Xtrong Helmets
Xtrong Helmets is a Colombian motorcycle safety equipment company that designs and distributes ECE and DOT certified helmets, protective jackets, gloves, and riding accessories under the Xtrong and Primatón Mundialista brands, selling primarily through its e-commerce platform and wholesale distributor network to Colombian urban and road riders.
- Company typePrivate
- Founded-
- HeadquartersEnvigado, Colombia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Xtrong Helmets does
Xtrong Helmets, operating through the legal entity ACCESORIOS PARA MOTOS S.A.S, is a Colombian motorcycle safety equipment company based in Envigado that designs, sources, and distributes helmets and protective riding gear under the Xtrong brand, with a sub-collection branded 'Primatón Mundialista.' The product portfolio centers on motorcycle helmets in four formats (integral, abatible/folding, open-face, and multipurpose) carrying ECE 22.05, ECE 22.06, and DOT safety certifications, complemented by protective jackets, gloves, knee/elbow protectors, and accessories including alarm locks, luggage systems, intercoms, anti-fog products, and rain gear. Core product technology is physical rather than digital: ABS high-resistance shells, polycarbonate visors with UV protection and scratch-resistant coatings, double-visor systems on folding models, aerodynamic construction, and multi-ventilation designs.
The business operates primarily as a direct-to-consumer e-commerce retailer through xtronghelmets.com, with pricing in Colombian Pesos ranging from COP $28,000 for entry-level gloves to COP $393,000 for premium ECE 22.06-certified folding helmets. Customer segments include urban motorcycle commuters, road and touring riders, multipurpose riders seeking convertible helmets, and safety-conscious consumers seeking comprehensive certified gear. Distribution extends beyond the company's own storefront through a 'Soy Distribuidor' wholesale program for third-party resellers and physical pickup points in Cali (Megacentro and Primero de Mayo), with nationwide shipping across Colombia. The company is privately held with 11-50 employees, no disclosed funding rounds, no parent company, and operates exclusively within the Colombian market.
Xtrong Helmets firmographics
Firmographics- Name
- Xtrong Helmets
- Legal name
- ACCESORIOS PARA MOTOS S.A.S
- Website
- https://xtronghelmets.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Xtrong Helmets is a Colombian motorcycle safety equipment company that designs and distributes ECE and DOT certified helmets, protective jackets, gloves, and riding accessories under the Xtrong and Primatón Mundialista brands, selling primarily through its e-commerce platform and wholesale distributor network to Colombian urban and road riders.
- Ownership category
- akta.pro rank
Xtrong Helmets industry classification
Industry- Product category
- Motorcycle Helmets and Protective Gear
- NAICS
- Automotive Parts and Accessories Retailers (441330), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow) (CRAMANAB)
- akta.pro secondary industries
- Powersports Safety, Helmets & Protective Gear Manufacturing (IMACAEAN), Riding Gloves & Hand Protection Retail (CRAMANAE), Riding Jackets, Pants & Suits Retail (Leather/Textile) (CRAMANAF), Protective Armor & Impact Protection Retail (Body/Back/Chest) (CRAMANAC)
Keywords
Where Xtrong Helmets is headquartered
LocationHeadquarters
- HQ city
- Envigado
- HQ country
- Colombia
- HQ region
- Latin America
Offices1 record
Markets served
Xtrong Helmets business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Motorcycle Helmet Sales: Primary revenue stream from designing, manufacturing, and selling motorcycle helmets including integral, flip-up (abatible), open-face (abiertos), and multipurpose helmets. Products sold at various price points ranging from $189,000 to $393,000 COP.
- Protective Riding Gear: Sales of protective clothing including jackets (chaquetas), gloves (guantes), knee/elbow guards (rodilleras y coderas), and body armors. Price points range from $28,000 to $323,000 COP depending on product type and features.
- Accessories: Sales of motorcycle accessories including luggage/top cases (maleteros), anti-fog solutions (antiempañantes), locks/alarms (candados), intercomunicadores, and rain gear (impermeables).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Flip-up Helmets (Abatibles) - XTR-918 series |
| Unit Pricing | Pay-as-you-go | Integral Helmets - XTR-820, XTR-326, XTR-M70 series |
| Unit Pricing | Pay-as-you-go | Multipurpose Helmets - XTR-902 Misano series |
| Unit Pricing | Pay-as-you-go | Protective Jackets |
| Unit Pricing | Pay-as-you-go | Riding Gloves |
| Unit Pricing | Pay-as-you-go | Security Locks and Alarms |
| Unit Pricing | Pay-as-you-go | Outlet/Discounted Products |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Xtrong Helmets product offering
Product offeringCore offering
Xtrong Helmets imports and distributes certified motorcycle helmets (integral, flip-up, open-face, and multipurpose designs) and complementary protective riding gear, including jackets, gloves, knee/elbow protectors, body armor, rain gear, and accessories such as alarm locks, top cases, intercoms, anti-fog solutions, and helmet covers. Products carry DOT, ECE 22.05, and ECE 22.06 safety certifications and are sold directly to Colombian consumers via the xtronghelmets.com e-commerce storefront and through a wholesale distributor program, with pricing in Colombian Pesos.
Product overview
Xtrong Helmets is a Colombian motorcycle safety gear company offering a comprehensive portfolio of helmets and protective equipment. The product lineup centers on motorcycle helmets (cascos) available in integral, abatible (folding), open-face, and multipurpose designs, including models like XTR-326, XTR-820, XTR-918, XTR-M70, and XTR-902 variants (Misano II, FLY). The company complements its helmet offerings with protective clothing including jackets (Chaquetas), knee/elbow protectors, and motorcycle gloves across multiple model lines. Accessories include alarm locks, luggage systems, intercoms, anti-fog products, helmet covers, and rain gear. The products are marketed under the Primatón Mundialista collection for premium models, with items certified to ECE 22.05, ECE 22.06, and DOT standards. The company operates primarily through its Colombian e-commerce platform with nationwide shipping.
Differentiator
Problem solved
Functional benefit
Products and services
- XTR-326 Integral Helmet ECE 2205 certified integral (full-face) motorcycle helmet designed for daily city and road riding, with resistant structure, aerodynamic design, good visibility, and ventilation. Priced at approximately $273,000 COP.
- XTR-820 Integral Helmet ECE 2206 certified integral motorcycle helmet for riders seeking optimal protection and comfort, available in multiple color and visor combinations. Priced at approximately $356,000 COP.
- XTR-918 Abatible (Flip-Up) Helmet ECE 2206 and DOT certified flip-up (abatible) motorcycle helmet with double visor system combining a clear and a tinted visor, high-resistance ABS shell, polycarbonate visor with UV protection and anti-scratch coating, and aerodynamic design with multi-ventilation. Priced from $273,000 to $393,000 COP depending on finish and visor configuration.
- XTR-M70 Integral Helmet ECE 2206 certified integral helmet designed for daily use and travel, with aerodynamic design, resistant structure, reliable protection, good ventilation, and optimal vision for motorcyclists. Priced at approximately $379,000 COP.
- XTR-902 Multipurpose Helmet (Misano II and FLY variants) ECE 2206 certified multipurpose motorcycle helmet available in Misano II and FLY variants, designed for versatile riding across urban and road environments, with multiple color and visor options. Priced at approximately $388,000 COP.
- XTR-OP15 Open-Face Helmet DOT certified open-face motorcycle helmet designed for urban riding with basic protection features and a focus on comfort and visibility.
- Protective Jackets (Chaquetas) Protective motorcycle jackets for road and urban use with built-in protection, offered in men's and women's variants (models XTR-2133, XTR-2419, XTR-2413, XTR-2127, XTR-2774, XTR-2700). Priced between $248,000 and $323,000 COP.
- Knee and Elbow Protectors (Rodilleras y Coderas) Protective knee and elbow gear for motorcyclists, offered as sets (XTR-K-03 and XTR-K-02) that deliver impact protection during riding.
- Motorcycle Gloves (Guantes) Protective motorcycle gloves for daily use and travel, offering protection, comfort, grip, and control. Available across multiple model lines (XTR-G2, XTR-01, XTR-02, XTR-S02, XTR-4000, XTR-4001, XTR-4004, XTR-4005, XTR-4011, XTR-4205, XTR-4310, XTR-4312, XTR-4333, XTR-540, XTR-550). Priced between $28,000 and $193,000 COP.
- Alarm Locks (Candados con Alarma) Anti-theft motorcycle locks with built-in alarm systems (XTR-1409 and C-1413 at 5.5mm), featuring high-power audible alarms activated by movement or manipulation for urban and outdoor parking. Priced at approximately $63,000 to $64,000 COP.
- Luggage Systems (Maleteros) Motorcycle luggage solutions including top cases and saddlebags with hinge systems, locking mechanisms, mounting supports, and waterproofing features covered under warranty.
- Intercomunicadores (Motorcycle Intercoms) Communication devices for motorcyclists designed to connect with passengers or other riders during travel.
- Anti-Fog Products (Antiempa\u00f1antes) Anti-fog solutions designed to prevent helmet visor fogging for clear vision during riding.
- Helmet Covers (Cobertores / Pijamas) Protective covers for helmets designed for use during storage and transport.
- Rain Gear (Impermeables) Waterproof motorcycle apparel designed to protect riders in rainy conditions.
- Outlet / Clearance Helmet Collection Discounted and clearance Xtrong helmets and gear, including models from the Primatón Mundialista collection (such as XTR-PHANTOM abatible and XTR-RANGER integral helmets), offered at reduced prices.
Quantifiable outcome
- Products certified to DOT and ECE 22.06 international safety standards
Companies that use Xtrong Helmets
Customer profileSegments4 records
Ideal customer profiles4 records
Xtrong Helmets technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Xtrong Helmets partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Xtrong Helmets competitors and assessment
Company assessmentDirect peers
- Bell Helmets: Heritage US helmet brand offering DOT-certified motorcycle and powersports helmets; competes on certification messaging (including DOT) with Xtrong.
- Nolan Helmets: Italian helmet group (Nolan, X-Lite, Grex) specializing in ECE-certified modular/touring helmets; comparable on double-visor and modular product positioning similar to Xtrong's XTR-918 abatible line.
- MT Helmets (MTNG): Spanish mid-tier motorcycle helmet brand known for ECE-certified full-face, modular, and open-face helmets at aggressive price points — an especially direct value-tier comparable.
- ScorpionExo: Mid-tier powersports helmet brand with DOT/ECE-certified full-face, modular, and dual-sport helmets, including an affordable lineup that directly overlaps Xtrong's price band.
- HJC Helmets: One of the world's largest motorcycle helmet manufacturers offering integral, flip-up, and open-face ECE/DOT-certified helmets across budget and premium tiers; competes directly with Xtrong on certified mid-priced helmets in the Colombian market.
- Arai Helmets: Japanese premium helmet manufacturer known for high-end ECE-certified shells; a benchmark for safety-certification-led branding that Xtrong imitates with its DOT and ECE 22.06 messaging.
- LS2 Helmets: Spanish-born global motorcycle helmet brand with a value-to-mid-tier positioning, multi-category helmet lineup, and strong Latin American distribution — the most direct global comparable to Xtrong's ECE-certified mid-tier helmet portfolio.
- AGV: Italian premium motorcycle helmet maker with ECE-certified full-face and modular helmets; comparable on certification standards and aerodynamic design language, though positioned more premium.
- Shoei: Premium Japanese helmet maker with extensive ECE-certified motorcycle lineup; relevant aspirational peer given Xtrong's emphasis on certification and aerodynamic design.
Emerging players
- Axor Helmets: Emerging helmet brand, also distributed heavily in Latin America, with ECE-certified mid-tier offerings; very close regional comparable given similar price points and emerging-brand profile.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights5 records
Customer concentration
Xtrong Helmets social profiles
Digital presenceXtrong Helmets compliance and trust
Trust signalCompliance3 records
Xtrong Helmets financial estimates
Financial estimateRevenue estimate
Valuation estimate
Xtrong Helmets leadership team
Management profileNumber of profiles
Xtrong Helmets funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Xtrong Helmets M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Xtrong Helmets
What does Xtrong Helmets do?
Xtrong Helmets imports and distributes certified motorcycle helmets (integral, flip-up, open-face, and multipurpose designs) and complementary protective riding gear, including jackets, gloves, knee/elbow protectors, body armor, rain gear, and accessories such as alarm locks, top cases, intercoms, anti-fog solutions, and helmet covers. Products carry DOT, ECE 22.05, and ECE 22.06 safety certifications and are sold directly to Colombian consumers via the xtronghelmets.com e-commerce storefront and through a wholesale distributor program, with pricing in Colombian Pesos.
Is Xtrong Helmets a public or private company?
Xtrong Helmets is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Xtrong Helmets founded?
Xtrong Helmets was founded in -1. It employs 11 to 50 people.
Where is Xtrong Helmets based?
Xtrong Helmets is headquartered in Envigado, Colombia, in the Latin America region.
How does Xtrong Helmets make money?
Three revenue lines are on record. Motorcycle Helmet Sales are the primary driver. The others are protective Riding Gear and accessories.
Who are Xtrong Helmets's main competitors?
Direct peers on record are Bell Helmets, Nolan Helmets, MT Helmets (MTNG), ScorpionExo, HJC Helmets, Arai Helmets, LS2 Helmets, AGV and Shoei. Axor Helmets is listed as an emerging player.
Does Xtrong Helmets have an API?
No public API is recorded for Xtrong Helmets.
What industry is Xtrong Helmets in?
Xtrong Helmets's product category is Motorcycle Helmets and Protective Gear. Its primary akta.pro industry code is CRAMANAB, Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow), with a secondary code of IMACAEAN, Powersports Safety, Helmets & Protective Gear Manufacturing. Its NAICS code is 441330 and its SIC code is 3751.