Cleanworks Australia

What Cleanworks Australia does

Cleanworks Australia is a privately-held commercial and industrial cleaning services provider founded in September 2002 by Kelly Broderick and Katie Eckford, headquartered in Brisbane. The company employs a workforce pool of 250+ vetted cleaners organized across seven Australian cities (Brisbane, Sydney, Adelaide, Gold Coast, Newcastle, Townsville, and Toowoomba), serving enterprise and mid-market clients in education, healthcare, corporate, government, commercial, and food production & manufacturing verticals.

The company's service delivery is underpinned by a proprietary technology layer that includes the STAR Diagnostics framework (organizing services under Sanitation, Trust, Appearance, and Responsive categories), a Client Dashboard providing real-time visibility into service tickets, compliance documentation, and audit results, GPS-verified check-ins for crew accountability, digital checklists, and smart robotic cleaning equipment. Supporting infrastructure includes the All Star Training Academy and a Reward & Recognition program designed to retain and develop cleaning crew talent.

Cleanworks generates revenue through recurring monthly cleaning contracts with custom quote-based pricing tailored to facility size, frequency, and scope. Its go-to-market is direct enterprise sales with dedicated account managers per client, and the company explicitly serves multi-site facilities and national networks. Differentiators cited include ISO accreditation, 23+ years of operating history, Reconciliatory Action Plan endorsement, environmentally responsible product usage, and a 4.5-star Google rating. The company remains 100% Australian-owned and operated with no disclosed external funding or institutional investors.

Name

Cleanworks Australia

Legal name

Cleanworks

Website

https://cleanworks.com.au

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Cleanworks Australia is a privately-held commercial and industrial cleaning services provider operating across seven Australian cities with 250+ vetted cleaners, serving enterprise and mid-market clients in education, healthcare, corporate, government, and manufacturing verticals via recurring monthly contracts.

Ownership category

akta.pro rank

Product category

Commercial Cleaning Services

NAICS

Janitorial Services (561720), Janitorial Services (56172), Carpet and Upholstery Cleaning Services (56174)

akta.pro primary industry

Industrial & Manufacturing Facility Cleaning (IMAIADAB)

akta.pro secondary industries

Specialty Cleaning (Deep Cleaning, Floor Care, Disinfection, Post-Construction) (EDAEAAAL), Healthcare & Medical Facility Cleaning (Terminal/OR/Isolation) (IMAIADAC), Post-Construction & Final Clean Services (BPABABAD)

Keywords

• Commercial cleaning services
• Industrial cleaning services
• Office cleaning contracts
• Facility maintenance cleaning
• Workplace sanitation services

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Commercial & Industrial Cleaning Services: Recurring cleaning contracts for offices, industrial sites, and facilities across Australia. Services include regular scheduled cleaning, one-off deep cleans, and specialist cleaning services. Revenue is generated through contractual agreements with dedicated account management.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Cleanworks Australia provides compliant, elite-standard commercial and industrial cleaning services for offices, facilities, schools, healthcare sites, government buildings, and food production and manufacturing sites across seven Australian cities. Services are delivered via recurring contracts by locally based, vetted cleaning crews, with quality assurance enforced through the proprietary STAR Diagnostics Tool, a real-time Client Dashboard, GPS-verified check-ins, and digital checklists. The offering is supplemented by specialised cleaning modules such as carpet and upholstery cleaning, tile and grout cleaning, deep cleaning, window cleaning, floor stripping and resealing, strata cleaning, and pressure washing.

Product overview

Cleanworks Australia is a commercial and industrial cleaning services company that operates a platform-based service model combining core cleaning delivery with proprietary technology tools. The core offering consists of Commercial & Industrial Cleaning Services organized by industry sector (Education, Healthcare, Corporate, Government, Food Production) and geography (Gold Coast, Brisbane, Townsville, Toowoomba, Newcastle, Adelaide, Sydney). This core is differentiated by the STAR Diagnostics Tool (a four-category service organization framework: Sanitation, Trust, Appearance, Responsive), the Client Dashboard (real-time transparency and compliance platform), and Smart Robotic Cleaning capabilities. The company also offers specialized cleaning modules including Carpet & Upholstery, Tile & Grout, Deep Cleaning, Window Cleaning, Floor Stripping, Strata Cleaning, and Pressure Washing. Supporting programs include the All Star Training Academy and All Star Reward & Recognition Program. The company is 100% Australian-owned and has been operating since 2002.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial & Industrial Cleaning Services Core cleaning service providing compliant, elite-standard workplace cleaning for offices, industrial sites, and facilities across Australia, including regular scheduled cleaning under dedicated account management.
• Education Cleaning Services Specialised cleaning services for schools, childcare centres, and educational facilities designed to meet National Quality Standards and support safe learning environments.
• Healthcare Sanitation Services Professional cleaning and sanitation services for healthcare facilities and medical centres focused on hygiene, bacteria control, and health risk prevention.
• Corporate Office Cleaning High-standard office cleaning delivering consistent quality through digital checklists, inspections, audits, and transparent reporting for corporate workspaces.
• Government Cleaning Contracts Compliant and audited cleaning services for government facilities and council buildings meeting regulatory requirements and quality standards.
• Food Production & Manufacturing Cleaning Specialised cleaning services for food production and manufacturing sites ensuring hygiene compliance, food safety, and operational standards.
• Childcare Centre Cleaning Professional cleaning services for childcare centres meeting National Quality Framework obligations, including sanitisation, stain management, and regulatory compliance.
• Carpet & Upholstery Cleaning Professional carpet and upholstery cleaning using steam cleaning and hot water extraction to remove deep-seated dirt, allergens, and bacteria.
• Tile & Grout Cleaning Deep cleaning of tiles and grout to remove stains, prevent mould growth, and maintain floor appearance and longevity.
• Warehouse & Industrial Cleaning Industrial cleaning services for warehouse facilities focused on equipment maintenance, structural repair prevention, and productivity enhancement.
• Deep Cleaning Services Thorough cleaning targeting areas often overlooked such as grout, air vents, behind furniture, and high-level spaces using specialised equipment including HEPA filter vacuums.
• Window Cleaning Professional window cleaning including exterior glass cleaning, mineral buildup removal, and high-rise window cleaning.
• Floor Stripping & Resealing Restoration services for vinyl and hardwood floors that involve stripping old protective coatings and applying new seals to restore gloss and longevity.
• Strata Cleaning Professional cleaning of shared residential and commercial building spaces including lobbies, elevators, and common areas.
• Pressure Washing Exterior cleaning using high-pressure water to clean building facades, driveways, sidewalks, and remove mould and stains.

Quantifiable outcome

• 4.5 star Google rating from customer reviews
• +1 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Spotless Group (Australia): One of Australia's largest commercial cleaning and integrated facility services providers. Direct competitor to Cleanworks across corporate, healthcare, education, and industrial accounts, with broader scale and an incumbent footprint across all of Cleanworks' operating states.
• Quayclean Australia: Australian commercial cleaning company specializing in facility, education, and event cleaning. Directly comparable mid-market operator competing for similar contracts in Australia.
• BIC Services: Australian facility services provider offering commercial cleaning, maintenance, and integrated services across corporate, healthcare, and education segments. Direct competitor with a comparable multi-vertical mid-market profile.
• Jani-King (Australia): International commercial cleaning franchise with Australian operations delivering janitorial services to commercial clients. Direct competitor in the Australian commercial cleaning market, differentiated by a franchise delivery model.
• Clean Group Australia: Australian commercial cleaning company serving corporate, retail, and industrial clients across multiple cities. Direct competitor to Cleanworks in the Australian mid-market commercial cleaning segment.

Broad incumbents

• ISS Australia (ISS A/S): Global integrated facility services leader with significant Australian operations spanning cleaning, janitorial, and workplace services. Competes broadly across every vertical Cleanworks serves but as part of a much wider portfolio.
• Sodexo Australia: Global facility management and food services company with Australian operations including commercial cleaning for healthcare, education, government, and corporate clients. Overlaps with Cleanworks' verticals at much larger scale.
• Compass Group Australia: Global support services company providing cleaning and facility services across Australian healthcare, education, and corporate segments. Indirect competitor via broader facility services portfolio.
• ABM Industries: US-headquartered facility services provider offering commercial cleaning, janitorial, and integrated facility services globally. Indirect competitor with a much larger, more diversified portfolio across multiple geographies.
• Serco Australia: Global facility services provider with Australian operations delivering cleaning, maintenance, and facility management for public sector, healthcare, and large commercial clients. Overlaps with Cleanworks' government and regulated-vertical contracts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/cleanworksau
• Facebookfacebook.com/CleanworksAustralia
• LinkedInlinkedin.com/company/cleanworks-australia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cleanworks Australia