Tait
Tait is an Australian premium outdoor furniture designer and manufacturer, producing metal and timber collections from its Melbourne factory. The company serves residential consumers via three owned showrooms and online, and commercial clients in hospitality, healthcare, education, public sector and workplaces via dedicated trade consultants and an architect specification platform.
- Company typePrivate
- Founded1992
- HeadquartersFitzroy, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Tait does
Tait is an Australian designer and manufacturer of premium outdoor furniture, founded in 1992 and headquartered in Fitzroy, Melbourne, with manufacturing operated from its Thomastown, Victoria factory. The company produces metal furniture (stainless steel, aluminium, mild steel) and integrates sustainable timber (Spotted Gum, Accoya) across 22+ named collections including Swing, Correa, Billy, Cycle, Voom, Flint, Good One, Jak & Jil, Tidal, Lily and Drum. Manufacturing relies on a Japanese-imported tube bender for precision metal forming, UV-stable powder coating in 20+ colours, electropolishing and passivation finishing, with most products backed by 10-year structural warranties and designed for refurbishment to extend lifespan. Pricing spans AUD $435 for small accessories to AUD $9,750+ for premium dining tables, positioning Tait firmly in the premium segment.
The company's go-to-market combines direct-to-consumer retail through three company-owned showrooms (Melbourne HQ, Sydney Waterloo, Brisbane Fortitude Valley — recently tripled) and a limited ready-to-ship online store, with a dedicated commercial motion serving hospitality, healthcare, education, public sector and corporate/workplace clients through trade consultants and an Industry Resources platform that supplies architects and designers with CAD files (Revit, STEP, STL, DWG), technical specifications, and imagery for project specification. Revenue is generated predominantly through one-time made-to-order unit sales manufactured in Melbourne, with customisation available across colour palettes and material options. Tait's competitive position is built on long-running collaborations with award-winning Australian designers (Adam Goodrum, Ross Gardam, Justin Hutchinson, Trent Jansen, Nancy Ji), an internal Tait Design Studio under Gordon Tait, registered design rights across collections, and a circular-economy refurbishment methodology that supports premium pricing and specification-grade credibility. Operations are domestic-only (Australia), with a separate custom manufacturing entity (TaitForm) handling bespoke work.
Tait firmographics
Firmographics- Name
- Tait
- Legal name
- Tait
- Website
- https://madebytait.com.au
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tait is an Australian premium outdoor furniture designer and manufacturer, producing metal and timber collections from its Melbourne factory. The company serves residential consumers via three owned showrooms and online, and commercial clients in hospitality, healthcare, education, public sector and workplaces via dedicated trade consultants and an architect specification platform.
- Ownership category
- akta.pro rank
Tait industry classification
Industry- Product category
- Outdoor Furniture
- NAICS
- Household and Institutional Furniture Manufacturing (33712), Institutional Furniture Manufacturing (337127), Office Furniture (including Fixtures) Manufacturing (3372), Furniture and Related Product Manufacturing (337)
- SIC
- Household Furniture (2510), Retail-Furniture Stores (5712), Public Bldg & Related Furniture (2531)
- akta.pro primary industry
- Outdoor Furniture & Shelter Systems (Tents, Tarps, Hammocks) Retail (CRAMAAAJ)
Keywords
Where Tait is headquartered
LocationHeadquarters
- HQ city
- Fitzroy
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Tait business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Direct furniture sales: Products sold directly to consumers through showrooms and online store, with made-to-order manufacturing in Melbourne. Prices range from $435 for accessories to $9,750+ for premium tables.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Good One Stool - From $736 AUD |
| Unit Pricing | Pay-as-you-go | Cycle Chair - From $765 AUD |
| Unit Pricing | Pay-as-you-go | Jak Chair - From $763 AUD |
| Unit Pricing | Pay-as-you-go | Swing Chair - From $1,059 AUD |
| Unit Pricing | Pay-as-you-go | Billy Chair Metal - From $993 AUD |
| Unit Pricing | Pay-as-you-go | Flint Table - From $7,643 AUD |
| Unit Pricing | Pay-as-you-go | Correa Table Porcelain with Planter - From $9,750 AUD |
| Unit Pricing | Pay-as-you-go | Voom Lounger - From $5,214 AUD |
| Unit Pricing | Pay-as-you-go | Turntable - From $435 AUD |
| Unit Pricing | Pay-as-you-go | Lily Tray Table - From $997 AUD |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Tait product offering
Product offeringCore offering
Tait designs, manufactures, and sells premium outdoor furniture from its Melbourne factory in Australia. The portfolio spans multiple collections including seating (chairs, loungers, sofas, stools), tables (dining, bar, coffee, side), planters, and sunlounges crafted from stainless steel, aluminium, mild steel, and sustainable timbers. Products are purpose-designed for Australia's harsh outdoor conditions with extensive customisation options in powder coat colours and material finishes, supported by dedicated commercial specification services for trade clients.
Product overview
Tait is an Australian manufacturer of premium outdoor furniture, offering purpose-designed products made in Australia for outdoor use. The product portfolio spans multiple collections including seating (chairs, armchairs, loungers, sofas, stools, ottomans), tables (dining, coffee, side, bar), planters, and sunlounges. Major named collections include Billy (stainless steel/aluminium with timber options), Correa (stainless steel/aluminium dining collection), Cycle (stackable steel chairs), Flint (timber and steel dining), Good One (industrial aluminium), Jak & Jil (wireframe steel), Swing (tubular stainless steel), Tidal (wireframe surf-inspired), Voom (modular upholstered), and various accessory lines. Products are crafted from durable materials including stainless steel, aluminium, mild steel, Spotted Gum and Accoya timber, with extensive powder coat colour options. All products come with 5-10 year structural warranties and are designed for refurbishment. Tait serves residential, hospitality, workplace, education, healthcare, and public space markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Good One Collection Industrial style outdoor furniture series including stools, barstools, benches, and dining tables. Features signature punched cross symbol, powder-coated aluminium construction, and stackable design.
- Voom Collection Modular, versatile range of loungers, ottomans, and side/coffee tables designed by Adam Goodrum. Features soft curves, reticulated foam cushioning, upholstered in Mokum outdoor fabrics including Sole Boucle and Elba ranges. Inspired by 60s and 70s Australian aesthetic.
- Swing Collection Stainless steel tubular furniture collection including chairs, loungers, barstools, side tables, café tables, dining tables, and chaise. Crafted from continuous piece of stainless steel on Japanese tube bender with optional electropolished or powder coat finishes.
- Flint Collection Sleek outdoor dining table and bench seat designed by Ross Gardam. Features clever leg detail using stabilising weight, available in sustainable Spotted Gum or stained Accoya timber slats with powder coat frame options for commercial and residential use.
- Billy Collection Stainless steel and aluminium furniture collection inspired by billy carts and hills hoists. Includes chairs, loungers, sunlounges, dining tables, easy dining tables, stools, and bar carts with upholstery options.
- Jak & Jil Collection Premium outdoor dining and bar furniture collection designed by Justin Hutchinson. Features zinc-plated mild steel wireframe, powder coat finishes, optional upholstered seat pads. Includes chairs, barstools, dining tables, bar tables, coffee tables, and side tables.
- Tidal Collection Outdoor seating collection inspired by Australia's surf culture, designed by Trent Jansen. Features flowing curves and wire frame design reflecting wave formations. Includes chairs, loungers, and sunlounges with optional upholstered cushions.
- Correa Collection Newest dining collection named after Australian Correa flower (Native Fuchsia). Includes chairs, loungers, rockers, tables with ice bucket/planter/umbrella options, and turntables. Available in stainless steel and aluminium with 22 powder coat colours and high-performance fabrics.
- Cycle Chair Stackable outdoor dining chair with minimal aesthetic and ergonomic comfort. Full mild steel construction with UV stable injection moulded nylon glides and triple coated steel frame. Designed by Adam Goodrum and Tait Design Studio, stacks 5 per carton.
- Drum Planter Contemporary indoor-outdoor planter with smooth geometry. Features drainage holes, optional mulch plate and flower buckets, optional concealed casters. Available in aluminium sheet with stainless steel castors or aluminium risers.
- Lily Tray Table Luxury modern outdoor tray table designed by Nancy Ji, winner of the 2016 Mercedes-Benz Design Award. Features aluminium tray removable from stainless steel base, functions as side table or coffee table and can be nested.
- Turntable Rotating dining platter accessory for tabletop sharing. Formed in premium steel with aluminium mechanism. Available in 600mm and 750mm diameters with UV-stable powder coat finish in 18 colours.
- Billy Bar Cart Entertainment trolley with powder-coated stainless steel frame and optional bronze or grey tinted glass. Aluminium wheel with rubber tyre, designed for outdoor entertaining.
Quantifiable outcome
- 10-year structural warranty on most products
- +2 more outcomes
Companies that use Tait
Customer profileSegments4 records
Ideal customer profiles2 records
Tait technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Tait partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- MokumcoreExclusive partnership with Mokum to showcase dimensional Sole Boucle and Elba fabric designs for the Voom Collection. Mokum provides premium, high-performance exterior-grade upholstery fabrics featuring advanced technologies in solution-dyed olefin and acrylic.
- Food For EveryoneminorCollaboration on the Correa Table project featuring Food For Everyone's Gemma Leslie exploring the concept of the 'anti-host' that invites guests to get involved.PartnershipInfo: Tait collaborated with Australian designer Adam Goodrum on the Swing Collection, bringing his distinctive design aesthetic to the stainless steel furniture line.
- Adam GoodrumcoreOngoing collaboration with renowned Australian industrial designer Adam Goodrum, who has designed multiple iconic collections for Tait including Volley, Trace, Scape, Xylem, Voom, Swing, Cycle, and Billy.
- Ross GardamcoreCollaboration with Melbourne industrial designer Ross Gardam, creator of the Flint Collection. Gardam graduated from Monash University in 1999 and has worked extensively in furniture and lighting design.
- Justin HutchinsoncorePartnership with Melbourne-based industrial designer and urban innovator Justin Hutchinson, who designed the Jak & Jil Collection. Hutchinson is Design Director of Urban Commons, a consultancy focused on reviving commons in urban spaces.
- Trent JansencoreCollaboration with Thirroul-based designer Trent Jansen, creator of the Tidal Collection inspired by Australian surf culture. Jansen holds a PhD from University of Wollongong and was awarded a Venice Design Biennial Residency in 2022.
- Nancy JiminorFirst collaboration with Melbourne designer Nancy Ji produced the Lily Tray Table, winner of the 2016 Mercedes-Benz Design Award. Ji holds a Master's of Architecture from University of Melbourne and has worked for architectural practices in Japan and Australia.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Tait competitors and assessment
Company assessmentDirect peers
- Fermob: French premium outdoor furniture manufacturer with a broad catalogue of metal chairs, tables, and loungers sold globally. Direct competitor to Tait in the premium metal-outdoor-furniture niche, with a similar designer-collaboration model and a wider international footprint.
- Tribù: Belgian premium outdoor furniture maker specialising in luxury resort and residential collections. Highly comparable to Tait on materials (aluminium, teak, technical fabrics), designer collaborations, and specification-grade positioning for hospitality.
- Gloster Furniture: UK-based premium outdoor furniture manufacturer with strong teak, aluminium, and woven collections supplied into global hospitality and residential. Comparable to Tait on premium positioning, hospitality focus, and craftsmanship-led brand narrative.
- Roda Outdoor: Italian premium outdoor furniture brand with teak, aluminium, and rope collections targeting luxury residential and 5-star hospitality. Comparable to Tait on premium pricing, designer collaborations, and Mediterranean/outdoor-living aesthetic.
- Manutti: Belgian premium outdoor furniture specialist with a strong design-led catalogue distributed globally. Comparable to Tait on premium pricing, design-collaboration model, and hospitality specification channel.
- Mamagreen: Belgian outdoor furniture manufacturer with aluminium, teak, and rope collections, sold into residential and hospitality globally. Comparable to Tait on materials, premium positioning, and durability-focused value proposition.
- Ethnicraft: Belgian design furniture brand with strong sustainable-timber and metal indoor/outdoor collections and a global showroom footprint. Comparable to Tait on designer-led aesthetic, sustainability narrative, and premium residential/hospitality positioning.
- Brown Jordan: US-based heritage premium outdoor furniture brand with aluminium, woven, and teak collections supplied to luxury residential and hospitality. Comparable to Tait on premium positioning, decades-long brand equity, and contract/hospitality channel.
- Cosh Living: Australian premium outdoor and indoor furniture retailer/distributor carrying brands such as Tribù, Manutti, and Gloster. Directly comparable to Tait as a competing route-to-market for premium outdoor furniture into Australian residential and commercial projects.
Regional players
- Stylecraft (Australian furniture brand): Australian furniture distributor and homeware brand that retails a curated portfolio of premium international and local furniture brands. Comparable to Tait as a competitor in the Australian premium residential and commercial furniture channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Tait social profiles
Digital presenceTait financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tait leadership team
Management profileNumber of profiles
Profiles1 record
Tait funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tait M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tait
What does Tait do?
Tait designs, manufactures, and sells premium outdoor furniture from its Melbourne factory in Australia. The portfolio spans multiple collections including seating (chairs, loungers, sofas, stools), tables (dining, bar, coffee, side), planters, and sunlounges crafted from stainless steel, aluminium, mild steel, and sustainable timbers. Products are purpose-designed for Australia's harsh outdoor conditions with extensive customisation options in powder coat colours and material finishes, supported by dedicated commercial specification services for trade clients.
Is Tait a public or private company?
Tait is a private company. It is classified as family owned and is currently operating.
When was Tait founded?
Tait was founded in 1992. It employs 11 to 50 people.
Where is Tait based?
Tait is headquartered in Fitzroy, Australia, in the Oceania region.
How does Tait make money?
One revenue line is on record: direct furniture sales.
Who are Tait's main competitors?
Direct peers on record are Fermob, Tribù, Gloster Furniture, Roda Outdoor, Manutti, Mamagreen, Ethnicraft, Brown Jordan and Cosh Living. Stylecraft (Australian furniture brand) is listed as a regional player.
Does Tait have an API?
No public API is recorded for Tait.
What industry is Tait in?
Tait's product category is Outdoor Furniture. Its primary akta.pro industry code is CRAMAAAJ, Outdoor Furniture & Shelter Systems (Tents, Tarps, Hammocks) Retail. Its NAICS code is 33712 and its SIC code is 2510.