Activate Brain and Body
- Company typePrivate
- Founded2012
- HeadquartersClifton, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Activate Brain and Body firmographics
Firmographics- Name
- Activate Brain and Body
- Legal name
- Activate Brain & Body Fitness
- Website
- https://activatebrainandbody.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Activate Brain and Body industry classification
Industry- Product category
- Cognitive Fitness Services
- NAICS
- Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Functional Fitness / Cross-Training Groups (HSADABAH)
- akta.pro secondary industry
- Functional Fitness & Mobility Training (HSADAAAD)
Keywords
Where Activate Brain and Body is headquartered
LocationHeadquarters
- HQ city
- Clifton
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Activate Brain and Body business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Studio Membership: In-person fitness studio memberships providing access to dual-task brain and body workouts, assessments, and coaching at studio locations in Cincinnati and Indianapolis. Membership includes cognitive and physical assessments with regular progress tracking every 12 weeks.
- Virtual Workouts: Virtual workout sessions delivered through mobile app, offering cognitive fitness and core strength exercises that complement the in-person program. Available as 5-20 minute sessions for travel or home use.
- Nutritional Program: Activate Brain & Body Nutritional Program created by Huber Personalized Medicine, offering personalized nutrition guidance as part of the holistic brain-body approach.
- HSA/FSA Eligible Fitness Services: Many members use Health Savings Account (HSA) and Flexible Spending Account (FSA) funds for membership fees due to the documented physical fitness and cognitive health benefits of the program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Studio membership with dual-task brain and body workouts |
| Subscription | Pay-as-you-go | HSA/FSA payment option for qualified members |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Activate Brain and Body product offering
Product offeringCore offering
Activate Brain and Body runs two small-group brain-body fitness studios (Cincinnati, OH and Fishers/Indianapolis, IN) that deliver dual-task training programs for adults 50+, combining functional physical exercise with simultaneous cognitive challenges to support memory, attention, balance, and fall prevention. The studio offering is reinforced by a mobile app with virtual 5-20 minute workouts, the Huber Personalized Medicine nutritional program, and Creyos-based cognitive assessments, all sold on a quote-based monthly membership basis with HSA/FSA payment support.
Product overview
Activate Brain & Body is a brain-first fitness studio operating at two locations (Cincinnati, OH and Fishers/Indianapolis, IN) for adults 50+. Its offering is organized around a suite of integrated programs: The Brain & Body Workout is the core in-studio program combining dual-task physical and cognitive training, which is supported by the Activate Brain & Body Nutritional Program (created by Huber Personalized Medicine). The Brain Health Assessment via Creyos provides objective cognitive measurement before and after training. The Virtual Workout extends the program to remote/home settings, while Activate Gear provides branded merchandise. The Activate Brain Health Foundation conducts research and community education. The Dual Task Fitness Program (DTFP) is the research-grade implementation of the core approach, validated through a 12-week Concordia University study demonstrating significant cognitive improvements over exercise-only protocols.
Differentiator
Problem solved
Functional benefit
Brands
- Activate Gear: Merchandise store for Activate Brain & Body branded products
- Activate Brain Health Foundation
Products and services
- The Brain & Body Workout Signature in-studio program for adults 50+ combining science-based exercise, balance and strength training, and cognitive dual-task workouts (via SMARTfit and similar tools) to support memory, attention, and fall prevention. Members complete a detailed cognitive and physical assessment, receive a personalized program, and are reassessed regularly (every 12 weeks) to track progress, delivered in small-group format (max 6 members per class) at the Cincinnati, OH and Fishers, IN studios.
- The Virtual Workout Mobile-app-delivered workout program (iOS/Android) integrating targeted brain exercises with physical exercise in 5-20 minute sessions to boost cognitive training and neuroplasticity, sharpen memory, and improve attention; designed to complement the in-studio Brain & Body Workout and travel-friendly with no equipment needed.
- Activate Brain & Body Nutritional Program Nutritional and lifestyle coaching program created by Huber Personalized Medicine (Dr. Gary Huber, DO) that complements The Brain & Body Workout by providing nutrition guidance to support brain fog reduction and overall brain-body health, offered to members as an add-on.
- Brain Health Assessment (Creyos) Free cognitive assessment using the Creyos platform (developed from University of Cambridge research) that objectively measures cognition across memory, attention, reasoning, and verbal ability domains, providing numerical data to track brain performance over time and serving as the lead-generation entry point for prospective members.
- Activate Gear Online merchandise store selling Activate Brain & Body branded gear and apparel, operated via the WellnessLiving e-commerce platform.
Quantifiable outcome
- Verbal short-term memory significantly improved (p=0.020) compared to exercise-only group in 12-week Concordia University study
- +5 more outcomes
Companies that use Activate Brain and Body
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Activate Brain and Body technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability4 records
Feature5 records
Activate Brain and Body partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Concordia University of St. PaulcoreResearch partnership conducting a 12-week dual-task fitness study at Activate Brain & Body locations. Doctoral candidate George Radzyminski led the study examining whether combining functional exercise with cognitive training improves cognitive function in adults 50+. Study results published and showed significant improvements in verbal short-term memory (p=0.020) and visual-spatial working memory (p=0.031) for dual-task training participants vs exercise-only group.
- Huber Personalized MedicinecoreDr. Gary Huber, DO created the Activate Brain & Body Nutritional Program, providing personalized nutrition guidance as part of the holistic brain-body wellness approach. The nutritional program is offered as a component of the overall membership offering.
- WellnessLiving Systems Inc.coreWellnessLiving provides the e-commerce platform powering Activate Brain & Body's online store, membership management, and booking/payment systems. All membership transactions and service deliveries are processed through this platform.
- CreyoscoreCreyos is the cognitive assessment platform (developed with University of Cambridge roots) used to measure client cognitive function including memory, attention, and reasoning. Pre/post assessments using Creyos provide objective data on program outcomes for research and client progress tracking.
- SMARTfitcoreSMARTfit Cognitive-Motor Exercise System is used for dual-task training, combining physical exercise with visual and cognitive tasks. The interactive system challenges balance, reaction time, memory, and coordination simultaneously during workouts.
- Brain Injury Survivors of Indiana (BISOI)minorBISOI (also known as Heads or Tails) is a support group for traumatic brain injury survivors founded in 2016. Nine BISOI members participate in Activate's dual-task training programs, providing specialized programming for brain injury recovery while building community connections.
- Cincinnati Nature CenterminorCommunity partnership hosting monthly hiking events for Activate members at the Cincinnati Nature Center in Milford, Ohio. Events combine physical activity, nature exposure, and social connection for brain health benefits.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Activate Brain and Body competitors and assessment
Company assessmentDirect peers
- SilverSneakers: Largest senior-focused fitness program in the US, offered through Medicare Advantage and group health plans. Directly comparable on target customer (50+) and on positioning fitness as a health intervention, though it operates as a network rather than owned studios.
Broad incumbents
- Orangetheory Fitness: National premium group-fitness franchise using heart-rate-zone-based training with measurable performance outcomes. Comparable operating format (small-group, data-driven, premium subscription) and similar periodization philosophy, though Orangetheory targets a broader 25-65 demographic rather than 50+ specifically.
- F45 Training: Global functional-training franchise with 45-minute group classes built around functional movement patterns. Comparable on small-group functional training and franchise-as-scale model, though without the cognitive integration or 50+ focus.
- Life Time Fitness: Premium multi-service health club operator offering group fitness, personal training and longevity/cognitive programming. Comparable premium positioning and senior programming, but operates at much larger scale and as a broad portfolio rather than a specialized brain-health concept.
- YMCA of Greater Cincinnati: Regional YMCA serving the Cincinnati metro with senior-focused programming, SilverSneakers classes and chronic-disease prevention programs. Geographic competitor for the same 50+ member pool and offers a lower-cost community alternative.
- Peloton: Connected fitness platform with a growing senior and strength-training user base that competes for share of consumer brain-body training time. Comparable on subscription recurring model and digital/virtual channel, and increasingly on brain-health-adjacent programming, though without in-person cognitive-motor integration.
- CrossFit Inc. Global functional-fitness brand built on constantly varied functional movements executed at high intensity. Comparable on the functional-movement methodology and community-driven small-group format, but targets a broad athletic demographic rather than the 50+ brain-health niche.
Emerging players
- BrainHQ (Posit Science): Cognitive training software platform with clinically validated brain exercises across memory, attention and processing speed. Directly comparable on the cognitive-training methodology that Activate pairs with physical exercise, but delivered purely digitally without the in-person physical component.
- NeuroGrow: Neurology-led brain-health clinic offering cognitive therapy and wellness programs for adults concerned about cognitive decline. Comparable on brain-health-as-primary-outcome positioning and physician-led credibility, though delivered in a clinical rather than fitness-studio setting.
- The Memory Clinic: Specialty brain-health and cognitive-assessment practice combining cognitive testing with lifestyle intervention. Comparable on the cognitive-assessment-plus-programmatic-intervention model Activate offers via Creyos, but with a clinical rather than fitness delivery channel.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Activate Brain and Body social profiles
Digital presenceActivate Brain and Body financial estimates
Financial estimateRevenue estimate
Valuation estimate
Activate Brain and Body leadership team
Management profileNumber of profiles
Profiles3 records
Activate Brain and Body subsidiaries and ownership
Company hierarchySubsidiaries1 record
Activate Brain and Body funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Activate Brain and Body M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Activate Brain and Body
What does Activate Brain and Body do?
Activate Brain and Body runs two small-group brain-body fitness studios (Cincinnati, OH and Fishers/Indianapolis, IN) that deliver dual-task training programs for adults 50+, combining functional physical exercise with simultaneous cognitive challenges to support memory, attention, balance, and fall prevention. The studio offering is reinforced by a mobile app with virtual 5-20 minute workouts, the Huber Personalized Medicine nutritional program, and Creyos-based cognitive assessments, all sold on a quote-based monthly membership basis with HSA/FSA payment support.
Is Activate Brain and Body a public or private company?
Activate Brain and Body is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Activate Brain and Body founded?
Activate Brain and Body was founded in 2012. It employs 11 to 50 people.
Where is Activate Brain and Body based?
Activate Brain and Body is headquartered in Clifton, United States, in the North America region.
How does Activate Brain and Body make money?
Four revenue lines are on record. Studio Membership is the primary driver. The others are virtual Workouts, nutritional Program and HSA/FSA Eligible Fitness Services.
Who are Activate Brain and Body's main competitors?
SilverSneakers is listed as a direct peer. Broad incumbents are Orangetheory Fitness, F45 Training, Life Time Fitness, YMCA of Greater Cincinnati, Peloton and CrossFit Inc.. Emerging players are BrainHQ (Posit Science), NeuroGrow and The Memory Clinic.
Does Activate Brain and Body have an API?
No public API is recorded for Activate Brain and Body.
What industry is Activate Brain and Body in?
Activate Brain and Body's product category is Cognitive Fitness Services. Its primary akta.pro industry code is HSADABAH, Functional Fitness / Cross-Training Groups, with a secondary code of HSADAAAD, Functional Fitness & Mobility Training. Its NAICS code is 71394 and its SIC code is 7997.