The Guest House
Het Gastenhuis is a Dutch private operator of 40+ small-scale residential care homes for people with dementia, each with ~20 apartments offering 24/7 person-centered care in ordinary neighborhoods, funded primarily through WLZ government reimbursement and recurring resident fees.
- Company typePrivate
- Founded2016
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Guest House does
Het Gastenhuis is a Dutch private residential care operator specializing in small-scale, home-like housing for people with dementia. Founded in 2014 by Annemieke Bambach and Clasien Schakenraad, the company operates 40+ locations across the Netherlands, each consisting of approximately 20 apartments (two of which can accommodate couples), with on-site 24/7 care, fresh daily cooking, an open-door policy, and integration into ordinary residential neighborhoods. The operating model is built around person-centered dementia care that adapts as residents' needs progress, enabling them to remain in the same location through end of life rather than being transferred as their condition deteriorates. Each house is led by one or two locatiemanagers with deliberately flat organizational structure, and roughly 25 colleagues per location deliver care within a small-team, low-protocol culture.
The company's revenue model combines recurring monthly residential care fees with reimbursement from the Dutch government's WLZ (Wet Langdurige Zorg) long-term care scheme, which covers the majority of residents who have a dementia-based WLZ indication. Private payment options exist for residents without WLZ coverage, and partnership arrangements are available for couples with differing care needs. Go-to-market is direct-to-consumer: families engage through the company website, customer advisors (Martine and Ellis), location-level information evenings, interest lists (not waiting lists), and word-of-mouth referrals, with each location also linked to a local general practitioner practice. Distribution is exclusively domestic Dutch with no intermediaries.
Ownership transitioned in June 2026, when Gilde Healthcare acquired a stake from long-tenured investor NPM Capital (which had been involved for over 12 years) and joined founders Annemieke Bambach and Clasien Schakenraad as a strategic partner and shareholder. The organization employs approximately 750–800 colleagues organization-wide, holds a Top-10 ranking on ZorgkaartNederland with a 9.2/10 resident satisfaction score, and continues to expand with new locations scheduled to open in Huizen, Elst, Meppel, Emmen, Eindhoven, Amsterdam Overamstel, Haarlem, and Noordwijk between 2025 and 2027.
The Guest House firmographics
Firmographics- Name
- The Guest House
- Legal name
- Het Gastenhuis
- Website
- https://hetgastenhuis.nl
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Het Gastenhuis is a Dutch private operator of 40+ small-scale residential care homes for people with dementia, each with ~20 apartments offering 24/7 person-centered care in ordinary neighborhoods, funded primarily through WLZ government reimbursement and recurring resident fees.
- Ownership category
- akta.pro rank
The Guest House industry classification
Industry- Product category
- Residential Dementia Care
- NAICS
- Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)
- SIC
- Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Assisted Living with Memory Care (Mixed Campus) (HLADABAB)
- akta.pro secondary industries
- Dementia Personal Care (ADLs) Support (HSABAEAB), Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL)
Keywords
Where The Guest House is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices37 records
Markets served
The Guest House business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others
Revenue model
- Residential Care Fees: Monthly fees for residential care including apartment, meals, activities, and 24/7 care. Rates vary based on individual situations and WLZ funding eligibility.
- WLZ (Wet Langdurige Zorg) Reimbursement: Long-term care funding from Dutch government. Residents typically have WLZ indication with dementia as basis. Private payment options available for those without WLZ.
- Partnership Care: Partnership arrangements for couples where one partner has WLZ indication and the other does not.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Verzorgende IG (Care Assistant) - FWG 35/40 |
| Subscription | Monthly | Trainee Locatiemanager - FWG 50 |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
The Guest House product offering
Product offeringCore offering
Het Gastenhuis operates small-scale residential care homes across the Netherlands (each with 20 apartments, two of which accommodate couples), providing 24-hour personalized dementia care in home-like settings. Residents receive person-centered care that adapts as their needs change, allowing them to remain in the same home until end of life, alongside daily fresh meals, an activity program, and an open-door policy that integrates each house with the surrounding neighborhood. Revenue is generated through individually assessed monthly residential care fees, WLZ (Wet Langdurige Zorg) government reimbursement, and partnership arrangements for couples with differing care needs.
Product overview
Het Gastenhuis operates as a residential dementia care provider offering small-scale, home-like care homes throughout the Netherlands. The core offering is 'Wonen bij Het Gastenhuis' (Living at Het Gastenhuis) — a residential care service across approximately 40 locations, each housing 20 apartments with 24-hour care. Supporting services include palliative care (Palliatieve Zorg) with family counseling, an activity program (Activiteitenprogramma) with daily social and creative activities, and employment services (Werken bij Het Gastenhuis) for recruiting care staff and trainee locatiemanagers. Residents can apply through the online Bewoner Aanmeldformulier. The organization is expanding, with new locations under development in Amsterdam Overamstel, Haarlem, and other cities.
Differentiator
Problem solved
Functional benefit
Products and services
- Wonen bij Het Gastenhuis (Residential Dementia Care) Core residential dementia care service providing small-scale, home-like housing for people with dementia. Each location features 20 apartments with private bathrooms and kitchenettes, communal living rooms, and open-door policies. Residents receive 24-hour personalized care that adapts to their evolving needs, allowing them to remain until end of life.
- Palliatieve Zorg (Palliative Care) End-of-life care service for residents with advanced dementia, focusing on comfort, quality of life, and shared decision-making with families. Includes family counseling, workshops, and advance care planning discussions.
- Activiteitenprogramma (Activity Program) Daily and weekly activity programs including movement activities, creative arts, musical activities, outings, and community engagement. Activities take place in living rooms, gardens, and off-site locations, with residents encouraged to participate based on their preferences and abilities.
Quantifiable outcome
- 9.2/10 resident satisfaction rating on ZorgkaartNederland
- +3 more outcomes
Companies that use The Guest House
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles1 record
The Guest House technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
The Guest House partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- ZonnebloemminorPartnership for duofiets (tandem-style bicycle) enabling residents to cycle together with volunteers, family or staff. Both Het Gastenhuis residents and Zonnebloem members from the village can use the bicycle.
- Lions Club HoevelakenminorCo-sponsor for duofiets acquisition at Gastenhuis Hoevelaken, along with other local sponsors.
- DemenTalentminorPartnership connecting people with dementia to volunteer opportunities. Jan, a volunteer with dementia at Het Gastenhuis Zwolle, was matched through DemenTalent.
- Basisschool de StapsteenminorLocal elementary school that visits Het Gastenhuis Roermond for activities like Christmas carol singing and card making, building intergenerational connections.
- Alfa CollegeminorRegional college in Roden whose students visit Het Gastenhuis Roden for joint activities like baking, creating community connections.
- Local SchoolsminorVarious local schools partner with Het Gastenhuis locations for intergenerational activities, events, and community integration.
- HuisartsenpraktijkencoreGeneral practitioner practices connected to various locations. Het Gastenhuis is often linked to a GP practice, and residents can retain their own GP if preferred.
- NatuurmonumentenminorPartnership for accessible nature experiences. Organized visits to observation tower in De Onlanden nature area using cherry picker for people who cannot climb.
- Amvest (Seasons Rootz)minorSenior living developer partnership for co-located developments. Seasons Rootz senior independent living concept is in same building as Het Gastenhuis locations in Soesterberg, Huizen, and Amsterdam Overhoeks.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
The Guest House competitors and assessment
Company assessmentDirect peers
- tanteLouise: tanteLouise is a Dutch care organization operating small-scale living arrangements for people with dementia in West-Brabant, with a comparable homelike care philosophy and emphasis on independence and community integration.
- Stepping Stones: Stepping Stones is a Dutch small-scale residential care provider for people with dementia, also backed by Gilde Healthcare. It is the closest comparable operator in the small-scale dementia care niche, with a similar neighborhood-integrated model targeting private-pay and WLZ-funded residents.
- Archipel Zorggroep: Archipel is a Eindhoven-region care provider with small-scale living facilities for people with dementia, emphasizing personal attention and quality of life. Comparable as a Dutch operator with similar small-scale dementia care positioning.
- Sevagram: Sevagram is a Limburg-based Dutch care organization that operates small-scale residential care homes for people with dementia alongside larger facilities. Comparable as a multi-site Dutch dementia care operator with similar neighborhood-integrated philosophy.
- Warande: Warande is a Utrecht-region care provider offering small-scale group housing for people with dementia, with similar focus on person-centered care, autonomy, and community embedded living - directly comparable to Het Gastenhuis's concept.
Broad incumbents
- De Wever: De Wever is a broader Tilburg-based Dutch care organization operating multiple care formats including dementia-specific small-scale housing. Comparable as a multi-site Dutch elderly care provider though operating at larger scale across multiple care modalities.
- Pieter van Foreest: Pieter van Foreest is a Delft-region Dutch care organization offering dementia care including small-scale living arrangements alongside nursing and home care. Comparable as an established Dutch multi-format care provider serving dementia clients.
- Florence (Rivierenhuis): Florence operates Rivierenhuis and similar small-scale dementia care homes in The Hague region, alongside broader home care and nursing services. Comparable as a Dutch operator with mixed portfolio including dedicated dementia small-scale housing.
Others
- DemenTalent: DemenTalent is a Dutch non-profit platform connecting people with dementia to volunteer opportunities, and is a current partner of Het Gastenhuis Zwolle. Adjacent ecosystem participant rather than a direct competitor, but relevant to the dementia care value chain.
Regional players
- Stichting Humanitas Deventer: Humanitas Deventer is a regional Dutch care provider in Overijssel offering small-scale group living for people with dementia. Comparable in care philosophy but concentrated in a different region from Het Gastenhuis's national footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
The Guest House social profiles
Digital presenceThe Guest House financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Guest House leadership team
Management profileNumber of profiles
Profiles2 records
The Guest House funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Guest House M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Guest House
What does The Guest House do?
Het Gastenhuis operates small-scale residential care homes across the Netherlands (each with 20 apartments, two of which accommodate couples), providing 24-hour personalized dementia care in home-like settings. Residents receive person-centered care that adapts as their needs change, allowing them to remain in the same home until end of life, alongside daily fresh meals, an activity program, and an open-door policy that integrates each house with the surrounding neighborhood. Revenue is generated through individually assessed monthly residential care fees, WLZ (Wet Langdurige Zorg) government reimbursement, and partnership arrangements for couples with differing care needs.
Is The Guest House a public or private company?
The Guest House is a private company. It is classified as private equity controlled and is currently operating.
When was The Guest House founded?
The Guest House was founded in 2016. It employs 11 to 50 people.
Where is The Guest House based?
The Guest House is headquartered in Amsterdam, Netherlands, in the Europe region.
How does The Guest House make money?
Three revenue lines are on record. Residential Care Fees are the primary driver. The others are WLZ (Wet Langdurige Zorg) Reimbursement and partnership Care.
Who are The Guest House's main competitors?
Direct peers on record are tanteLouise, Stepping Stones, Archipel Zorggroep, Sevagram and Warande. Broad incumbents are De Wever, Pieter van Foreest and Florence (Rivierenhuis). DemenTalent is listed as an others. Stichting Humanitas Deventer is listed as a regional player.
Does The Guest House have an API?
No public API is recorded for The Guest House.
What industry is The Guest House in?
The Guest House's product category is Residential Dementia Care. Its primary akta.pro industry code is HLADABAB, Assisted Living with Memory Care (Mixed Campus), with a secondary code of HSABAEAB, Dementia Personal Care (ADLs) Support. Its NAICS code is 623312 and its SIC code is 8050.