L'Orange bleue

Name

L'Orange bleue

Legal name

OB Réseaux

Website

https://lorangebleue.fr

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Fitness Center / Gym Memberships

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

Keywords

• Fitness center memberships
• Group fitness classes
• Franchise gym network
• Personal training coaching
• Wellness gym services

Headquarters

HQ city

Rennes

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Gym Membership Subscriptions: Recurring membership fees paid by individual subscribers (members) across all 400 clubs. Subscriptions are structured in plans (PRIME with 2-year commitment, START with 1-year commitment, with optional no-commitment add-ons). Billing is every 4 weeks (toutes les quatre semaines) by direct debit. Membership includes access to cardio/musculation equipment, group classes, and coach support.
2. Franchise Fees and Royalties: Revenue from independent entrepreneurs who open and operate clubs under the L'Orange bleue brand. Franchisees pay an initial affiliation fee (frais d'adhésion / pack adhérent) and ongoing royalties in exchange for brand rights, training, marketing support, and access to the national multi-gym network.
3. Optional Add-Ons and Upgrades: Optional paid services including personalized coaching programs (bilan personnalisé, program on measure), spa amenities (sauna, hammam, cryobain), and the Pack Avantages (multi-gym access).
4. Pulp' Card and OBIZ Partnership: Pulp' loyalty card is included with Pack Avantages subscription, with savings reportedly averaging €481/year for members through the OBIZ partner network of 35,000 local and 150,000 national deals. The card carries a €15 replacement fee for non-return.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

L'Orange bleue operates a 400-club franchise network of fitness centers across France and Spain, offering individual gym memberships (PRIME with 2-year commitment and START with 1-year commitment) that include unlimited access to cardio and strength equipment, proprietary Yako® group classes, and on-floor professional coaching. The company also runs the ENCP fitness school for coach certification and offers the Pulp' loyalty card in partnership with OBIZ.

Product overview

L'Orange bleue is a French fitness studio chain with 400 locations operating in France and Spain. The core offering consists of gym memberships (PRIME with 2-year commitment and START with 1-year commitment) providing unlimited access to fitness equipment, group exercise classes, and professional coaching. The proprietary Yako© group class system, developed with international presenters, includes over 20 branded class formats (Yako Yoga, Yako Pilates, Yako Boxing, Yako Cross-training, Yako Pump, Yako Biking, etc.). The Pulp' loyalty card program provides members access to national and local partner discounts. The network also includes ENCP fitness school and Mon Coach Wellness sub-brands.

Differentiator

Problem solved

Functional benefit

Brands

• Yako: Exclusive collective course concept featuring various fitness classes including Yako Yoga, Yako Pilates, Yako Boxing, Yako Cross-training, Yako Biking, and others.
• Pulp'
• ENCP

Products and services

• L'Orange bleue Fitness Centers Fitness chain operating 400 gym studios across France and Spain, offering unlimited access to weight machines, cardio equipment, group classes, and professional coaching support.
• Yako® Group Classes Proprietary collective exercise concept developed with international fitness presenters, featuring branded classes combining muscle strengthening, cardio, bodybuilding, and relaxation.
• Pulp' Card Loyalty Program Co-branded loyalty and benefits card program in partnership with OBIZ, offering members access to over 35,000 local deals and 150,000 national offers, with average annual savings of €481 per member. The card also serves as the club membership access key.
• PRIME Subscription Premium membership plan with a 2-year commitment offering full access to gym facilities, all group classes, coaching services, and multi-gym access across the network.
• START Subscription Standard membership plan with a 1-year commitment and optional 4-week no-commitment add-on, providing access to gym facilities, group classes, and coaching services.
• Personalized Coaching (Bilan forme) Customized training programs created by combining gym exercises and group classes tailored to individual fitness goals, with ongoing coach support during gym sessions and a 4-week follow-up body and fitness assessment.
• ENCP Fitness School Fitness instructor training school (École Nationale des Coaches Professionnels) operated by the network, offering certification programs for aspiring coaches across the franchise.
• Mon Coach Wellness Wellness-focused coaching brand within the network, offering specialized wellness-oriented fitness services with dedicated club locations.

Quantifiable outcome

• Members reportedly save an average of €481 per year through the Pulp' loyalty card program (OBIZ partnership)
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• OBIZ (Pulp' Loyalty Program)coreGTM or Marketing PartnerOBIZ powers the Pulp' by l'Orange bleue loyalty card program, providing members with access to over 35,000 local deals and 150,000 national offers from partner brands including Disneyland Paris, Club Med, Sephora, Etam, and Gaumont Pathé. Members reportedly save an average of €481 per year through the program. The Pulp' card serves as both the loyalty card and the club membership access card.
• ENCP (École Nationale des Coaches Professionnels)coreStrategic or Co-development PartnerENCP is the internal fitness education institution of the L'Orange bleue network, responsible for training and certifying coaches who work across the franchise. The school develops and standardizes the fitness curriculum and coach professional development within the network.
• OVHminorOthersOVH provides web hosting services for the lorangebleue.fr website and digital properties. OVH is a French cloud and web hosting company headquartered in Roubaix.

Scale indicators2 records

Recent moves2 records

Expansion highlights6 records

Direct peers

• Basic-Fit: Largest low-cost fitness chain in Europe, with significant presence in France and several hundred clubs. Directly competes for the same French consumer wallet, but operates a vertically integrated (company-owned) model rather than franchising, positioning it as a pricing benchmark and primary competitive threat.
• Keep Cool: French mid-market fitness franchise with a similar profile of broad geographic coverage, group classes, and a non-intimidating positioning. Closest head-to-head competitor in the French mid-market fitness segment.
• Fitness Park: Major French low-cost fitness chain operating hundreds of clubs across France. Competes directly with L'Orange bleue for entry-level fitness consumers and exercises strong pricing pressure on the French market.
• Elancia Fitness: French fitness franchise operating a similar model of independently owned clubs under a unified brand, with coaching-led positioning. Highly comparable on franchise mechanics and mid-market targeting.
• Anytime Fitness: Global 24/7 fitness franchise with broad international footprint. Comparable on franchise-driven network expansion and standardized member experience across hundreds of independently owned clubs.

Broad incumbents

• McFit / RSG Group: One of Europe's largest fitness groups, operating multiple brands (McFit, John Reed, High5) across Germany and other European countries. Comparable on multi-club, multi-country scale but larger and more vertically integrated than L'Orange bleue.
• World Gym: Established global fitness franchise with broad geographic presence. Comparable on franchise-driven club network and full-service gym positioning, though primarily U.S.-anchored.
• BasicGym (Basic-Fit's low-cost brand): Discount sub-brand of Basic-Fit operating in France. Comparable as a directly competing value-tier fitness network that pressures L'Orange bleue's pricing envelope in the same French catchments.

Emerging players

• Club Pilates: Rapidly growing global Pilates franchise offering group class instruction with branded curriculum. Comparable on the franchise-plus-proprietary-class-content model that L'Orange bleue uses with Yako©, though narrower in scope (Pilates-only).

Regional players

• Moving / Wellness Sport Club: French regional fitness chain with club locations concentrated in specific regions. Comparable on French mid-market fitness offering but with a more limited geographic footprint than L'Orange bleue's national presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCSQxGvlqBg7K16PPhEN0J1A
• Facebookfacebook.com/lorangebleuefrance
• Instagraminstagram.com/lorangebleuefrance
• TikToktiktok.com/@lorangebleuefrance
• Xx.com/lorangebleuefr

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about L'Orange bleue