What DemenTalent does

Stichting DemenTalent is a Dutch non-profit foundation (ANBI status, RSIN 865627447) that operates a national volunteer-matching platform connecting people with dementia to volunteer positions at employer organizations (werkplekgevers) across the Netherlands. Founded conceptually in 2012 by Daphne Mensink and Ron Groothuis of Zorggroep Apeldoorn together with people with dementia Joop Papare and Leen Sneeuw, the foundation was formally established in January 2024 under the leadership of Deanie van Tuijl and Annemarie van der Veen. The organization reports a headcount of 16 employees and active regional programs in Amstelveen, Amsterdam, Rotterdam, Amersfoort, Leeuwarden, Lelystad, Flevoland, and Gooi en Vechtstreek, with 50+ employer organizations participating including Van der Valk, Museum Boijmans van Beuningen, Voedselbank Amersfoort, and Bibliotheek Rotterdam.

The core technology is a web-based matching platform built on the NLvoorElkaar infrastructure, customized for people with dementia. The platform features a talent scan (Talentenscan) based on the Japanese Ikigai model, vacancy listings, and an admin/management backend for regional ambassadors and case managers. Supporting capabilities include the DemenTalent Method (systematic intake, talent discovery, matching, workplace preparation, and warm handover), a mandatory Werkplekgever Training & Toolkit, and the Leergang DemenTalent-expert certification program hosted on Buddy.nu. Integrations include ActiveCampaign for email, Mollie for donation payments, Google/Facebook OAuth for authentication, and ALTCHA for bot protection. Amsterdam UMC (Prof. Dr. Rose-Marie Dröes) has led a 3-year study ('Ontmoetingscentra 3.0') validating the effectiveness of the approach.

The business model is a hybrid of government grant funding, fee-based training, and recurring memberships. The primary revenue source is an unenumerated 2-year VWS (Ministry of Health, Welfare and Sport) subsidy granted March 2024 for national scaling, aligned with the Nationale Dementiestrategie. Secondary revenue streams include the €3,000-per-person Leergang training program, a €595-per-year post-program organization membership, ANBI tax-deductible donations, and municipal contracts as a foreleg provision (voorliggende voorziening) financed through Wmo, ZonMw, DOS, SPUK, and IZA agreements. Additional in-kind support comes from healthcare insurers VGZ (Waardenland) and Zilveren Kruis (Eemland and Rotterdam). Participation is free for volunteers with dementia and for employer organizations. The organization targets 1 in 8 people with dementia in the Netherlands doing volunteer work by 2030.

Name

DemenTalent

Legal name

Stichting DemenTalent

Website

https://dementalent.nl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Stichting DemenTalent is a Dutch non-profit foundation that operates a national web-based matching platform connecting people with dementia to volunteer positions at 50+ employer organizations, funded primarily by a VWS government subsidy and supported by a 16-person team and a network of regional ambassadors across the Netherlands.

Ownership category

akta.pro rank

Product category

Dementia Volunteer Matching Services

NAICS

Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Short-Term Dementia Respite & Transitional Memory Care Programs (HLADACAG)

akta.pro secondary industry

Civic Engagement, Volunteering & Leadership Education for Seniors (EDAAAMAK)

Keywords

• Volunteer matching platform
• Dementia care services
• Social care programs
• Nonprofit healthcare
• Talent-based matching

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Government Subsidy (VWS): Stichting DemenTalent received a subsidy from the Dutch Ministry of Health, Welfare and Sport (VWS) starting in March 2024 for a 2-year period to support national scaling of the DemenTalent mission. This is the primary funding source for the foundation's operations.
2. Leergang Training Fees: The Leergang DemenTalent-expert training program costs €3,000 per person (excl. VAT). Organizations in regions where a project is running have costs covered by the project. After completing the program and facilitating 10 successful placements, participants receive a DemenTalent-expert certificate.
3. Annual Organization Membership: After the initial two-year period, organizations pay an annual membership fee of €595 (excl. VAT) per year. Members retain platform access, the DemenTalent name license, annual reporting, event invitations, and access to the helpdesk.
4. Donations and Sponsorships: As an ANBI-listed (public benefit organization) foundation, DemenTalent accepts donations which are tax-deductible. Sponsorship packages are offered to organizations, including logo placement on the website, priority invitations to events, and newsletter features.
5. Municipal Contracts and Subsidies: Municipalities and healthcare/wellbeing organizations can contract DemenTalent as a foreleg provision (voorliggende voorziening) within the social domain. Financing options include ZonMw subsidies, DOS (Domein Overstijgende Samenwerking), SPUK funds, IZA agreements, and regioplannen/transformation plans.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

DemenTalent operates a national volunteer-matching platform in the Netherlands that connects people with dementia to volunteer roles matching their talents and interests. The platform enables volunteers with dementia and employer organizations (werkplekgevers) to register, uses the Talentenscan (an Ikigai-based assessment) to recommend suitable placements, and supports matches with training, toolkits, regional ambassadors, and ongoing coaching. The foundation also delivers the paid Leergang DemenTalent-expert training program for regional professionals.

Product overview

DemenTalent operates as a matching platform connecting people with dementia to volunteer opportunities. The core product is the DemenTalent Platform, supported by the Talentenscan assessment tool (based on Ikigai methodology) for matching volunteers to roles. Additional offerings include the Leergang DemenTalent-expert training program for regional experts, Werkplekgever Training & Toolkit for organizations, and Events & Webinars for community engagement. The Vrienden van DemenTalent membership program provides supporter engagement. The platform is built in partnership with NLvoorElkaar and uses ActiveCampaign for communications, Mollie for donations, and Buddy.nu for the learning platform.

Differentiator

Problem solved

Functional benefit

Brands

• Vergeten Talent: Local brand name for DemenTalent in Amstelveen, organized by Participe Amstelland/Odensehuis Amstelveen

Products and services

• DemenTalent Matching Platform National web-based two-sided marketplace connecting people with dementia to volunteer opportunities at employer organizations, with vacancy listings, registration, talent matching, and admin backend for ambassadors and case managers.
• Talentenscan (Talent Scan) 3-question assessment tool based on the Ikigai model that helps people with dementia discover volunteer talents and matches them with suitable roles in their area. Free and without obligation.
• Leergang DemenTalent-expert 40-hour practical training program (6-month duration) that certifies professionals to become regional DemenTalent ambassadors and brokers, teaching the DemenTalent method for matching people with dementia to volunteer work. Includes 4 training days, internship, online learning environment, and coaching.
• Werkplekgever Training & DemenTalent Toolkit Mandatory training program and practical toolkit for employer organizations that host volunteers with dementia, covering workplace preparation, dementia-friendly practices, skills development, and ongoing support.
• Workshop for Organizations 1-1.5 hour workshop (available in-person or online) for prospective employer organizations, providing information about DemenTalent's impact, what is expected from employers, and how the collaboration works.
• Annual Organization Membership Subscription for certified DemenTalent experts and partner organizations after initial program period, providing continued platform access, DemenTalent name license, annual reporting, event invitations, helpdesk access, and an annual refresher webinar.
• Vrienden van DemenTalent (Friends Membership) Supporter membership program offering exclusive event invitations, participation in feedback networks, and quarterly newsletter updates for individuals who support the mission of people with dementia doing volunteer work.
• Events & Webinars Program Year-round schedule of national congresses, regional inspiration sessions, and free educational webinars targeting volunteers, employer organizations, municipalities, healthcare providers, and informal caregivers.

Quantifiable outcome

• People with dementia experience fewer neuropsychiatric symptoms (anxiety, apathy, depression, agitation) and improved quality of life through volunteer work.
• +4 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

19 partnerships are on record, tiered core and minor.

• NLvoorElkaarcoreTechnology or IntegrationNLvoorElkaar provides the matching platform infrastructure, leveraging years of experience with volunteers and volunteer positions. Nearly 300 matches are made daily on their regular platform. Exclusively for DemenTalent, a special platform for people with dementia was developed, enabling measurement of societal impact.
• Sociale Benadering Dementie (Anne Mei Thé)coreStrategic or Co-development PartnerBoth organizations share an aligned mission: people with dementia should be treated the same as any other person, with the same rights and freedoms, remaining part of society. DemenTalent works with Sociale Benadering Dementie on joint advocacy and awareness.
• Article 25 FoundationminorStrategic or Co-development PartnerFounded by Teun Toebes, Article 25 Foundation aims to improve quality of life for people with dementia worldwide. Shared mission partnership to create an inclusive world where people with dementia are seen, heard, and valued.
• European Ageing Network (EAN)coreStrategic or Co-development PartnerDemenTalent officially joined EAN in 2024, enabling the sharing of its approach across European borders. EAN covers 27 European countries and is connected to the Global Aging Network (GAN).
• Alzheimer NederlandcoreStrategic or Co-development PartnerAlzheimer Nederland is a key strategic partner working with DemenTalent on dementia-friendly municipalities and the 'SamenDementievriendelijk.nl' training platform.
• MovisiecoreStrategic or Co-development PartnerMovisie is the Dutch center of expertise for social issues. Collaboration supports knowledge sharing and implementation of DemenTalent in municipalities.
• Kenniscentrum Dementie op Jonge LeeftijdcoreStrategic or Co-development PartnerKnowledge center focused on young-onset dementia, aligned with DemenTalent's mission to include all people with dementia in meaningful activities regardless of age.
• Odensehuizen (Landelijk platform)coreStrategic or Co-development PartnerOdensehuizen are low-threshold meeting centers that work with DemenTalent to support people with dementia in community-based activities.
• Mantelzorg NLcoreStrategic or Co-development PartnerNational caregiver organization providing support and recognition for informal caregivers, aligned with DemenTalent's goal of reducing caregiver burden.
• Vrije Universiteit (VU) AmsterdamminorStrategic or Co-development PartnerVU Amsterdam collaborated with DemenTalent for the Health Hackers course within the master's program in Health Sciences (January 2026), supporting academic engagement and research.
• Het GastenhuiscoreStrategic or Co-development PartnerHet Gastenhuis believes everyone matters, including those living with dementia. Their partnership with DemenTalent aligns with their core values of autonomy, vitality, and connectedness, supporting volunteers with dementia to find meaningful work.
• Bibliotheek RotterdamcoreStrategic or Co-development PartnerBibliotheek Rotterdam is a partner organization, hosting volunteer positions for people with dementia. The partnership was highlighted during a visit by alderman Ronald Buijt.
• Amsterdam UMC / VUcoreStrategic or Co-development PartnerProf. Dr. Rose-Marie Dröes at Amsterdam UMC (formerly VU) led the major 3-year 'Ontmoetingscentra 3.0' research study on DemenTalent, demonstrating its effectiveness and cost savings for dementia care.
• AmarisminorStrategic or Co-development PartnerHealthcare organization supporting the DemenTalent manifest movement.
• Welzijn LelystadminorStrategic or Co-development PartnerWelzijn Lelystad partnered with DemenTalent to match volunteers with dementia to organizations and businesses in Lelystad.
• Van Zorg naar Gewoon Leven (Movement)coreStrategic or Co-development PartnerMovement focused on shifting from professional care to everyday community life. DemenTalent is a key partner in making this vision a reality, helping people with dementia remain active and valued in their communities.
• Participe Amstelland / Odensehuis AmstelveencoreStrategic or Co-development PartnerParticipe Amstelland organizes DemenTalent in Amstelveen under the name 'Vergeten Talent'. Initially funded by a special grant from Gemeente Amstelveen, it is now part of regular Participe Amstelland services.
• Stichting Oud Geleerd Jong GedaanminorStrategic or Co-development PartnerOrganization connecting older people with knowledge and experience to opportunities. Shares DemenTalent's vision of active participation for older and vulnerable groups.
• Nationaal OuderenfondsminorStrategic or Co-development PartnerNational elderly fund supporting programs that improve quality of life for older people in the Netherlands.

Scale indicators5 records

Recent moves8 records

Expansion highlights7 records

Regional players

• Participe Amstelland: Regional welfare organization in Amstelland that operates a DemenTalent franchise under the local name "Vergeten Talent". Comparable as it executes the same volunteer-matching model for people with dementia but at a regional scope, originally funded by Gemeente Amstelveen.

Others

• NLvoorElkaar: National Dutch volunteer matching platform that provides the underlying technology infrastructure for DemenTalent. Not a competitor but a critical technology enabler and ecosystem peer—NLvoorElkaar makes nearly 300 matches per day on its general platform, giving DemenTalent infrastructure scale benefits.
• Movisie: Dutch center of expertise for social issues supporting municipalities on social-domain programs. Comparable as a knowledge and implementation partner to DemenTalent in scaling to municipalities, providing context on social-domain competitors and collaborators.
• Mantelzorg NL: National Dutch organization supporting informal caregivers. Comparable as a complementary ecosystem player focused on dementia caregivers; explicitly aligned with DemenTalent's goal of reducing caregiver burden and a strategic partner.

Broad incumbents

• Alzheimer Nederland: National Dutch patient advocacy and fundraising organization for people with dementia. Comparable as a major dementia-focused organization operating across the Netherlands with broader scope (research, advocacy, support lines), making it a strategic partner rather than a direct competitor.
• Zorggroep Apeldoorn: Larger regional care organization where DemenTalent was originally developed by founders Daphne Mensink and Ron Groothuis. Comparable as an elder-care service provider with a dementia day-program origin, providing context for DemenTalent's roots rather than direct competition.

Direct peers

• Het Gastenhuis: Dutch small-scale dementia care homes (Zwolle and others) that operate as both volunteer hosts and strategic partners of DemenTalent. Comparable as a similarly sized, dementia-focused service provider that embraces the DemenTalent philosophy of keeping people with dementia active and engaged.
• Odensehuizen (Landelijk Platform): National Dutch network of low-threshold meeting centers for people with dementia and their families. Directly comparable because Odensehuizen serve as community-based activation points for people with dementia and are an explicit strategic partner of DemenTalent for sourcing and supporting volunteers.

Emerging players

• Kenniscentrum Dementie op Jonge Leeftijd: Dutch knowledge center focused on young-onset dementia. Comparable because it shares DemenTalent's mission of supporting people with dementia to remain active and engaged regardless of age, and is a strategic content/awareness partner.
• Article 25 Foundation: Foundation founded by Teun Toebes aimed at improving quality of life for people with dementia globally. Comparable as a smaller, mission-aligned dementia advocacy organization with strong narrative and international profile—similar stage and Dutch/European footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/results?search_query=DemenTalent
• Facebookfacebook.com/dementalent
• LinkedInlinkedin.com/company/www.dementalent.nl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DemenTalent