packages or as standalone educational resources.
- Accessories and Consumables: Ongoing sales of accessories, supply packs, and replacement parts for training equipment including infant simulator supplies and medical training accessories.
- Professional Development Services: Webinars, training sessions, and customer support services to help educators maximize their educational programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | VR Welding Simulator |
| One time/ perpetual license | Pay-as-you-go | Infant Simulators |
| One time/ perpetual license | Pay-as-you-go | Nursing Manikins |
| One time/ perpetual license | Multi-year contract | Pathway Packages |
| One time/ perpetual license | Pay-as-you-go | Veterinary Science Equipment |
| One time/ perpetual license | Pay-as-you-go | Food Science Equipment |
| One time/ perpetual license | Pay-as-you-go | Trade Skills Equipment |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Reality Works product offering
Product offeringCore offering
Realityworks develops and sells hands-on training simulators, manikins, and bundled standards-based curriculum for middle schools, high schools, and post-secondary institutions. The product portfolio spans agriculture, trade skills (including VR welding), health science (nursing, EMS, dental, sports medicine, geriatrics), family and consumer sciences, and career/technical education. Products are sold as one-time purchases, often packaged with lesson plans, presentation slides, student activities, and assessment tools, supported by webinars, warranties, and ongoing customer service.
Product overview
Reality Works is a provider of experiential learning solutions combining hands-on training simulators, physical training equipment, and comprehensive curriculum programs. The product portfolio spans five major categories: Agriculture (animal science, vet science, food science, plant/soil science), Trade Skills (welding, electrical, construction, STEM), Health Science (nursing, EMS, dental, sports medicine, geriatrics), Family & Consumer Sciences (childcare, culinary, early childhood education), and Career & Technical Education (soft skills, career exploration, pathway packages). Key branded products include the RealCare Baby 4 infant simulator, guideWELD VR welding simulator, DataSnap STEM Lab series, Geriatric Simulator, and various canine/veterinary training tools. The company operates a platform approach where products are sold as individual training simulators, curriculum kits, or bundled pathway packages, often including standards-based lessons, presentation slides, student activities, and assessment tools. Distribution occurs through direct sales to educational institutions and international distributors in 90+ countries.
Differentiator
Problem solved
Functional benefit
Brands
- RealCare Baby: Infant simulator product line including RealCare Baby 4 and related accessories
- RealCareer
- Child Care Experience
- DataSnap
Products and services
- RealCare Baby 4 Infant Simulator Flagship infant simulator for childcare education and parenting skills training, featuring realistic baby behavior simulation for hands-on learning in early childhood education programs.
- guideWELD VR Welding Simulator Award-winning virtual reality welding simulator that enables students to learn and practice welding techniques in a safe, spark-free environment, with realistic welding simulation and immediate feedback.
- guideWELD LIVE Real Welding Guidance System Real-time welding guidance system providing feedback during actual welding practice for trade skills students.
- DataSnap STEM Lab Series Data collection and analysis tools for STEM education including Air Racer, Impact, Projectile, and Motion Sensor products enabling hands-on data-driven learning experiences.
- Child Care Experience (CCE) Program Comprehensive program for childcare education and training including realistic daycare experience simulation, supply packs, and curriculum for early childhood education.
- Healthcare Foundations Bundle
- Sports Medicine Package
- EMS Package
- Geriatric Care Package
- Child Care Experience Career Package
- Trauma Injury Simulator Advanced simulator for trauma care training in EMS and nursing programs, featuring realistic wound patterns for emergency response education.
- Wound Care Simulator Simulator for wound care assessment and treatment training, enabling practice of cleaning, dressing, and evaluating various wound types.
- Adult Nursing Manikin
- Pediatric Nursing Manikin
- Geriatric Nursing Manikin
- Geriatric Simulator (Aging Simulation Suit)
- Canine CPR Trainer Hands-on training tool for teaching canine emergency care and CPR skills, enabling students to practice first aid for dogs before working with real animals.
- Canine Vet Trainer
- Bovine Birthing and Ultrasound Simulator
- Principles of Agriculture Bundle
- RealCareer Employability Skills Program
- Online Employability Skills Program
- Online Leadership Skills Program
- Contemporary Entrepreneurship Program
- Veterinary Medical Terminology Kit
- Educational Aquaponics System
- Farm to Fork Lab Kit
- Knee and Ankle Sports Injury Assessment Trainer
- Shoulder and Elbow Injury Assessment Trainer
- Dental Palpation Simulator
- ECG Simulator
- BVM Ventilation Trainer
- AED Trainer
- Canine Auscultation Trainer
- Canine Spay Simulation Kit Veterinary surgical training kit for teaching canine spay procedures, priced at $1,484.00.
Quantifiable outcome
- Students demonstrate improved engagement when using Realityworks hands-on tools, with educators reporting students actively discussing and applying learned concepts
- +1 more outcomes
Companies that use Reality Works
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles2 records
Reality Works technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Reality Works partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, regional and minor.
- Studica (Canada)coreStudica serves as the authorized distributor for all Realityworks products in Canada, handling sales and distribution to educational institutions across the country.
- Virtual Know How (Australia)coreVirtual Know How distributes RealityCare Baby, Agriculture, and Health Science products throughout Australia, supporting educational institutions in the region.
- Scandidact (Denmark, Finland, Norway, Sweden)coreScandidact serves as the exclusive distributor for RealCare Baby products in multiple Nordic countries including Denmark, Finland, Norway, and Sweden, operating dedicated websites for baby simulators.
- OpenMedis (Poland, Germany, Spain, Belarus, Bulgaria)regionalOpenMedis distributes Agriculture and Health Science products across Central and Eastern European markets including Poland, Germany, Spain, Belarus, and Bulgaria.
- US Technology Corporation (China)regionalUS Technology Corporation distributes RealCare Baby and Health Science products in China, supporting the growing educational technology market in the region.
- Genetron (Singapore)regionalGenetron serves as the distributor for Realityworks welding products in Singapore, supporting trade skills education in Southeast Asia.
- Edit Microsystems (South Africa)regionalEdit Microsystems distributes RealCare Baby, Welding, and Agriculture products in South Africa, supporting educational institutions across the African continent.
- HOSA - Future Health ProfessionalscoreRealityworks partners with HOSA to provide hands-on phlebotomy and healthcare training at HOSA competitive events, supporting the development of future healthcare professionals.
- FFA (National FFA Organization)coreRealityworks supports FFA conferences and agricultural education through promotional giveaways and participation in FFA events, reaching agriculture educators and students nationwide.
- Osmos MagazineminorCollaboration with Osmos Magazine to extend dementia education beyond the classroom, demonstrating commitment to specialized healthcare education content.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Reality Works competitors and assessment
Company assessmentDirect peers
- Simulaids: U.S. manufacturer of medical task trainers and trauma manikins used in EMT, nursing, and first-responder education. Direct competitor for Realityworks' Trauma Injury Simulator, wound care, and EMS pathway package offerings.
- Limbs & Things: Manufacturer of clinical-skills task trainers used in medical, nursing, and allied-health programs. Most comparable to Realityworks' wound care, sterile-technique, and medication-administration training products.
- Gaumard Scientific: Manufacturer of patient simulators (including the NOELLE maternal/infant simulator line) widely used in nursing and allied-health training. Directly competes with Realityworks in nursing manikins and RealCare Baby–like infant simulators, with similar institutional sales channels.
- Nasco Education: Long-standing supplier of CTE, health science, agriculture, and family & consumer sciences instructional materials with a similar K-12/post-secondary customer base. Directly competes with Realityworks across its agriculture, FCS, and health science bundles.
- Pocket Nurse: Distributor and manufacturer of healthcare-education supplies including manikins, task trainers, and skills lab equipment. Directly comparable to Realityworks' Health Science line in selling nursing/EMS training bundles to schools and colleges.
Broad incumbents
- Lincoln Electric (Welding Training): Largest U.S. welding equipment and consumables company with a dedicated welding education program (U/LINC) supplying schools and unions. Broad incumbent and partially overlapping customer base with Realityworks' guideWELD VR/LIVE welding training systems.
- 3B Scientific: Global manufacturer of anatomical models, medical simulators, and STEM/skill-training products used in schools, colleges, and clinical settings. Broader portfolio and global reach, with overlap in nursing/anatomy education alongside Realityworks' healthcare simulators.
- CAE Healthcare: Division of CAE Inc. providing high-fidelity patient simulators and ultrasound training for medical education. Broad incumbent in healthcare simulation with deeper enterprise/hospital customer base; overlaps with Realityworks in nursing and EMS training.
- Laerdal Medical: Global leader in healthcare simulation (SimMan, SimBaby, nursing manikins) and CPR training solutions. Larger incumbent operating across the full hospital-simulation stack; overlaps with Realityworks in nursing, EMS, and infant-care training products.
Emerging players
- SynDaver Labs: Manufacturer of high-fidelity synthetic-tissue and patient simulators for surgical and clinical training. Emerging player whose premium synthetic models address the same nursing/medical training needs as Realityworks' manikin portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Reality Works social profiles
Digital presenceReality Works financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reality Works leadership team
Management profileNumber of profiles
Reality Works funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reality Works M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reality Works
What does Reality Works do?
Realityworks develops and sells hands-on training simulators, manikins, and bundled standards-based curriculum for middle schools, high schools, and post-secondary institutions. The product portfolio spans agriculture, trade skills (including VR welding), health science (nursing, EMS, dental, sports medicine, geriatrics), family and consumer sciences, and career/technical education. Products are sold as one-time purchases, often packaged with lesson plans, presentation slides, student activities, and assessment tools, supported by webinars, warranties, and ongoing customer service.
Is Reality Works a public or private company?
Reality Works is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Reality Works founded?
Reality Works was founded in 1993. It employs 51 to 100 people.
Where is Reality Works based?
Reality Works is headquartered in Eau Claire, United States, in the North America region.
How does Reality Works make money?
Four revenue lines are on record. Physical Training Products are the primary driver. The others are curriculum and Educational Resources, accessories and Consumables and professional Development Services.
Who are Reality Works's main competitors?
Direct peers on record are Simulaids, Limbs & Things, Gaumard Scientific, Nasco Education and Pocket Nurse. Broad incumbents are Lincoln Electric (Welding Training), 3B Scientific, CAE Healthcare and Laerdal Medical. SynDaver Labs is listed as an emerging player.
Does Reality Works have an API?
No public API is recorded for Reality Works.
What industry is Reality Works in?
Reality Works's product category is Educational Training Simulators and Equipment. Its primary akta.pro industry code is EDAFAJAJ, Digital Twins & Scenario-Based Systems Training (Equipment/Process Simulators), with a secondary code of EDAMADAN, Robotics Kits, Parts & Lab Equipment Providers (Education-Focused). Its NAICS code is 334118.