Smash Design

What Smash Design does

Smash Design is a Texas-based custom fabrication studio founded in 2011 that produces large-scale foam sculptures, props, themed environments, brand activations, stage sets, monumental art, and 3D signage. The company employs 11-50 people at a state-of-the-art studio equipped with large-format CNC routers, KUKA robotic arms, CAD-based 3D modeling, fiberglass lamination capability, and proprietary hardcoat finishing technology that produces durable, lightweight surfaces mimicking metal, stone, wood, and glass. Service delivery is end-to-end under one roof, covering concept development, design engineering, CNC fabrication, hardcoat finishing, automotive-paint finishing, custom crating, nationwide delivery, and on-site installation across the United States.

The company operates on a project-based, quote-driven revenue model, with each engagement priced individually based on scope, materials, complexity, timeline, and logistics; rush jobs command premium pricing. The go-to-market motion is event-driven and direct, driven by inbound quote requests from marketing and experiential agencies, production companies, event planners, and corporate marketing teams, supplemented by organic social, SEO, and earned media generated through high-profile project showcases. Smash Design serves six horizontal customer segments — Global Brands and Corporations, Marketing and Experiential Agencies, Sports Teams and Leagues, Production Companies, Churches and Worship Venues, and Public Institutions and Museums — with a marquee client roster spanning Google, NFL, Houston Astros, Disney, Coca-Cola, Nike, Netflix, NASA, FIFA, Adidas, Marvel, Warner Bros, PepsiCo, AB InBev, and Diageo, among others.

The business is privately held with no disclosed institutional investors, funding rounds, or parent company. There is no public revenue disclosure; the company shows no signs of restructuring or exit activity. Ownership remains with the founder-led team, with Steven Ramirez identified as a company author. Smash Design maintains a nationwide U.S. geographic footprint through modular/disassemblable engineering of large installations and bundled logistics and rigging services, but does not claim international operations.

Name

Smash Design

Legal name

Smash Design

Website

https://smashthedesign.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Smash Design is a Texas-based custom fabrication studio that designs, engineers, and builds large-scale foam sculptures, props, themed environments, and brand activation installations for global brands, sports leagues, agencies, and public institutions across the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Alvin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Custom Fabrication Projects: Project-based custom fabrication of large-scale sculptures, props, themed environments, and brand activation installations. Revenue is generated through one-time project fees based on complexity, size, materials, and timeline requirements. The company provides quotes for each project individually.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Smash Design fabricates custom 3D sculptures, props, themed environments, and brand activation installations on a project basis. End-to-end services span concept refinement, 3D modeling and CAD design, CNC foam carving, fiberglass lamination, proprietary hardcoat finishing, custom crating, nationwide delivery, and on-site installation for clients in sports, technology, beverage, entertainment, education, and consumer goods industries.

Product overview

Smash Design is a 3D visual design and fabrication studio specializing in experiential fabrication, building custom installations, sculptures, and immersive environments for brands, events, and attractions. The company operates as a single integrated service offering rather than a modular software platform, providing end-to-end fabrication including concept development, design engineering, CNC fabrication, finishing, delivery, and installation. The core service portfolio includes 3D Props & Sculptures, Brand Activations, Themed Environments, Exhibit and Trade Show Design, Scenic Props, and 3D Product Replicas & Prototyping. Supporting offerings encompass Stage Design for theatrical/concert/church productions, Large 3D Printed Props, Interactive Exhibition Design, and custom product Displays. The company serves marketing agencies, event producers, corporate brands, exhibition planners, and art directors with both temporary activations and permanent installations.

Differentiator

Problem solved

Functional benefit

Products and services

• 3D Props & Sculptures Custom fabrication of 3D props and sculptures ranging from small custom props to massive foam sculptures and fiberglass statues, serving as memorable focal points for brand activations and events.
• Brand Activations Experiential marketing installations that create interactive brand experiences, engaging audiences through custom sculptural elements and immersive environments designed to drive brand awareness and social sharing.
• Themed Environments Full immersive environment fabrication transforming spaces into fully realized brand experiences using scenic art, theming, pop-up installations, and permanent installations.
• Exhibit and Trade Show Design Custom exhibition and trade show booth design and fabrication featuring interactive displays and branded environments that attract attention and encourage visitor engagement.
• Scenic Props 3D scenery and prop design for theatrical sets, stage productions, concerts, and events, including large-scale foam sculpture elements that create dynamic visual environments.
• 3D Product Replicas & Prototyping Large-scale 3D product replica fabrication and model making using CNC technology and foam carving for prototyping, product launches, and retail displays.
• Stage Design Theatrical, concert, and church stage design and fabrication creating immersive environments for performances, tours, and events including foam sculpture, scenic elements, and custom backdrops.

Quantifiable outcome

• 98% of consumers feel more inclined to purchase after attending an experiential activation
• +2 more outcomes

Named customers35 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• FreemancoreStrategic or Co-development Partner · 1 January 2025Smash Design partnered with Freeman and Fanatics Fest NYC 2025 to create bold, large-scale sculptures of the Statue of Liberty reimagined as a sports superstar. The partnership involved designing and building oversized sculptures for the event, serving as artistic centerpieces and interactive photo opportunities.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Extreme Scenic: Extreme Scenic specializes in scenic fabrication, custom props, and themed environments for events, trade shows, and entertainment productions. Comparable scope to Smash Design with similar CNC foam carving and hardcoat finishing capabilities.
• Resonance Companies: Resonance is a custom fabrication and scenic fabrication studio serving events, exhibits, and brand activations. Direct peer with overlapping capabilities in foam sculpture, scenic fabrication, and large-scale custom builds for experiential marketing clients.
• The Taylor Group (Taylor Made Experience): Taylor Made Experience is a custom scenic fabrication studio producing props, sets, and branded environments for events, concerts, and corporate activations. Highly comparable to Smash Design in service offering, technology stack, and client base.
• ASTOUND Group: ASTOUND is a full-service experiential fabrication and event production company delivering custom builds, scenic environments, and brand activations for global brands. Direct competitor to Smash Design in custom scenic fabrication for enterprise experiential marketing.
• Nassal Company: Nassal is a themed fabrication and scenic construction company specializing in immersive environments for theme parks, museums, attractions, and brand experiences. Comparable to Smash Design in custom sculptural fabrication and themed environment delivery, though with a heavier theme park concentration.
• Art Guild Inc. Art Guild provides custom scenic fabrication, theming, and 3D sculptural elements for museums, theme parks, casinos, and brand environments. Comparable to Smash Design in large-format sculptural fabrication and themed environment delivery.

Emerging players

• 3D Industries: 3D Industries is a custom fabrication and large-format 3D printing studio producing props, displays, and sculptural elements for events and activations. Comparable emerging player with overlapping technology (industrial 3D printing, CNC) and similar target client profile.

Broad incumbents

• Freeman Company: Freeman is the largest brand experience and event services company globally, offering in-house fabrication alongside its exhibition and event services. Smash Design has a formal partnership with Freeman, and Freeman's fabrication arm is both a peer (in-house builds) and a channel partner (routing demand).
• George P. Johnson Experience Marketing: GPJ is one of the largest global experiential marketing agencies with in-house fabrication capabilities serving enterprise brand activations. While much larger and broader than Smash Design, GPJ competes for the same brand activation budgets and often outsources fabrication to specialty shops like Smash Design.
• Jack Morton Worldwide: Jack Morton is a global brand experience agency producing large-scale events, exhibits, and brand activations for Fortune 500 clients. Operates in the same procurement ecosystem as Smash Design as both client and competitor depending on project scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/smashthedesign
• Facebookfacebook.com/smashdesignstudios
• LinkedInlinkedin.com/company/smashdesignstudios
• Instagraminstagram.com/smashdesignstudios
• Pinterestpinterest.com/smashdesign

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smash Design