Elancia
- Company typePrivate
- Founded2003
- HeadquartersLyon, France
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
Elancia firmographics
Firmographics- Name
- Elancia
- Legal name
- SAS DSD Holding
- Website
- https://elancia.fr
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Elancia industry classification
Industry- Product category
- Fitness Centers
- NAICS
- Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- General Personal Training (In-Person & Virtual) (HSADAAAA)
- akta.pro secondary industries
- Wellness Program Design & Accountability Coaching (HSADAGAC), Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)
Keywords
Where Elancia is headquartered
LocationHeadquarters
- HQ city
- Lyon
- HQ country
- France
- HQ region
- Europe
Offices48 records
Markets served
Elancia business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Gym Membership Subscriptions: Monthly recurring subscription fees for gym access, coaching, and use of all club facilities including Technogym equipment, group sessions, and personalized program management. Contracts have a 12-month minimum commitment with monthly billing thereafter. Special rates available for families and students.
- Franchise Fees and Royalties: Elancia operates as a franchise network. Franchisees pay an initial fee and ongoing royalties to use the Elancia brand, concept, and operating system.
- Corporate Sport Services (Sport en entreprise): B2B services offering companies sport programs, wellness initiatives, and employee fitness solutions, generating additional revenue from enterprise contracts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Individual membership starting from €8.99/week |
| Subscription | Monthly | Family plan from 2 memberships |
| Subscription | Monthly | Student discount plan |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Elancia product offering
Product offeringCore offering
Elancia operates a network of premium fitness centers across France offering personalized coaching programs built around AI-powered Technogym equipment, biometric assessments, and Sport Santé certified wellness services. Members pay recurring subscriptions for access to club facilities, certified coaching, nutrition tracking via the FoodCoach app, and individualized training programs updated every six weeks. The network is operated through a mix of corporate-owned clubs and franchised locations, with an additional B2B offering of corporate sport and wellness programs sold to businesses.
Differentiator
Problem solved
Functional benefit
Products and services
- Individual Gym Membership Monthly recurring subscription for individual members providing access to Elancia club facilities, Technogym AI-powered equipment, certified coaching, Personnalisé Program updates every 6 weeks, group sessions, and FoodCoach nutrition app. 12-month minimum engagement with monthly billing via SEPA direct debit, starting from €8.99/week.
- Family Membership Plan Discounted subscription tier accessible from two contracts within the same family (couple, parent/child, or siblings) with valid proof required within 15 days of subscription. Includes the same coaching, equipment access, and nutrition app benefits as individual membership.
- Student Membership Discounted monthly subscription for students with valid school certificate, student card, or other official proof of enrollment, providing the same club access, coaching, and equipment benefits as standard individual membership.
- Sport en Entreprise (Corporate Sport) B2B service offering companies employee wellness programs including corporate sport packages, team-building fitness initiatives, and workplace health solutions. Sold through a dedicated B2B sales team targeting enterprise clients.
- Elancia Franchise Program Franchise opportunity allowing entrepreneurs to open and operate Elancia-branded gym clubs. Franchisees pay an initial fee and ongoing royalties for use of the Elancia brand, Sport Santé concept, coaching methodology, operating system, and equipment standards.
- Post-COVID Rehabilitation Program Supervised physical activity program for patients recovering from COVID-19, focusing on respiratory and muscular function recovery and strengthening immune defenses. Delivered through Elancia's Sport Santé certified clubs with adapted coaching.
- Free Coached Discovery Session Complimentary introductory session for prospects to meet coaches, experience the club environment, and try Technogym equipment with no commitment. Serves as the primary conversion mechanism from prospect to member.
Quantifiable outcome
- 4.8/5 member satisfaction rating
- +3 more outcomes
Companies that use Elancia
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Elancia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature5 records
Elancia partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- L'ArcheminorElancia renewed its partnership with L'Arche to support patients in returning to active life through adapted physical activity in ordinary settings. The partnership focuses on rehabilitation and social integration for people with disabilities.
- Roz Breizh'ellesminorElancia partnered with the Roz Breizh'elles association to support mental health awareness and a solidarity trek in Morocco. The partnership provides gym access for association members including people hospitalized for mental health conditions.
- TechnogymcoreTechnogym is the primary equipment and technology partner for Elancia. The partnership includes BioStrength AI-powered resistance machines, Technogym Checkup biometric assessment technology, Technogym App integration, and participation in the Let's Move For A Better World charity challenge. Elancia's clubs feature Technogym equipment throughout.
- FoodCoachcoreFoodCoach is a nutrition coaching app integrated into Elancia's service offering, providing personalized meal plans, recipe ideas, nutritional tracking, and dietary advice to complement fitness training. Available on Google Play and App Store.
- Office Santé (Brest)minorThe Brest club is located within the Office Santé complex, a health-focused real estate partner that co-locates health services with Elancia's fitness offering.
Scale indicators8 records
Recent moves9 records
Expansion highlights5 records
Elancia competitors and assessment
Company assessmentBroad incumbents
- Basic-Fit: European low-cost fitness incumbent with a significant French footprint. Serves overlapping consumer segments as Elancia but at a lower price point with a less coaching-centric model.
- David Lloyd Leisure: European premium health, fitness, and racquets club operator. Comparable to Elancia on premium facilities, coaching, and family/multi-segment positioning, though at larger scale and predominantly UK-based.
Direct peers
- Neoness: French premium-urban fitness chain positioned for design-conscious city members. Targets similar premium-but-accessible urban consumers as Elancia's new Paris Opéra club.
- L'Orange Bleue: French mid-market fitness chain offering personalized coaching and a mix of owned and franchised clubs. Most direct comparable to Elancia on coaching-led positioning, franchise growth model, and price band in the French market.
- Keep Cool: France-based low-/mid-price fitness chain with a large franchise footprint and coaching offerings. Competes head-to-head with Elancia on price-sensitive members seeking coaching at accessible subscription levels.
- Fitness Park: Large French low-cost gym chain with extensive national presence. Competes with Elancia for entry-level French fitness consumers and pressures pricing across the mid-market segment.
- Forest Hill: Premium French fitness and tennis club chain with coaching programs. Comparable to Elancia at the upper end of the French mid-market on premium facilities, coaching, and member experience.
- On Air: French premium fitness chain offering boutique-style coaching and wellness services. Competes with Elancia for affluent urban members willing to pay a premium for differentiated experience.
Regional players
- Wellness Sport Café: French regional fitness chain with coaching programs and wellness-oriented positioning. Comparable mid-market coaching-led model to Elancia, primarily competing in regional French cities.
Others
- Technogym: Global connected-fitness equipment and platform provider that supplies Elancia's BioStrength, Checkup, and connected-app stack. Adjacent ecosystem participant rather than direct competitor; relevant for understanding Elancia's technology moat and partnership risk.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Elancia social profiles
Digital presenceElancia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elancia leadership team
Management profileNumber of profiles
Profiles1 record
Elancia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elancia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elancia
What does Elancia do?
Elancia operates a network of premium fitness centers across France offering personalized coaching programs built around AI-powered Technogym equipment, biometric assessments, and Sport Santé certified wellness services. Members pay recurring subscriptions for access to club facilities, certified coaching, nutrition tracking via the FoodCoach app, and individualized training programs updated every six weeks. The network is operated through a mix of corporate-owned clubs and franchised locations, with an additional B2B offering of corporate sport and wellness programs sold to businesses.
Is Elancia a public or private company?
Elancia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Elancia founded?
Elancia was founded in 2003. It employs 51 to 100 people.
Where is Elancia based?
Elancia is headquartered in Lyon, France, in the Europe region.
How does Elancia make money?
Three revenue lines are on record. Gym Membership Subscriptions are the primary driver. The others are franchise Fees and Royalties and corporate Sport Services (Sport en entreprise).
Who are Elancia's main competitors?
Broad incumbents on record are Basic-Fit and David Lloyd Leisure. Direct peers are Neoness, L'Orange Bleue, Keep Cool, Fitness Park, Forest Hill and On Air. Wellness Sport Café is listed as a regional player. Technogym is listed as an others.
Does Elancia have an API?
No public API is recorded for Elancia.
What industry is Elancia in?
Elancia's product category is Fitness Centers. Its primary akta.pro industry code is HSADAAAA, General Personal Training (In-Person & Virtual), with a secondary code of HSADAGAC, Wellness Program Design & Accountability Coaching. Its NAICS code is 713940 and its SIC code is 7997.