Planet Studio

What Planet Studio does

Planet Studio is a privately held B2B professional services agency founded in 1994 by Larnie Higgins in Atlanta, Georgia, operating as Planet Studio, LLC. The firm delivers integrated strategy, design, and technology services to enterprise clients, organized around three core practices: Strategy (presentations, business cases, training initiatives, brand equity analysis), Design (user experience, digital and print marketing, branding and brand guidelines, video production), and Technology (full-stack web and mobile application development, portals, and custom tooling such as the Opportunity Survey App and Realtime Tracking application). It has also built dedicated eLearning and sales enablement practices producing SCORM-compliant training modules, playbooks, selling stories, and custom sales tools.

The agency's underlying technology footprint is project-based rather than productized: custom web applications, eLearning platforms with LMS integration, and bespoke sales enablement portals are built for individual clients rather than offered as a multi-tenant SaaS platform. The firm's go-to-market is sales-led and consultative, with direct enterprise engagement and no disclosed partnerships, resellers, or channel intermediaries. Pricing is project-based, determined through consultation, and not publicly disclosed; there is no API, SDK, or self-serve product surface.

Planet Studio serves a horizontal enterprise customer base spanning Coca-Cola, The Home Depot, Discovery, PBS, Turner Networks, The Weather Channel, Ecolab, Aramark, Voya Financial, InterContinental Hotels Group, Perfetti van Melle, and others. With 11-50 employees described as a "small band of people," the firm is founder-owned with no disclosed external investors, no funding history, and no M&A activity. Marketing is content-driven via a blog (White Space), Dribbble portfolio, and standard social channels.

Name

Planet Studio

Legal name

Planet Studio, LLC

Website

https://planetstudio.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Planet Studio is a privately held B2B creative agency founded in 1994 in Atlanta that delivers strategy, design, and technology services — including eLearning and sales enablement — to enterprise clients across diverse industries.

Ownership category

akta.pro rank

Product category

Brand Strategy and Design Services

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• Brand strategy consulting
• Corporate branding design
• Elearning content development
• Sales enablement services
• Custom web development

Headquarters

HQ city

Sandy Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Professional Services - Strategy: Strategy consulting services including presentations, business cases, training initiatives, and brand equity analysis delivered through collaborative engagements with senior leadership.
2. Professional Services - Design: User experience design, marketing collateral (digital and print), branding and brand guidelines, and video production services.
3. Professional Services - Technology: Full stack development, web and mobile app development, and portal creation services.
4. Sales Enablement Services: Sales enablement content creation including selling stories, playbooks, persuasive presentations, videos, and sales tools.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Planet Studio is a B2B design and strategy agency delivering integrated Strategy, Design, and Technology services to enterprise clients. The firm provides brand development, marketing collateral (digital and print), custom eLearning modules, sales enablement tools (playbooks, presentations, sales materials), full stack web and mobile application development, and design thinking consulting. They work collaboratively with senior leadership at major corporations to produce breakthrough ideas, compelling stories, and adaptive solutions that drive measurable impact.

Product overview

Planet Studio is a B2B design and branding agency offering strategy, design, and technology services. The company's core offerings include Strategy Services (presentations, business cases, training), Design Services (UX, marketing, branding, video), and Technology Services (full stack development, apps, portals). Specific service lines include Web Design & Development, Branding, Training/eLearning (custom digital training modules), Sales Enablement (playbooks, presentations, sales tools), Apps (web/mobile), and Design Thinking consulting. The portfolio also includes client projects such as the Opportunity Survey App (retail analytics tool), Realtime Tracking (healthcare monitoring application), and various branding campaigns for clients including Coca-Cola, The Home Depot, Discovery, and InterContinental Hotels Group. The company operates as a unified agency with multidisciplinary teams rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Services

Quantifiable outcome

• 100% of Galloway School students matriculate to higher education following brand refresh

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• IDEO: Design and innovation consultancy combining strategy, design thinking, and prototyping for enterprise clients. Comparable to Planet Studio's integrated strategy + design + technology offering with similar emphasis on design thinking methodology.
• Lippincott: Brand strategy and design firm working with Fortune 500 clients on brand identity, expression, and experience. Comparable to Planet Studio's brand development and design services for enterprise buyers.
• Pentagram: Independent design firm with partner-led structure offering branding, graphic design, and digital services. Comparable to Planet Studio's boutique creative agency model serving major enterprise and institutional clients.
• Siegel+Gale: Global brand strategy, design, and experience firm focused on simplicity. Comparable to Planet Studio's brand equity analysis, brand guidelines, and design services for enterprise clients.
• VSA Partners: Design-driven brand strategy and experience firm serving Fortune 500 clients with integrated brand, digital, and design services. Comparable to Planet Studio's B2B multidisciplinary model.
• MetaDesign: International brand and design consultancy with offices in Europe, US, and Asia, focused on brand strategy, identity systems, and digital experiences. Comparable to Planet Studio's strategy + design + technology integrated offering.
• R/GA: Global digital agency offering strategy, design, and technology services to enterprise clients including brand experience and product innovation. Directly comparable to Planet Studio's multidisciplinary B2B agency model, though at much larger scale.
• Godfrey Dadich Partners: Boutique design and strategy firm that combines brand, design, and storytelling for enterprise clients. Comparable to Planet Studio's emphasis on breakthrough ideas and compelling stories to drive B2B brand impact.

Broad incumbents

• Landor & Fitch: Global brand transformation consultancy combining brand strategy, design, and experience. Comparable to Planet Studio's enterprise brand development work, though at significantly larger scale.
• frog (Capgemini Engineering): Global design and innovation firm (now part of Capgemini) combining strategy, design, and technology. Comparable to Planet Studio's multidisciplinary approach but operates at much larger scale as part of a global consultancy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/planetstudio
• Facebookfacebook.com/planetstudio
• LinkedInlinkedin.com/company/planet-studio
• Instagraminstagram.com/_planetstudio

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Planet Studio