Grand Slam Tennis Tours

What Grand Slam Tennis Tours does

Grand Slam Tennis Tours (GSTT), founded circa 1995 and headquartered in Stowe, Vermont, is a privately held luxury travel company that designs, sells, and escorts curated tennis tournament experiences to the four Grand Slam events (Australian Open, Roland Garros, Wimbledon, US Open) and—through its subsidiary Topnotch Tennis Tours—select Masters 1000 and other ATP/WTA events. The company sells multi-component packages that bundle hotel accommodations (e.g., JW Marriott Essex House in New York, The Langham in Melbourne), reserved seats including debenture and courtside options, round-trip transportation, welcome dinners featuring tennis personalities, commemorative gifts, and on-site host services. US Open package pricing ranges from approximately $4,800 to over $6,000 per person, with individual session tickets ranging from $350 (early rounds) to $6,480 (men's final), plus a 15% optional Trip Protection add-on. Revenue is generated primarily through direct package sales and ticket resales, supplemented by an Ace Network B2B2C affiliate program that pays 7.5% commission to tennis teaching professionals referring groups of eight or more.

The company operates no proprietary technology platform; its digital infrastructure consists of a standard website (grandslamtennistours.com), Mailchimp-based email marketing, and a live-streaming capability built on Genius Sports Group's GeniusLive automated camera and production system, which powered the COVID-era MatchPlay 120 series (120 matches featuring top-300 ATP/WTA players streamed over six to seven weeks in 2020). GSTT's distribution moat is anchored by formal tournament relationships: it is the Official Travel Agent for Tennis Australia (Australian Open) and a hospitality partner for Roland Garros and the All England Club, where it operates "The House by Grand Slam Tennis Tours," an exclusive hospitality venue near Centre Court. The company shares ownership with Topnotch Management, a sports agency representing more than 25 ATP and WTA players, granting GSTT differentiated access to tennis talent for meet-and-greet programming that competitors cannot replicate. The firm employs 11–50 people across Stowe, Vermont; Cleveland, Ohio (Topnotch Management); and seasonal operations in New York, London, and Melbourne.

Name

Grand Slam Tennis Tours

Legal name

Grand Slam Tennis Tours

Website

https://grandslamtennistours.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Grand Slam Tennis Tours is a privately held luxury tennis travel company that curates and escorts affluent tennis enthusiasts to the four Grand Slam tournaments and select Masters events worldwide. It sells bundled packages—accommodations, reserved seats, transfers, hospitality, and player meet-and-greets—and operates a hospitality venue at Wimbledon.

Ownership category

akta.pro rank

Headquarters

HQ city

Stowe

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others, Supply Chain

Revenue model

1. Travel Package Sales: Comprehensive travel packages bundling hotel accommodations, reserved tournament seats, roundtrip transportation, welcome dinners with tennis guest appearances, commemorative gifts, and host services. Packages range from $4,800 to $6,000+ per person for US Open experiences. Premium tier includes debenture seats, luxury hotels, and exclusive experiences.
2. Ticket-Only Sales: Individual tournament tickets sold across various sessions. US Open tickets range from $350 (1st Round) to $6,480 (Men's Final), with quarterfinals starting at $1,110. Reserved seats with no rain check policy.
3. Hospitality and VIP Experiences: Premium hospitality add-ons including debenture seats at Wimbledon (with lounges, restaurants, gourmet meals, afternoon tea, Pimm's/champagne), AO Reserve Experience (Club 1905, River Terrace), and Courtside with Hospitality packages.
4. Affiliate/Referral Commission (Ace Network): Commission structure for tennis industry professionals who refer groups of 8+ travelers. Earn 7.5% of group package price (up to $5,000) or complimentary travel.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

Grand Slam Tennis Tours organizes and escorts tennis enthusiasts on luxury tennis vacations worldwide to the four Grand Slam tournaments (Australian Open, Roland-Garros, Wimbledon, US Open) and Masters 1000 events through its subsidiary Topnotch Tennis Tours. Packages bundle hotel accommodations, reserved tournament seats, roundtrip transportation, welcome dinners with tennis celebrity guests, commemorative gifts, and on-site host services. Individual tournament tickets and exclusive hospitality venues (such as The House at Wimbledon and AO Reserve Experience) are also sold.

Product overview

Grand Slam Tennis Tours operates as a luxury tennis travel company offering comprehensive tour packages to major tennis tournaments worldwide. The core offering consists of Grand Slam Tennis Tours (packages to all four Grand Slams: Australian Open, French Open/Roland Garros, Wimbledon, and US Open) complemented by its subsidiary Topnotch Tennis Tours (focused on Masters 1000 and other non-Grand Slam events). The product portfolio includes pre-built packages with hotel, seats, transfers, and hospitality add-ons, as well as fully customizable itineraries. Additional offerings include MatchPlay 120 (live streaming tournament series), GSTT Trip Protection (cancellation coverage), The House hospitality venue at Wimbledon, and the Ace Network B2B partner program. Together, these products provide end-to-end tennis travel experiences from ticketing and accommodation to exclusive hospitality and partner commission programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Australian Open Packages

Quantifiable outcome

• Thousands of satisfied clients have traveled with GSTT over 30+ years
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

13 partnerships are on record, tiered minor and core.

• Visit VictoriaminorGTM or Marketing Partner · 10 January 2020Contest partner for Australian Open 2020 giveaway. Provided airfare to Melbourne for prize package.
• Midwest SportsminorGTM or Marketing Partner · 10 January 2020Contest partner providing $1,000 shopping spree for Australian Open 2020 giveaway winners.
• WhistlePig Rye WhiskeyminorGTM or Marketing Partner · 16 April 2019Vermont-based collaboration for Wimbledon hospitality. WhistlePig is the No. 1 ultra-premium luxury rye whiskey distiller. Joint cocktail and culinary offerings at Wimbledon.
• USTA New EnglandminorGTM or Marketing Partner · 17 December 2018Two-year extended partnership agreement for tennis development in New England. Collaborative initiatives to grow the sport in the region.
• Hedge (Boutique Fashion Brand)minorGTM or Marketing Partner · 29 June 2017Official apparel partner of the Hospitality House at Wimbledon for 2017 season. Boutique fashion brand providing style offerings for hospitality guests.
• Topnotch ManagementcoreStrategic or Co-development PartnerGrand Slam Tennis Tours shares ownership with Topnotch Management, a leading global sports management agency. This collaboration provides exclusive access to 25+ ATP and WTA players for meet-and-greets and celebrity experiences. Topnotch Management also operates ATP/WTA events including Tennis in the Land, Cleveland Open, and Dow Tennis Classic.
• Tennis Australia / Australian OpencoreStrategic or Co-development PartnerOfficial Travel Agent for the Australian Open, providing exclusive package and ticket access. Hospitality partner for the tournament with access to premium venues including Club 1905 by Martin Benn and River Terrace.
• Roland Garros (French Tennis Federation)coreStrategic or Co-development PartnerOfficial partner of Roland Garros (French Open). Hospitality partner providing premium access to the tournament and French tennis culture experiences.
• The All England Club (Wimbledon)coreStrategic or Co-development PartnerPartner of Wimbledon with exclusive hospitality venue ('The House by Grand Slam Tennis Tours') near Centre Court. Premium debenture seat access and exclusive lounge experiences.
• Topnotch Tennis TourscoreStrategic or Co-development PartnerSubsidiary brand specializing in premium travel to non-Grand Slam events including BNP Paribas Open (Indian Wells), Monte-Carlo Masters, Miami Open, Laver Cup, and other Masters 1000 tournaments.
• Atlas Tennis CampsminorGTM or Marketing PartnerPartner organization for tennis development and training programs.
• Palisades Tennis ClubminorGTM or Marketing PartnerMatchPlay 120 venue partner in Newport Beach, CA for live match streaming events.
• Gooding Todero AcademyminorGTM or Marketing PartnerMatchPlay 120 venue partner in Orlando, FL for live match streaming events.

Scale indicators7 records

Direct peers

• Premier Sports Vacations: U.S.-based luxury sports travel company providing packages to tennis Grand Slams, golf majors, and other marquee events. Direct competitor on premium hospitality tennis packages targeting the same affluent enthusiast segment.
• Sports Events International: Multi-sport travel operator offering packages to Grand Slam tennis, marathon majors, and other premium endurance and racquet events. Comparable bundle-and-hotel model targeting enthusiast travelers willing to pay premium for curated access.
• Championship Tennis Tours: Tennis-specific tour operator offering packages to Grand Slams and other major tennis events with similar bundled hospitality, accommodation, and ticket offerings. Most direct tennis-only competitor to GSTT.
• Gullivers Sports Travel: UK-based sports tour operator offering packages to Grand Slam tennis, Ryder Cup, Formula 1, and other major events. Directly comparable business model bundling tickets, hotel, and travel for premium sports tourism.
• Sports Tours International: International sports travel specialist offering packages to tennis Grand Slams, rugby, cricket, and other major events. Comparable end-to-end tour operator model with multi-sport portfolio.
• On The Ball Sports Tours: Boutique sports travel company offering packages to tennis Grand Slams and other major sporting events with concierge-level service. Similar scale and target customer profile to GSTT.
• Roadtrips: Roadtrips is a leading luxury sports travel company offering custom packages to the world's biggest sporting events including tennis Grand Slams, golf majors, Olympics, and F1. It is the most direct competitor to GSTT, especially on multi-event sports hospitality packages.

Regional players

• Tennis Tours Australia: Regional tour operator specializing in Australian Open and Australian tennis-event travel. Overlaps with GSTT's Australian Open packages from a regional-specialist angle rather than global multi-Slam coverage.

Broad incumbents

• Wimbledon Official Hospitality (The All England Club): The All England Club's own official hospitality program for Wimbledon operates as both partner and indirect competitor to GSTT's Wimbledon packages, offering direct debenture and hospitality access.
• Tennis Channel / Tennis Media Hospitality Partners: Major tennis media and content companies increasingly partner on hospitality and fan-travel experiences at Grand Slams, functioning as broader ecosystem participants with overlapping audience reach to GSTT's customer base.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MyTennisTicket
• Facebookfacebook.com/GrandSlamTennisTours
• LinkedInlinkedin.com/company/grand-slam-tennis-tours

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grand Slam Tennis Tours