Swiss Salmon
Swiss Lachs AG operates Switzerland's first Atlantic salmon farm in Lostallo, producing antibiotic-free fresh, smoked, and graved salmon plus caviar via a closed-loop Alpine system for direct-to-consumer delivery across Switzerland and Liechtenstein.
- Company typePrivate
- Founded2014
- HeadquartersLostallo, Switzerland
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Swiss Salmon does
Swiss Lachs AG (doing business as Swiss Salmon / Swiss Lachs) operates Switzerland's first Atlantic salmon farm, founded in 2014 and headquartered in Lostallo in the canton of Graubünden. The company runs a closed-loop Alpine aquaculture facility whose seven-stage water filtration reuses 98% of mountain spring water, with operations powered entirely by 100% green energy and fish waste converted to biogas. Fish are raised antibiotic-free, hormone-free, and parasite-free, then processed in a co-located Alpine smokehouse only after an order is placed to maximize freshness.
The product portfolio centers on three categories — fresh salmon fillets, hot- and cold-smoked salmon, and graved (Scandinavian-style cured) salmon — supported by a premium tier that includes Swiss Alpine Salmon Caviar at CHF 21 per 60g and accessory SKUs such as condiments, gift boxes, and an apéro set. Pricing is positioned at the high end of the Swiss market, with fresh fillets at CHF 19 per 250g and hot-smoked salmon at CHF 25 per 200g; all prices are quoted in Swiss francs inclusive of VAT. A Gourmet Club subscription (CHF 10/month or CHF 60/year) layers recurring revenue on top of one-time purchases.
Distribution is direct-to-consumer via the swisslachs.ch e-commerce shop (WooCommerce on WordPress) with payment integrations covering TWINT, PayPal, and PostFinance, supported by temperature-controlled packaging that maintains product integrity for up to 48 hours. Two physical farm shops — in Lostallo and Erstfeld — serve as customer pickup points, and logistics are handled by DHL Express (Tuesday-Saturday next-day) and Swiss Post (Saturday Mondexpress). Delivery is currently restricted to Switzerland and Liechtenstein. Customer segments are split between household consumers (gourmet food enthusiasts and health-conscious families) and professional chefs and fine-dining restaurants, with chef endorsements including a featured Gault&Millau recipe by Andreas Caminada. The company is privately held, founder-led by CEO Oscar Pedrioli, and operates with a workforce in the 11-50 range with no disclosed institutional investors.
Swiss Salmon firmographics
Firmographics- Name
- Swiss Salmon
- Legal name
- Swiss Lachs AG
- Website
- https://swisslachs.ch
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Swiss Lachs AG operates Switzerland's first Atlantic salmon farm in Lostallo, producing antibiotic-free fresh, smoked, and graved salmon plus caviar via a closed-loop Alpine system for direct-to-consumer delivery across Switzerland and Liechtenstein.
- Ownership category
- akta.pro rank
Swiss Salmon industry classification
Industry- Product category
- Aquaculture / Sustainable Salmon Production
- NAICS
- Seafood Product Preparation and Packaging (31171), Seafood Product Preparation and Packaging (3117), Seafood Product Preparation and Packaging (311710), Fish and Seafood Retailers (44525)
- SIC
- Prepared Fresh Or Frozen Fish & Seafoods (2092)
- akta.pro primary industry
- Smoked, Cured & Salted Seafood (Lox, Kippers, Bacalao) (AFANADAF)
- akta.pro secondary industries
- Frozen Meat, Poultry & Seafood Manufacturing (AFAKACAG), Refrigerated Meat & Seafood (Processed/Packaged) (CRADACAK), Seafood Markets & Fishmongers (CRAHAHAC)
Keywords
Where Swiss Salmon is headquartered
LocationHeadquarters
- HQ city
- Lostallo
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
Swiss Salmon business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Direct Salmon Product Sales: Revenue from selling fresh, smoked, and graved Atlantic salmon products, caviar, condiments, gift boxes, and accessories through their e-commerce platform. Products are processed after order placement and delivered fresh to customers.
- Gourmet Club Membership: Subscription-based membership program offering 10% discount on salmon orders, 50% off delivery fees, anniversary gifts, and exclusive member benefits. Available as monthly (CHF 10/month) or annual (CHF 60/year) plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Fresh Salmon Fillet - CHF 19.00 per 250g (250-1000g options) |
| Unit Pricing | Pay-as-you-go | Swiss Alpine Salmon Caviar - CHF 21.00 per 60g |
| Unit Pricing | Pay-as-you-go | Hot Smoked Salmon with Cajun Spice - CHF 25.00 per 200g |
| Subscription | Monthly | Gourmet Club Monthly - CHF 10.00/month |
| Subscription | Annual | Gourmet Club Annual - CHF 60.00/year |
| Other | Pay-as-you-go | Express Delivery - from CHF 14.90 to CHF 19.90 |
| Other | Pay-as-you-go | Priority Delivery - from CHF 4.90 to CHF 9.90 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Swiss Salmon product offering
Product offeringCore offering
Swiss Salmon farms and processes antibiotic-free, parasite-free, and hormone-free Atlantic salmon in the Swiss Alps and sells it directly to consumers as fresh fillets, hot- and cold-smoked salmon, graved salmon, and premium salmon caviar, along with condiments, gift boxes, gift vouchers, and apéro sets. The company combines its farm and smokehouse at a single site in Lostallo, processes each order only after placement, and ships products in temperature-controlled packaging across Switzerland and Liechtenstein through DHL Express and Swiss Post.
Product overview
Swiss Lachs operates as a sustainable Atlantic salmon aquaculture company farming in the Swiss Alps. The product portfolio centers on three core product categories: Fresh Salmon (Frischlachs) - sashimi-grade fillets harvested to order and delivered chilled; Smoked Salmon (Rauchlachs) - hot and cold smoked products processed in the Alpine smokehouse; and Graved Salmon (Graved Lachs) - Scandinavian-style cured salmon. The luxury tier includes Swiss Alpine Salmon Caviar (Lachskaviar) in 60g portions. Supporting products include Condiments (seasonings and spice blends), Gift Boxes (curated premium gift sets), Accessories, and Gift Vouchers. The company combines farm and smokehouse operations at a single location, enabling fresh processing upon order with direct-to-consumer delivery across Switzerland. Products are also available at physical farm shops in Lostallo and Erstfeld.
Differentiator
Problem solved
Functional benefit
Brands
- Gourmet Club: Subscription membership program offering 10% discount on salmon orders, 50% off delivery fees, anniversary gifts, and access to exclusive member experiences and events.
Products and services
- Frischlachs (Fresh Salmon Fillet with Skin)
Quantifiable outcome
- 98% water reuse through seven-stage filtration
- +3 more outcomes
Companies that use Swiss Salmon
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Swiss Salmon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
Swiss Salmon partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered operational.
- DHL ExpressoperationalLogistics partner for express delivery of temperature-sensitive fresh salmon products to customers across Switzerland. Handles overnight express delivery from Tuesday to Saturday.
- Swiss Post (Post)operationalSecondary delivery partner providing Mondexpress Saturday delivery service for customer orders. Complements DHL Express for flexible delivery options.
Scale indicators6 records
Recent moves5 records
Expansion highlights6 records
Swiss Salmon competitors and assessment
Company assessmentDirect peers
- Loch Duart: Scottish land-based and sea-based Atlantic salmon farm with a premium, sustainable, low-density positioning and direct-to-chef sales model. Closely comparable to Swiss Lachs in its 'premium provenance, sustainability-led' narrative and chef-driven distribution.
- Atlantic Sapphire: US-listed land-based RAS (recirculating aquaculture system) Atlantic salmon producer using blue-green technology in a controlled environment. Operates a similar closed-loop, sustainability-driven aquaculture model targeting premium fresh salmon markets.
- Kvarøy Arctic: Premium Norwegian Atlantic salmon brand marketed on sustainability, traceability, and clean ocean-farming credentials with DTC and foodservice distribution. Comparable in its premium-brand, transparency-led go-to-market approach.
- Verlasso: Sustainably farmed salmon brand (former Patagonia-partnered) sold through US retail and foodservice with an antibiotic-conscious, environmentally positioned story. Comparable premium sustainable-salmon branding playbook.
- Skuna Bay: British Columbia-based premium salmon brand emphasizing small-batch, hand-harvested, fully traceable craft salmon to chefs and retailers. Comparable in chef-first positioning and premium DTC packaging.
- Pure Salmon (8F Asset Management): Global land-based RAS Atlantic salmon platform developing multiple sites worldwide. Directly comparable on the proprietary land-based, sustainability-led production technology dimension.
Broad incumbents
- Mowi ASA: World's largest Atlantic salmon producer with integrated farming, processing, and sales operations across multiple geographies. Comparable end product category and customer base but at vastly larger scale and lower cost position.
- SalMar ASA: Norwegian global salmon farming leader including offshore and land-based (SalMar Aker Ocean) operations. Relevant competitor in the broader Atlantic salmon supply that competes with Swiss Lachs at the import end of the Swiss market.
- Lerøy Seafood Group: Major Norwegian seafood group with vertically integrated salmon farming, processing, and distribution across Europe. Comparable product category and distribution overlap with Swiss Lachs through European retail and foodservice channels.
- Cermaq: Mitsubishi-owned global salmon farming operation in Norway, Chile, and Canada with sustainability-focused programs. Competes at the broader premium and commodity salmon import level into Switzerland.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Swiss Salmon social profiles
Digital presenceSwiss Salmon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Swiss Salmon leadership team
Management profileNumber of profiles
Profiles2 records
Swiss Salmon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Swiss Salmon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Swiss Salmon
What does Swiss Salmon do?
Swiss Salmon farms and processes antibiotic-free, parasite-free, and hormone-free Atlantic salmon in the Swiss Alps and sells it directly to consumers as fresh fillets, hot- and cold-smoked salmon, graved salmon, and premium salmon caviar, along with condiments, gift boxes, gift vouchers, and apéro sets. The company combines its farm and smokehouse at a single site in Lostallo, processes each order only after placement, and ships products in temperature-controlled packaging across Switzerland and Liechtenstein through DHL Express and Swiss Post.
Is Swiss Salmon a public or private company?
Swiss Salmon is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Swiss Salmon founded?
Swiss Salmon was founded in 2014. It employs 11 to 50 people.
Where is Swiss Salmon based?
Swiss Salmon is headquartered in Lostallo, Switzerland, in the Europe region.
How does Swiss Salmon make money?
Two revenue lines are on record. Direct Salmon Product Sales are the primary driver. The others are gourmet Club Membership.
Who are Swiss Salmon's main competitors?
Direct peers on record are Loch Duart, Atlantic Sapphire, Kvarøy Arctic, Verlasso, Skuna Bay and Pure Salmon (8F Asset Management). Broad incumbents are Mowi ASA, SalMar ASA, Lerøy Seafood Group and Cermaq.
Does Swiss Salmon have an API?
No public API is recorded for Swiss Salmon.
What industry is Swiss Salmon in?
Swiss Salmon's product category is Aquaculture / Sustainable Salmon Production. Its primary akta.pro industry code is AFANADAF, Smoked, Cured & Salted Seafood (Lox, Kippers, Bacalao), with a secondary code of AFAKACAG, Frozen Meat, Poultry & Seafood Manufacturing. Its NAICS code is 31171 and its SIC code is 2092.