Kingsford Securities
Kingsford Securities PCL is a Thai-licensed retail securities and derivatives brokerage providing equity and TFEX trading, block trades, margin, SBL, unit trusts, and research via proprietary iFIS and TRADEMAN platforms to retail and institutional investors in Bangkok.
- Company typePublic
- Founded-
- HeadquartersBang Rak, Thailand
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Kingsford Securities does
Kingsford Securities Public Company Limited (บริษัทหลักทรัพย์ คิงส์ฟอร์ด จำกัด (มหาชน)) is a Thai retail-facing securities brokerage operating under a public limited company structure, licensed by the Thai Securities and Exchange Commission and listed as a member of the Stock Exchange of Thailand (SET, broker ID 015) and the Thailand Futures Exchange (TFEX). Headquartered in Bang Rak, Bangkok, the firm serves retail investors as its primary customer segment, with additional services for institutional and high-net-worth clients (block trades, margin, leverage/inverse ETFs, DRs for foreign securities access) and active derivatives traders. Reported headcount is in the 501-1,000 range and geographic scope is the Bangkok Metropolitan Area.
The core product suite spans equity brokerage on SET, futures and derivatives brokerage on TFEX (including SET50 Index Futures and Single Stock Futures), block trade execution, fixed income trading, unit trust distribution, securities borrowing and lending (SBL), depositary receipts (DR) for foreign securities, leverage and inverse ETFs, Government-Token, and tax-advantaged vehicles such as SSF/SSFX funds plus a DCA systematic investment plan. Underlying technology is built around the proprietary iFIS Internet web trading platform (supporting VIP, STD, and TFEX account types), the TRADEMAN mobile application, and integration with Settrade for streaming market data, online account opening (e-Open), and trade execution. Fund movement is embedded with Kasikorn Bank (KBANK), Siam Commercial Bank (SCB), and Bangkok Bank (BBL) through Cash Online, ATS, BATHNET, internet banking, and Bill Payment rails.
Kingsford generates revenue through a transaction-fee model across equity and futures commissions, SBL lending fees, and unit trust distribution fees, supplemented by interest income from credit balances and margin financing. The firm differentiates via an in-house research library (Daily Theme to Play, Morning/Afternoon Trade, Technical Update, Fundamental Update, Commodity Weekly, Monthly Strategy, SET50 Futures Tactics, Kingsford Live streaming) and an education-led acquisition motion that includes TFEX Academy+ and SET50 Futures seminars. Distribution is primarily digital self-serve via the website, e-Open onboarding, and trading platforms, with call-center (02-829-6600) and in-person service for the Bangkok metro area. Regulatory compliance posture is evidenced by Thai PDPA-compliant privacy practices.
Kingsford Securities firmographics
Firmographics- Name
- Kingsford Securities
- Legal name
- Kingsford Securities Public Company Limited (บริษัทหลักทรัพย์ คิงส์ฟอร์ด จำกัด (มหาชน))
- Website
- https://kingsfordsec.com
- Company type
- Public
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Kingsford Securities PCL is a Thai-licensed retail securities and derivatives brokerage providing equity and TFEX trading, block trades, margin, SBL, unit trusts, and research via proprietary iFIS and TRADEMAN platforms to retail and institutional investors in Bangkok.
- Ownership category
- akta.pro rank
Kingsford Securities industry classification
Industry- Product category
- Securities Brokerage
- NAICS
- Securities and Commodity Contracts Intermediation and Brokerage (5231), Investment Banking and Securities Intermediation (52315)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Securities Borrowing & Lending (Equities/Bonds) (FSACAIAC)
- akta.pro secondary industries
- Prime Brokerage Financing (Margin/Stock Loan) (FSACAIAD), Prime Brokerage Custody & Asset Servicing (Custody Component) (FSAFAHAF)
Keywords
Where Kingsford Securities is headquartered
LocationHeadquarters
- HQ city
- Bang Rak
- HQ country
- Thailand
- HQ region
- Asia
Offices1 record
Markets served
Kingsford Securities business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Stock Brokerage Commissions: Commission fees charged on equity securities trades executed on the Stock Exchange of Thailand (SET)
- Futures Brokerage Commissions: Commission fees charged on derivatives and futures contracts including SET50 Index Futures and Single Stock Futures traded on TFEX
- Securities Lending (SBL): Securities borrowing and lending services allowing investors to short sell or meet settlement obligations, generating lending fees
- Cash Balance / Margin Interest: Interest income from credit balances and margin financing provided to customers for leveraged trading
- Unit Trust Distribution: Distribution fees earned from buying and selling mutual funds and unit trusts for clients
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Securities brokerage commission rates |
| Transaction based/ take rate | Pay-as-you-go | Derivatives (TFEX) brokerage fees |
| Usage-based | Monthly | Cash Balance / Margin financing |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels5 records
Kingsford Securities product offering
Product offeringCore offering
Kingsford Securities is a Thai securities brokerage firm licensed by the Thai SEC and a member of the Stock Exchange of Thailand (SET). It provides online and offline brokerage services for equities and derivatives (futures/options on TFEX including SET50 Index Futures and Single Stock Futures), supported by its proprietary iFIS Internet trading platform and TRADEMAN mobile/desktop applications. It also offers securities lending (SBL), block trade execution, depositary receipts (DR), fixed income trading, unit trusts, margin financing, and fund transfer services integrated with major Thai banks.
Product overview
Kingsford Securities is a Thai securities brokerage firm offering a comprehensive trading platform and investment services. The core offering includes securities brokerage (stock trading on SET), derivatives brokerage (futures and options on TFEX including SET50 Futures and Single Stock Futures), and depository services. The platform architecture consists of iFIS Internet as the primary proprietary trading platform with multiple account types (VIP, STD, TFEX), supplemented by the mobile TRADEMAN app. Ancillary services include SBL (securities lending), DR (depositary receipts), Block Trade services, and Fixed Income/Unit Trust offerings. Fund management is facilitated through integrations with major Thai banks (KBANK, SCB, BBL) via Cash Online, ATS, BATHNET, and Bill Payment. Tax benefit services include Easy E-Receipt and SSF fund investments. Research capabilities are delivered through multiple channels including Daily Theme to Play, Technical Updates, Morning/Afternoon Trade reports, and the Kingsford Live streaming service.
Differentiator
Problem solved
Functional benefit
Products and services
- Stock Brokerage Service Brokerage service for buying and selling securities listed on the Stock Exchange of Thailand (SET). Provides execution of equity trades on behalf of retail and institutional clients.
- Thailand Futures Exchange Brokerage Service Brokerage service for futures and derivatives trading including SET50 Index Futures and Single Stock Futures on the Thailand Futures Exchange (TFEX). Targets active derivatives traders.
- DR - Depositary Receipt Service for trading depositary receipts representing foreign securities, enabling Thai investors to access offshore listed companies.
Companies that use Kingsford Securities
Customer profileSegments3 records
Ideal customer profiles3 records
Kingsford Securities technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
Kingsford Securities partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- SettradecoreSettrade provides the e-Open account opening platform and trading infrastructure for Kingsford Securities. Kingsford integrates with Settrade's streaming services for real-time market data and trade execution across equities and derivatives.
- BATHNET (Bank of Thailand Network)coreBATHNET is the interbank fund transfer network operated by the Bank of Thailand, used by Kingsford for same-day fund transfers between customer bank accounts and securities accounts.
- Major Thai Commercial Banks (KBANK, SCB, BBL)corePartnerships with Kasikorn Bank (KBANK), Siam Commercial Bank (SCB), and Bangkok Bank (BBL) for Cash Online, ATS (Auto Transfer System), and internet banking fund deposit/withdrawal services.
- Thailand Futures Exchange (TFEX)coreAs a TFEX member broker, Kingsford executes derivatives trades on the Thailand Futures Exchange, offering access to SET50 Index Futures, Single Stock Futures, and other derivatives products.
- Thailand Securities Depository (TSD)coreTSD provides securities depository and settlement services. Kingsford as a SET member uses TSD for trade settlement and securities holding services.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Kingsford Securities competitors and assessment
Company assessmentDirect peers
- Asia Plus Securities: Thai securities firm offering brokerage, investment advisory, and proprietary research to retail and institutional clients on SET and TFEX.
- KGI Securities (Thailand): SET-member Thai broker offering securities brokerage, derivatives on TFEX, and wealth products; competes directly with Kingsford for retail active traders.
- Yuanta Securities (Thailand): Thai subsidiary of Yuanta Group offering online brokerage, research, and derivatives on SET/TFEX; comparable mid-tier full-service broker targeting similar retail segments.
- Phillip Securities (Thailand): Full-service Thai securities broker offering SET/TFEX brokerage, derivatives, margin financing, and online platforms; directly competes with Kingsford in both retail and institutional segments.
- Bualuang Securities: Bank-affiliated Thai brokerage (Bangkok Bank group) providing equities, derivatives, and online trading to retail and institutional clients across Thailand.
- Maybank Securities (Thailand): Bank-affiliated Thai broker providing equities, derivatives, and margin financing; directly comparable full-service offering to retail and institutional clients in Thailand.
- CGS-CIMB Securities (Thailand): Regional broker's Thai operation offering SET/TFEX brokerage, research, and institutional execution; comparable in product breadth and customer mix to Kingsford.
- K Securities (Thailand): Mid-tier Thai broker (formerly KTBST) operating SET/TFEX brokerage and online trading platforms; similar scale and customer targeting to Kingsford.
Regional players
- RHB Securities (Thailand): Thai arm of Malaysian RHB group providing online and institutional brokerage on SET; comparable retail online trading model and product set.
- UOB Kay Hian Securities (Thailand): Thai subsidiary of Singapore-based UOB Kay Hian providing domestic securities and derivatives brokerage; comparable full-service offering serving Thai retail and institutional clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Kingsford Securities social profiles
Digital presenceKingsford Securities compliance and trust
Trust signalCompliance2 records
Kingsford Securities financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kingsford Securities leadership team
Management profileNumber of profiles
Kingsford Securities funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kingsford Securities M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kingsford Securities
What does Kingsford Securities do?
Kingsford Securities is a Thai securities brokerage firm licensed by the Thai SEC and a member of the Stock Exchange of Thailand (SET). It provides online and offline brokerage services for equities and derivatives (futures/options on TFEX including SET50 Index Futures and Single Stock Futures), supported by its proprietary iFIS Internet trading platform and TRADEMAN mobile/desktop applications. It also offers securities lending (SBL), block trade execution, depositary receipts (DR), fixed income trading, unit trusts, margin financing, and fund transfer services integrated with major Thai banks.
Is Kingsford Securities a public or private company?
Kingsford Securities is a public company. It is classified as public and is currently operating.
When was Kingsford Securities founded?
Kingsford Securities was founded in -1. It employs 501 to 1,000 people.
Where is Kingsford Securities based?
Kingsford Securities is headquartered in Bang Rak, Thailand, in the Asia region.
How does Kingsford Securities make money?
Five revenue lines are on record. Stock Brokerage Commissions are the primary driver. The others are futures Brokerage Commissions, securities Lending (SBL), cash Balance / Margin Interest and unit Trust Distribution.
Who are Kingsford Securities's main competitors?
Direct peers on record are Asia Plus Securities, KGI Securities (Thailand), Yuanta Securities (Thailand), Phillip Securities (Thailand), Bualuang Securities, Maybank Securities (Thailand), CGS-CIMB Securities (Thailand) and K Securities (Thailand). Regional players are RHB Securities (Thailand) and UOB Kay Hian Securities (Thailand).
Does Kingsford Securities have an API?
No public API is recorded for Kingsford Securities.
What industry is Kingsford Securities in?
Kingsford Securities's product category is Securities Brokerage. Its primary akta.pro industry code is FSACAIAC, Securities Borrowing & Lending (Equities/Bonds), with a secondary code of FSACAIAD, Prime Brokerage Financing (Margin/Stock Loan). Its NAICS code is 5231 and its SIC code is 6211.