What Auteco does

Auteco (legal entity AUTOTECNICA COLOMBIANA S.A.S., headquartered in Itagüí, Colombia, with related entities AUTECO MOBILITY S.A.S. in Envigado and SYNERGIX S.A.S. in Itagüí) is a Colombian motorcycle importer, assembler, and distributor founded in 1939 with approximately 85 years of operating history. The group distributes a multi-brand portfolio spanning TVS (India), Victory (its proprietary brand), Kymco (Taiwan), Benelli (Italy), Kawasaki (Japan), Zontes (China), Ceronte (three-wheeled motocarros), and electric mobility brands including Starker, Super Soco, Velocifero, Segway, and Minca. Its technology footprint centers on distributed-brand hardware features — Trakku factory-installed GPS anti-theft on Victory MRX models, TFT displays on TVS Apache, electronic fuel injection on the TVS Sport 110, and Zontes's in-house robotized component manufacturing — rather than proprietary software platforms.

Auteco makes money primarily through unit sales of new motorcycles across economy, mid, and premium segments (combustion and electric), supplemented by sales of original spare parts and accessories (Brembo, NGK, K&N, Pirelli, helmets, riding gear), after-sales service and warranty revenue through authorized workshops, transaction/credit referral fees from financial partners (SUFI, Crediorbe, Banco AV Villas, Renting Bancolombia), and dedicated B2B fleet solutions for corporate and government buyers. The go-to-market is hybrid: a nationwide physical dealership and authorized-service network, an owned e-commerce storefront (auteco.com.co) for parts/accessories and online credit applications, a direct-to-consumer motion with WhatsApp advisors and configurators, and a dedicated enterprise field-sales division that has signed flagship accounts with Rappi (delivery riders), Gobernación de Antioquia (cargo modernization), and Renting Bancolombia (leasing). Auteco serves both individual consumers across all motorcycle categories and enterprise/government fleet operators in Colombia, with the proprietary Victory brand now being extended into Mexico and the Dominican Republic.

Name

Auteco

Legal name

AUTOTECNICA COLOMBIANA S.A.S.

Website

https://auteco.com.co

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Auteco is a Colombian motorcycle importer, assembler, and multi-brand distributor (founded 1939) that sells TVS, Victory, Kawasaki, Kymco, Benelli, Zontes, Ceronte, and electric-mobility brands to consumers and enterprise fleet buyers across Colombia, with Victory now expanding into Mexico and the Dominican Republic.

Ownership category

akta.pro rank

Product category

Motorcycle Distribution and Assembly

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Motorcycle Manufacturing (ICE) (IMACAEAA)

akta.pro secondary industries

Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB), Motorcycle Riding Gear & Apparel Retail (CRAMANAA)

Keywords

• Motorcycle distribution
• Electric mobility vehicles
• Motorcycle assembly
• Motocarro cargo vehicles
• Motorcycle financing

Headquarters

HQ city

Itagüí

HQ country

Colombia

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Motorcycle Sales: Primary revenue from sale of new motorcycles across multiple brands (TVS, Victory, Kawasaki, Kymco, Benelli, Zontes, Ceronte) and engine displacements, from entry-level 110cc to high-end 800cc+ motorcycles. Both combustion and electric motorcycles are sold.
2. Spare Parts and Accessories: Sale of original spare parts, accessories (helmets, jackets, gloves, luggage), and gear. Parts are brand-specific and include premium brands like Brembo, NGK, K&N, and tire manufacturers.
3. Vehicle Financing: Auteco facilitates credit for motorcycle purchases through financial partners SUFI, CREDIORBE, and BANCO AV VILLAS, earning referral/transaction fees. The credit application process is integrated into the sales funnel on the website.
4. After-Sales Service and Warranty: Revenue generated through authorized service workshops, warranty services, maintenance programs, and safety campaigns for vehicles in the market.
5. B2B Fleet Solutions: Enterprise mobility solutions including fleet sales, vehicle customization, and renting/lease arrangements through Renting Bancolombia partnership for corporate customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Auteco is a Colombian motorcycle distributor and assembler that sells and services combustion motorcycles, electric mobility vehicles (e-motorcycles, e-bicycles, e-scooters), and three-wheeled motocarros for cargo transport. It distributes its own Victory brand alongside international brands (TVS, Kawasaki, Kymco, Benelli, Zontes, Ceronte) and electric mobility brands (Starker, Velocifero, Super Soco, Segway, Minca). The company also offers original spare parts, accessories, and integrated financing through partner financial institutions.

Product overview

Auteco operates as Colombia's leading motorcycle distributor and assembler, offering a broad portfolio of motorcycles, electric mobility vehicles, three-wheeled motocarros, parts, accessories, and financial services. The core offering spans multiple distributed international brands — TVS (India), Kymco (Taiwan), Benelli (Italy), Kawasaki (Japan), Zontes (China), and Ceronte (three-wheelers) — plus its proprietary Victory brand developed from 80+ years of manufacturing experience. Electric mobility is addressed through distributed brands Starker, Velocifero, Super Soco, Segway, and Minca. Supporting infrastructure includes an e-commerce platform for parts and accessories, authorized workshops, technical support services, and financing/credit options. The portfolio is organized across six motorcycle categories (Enduro, Sport, Automatic, Semi-automatic, Work/Transport, High-end), plus electric bikes, scooters, and cargo three-wheelers, providing a complete mobility ecosystem for both individual consumers and enterprise fleet buyers.

Differentiator

Problem solved

Functional benefit

Brands

• Victory: Auteco's own motorcycle brand offering Enduro, Automáticas, Semiautomáticas, Urbanas and Deportivas models. Victory was developed from Auteco's 80+ years of experience assembling and representing international motorcycle brands.
• Starker
• Movemos Colombia

Products and services

• TVS Motorcycles Distributed Indian motorcycle brand offering models across sport, automatic, semi-automatic, work/transport, and motocarro categories. Notable models include Raider 125, Apache RTR series, Sport 110 FI, and the electric iQube.
• Victory Motorcycles Auteco's own motorcycle brand offering Enduro, Automatic, Semi-automatic, Urban, Sport, and High-end segments. Models include MRX 200 and MRX 150 with Trakku GPS tracking.
• Kymco Motorcycles Distributed Taiwanese motorcycle brand offering automatic and scooter models.
• Benelli Motorcycles Distributed Italian motorcycle brand offering Naked, Touring, and Scrambler models including the TRK 502 series and Leoncino 500/800.
• Kawasaki Motorcycles Distributed Japanese motorcycle brand offering sport, adventure, and off-road models including Ninja, Z, Versys, KLX, KX, and Teryz lines, plus KLE 500.
• Zontes Motorcycles Distributed motorcycle brand described as a technology company that designs and manufactures many components in-house using robotized processes. Available in Street, Automatic/Scooter, and Touring segments, with models including 200U1, 310 M, 350 series, 368 series, and 703 series.
• Ceronte Motocarros Distributed three-wheeled motocarro brand designed for cargo transport with models like the Tricargo 200 refrigerated unit, priced from $16,140,000 to $25,649,000 COP.
• Starker Electric Mobility Distributed electric mobility brand offering electric motorcycles, bicycles, and scooters. Models include Thunder 1500, Praia 750W, Star-K Pro, and Cooljoy, priced from $1,599,000 to $8,999,000 COP.
• Velocifero Electric Scooters Electric mobility brand offering electric scooters for urban transport.
• Super Soco Electric Motorcycles Electric mobility brand offering electric motorcycles including the TC Max and New TC models.
• Segway Electric Scooters Electric mobility brand offering electric scooters for urban mobility.
• Minca Electric Bicycles Electric mobility brand offering electric bicycles for urban transport.
• Auteco Parts and Accessories Wide range of motorcycle parts and accessories including Brembo brakes, K&N air filters, NGK spark plugs, Pirelli and IRC tires, batteries, Axxes helmets, jackets, gloves, waterproof gear, footwear, and luggage. Free shipping on orders over $200,000 COP, with nationwide coverage in Colombia.
• Auteco Motorcycle Credit Motorcycle financing facilitation through partnerships with SUFI, Crediorbe, and Banco AV Villas, with installment options of 3, 12, 24, 36, 48, and 72 months. Also offers Renting Bancolombia alliance for enterprise customers.

Quantifiable outcome

• 85 years of market leadership in Colombia
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered flagship, core and minor.

• RappiflagshipStrategic or Co-development PartnerDelivery platform partnership providing mobility solutions for Rapitenderos (delivery riders). Includes financing options and lease-with-purchase arrangements. Special credit programs for migrants and foreigners working as delivery riders.
• BMW MotorradcoreStrategic or Co-development PartnerTVS cooperation agreement with BMW Motorrad for manufacturing motorcycles up to 500cc in India, combining TVS's manufacturing expertise with BMW's engineering standards.
• Ultraviolette AutomotivesminorStrategic or Co-development PartnerTVS acquired a stake in Ultraviolette Automotives, one of the most innovative electric motorcycle companies globally, signaling commitment to electric mobility technology.
• AutomayorminorChannel Partner/ Reseller/ DistributorB2B financing partner offering vehicle financing options to corporate customers through the Auteco enterprise program.
• ProgreserminorChannel Partner/ Reseller/ DistributorFinancial services partner providing financing solutions for B2B customers through the enterprise mobility program.
• PirelliminorChannel Partner/ Reseller/ DistributorPremium tire brand available through Auteco's accessory and parts network for motorcycle tire replacements.
• IRCminorChannel Partner/ Reseller/ DistributorMotorcycle tire brand available through Auteco's parts and accessories network.
• RoosterpartsminorChannel Partner/ Reseller/ DistributorMotorcycle accessory brand available through Auteco's accessory store, providing riding gear and equipment.
• FPMotominorChannel Partner/ Reseller/ DistributorMotorcycle accessory brand available through Auteco's accessory store network.
• XtrongminorChannel Partner/ Reseller/ DistributorMotorcycle accessory brand available through Auteco's accessory store.
• FoxminorChannel Partner/ Reseller/ DistributorPremium motocross and riding gear brand available through Auteco's accessory partners.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Bajaj Auto: Indian motorcycle major with expanding LatAm presence. Comparable as an emerging-market OEM pursuing distribution-led growth in Latin American motorcycle markets parallel to Auteco's strategy.
• Hero MotoCorp: World's largest two-wheeler manufacturer with growing Latin American footprint. Comparable as an emerging-market OEM expanding into LatAm via dealer partnerships similar to Auteco's model.

Others

• Benelli: Italian motorcycle brand distributed by Auteco in Colombia. Comparable as a partner brand but in an 'others' role since it is part of Auteco's portfolio rather than a true competitor in the Colombian retail channel.

Direct peers

• TVS Motor Company: Indian motorcycle manufacturer and Auteco partner brand. Comparable as a distributed brand in the Colombian market and a fellow emerging-market motorcycle major with global ambitions.
• Incolmotos Yamaha: Yamaha's Colombian distributor. Directly competes with Auteco in Colombian motorcycle retail across economy, automatic, and premium segments with overlapping dealer and service infrastructure.
• Fanalca: Colombian motorcycle and parts distributor representing Suzuki and other brands. Most direct comparable as a multi-brand Colombian motorcycle distributor competing in the same dealerships and financing channels.

Regional players

• Italika: Mexico's leading motorcycle manufacturer and distributor with a similar emerging-market, multi-tier brand strategy. Comparable business model as a vertically integrated, price-segmented motorcycle brand focused on Latin America.
• Grupo UMA: Mexican motorcycle assembler and distributor with comparable emerging-market, multi-brand, price-tiered strategy. Operates primarily in Mexico but represents a comparable LatAm motorcycle distribution model.

Broad incumbents

• Suzuki Motor de Colombia (Fanalca-distributed): Global motorcycle OEM with strong Colombian presence. Comparable to Auteco as a distributed international brand but operates as a global manufacturer rather than regional assembler/distributor.
• Honda Motor de Colombia: Global motorcycle incumbent with Colombian distribution. Competes with Auteco across multiple segments but as part of a much broader global portfolio and brand-recognition advantage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments6 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auteco