Reality XR Cloud

What Reality XR Cloud does

REALITY XR cloud株式会社 is a Tokyo-based, wholly-owned subsidiary of GREE Inc. (グリー株式会社) established in March 2023 to commercialize enterprise metaverse services. The company operates a B2B platform built on the consumer-facing REALITY smartphone app, which has surpassed 15 million downloads across 63 countries and 12 languages. The core product stack comprises REALITY Spaces (subscription SaaS for closed business and education 3D environments), REALITY Worlds (enterprise virtual-world construction service that taps the 15M+ consumer user base for promotional events, virtual branches, and advertising), and REALITY Live Stage (a motion-capture and 3DCG platform for virtual concerts, with 500+ productions completed). Adjacent offerings include a 1-Day Virtual Event Plan (list price ¥4,000,000 ex. tax), a B2B2C avatar sales revenue-share solution, a metaverse advertising inventory (billboards and large vision displays), an enterprise Roblox content development solution, XR/NFT content development, and consulting services.

The business model blends professional services (custom metaverse construction), recurring subscription revenue (REALITY Spaces licenses following a 14-day trial), one-time event licensing, advertising/transaction fees, and partner-channel resale. Go-to-market is a hybrid of direct enterprise field sales, a structured partner/reseller program (including JR West Communications as a strategic reseller and KDDI as a media partner), and event-led demand generation (Japan IT Week, XR Kaigi, Japan Open Innovation FES). Customer concentration spans large enterprises across entertainment/IP (Avex, Sanrio, Horipro, Beams, Tokyo Dome, Sanrio, ClaN Entertainment, f4samurai), transportation/real estate (JR East/West Communications, NEXCO East, Mitsui Fudosan, Mitsukoshi Isetan), retail/consumer (Panasonic, Softbank, NTT Docomo, Fuji TV, TV Tokyo, NHK World Japan), government (Osaka Prefecture, Kanagawa Prefecture), and education (Meisei University, Yamaguchi Prefectural University). The flagship reference account is the Virtual Osaka Pavilion being produced for the 2025 Japan World Expo, with cumulative visitors to flagship Worlds (e.g., Virtual Osaka Station 28M+, aespa Tokyo Dome 220M, HIS Travel 130M+, Sanrio Festival 120M) demonstrating operational scale, although enterprise metaverse demand post-2023 hype cycle remains an open risk given the absence of disclosed revenue.

Name

Reality XR Cloud

Legal name

REALITY XR cloud株式会社

Website

https://reality-xrcloud.inc

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

REALITY XR cloud株式会社 builds enterprise metaverse solutions for large Japanese corporations, government, and education, leveraging the parent GREE's 15M-download REALITY app to offer REALITY Spaces, REALITY Worlds, and REALITY Live Stage (motion-capture virtual production). It also operates the Virtual Osaka Pavilion for the 2025 Japan Expo.

Ownership category

akta.pro rank

Product category

Enterprise Metaverse Software

NAICS

Software Publishers (5132), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Computer Systems Design Services (541512)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Metaverse & Social Virtual Worlds (BPAMAKAF)

akta.pro secondary industries

VR/AR Gaming Platforms (BPAMAKAG), XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF), Metaverse Virtual World Platforms (social worlds, land, UGC) (FSAPAGAD)

Keywords

• Enterprise metaverse
• Virtual event platforms
• XR cloud services
• Live streaming apps
• Virtual office solutions

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. メタバース構築サービス (REALITY Worlds): 法人客户にメタバース空間を構築・提供するサービス。プロモーション、展示会はかvanoキル支店、デジタルツインなどの開發・運用料金
2. REALITY Spaces プラットフォーム利用料: ビジネス向けメタバースプラットフォームのライセンス・(月额/年额)利用料。体験版(14日間免费、5名まで)、製品版(有料)を提供
3. バーチャルライブ制作 (REALITY Live Stage): アーティスト向けバーチャルライブ制作プラットフォーム。モーションキャプチャと3DCGを用いたライブ制作サービスを提供
4. アバター販売 (B2B2C): 企业提供のIPを活用したアバターアイテムをREALITY内で販売し、収益の一部をレベニューシェア
5. メタバース広告: REALITY Worlds内の大型ビジョン、壁面、ドローンなどの広告枠销售。100万人以上へのリーチが可能
6. 1 Dayバーチャルイベントプラン: バーチャルイベント制作・配信用パッケージサービス。¥4,000,000〜の定额料金

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Reality XR Cloud develops enterprise metaverse solutions that enable businesses to host virtual events, build virtual offices, and deliver live streaming experiences on a cloud-based XR platform. Its product suite includes REALITY Spaces, REALITY Worlds, REALITY Live Stage, and the 1 Day Virtual Event Plan for enterprises, while the REALITY consumer mobile app extends the same underlying technology to individual livestreaming users.

Product overview

Reality XR Cloud is a cloud-based metaverse solutions provider for enterprise clients, established in March 2023 as a wholly-owned subsidiary of GREE. The company offers a unified platform ecosystem centered on its proprietary REALITY metaverse infrastructure (which has achieved 15+ million downloads globally) combined with multiple service modules. The core offerings include REALITY Spaces (business metaverse platform for closed environments), REALITY Worlds (enterprise-facing virtual space construction service leveraging the consumer app's user base), and REALITY Live Stage (virtual live production platform with motion capture). Additional services are built around these platforms: metaverse event hosting, metaverse platform construction, partner programs, app/service development, metaverse advertising and exhibitions, XR/NFT content development, and consulting. The architecture enables enterprises to deploy closed metaverse spaces (Spaces), public virtual worlds (Worlds), or specialized solutions like virtual concerts (Live Stage), with optional white-label customization and integration services.

Differentiator

Problem solved

Functional benefit

Brands

• REALITY Spaces: Business and education-focused 3D metaverse platform for closed virtual events and spaces
• REALITY Worlds
• REALITY Live Stage
• 1 Dayバーチャルイベントプラン
• REALITY XR Cloud Roblox Solutions

Products and services

• REALITY Spaces
• REALITY Worlds
• REALITY Live Stage
• 1 Day Virtual Event Plan
• REALITY App

Quantifiable outcome

• REALITY Worlds累计来园者1億人突破（2023年9月時点）
• +6 more outcomes

Named customers21 records

Segments4 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability11 records

Feature4 records

Partnerships

23 partnerships are on record, tiered core and minor.

• KDDI株式会社coreGTM or Marketing Partner · 25 October 2023バーチャルハロウィーンフェス2023の主幹事企業としての协業。KDDI、渋谷未来デザイン、渋谷区観光協会が主催するバーチャルハロウィーン2023にメディアパートナーとして协業。
• 渋谷区未来デザインminorGTM or Marketing Partner · 25 October 2023バーチャルハロウィーンフェス2023の主幹事企业として协業。渋谷のハロウィーン时的社会課題解決に向けた共同プロジェクト。
• 渋谷区観光協会minorGTM or Marketing Partner · 25 October 2023バーチャルハロウィーンフェス2023の主幹事企业として协業。渋谷区におけるハロウィーン时的社会課題解決。
• 株式会社COLORVERSE JAPANcoreStrategic or Co-development Partner · 23 May 2023カカオのグループ会社でブラウザメタバースを展開するCOLORVERSE Japanとブラウザメタバース関連の領域における戦略的業務提携。サーバーレンダリング技術を活用したブラウザメタバース空間の構築及否认广告クリエイティブの共同開発を行う。
• 株式会社JR以西コミュニケーションズcoreChannel Partner/ Reseller/ Distributor · 2 March 2023メタバース構築サービスの販売代理、リアル×メタバース融合ソリューション開発、メタバース×交通广告による価値向上、アバターアイテムショップを活用したコンテンツビジネス開発に関する戦略的業務提携。JコミがREALITY Worldsの販売代理店として一般企業・自治体等へ営業活動を行う。
• 株式会社playknotminorChannel Partner/ Reseller/ Distributorパートナープログラムのパートナー企業。メタバース領域での協業。
• 株式会社クオラスminorChannel Partner/ Reseller/ Distributorパートナープログラムのパートナー企業。メタバース領域での協業。2023年10月パートナーシップ締結。
• 株式会社CARTA COMMUNICATIONSminorChannel Partner/ Reseller/ Distributorパートナーシップ締結。广告・マーケティング領域での協業。
• クラスター株式会社minorGTM or Marketing PartnerJapan IT Week【秋】でのトークセッション「メタバース利活用を支えるプラットフォーム3社が見据えるB2Bニーズ」にパネリストとして出演。 мета버스プラットフォーム間の协業。
• 東日本旅客鉄道株式会社 (JR东部)coreStrategic or Co-development Partnerバーチャル大阪駅プロジェクトの協業。バーチャル大阪駅 うめきたワールド、バーチャル大阪駅 3.0などの共同開発・運営。2022年から継続的な协業関係。
• 2025年日本国際博覧会大阪パビリオン推進委員会coreStrategic or Co-development Partner大阪・以西万博に出展する大阪ヘルスケアパビリオンのバーチャル空間「バーチャル大阪パビリオン」の制作・運営を受託。2025年万博公式サイトへの协業。
• 三井不動産株式会社coreStrategic or Co-development Partner東京ドームワールドの共同開発。aespaとのコラボイベントなど。三井不動産グループの施設和服务の認知向上、メタバース×リアル施設の价值向上に関する协業。
• 株式会社ストリームメディアコーポレーションminorStrategic or Co-development Partneraespa×東京ドームワールドプロジェクトの协業企业。aespaの东京ドーム来日公演とのコラボ実現に向けた連携。
• 株式会社f4samuraiminorStrategic or Co-development Partner「コードギアス 反逆のルルーシュ ロストストーリーズ」人とのコラボ、第2弾の共同開発。ゲーム内3Dモデルの提供を受けた协業。
• 株式会社エイチ・アイ・エス (HIS)coreStrategic or Co-development PartnerHISトラベルワールドの共同開発。バーチャル支杤の提供。130万人以上的来场者を記録した协業実績。
• 株式会社サンリオcoreStrategic or Co-development PartnerSANRIO Virtual Festivalの协業。2023年、2024年にわたり Virtual FestivalをREALITY上で開催。120万人以上的来场者を記録。
• 株式会社beamxminorStrategic or Co-development Partner-Beamのディレクターズバンクがプロデュースしたスパ施設メタバース空間の共同開発。「おふろパラダイス ととのい別天地」で340万人来场。
• 日本放送協会 (NHK)minorStrategic or Co-development PartnerNHKワールドJAPANとのコラボ。樱花ワールド feat. NHK WORLD-JAPANの共同開発。世界63の国と地域に配信。
• 東日本高速道路株式会社 (NEXCO东部)coreStrategic or Co-development PartnerNEXCO东部高速公畹ワールドの共同開発。サービスエリア・パーキングエリアのメタバース空間の共同開発・运用。2023年11月Open。
• 大阪府coreStrategic or Co-development Partnerスマートシティの推進に向けた協定締結。エンタメ、メタバース、DXの領域で相互に連携协力。LINE公式アカウント「おおさか楽なび」へのコンテンツ提供。
• ジープラ株式会社minorStrategic or Co-development PartnerB2B2Cアバター販売ソリューションの协業。廃墟ワールド限定ブランドアイテムの共同開発・销售。
• 明星大学minorStrategic or Co-development Partner人間社会学科の講義支援としてREALITY Spacesを提供。教育×メタバースの協業事例。
• 神奈川県coreStrategic or Co-development Partner「ともいきメタバース推進事業」への採択。障がい者向けメタバース教室の開催、「ともいきアート」バーチャル美術館の共同開発。

Scale indicators6 records

Recent moves8 records

Expansion highlights8 records

Emerging players

• ZEPETO (Naver Z): ZEPETO is a Korean avatar-based metaverse platform operated by Naver Z. It shares the smartphone-native avatar model with REALITY and has been expanding B2B brand collaborations, putting it in emerging-player competition with Reality XR Cloud's avatar ecosystem and brand-virtual-store offerings.
• VRChat Inc. VRChat is a community-driven VR/PC virtual world platform popular for virtual events, concerts, and corporate gatherings. While more community-led, it competes with Reality XR Cloud's REALITY Spaces for cross-platform enterprise virtual event budgets, particularly for international clients.
• NEUU, Inc. NEUU is a Japanese startup focused on avatar-mediated live streaming and virtual events, including for corporate clients. It overlaps with REALITY Live Stage's virtual concert production and avatar streaming capabilities, competing for the same Japan-based entertainment and enterprise customers.

Broad incumbents

• Unity Software: Unity is the leading real-time 3D platform whose engine powers much of the world's metaverse, XR, and 3D content. Enterprise customers building custom metaverse experiences may use Unity directly or via Unity-based partners, putting Unity in competition with Reality XR Cloud's custom world-building services.
• Roblox Corporation: Roblox is the global dominant UGC virtual world platform. Reality XR Cloud is building enterprise Roblox content development solutions in partnership with GeekOut, directly competing for the same enterprise virtual brand-experience budget as Roblox's own B2B offerings.
• Meta (Horizon Worlds): Meta's Horizon Worlds and Workrooms target both consumer and enterprise virtual collaboration/experiences. While Meta has scaled back metaverse investment, it remains a broader incumbent competing for enterprise XR budgets that Reality XR Cloud addresses.

Others

• XREAL (Nreal): XREAL is a leading XR hardware vendor (consumer AR glasses) and an adjacent ecosystem enabler. While not directly competing in software, XREAL's success in AR glasses impacts the broader XR/metaverse ecosystem in which Reality XR Cloud's enterprise offerings increasingly integrate.

Direct peers

• Cluster, Inc. Cluster is Japan's other major consumer-to-enterprise metaverse platform with a similar B2B virtual events service (Cluster Cloud). It directly competes with REALITY Worlds for Japanese enterprise customers and shares the same smartphone-native, avatar-based model targeting virtual events and corporate communities.
• Hikky, Inc. Hikky operates the Virtual Market (Vket) metaverse events and provides enterprise metaverse solutions including Vket Cloud and Vket Studio. It is one of the most direct Japanese competitors to Reality XR Cloud's enterprise metaverse event offering, with comparable marquee client wins and government engagements.

Regional players

• Engage (ENGAGE XR): Engage is a VR-native enterprise metaverse platform specializing in corporate training, virtual events, and education. While primarily serving Western enterprise customers, it competes for cross-border enterprise VR/AR education and training budgets that Reality XR Cloud also targets with REALITY Spaces.

Market position

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCp7cWW-k8TzGwzLg3pnnxVA
• LinkedInlinkedin.com/company/gree

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reality XR Cloud