L'Orange bleue
- Company typePrivate
- Founded1996
- HeadquartersRennes, France
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
L'Orange bleue firmographics
Firmographics- Name
- L'Orange bleue
- Legal name
- OB Réseaux
- Website
- https://lorangebleue.fr
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
L'Orange bleue industry classification
Industry- Product category
- Fitness Center / Gym Memberships
- NAICS
- Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)
Keywords
Where L'Orange bleue is headquartered
LocationHeadquarters
- HQ city
- Rennes
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
L'Orange bleue business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Gym Membership Subscriptions: Recurring membership fees paid by individual subscribers (members) across all 400 clubs. Subscriptions are structured in plans (PRIME with 2-year commitment, START with 1-year commitment, with optional no-commitment add-ons). Billing is every 4 weeks (toutes les quatre semaines) by direct debit. Membership includes access to cardio/musculation equipment, group classes, and coach support.
- Franchise Fees and Royalties: Revenue from independent entrepreneurs who open and operate clubs under the L'Orange bleue brand. Franchisees pay an initial affiliation fee (frais d'adhésion / pack adhérent) and ongoing royalties in exchange for brand rights, training, marketing support, and access to the national multi-gym network.
- Optional Add-Ons and Upgrades: Optional paid services including personalized coaching programs (bilan personnalisé, program on measure), spa amenities (sauna, hammam, cryobain), and the Pack Avantages (multi-gym access).
- Pulp' Card and OBIZ Partnership: Pulp' loyalty card is included with Pack Avantages subscription, with savings reportedly averaging €481/year for members through the OBIZ partner network of 35,000 local and 150,000 national deals. The card carries a €15 replacement fee for non-return.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | PRIME plan — 2-year commitment |
| Subscription | Annual | START plan — 1-year commitment with optional no-commitment add-on |
| Subscription | Monthly | Pack Avantages — multi-gym access add-on |
| Subscription | Monthly | Student Discount |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels10 records
L'Orange bleue product offering
Product offeringCore offering
L'Orange bleue operates a 400-club franchise network of fitness centers across France and Spain, offering individual gym memberships (PRIME with 2-year commitment and START with 1-year commitment) that include unlimited access to cardio and strength equipment, proprietary Yako® group classes, and on-floor professional coaching. The company also runs the ENCP fitness school for coach certification and offers the Pulp' loyalty card in partnership with OBIZ.
Product overview
L'Orange bleue is a French fitness studio chain with 400 locations operating in France and Spain. The core offering consists of gym memberships (PRIME with 2-year commitment and START with 1-year commitment) providing unlimited access to fitness equipment, group exercise classes, and professional coaching. The proprietary Yako© group class system, developed with international presenters, includes over 20 branded class formats (Yako Yoga, Yako Pilates, Yako Boxing, Yako Cross-training, Yako Pump, Yako Biking, etc.). The Pulp' loyalty card program provides members access to national and local partner discounts. The network also includes ENCP fitness school and Mon Coach Wellness sub-brands.
Differentiator
Problem solved
Functional benefit
Brands
- Yako: Exclusive collective course concept featuring various fitness classes including Yako Yoga, Yako Pilates, Yako Boxing, Yako Cross-training, Yako Biking, and others.
- Pulp'
- ENCP
Products and services
- L'Orange bleue Fitness Centers Fitness chain operating 400 gym studios across France and Spain, offering unlimited access to weight machines, cardio equipment, group classes, and professional coaching support.
- Yako® Group Classes Proprietary collective exercise concept developed with international fitness presenters, featuring branded classes combining muscle strengthening, cardio, bodybuilding, and relaxation.
- Pulp' Card Loyalty Program Co-branded loyalty and benefits card program in partnership with OBIZ, offering members access to over 35,000 local deals and 150,000 national offers, with average annual savings of €481 per member. The card also serves as the club membership access key.
- PRIME Subscription Premium membership plan with a 2-year commitment offering full access to gym facilities, all group classes, coaching services, and multi-gym access across the network.
- START Subscription Standard membership plan with a 1-year commitment and optional 4-week no-commitment add-on, providing access to gym facilities, group classes, and coaching services.
- Personalized Coaching (Bilan forme) Customized training programs created by combining gym exercises and group classes tailored to individual fitness goals, with ongoing coach support during gym sessions and a 4-week follow-up body and fitness assessment.
- ENCP Fitness School Fitness instructor training school (École Nationale des Coaches Professionnels) operated by the network, offering certification programs for aspiring coaches across the franchise.
- Mon Coach Wellness Wellness-focused coaching brand within the network, offering specialized wellness-oriented fitness services with dedicated club locations.
Quantifiable outcome
- Members reportedly save an average of €481 per year through the Pulp' loyalty card program (OBIZ partnership)
- +1 more outcomes
Companies that use L'Orange bleue
Customer profileSegments2 records
Ideal customer profiles2 records
L'Orange bleue technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
L'Orange bleue partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- OBIZ (Pulp' Loyalty Program)coreOBIZ powers the Pulp' by l'Orange bleue loyalty card program, providing members with access to over 35,000 local deals and 150,000 national offers from partner brands including Disneyland Paris, Club Med, Sephora, Etam, and Gaumont Pathé. Members reportedly save an average of €481 per year through the program. The Pulp' card serves as both the loyalty card and the club membership access card.
- ENCP (École Nationale des Coaches Professionnels)coreENCP is the internal fitness education institution of the L'Orange bleue network, responsible for training and certifying coaches who work across the franchise. The school develops and standardizes the fitness curriculum and coach professional development within the network.
- OVHminorOVH provides web hosting services for the lorangebleue.fr website and digital properties. OVH is a French cloud and web hosting company headquartered in Roubaix.
Scale indicators2 records
Recent moves2 records
Expansion highlights6 records
L'Orange bleue competitors and assessment
Company assessmentDirect peers
- Basic-Fit: Largest low-cost fitness chain in Europe, with significant presence in France and several hundred clubs. Directly competes for the same French consumer wallet, but operates a vertically integrated (company-owned) model rather than franchising, positioning it as a pricing benchmark and primary competitive threat.
- Keep Cool: French mid-market fitness franchise with a similar profile of broad geographic coverage, group classes, and a non-intimidating positioning. Closest head-to-head competitor in the French mid-market fitness segment.
- Fitness Park: Major French low-cost fitness chain operating hundreds of clubs across France. Competes directly with L'Orange bleue for entry-level fitness consumers and exercises strong pricing pressure on the French market.
- Elancia Fitness: French fitness franchise operating a similar model of independently owned clubs under a unified brand, with coaching-led positioning. Highly comparable on franchise mechanics and mid-market targeting.
- Anytime Fitness: Global 24/7 fitness franchise with broad international footprint. Comparable on franchise-driven network expansion and standardized member experience across hundreds of independently owned clubs.
Broad incumbents
- McFit / RSG Group: One of Europe's largest fitness groups, operating multiple brands (McFit, John Reed, High5) across Germany and other European countries. Comparable on multi-club, multi-country scale but larger and more vertically integrated than L'Orange bleue.
- World Gym: Established global fitness franchise with broad geographic presence. Comparable on franchise-driven club network and full-service gym positioning, though primarily U.S.-anchored.
- BasicGym (Basic-Fit's low-cost brand): Discount sub-brand of Basic-Fit operating in France. Comparable as a directly competing value-tier fitness network that pressures L'Orange bleue's pricing envelope in the same French catchments.
Emerging players
- Club Pilates: Rapidly growing global Pilates franchise offering group class instruction with branded curriculum. Comparable on the franchise-plus-proprietary-class-content model that L'Orange bleue uses with Yako©, though narrower in scope (Pilates-only).
Regional players
- Moving / Wellness Sport Club: French regional fitness chain with club locations concentrated in specific regions. Comparable on French mid-market fitness offering but with a more limited geographic footprint than L'Orange bleue's national presence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
L'Orange bleue social profiles
Digital presenceL'Orange bleue financial estimates
Financial estimateRevenue estimate
Valuation estimate
L'Orange bleue leadership team
Management profileNumber of profiles
Profiles2 records
L'Orange bleue funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
L'Orange bleue M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about L'Orange bleue
What does L'Orange bleue do?
L'Orange bleue operates a 400-club franchise network of fitness centers across France and Spain, offering individual gym memberships (PRIME with 2-year commitment and START with 1-year commitment) that include unlimited access to cardio and strength equipment, proprietary Yako® group classes, and on-floor professional coaching. The company also runs the ENCP fitness school for coach certification and offers the Pulp' loyalty card in partnership with OBIZ.
Is L'Orange bleue a public or private company?
L'Orange bleue is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was L'Orange bleue founded?
L'Orange bleue was founded in 1996. It employs 1,001 to 5,000 people.
Where is L'Orange bleue based?
L'Orange bleue is headquartered in Rennes, France, in the Europe region.
How does L'Orange bleue make money?
Four revenue lines are on record. Gym Membership Subscriptions are the primary driver. The others are franchise Fees and Royalties, optional Add-Ons and Upgrades and pulp' Card and OBIZ Partnership.
Who are L'Orange bleue's main competitors?
Direct peers on record are Basic-Fit, Keep Cool, Fitness Park, Elancia Fitness and Anytime Fitness. Broad incumbents are McFit / RSG Group, World Gym and BasicGym (Basic-Fit's low-cost brand). Club Pilates is listed as an emerging player. Moving / Wellness Sport Club is listed as a regional player.
Does L'Orange bleue have an API?
No public API is recorded for L'Orange bleue.
What industry is L'Orange bleue in?
L'Orange bleue's product category is Fitness Center / Gym Memberships. Its primary akta.pro industry code is EDALAIAE, Group Fitness, Personal Training & Wellness Coaching. Its NAICS code is 713940 and its SIC code is 7997.