Enmon

What Enmon does

Enmon is a Belgrade-headquartered, privately held (ENMON d.o.o.) ceramic tile and bathroom equipment retailer and distributor founded in 1990 by current CEO Tomas Matlari, operating a dual-channel model of e-commerce webshops and physical showroom salons ("ENMON Saloni keramike") across Serbia, Bosnia and Herzegovina, Croatia, and North Macedonia. The company carries more than 15 product categories spanning ceramic and granite tiles, sanitary ware, faucets (Grohe, Hansgrohe), baths and shower cabins, bathroom furniture, water heaters (Ariston, Termorad), heating and cooling solutions (heat pumps, Norwegian radiators), bathroom accessories, SPC vinyl flooring, drainage systems, tile trims, ceramic installation materials (Mapei), and an exclusive tiling-tools private label line under the Beorol brand (trowels, leveling systems, spacers, diamond blades).

The business runs on a standard Intelisale-powered e-commerce platform, supports multi-country localized sites and a call center (0800 33 33 35), and is differentiated less by proprietary technology than by a one-stop-shop breadth-of-assortment, in-person showroom experience, multilingual regional presence, content-marketing via installation guides, and value-added services including 3D interior design, waterjet tile cutting, and proprietary vehicle delivery with tiered free-delivery thresholds. Pricing is unit-based in Serbian Dinars (with free-delivery tiers tied to order value and distance), and the company has expanded beyond consumer retail into wholesale (Enmon Veleprodaja) and an adjacent real estate service (ENMON nekretnine).

Revenue mechanics are dominated by hardware sales of third-party and Beorol-branded products through direct-to-consumer showroom and webshop channels, supplemented by growing wholesale trade. The customer base is segmented into individual end consumers (homeowners renovating bathrooms/tiles) and professional installers/contractors, with no disclosed named enterprise customers and no institutional investor or capital structure publicly disclosed; the company self-attests to Serbian personal data protection compliance.

Name

Enmon

Legal name

ENMON d.o.o.

Website

https://enmongroup.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Enmon is a Belgrade-based, family-owned retailer and wholesaler (ENMON d.o.o.) of ceramic tiles, bathroom equipment, sanitary ware, and tiling tools, serving consumers and professional contractors across Serbia, Bosnia and Herzegovina, Croatia, and North Macedonia via showrooms and webshops.

Ownership category

akta.pro rank

Product category

Ceramic tiles and bathroom equipment retail

NAICS

Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720), Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (42372)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Sinks & Water Filtration/Dispensers Showrooms (CRAIAFAE)

Keywords

• Ceramic tiles retail
• Bathroom equipment
• Bathroom fixtures
• Tile installation tools
• Heating cooling equipment

Headquarters

HQ city

Belgrade

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Enmon generates revenue through the sale of ceramic tiles, bathroom fixtures, faucets, sanitary ware, bathroom furniture, heating/cooling equipment, and related installation materials and tools. Sales are conducted through both e-commerce (webshop) and physical showroom locations. The company also offers professional services including 3D design, transport, and waterjet cutting services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Enmon is a retail and wholesale distributor of ceramic and granite tiles, bathroom fixtures and furniture, sanitary ware, faucets, shower equipment, water heaters, heating and cooling equipment, and ceramic-installation materials and tools. It sells through both an e-commerce webshop and a network of physical showroom salons across Serbia, Bosnia and Herzegovina, Croatia, and North Macedonia, supplemented by value-added services such as 3D interior design, waterjet tile cutting, own-fleet delivery, and wholesale distribution.

Product overview

Enmon is a Balkan-wide retail and wholesale company specializing in ceramic tiles, bathroom equipment, and tiling tools. Its product portfolio is organized into three main pillars: (1) Core bathroom and tile products — ceramic and granite tiles (including large-format, mosaic, and decorative tiles with wood/stone/marble imitations), bathroom furniture and mirrors (LED mirrors, vanities), sanitary ware (WC bowls, monoblocks, bidets, urinals, washbasins, cisterns), faucets and brassware (Grohe, Hansgrohe), baths and shower cabins (walk-in, enclosure, shower trays), shower equipment (overhead showers, shower sets), water heaters (Ariston, Termorad), heating and cooling solutions (air conditioners, Norwegian radiators, heat pumps, towel warmers), bathroom accessories (soap dispensers, towel holders, shelves, toilet brushes, hooks), SPC vinyl and acoustic wall coverings, and drainage systems; (2) Tiling tools and consumables — tile spacers (Krstići), tile leveling systems (Nivelatori — clips and wedges by Beorol), trowels, grout floats, rubber mallets (250 g/500 g), knee pads (standard and Class I reinforced), grouting sponges, sealing tapes and silicone guns, tile nippers, measuring tools (levels, rulers), cutting blades (diamond 115 mm/125 mm), scalpels, wall scrapers, paint trowels, ceramic buckets, nitrile gloves, and masking tapes — all under the Beorol brand; and (3) Value-added services — 3D interior design, waterjet tile cutting, ENMON fleet delivery for large items, wholesale trade channel, installation advice, project space support, and real estate services. The company also runs seasonal promotions and an outlet section. The portfolio spans 15+ product categories covering the full bathroom renovation lifecycle from design to finishing.

Differentiator

Problem solved

Functional benefit

Products and services

• Ceramic and granite tiles (Pločice) Floor and wall ceramic and granite tiles including large-format tiles, mosaic tiles, and decorative tiles with wood, stone, and marble imitation designs, sold to homeowners and construction professionals across the Western Balkans.
• Sanitary ware (Sanitarije) WC bowls, monoblocks, washbasins, toilet seats, cisterns, bidets, and urinals from premium brands including Geberit, Ideal Standard, Villeroy & Boch, and Vitra for residential and commercial bathrooms.
• Faucets (Slavine) Faucets for sinks, washbasins, bathtubs, and showers (including built-in models) from Grohe and Hansgrohe for residential and commercial bathrooms and kitchens.
• Baths and shower cabins (Kade i tuš kabine) Bathtubs (with and without cladding), shower trays, walk-in shower cabins, shower enclosures, and shower screens and doors for residential bathroom installations.
• Shower equipment (Tuševi) Overhead showers, shower heads, sliding shower bars, shower hoses, holders, and complete shower sets for bathroom installations.
• Bathroom furniture and mirrors (Kupatilski nameštaj i ogledala) Bathroom cabinets, washbasin vanities, vertical storage units, LED mirrors, framed mirrors, and cosmetic mirrors for residential bathroom installations.
• Water heaters (Bojleri) Stainless steel water heaters, slim-profile water heaters, and kitchen water heaters from Ariston and Termorad for residential hot-water installations.
• Heating and cooling (Grejanje i hlađenje) Air conditioners, Norwegian radiators, air purifiers, heat pumps (split, monobloc, and Hydro Split systems), bathroom heated towel rails, and bathroom ventilators for residential climate control.
• Bathroom accessories (Kupatilska galanterija) Toothbrush holders, soap dispensers and holders, towel holders, bathroom shelves, toilet paper holders, toilet brushes, hooks and hangers, bath mats, bins, curtains, bathroom décor, baskets and boxes, and accessory sets.
• Floor and wall coverings (Podne i zidne obloge) SPC (Stone Plastic Composite) vinyl floors and floor profiles, as well as acoustic and decorative wall panels for residential and commercial interiors.
• Water drainage (Odvod vode) Floor drains (slivnici), drain grates, and siphons including those for shower trays, washbasins, and flexible WC connections for bathroom plumbing installations.
• Ceramic installation materials (Materijali za keramičarske radove) Substrate preparation products (primers, leveling compounds, waterproofing) and ceramic installation materials (tile adhesive, grout, silicone sealants), stocked from brands including Mapei and Enokol.
• Tile trims (Lajsne za pločice) Aluminum and PVC tile trim profiles for clean finishing edges of tiled surfaces in residential and commercial tiling projects.
• Furniture (Nameštaj) General furniture offerings suitable for bathrooms and other rooms across residential projects.
• Ceramic installation tools and consumables (Alati za keramiku) Complete tiling tool range under the Beorol brand: tile spacers, tile leveling systems (clips and wedges), trowels, tile cutters, tile cutting machines, rubber mallets, knee pads, sponges, grout floats, silicone guns, tile nippers, measuring tapes and levels, rulers, scrapers, paint trowels, buckets, nitrile gloves, cutting blades, scalpels, and sealing tapes for professional installers and DIY users.
• Waterjet tile cutting service (Waterjet sečenje pločica) Specialized waterjet cutting service for tiles, enabling complex shapes and precise custom cuts for renovation and design projects.
• 3D interior design service (3D projektovanje) 3D interior design service helping customers visualize bathroom and tile layouts before purchase.
• ENMON transport services (ENMON transportne usluge) Delivery services using ENMON's own fleet for large-format items such as tiles, bathtubs, and shower cabins, with free delivery above order thresholds.
• Wholesale trade channel (Enmon veleprodaja) Wholesale distribution of ceramics and bathroom equipment for trade customers and bulk purchasers.
• Installation advice (Saveti za instalaciju) Expert guidance and advice on the installation and fitting of ceramic tiles and bathroom products for customers and installers.
• Project Space (project support service) Project support service for large-scale interior design and construction projects involving ceramics and bathroom solutions.
• ENMON Real Estate (ENMON nekretnine) Real estate service associated with the ENMON brand.
• Sales promotions and outlet (Akcije / Outlet) Seasonal sales promotions, outlet section for last remaining items, discounted faucets, tile clearance sales, and product bundles offered to consumer and trade customers.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Kingfisher: Kingfisher (Castorama, Brico Dépôt) is a European home improvement retail group with strong bathroom and tiling category exposure. It is a broad incumbent peer and a useful benchmark for category merchandising and project-led retail.
• Bauhaus: Bauhaus is a leading European home improvement and DIY retailer with a strong presence in tiles, sanitary ware, and bathroom fittings. Like Leroy Merlin, it is a broad incumbent that overlaps with Enmon in the bathroom/tiling category and could expand into the Western Balkans.
• Leroy Merlin: Leroy Merlin is a global home improvement and DIY retail giant operating across Europe, including in the Western Balkans region. While much broader than Enmon (covering tools, paint, garden, etc.), it is highly comparable in the kitchen & bath and tiling sub-categories and represents the most credible direct competitive threat.
• OBI: OBI is a major European home improvement chain with a comparable assortment in tiles, bathroom, and installation products. It serves both DIY consumers and professional installers, overlapping with Enmon's dual customer strategy.
• Hornbach: Hornbach is a European big-box home improvement retailer with deep assortments in tiles, sanitary ware, and installation materials. Its project-focused customer base overlaps with Enmon's professional contractor segment.

Others

• Beorol: Beorol is a regional tools and accessories brand whose products (tile spacers, trowels, knee pads, seal tapes) are distributed by Enmon. It is a key supplier partner — comparable as an ecosystem participant rather than a competitor.
• Mapei: Mapei is a global manufacturer of tile adhesives, grouts, and waterproofing systems, and Enmon stocks Mapei installation materials. As a supplier rather than a competitor, it is a key ecosystem partner — comparable as an industry bellwether for the tile installation category.

Direct peers

• Victoria Plum: Victoria Plum is a UK-based online specialist retailer of bathrooms, tiles, and related products. It is a direct peer in business model — pure-play online bathroom/tile specialist serving renovation consumers — and a useful reference for omnichannel and category benchmarks.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/enmonsrbija
• LinkedInlinkedin.com/company/enmongroup

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enmon