FACE bvba
FACE bvba is a Belgium-based B2B distributor of professional audio, lighting, and musical instrument equipment across 30+ EMEA countries, operating FACE MI and FACE PRO divisions to serve retailers, integrators, and AV professionals with 30+ premium brands.
- Company typePrivate
- Founded-
- HeadquartersBoom, Belgium
- Headcount11–50
- GTM typeB2B
- OfferingServices
FACE bvba firmographics
Firmographics- Name
- FACE bvba
- Legal name
- FACE bvba
- Website
- https://face.be
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FACE bvba is a Belgium-based B2B distributor of professional audio, lighting, and musical instrument equipment across 30+ EMEA countries, operating FACE MI and FACE PRO divisions to serve retailers, integrators, and AV professionals with 30+ premium brands.
- Ownership category
- akta.pro rank
FACE bvba industry classification
Industry- Product category
- Professional AV Equipment Distribution
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
Keywords
Where FACE bvba is headquartered
LocationHeadquarters
- HQ city
- Boom
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
FACE bvba business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure, Technology or R&D
Revenue model
- Equipment Distribution: FACE generates revenue through distribution of audio, lighting, and musical instrument equipment as a pan-European sales channel. The company acts as a sales fulfillment center for brands distributing into the European MI and professional AV markets.
- Technical Support & Training: FACE provides technical support including RMA services and training through FACE Academy, hosting sessions and seminars by senior product specialists and industry pioneers.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
FACE bvba product offering
Product offeringCore offering
FACE bvba is a Belgium-based pan-European distributor and full-service provider for the audiovisual industry, operating through two main divisions: FACE PRO (professional audio, lighting, and AV solutions for rental companies, venues, and system integrators) and FACE MI Retail (pan-European sales channel fulfillment for musical instrument brands). The company provides B2B distribution, technical support including RMA services, training through FACE Academy, and operates a B2B order portal serving 30+ EMEA countries.
Product overview
FACE bvba (Foundation for Audiovisual Commerce & Engineering) operates as a pan-European distributor and full-service provider for the audiovisual industry, organized into two main divisions: FACE PRO (professional AV) and FACE MI (musical instruments retail). The FACE PRO division serves lighting designers, rental companies, production houses, venues, and system integrators with professional audio brands (Electro-Voice, Dynacord, PK Sound, Martin Audio), lighting solutions (Ayrton, SGM Lighting, Starway, MA Lighting), wireless systems (Shure), stage automation (Xine Robotics), and communication equipment (Hollyvox). The FACE MI division distributes musical instrument equipment across EMEA including guitar amplifiers (Blackstar), effect pedals (Crazy Tube Circuits), studio furniture (Nucleus), and stands (JamStands, Ultimate Support). Supporting services include FACE Academy for training seminars, the annual FACE Seminar Sessions event, and a B2B order portal. Distribution coverage spans Benelux exclusively, with broader European distribution for specific brands.
Differentiator
Problem solved
Functional benefit
Products and services
- FACE PRO Division
- FACE MI Retail Division
- FACE Academy
- FACE Store B2B Order Portal
- FACE Seminar Sessions
Quantifiable outcome
- Over one million Fly amps sold worldwide (Blackstar)
- +1 more outcomes
Companies that use FACE bvba
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
FACE bvba technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
FACE bvba partnerships and signals
Strategic signalPartnerships
26 partnerships are on record, tiered core and minor.
- StarwaycoreStarway is a French manufacturer of professional lighting equipment focused on 'The Magic of Light' - from LED moving heads to blinders, pars, and bars. FACE PRO exclusively represents Starway lighting brand in the Benelux region.
- Ultimate SupportcoreUltimate Support Systems, Colorado-based MI industry accessories company, partnered with FACE to expand premium accessory brand reach throughout Europe. FACE exclusively represents Ultimate Support, Jamstands & Nucleus in 19 European markets including Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Hungary, Italy, Latvia, Lithuania, Malta, Poland, Portugal, Romania, Slovakia, Spain, Sweden, and Switzerland.
- SGM LightingcoreSGM Lighting joined FACE Lighting portfolio, expanding FACE's integration market. SGM delivers premium-quality, exterior-rated lighting and advanced pixel products for entertainment, live events, and architectural lighting applications. FACE distributes SGM Lighting in Belgium and Luxembourg.
- BlackstarcoreBlackstar Amplification, based in Northampton, England, designs guitar amplification with over 50 years combined experience. FACE distributes Blackstar and Carry-On products in Belgium, Bulgaria, Luxembourg, Moldova, Netherlands, and Romania.
- Crazy Tube CircuitscoreCrazy Tube Circuits is a Greek team of pedal builders creating effects pedals for musicians. FACE is the exclusive EU distributor for Crazy Tube Circuits, distributing throughout 30+ European countries.
- Xine RoboticscoreXine Robotics designs network-controlled stage automation technology including motion systems and KLSTR technology. FACE is the Official Worldwide Distributor for Xine Robotics.
- PK SoundcorePK Sound offers robotic line source systems with Multi-Axis Robotics for audio precision. FACE distributes PK Sound in Austria, Belgium, Germany, Luxembourg, Netherlands, and Switzerland. PK Sound has patents for the world's first robotic line source system.
- Electro-VoicecoreElectro-Voice designs sound reinforcement solutions with over 90 years of experience. FACE is the Official Benelux Distributor for Electro-Voice products.
- DynacordcoreDynacord has designed and engineered professional audio electronics for over 70 years. FACE is the Official Benelux Distributor for Dynacord, distributing in Belgium, Hungary, Luxembourg, Moldova, Netherlands, and Romania.
- CITCminorCITC Special Effects creates unique theatrical special effects equipment including haze machines, snow machines, and foam machines. FACE distributes CITC in Belgium, Luxembourg, and the Netherlands.
- HollyvoxminorHollyvox offers tailored wireless communication solutions for productions from small stage events to large-scale live productions. FACE is the Official Benelux Distributor for Hollyvox.
- Martin AudiocoreMartin Audio is a professional audio manufacturer. FACE distributes Martin Audio products throughout the Netherlands.
- MA LightingcoreMA Lighting produces lighting control systems. FACE distributes MA Lighting products throughout the Netherlands.
- AyrtoncoreAyrton designs and manufactures LED lighting fixtures. FACE distributes Ayrton products throughout the Netherlands.
- LuminexcoreLuminex designs network equipment for professional AV applications including GigaCore ethernet switches and Araneo Studio. FACE distributes Luminex products throughout the Netherlands.
- PowersoftcorePowersoft designs professional amplifiers including installation amplifiers and the market's smallest PoE amplifier. FACE distributes Powersoft products throughout the Netherlands.
- ShurecoreShure manufactures wireless audio systems and microphones. FACE distributes Shure products throughout the Netherlands.
- YamahacoreYamaha produces professional audio equipment including mixing consoles. FACE distributes Yamaha products throughout the Netherlands.
- PeaveycorePeavey is a legendary audio brand. FACE became official distributor of Peavey & Trace Elliot brands in Romania, Bulgaria & Moldova.
- Trace ElliotcoreTrace Elliot is a legendary bass guitar amplifier brand. FACE became official distributor of Peavey & Trace Elliot brands in Romania, Bulgaria & Moldova.
- LucenticoreLucenti provides Smart LED bulbs with data over power technology for retro-look LED solutions. FACE is an official distributor for Lucenti throughout the Netherlands.
- ETCcoreETC is a manufacturer of lighting control equipment. FACE distributes ETC products throughout the Netherlands.
- SSL LiveminorSSL (Solid State Logic) produces professional audio mixing consoles. FACE distributes SSL Live in Belgium and Luxembourg.
- SSL BroadcastminorSSL Broadcast provides broadcast audio solutions. FACE distributes SSL Broadcast in the Benelux area.
- JamStandscoreJamStands by Ultimate Support provides essential, no-nonsense stands and accessories for musicians. FACE is an official distributor for JamStands.
- Nucleus Series Studio FurniturecoreNucleus Line of Studio Furniture provides workstations and desks for studio environments. FACE distributes Nucleus Series throughout Europe.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
FACE bvba competitors and assessment
Company assessmentDirect peers
- HHB Communications: UK-based specialist distributor of professional audio equipment and broadcast technology. Closely comparable to FACE PRO as a B2B value-added distributor serving broadcast, post-production, and pro-audio customers in Europe.
- CUK Audio: UK-based distributor of installed and live-sound audio brands. Directly comparable to FACE PRO's business model of representing premium pro-audio manufacturers across European territories with technical sales support.
- Thomann: Europe's largest musical instrument and pro-audio retailer/distributor based in Germany. Comparable to FACE MI Retail and FACE PRO as a pan-European B2B channel for music instrument and AV equipment, with similar brand portfolio scope and European logistics footprint.
- Algam: France-based distributor of musical instruments, pro audio, and lighting equipment. Comparable to FACE as a multi-brand European distributor serving both MI retail and professional AV segments, with a similar exclusive distribution model for premium brands.
- AudioXL: Netherlands-based distributor of professional audio and lighting brands. Comparable to FACE PRO as a Benelux-headquartered B2B distributor serving rental companies, integrators, and venues with similar premium-brand portfolio approach.
- Sonar Distribution: Belgium-based distributor of professional audio, lighting, and AV equipment. Comparable to FACE PRO as a direct Benelux competitor with overlapping brand portfolio, customer segments, and sales channel model.
Broad incumbents
- Hal Leonard: US-headquartered global music publishing and distribution company. Comparable as a large-scale multi-brand music and audio products distributor with broader geographic reach and a focus on music education and printed/sheet music alongside gear distribution.
- L-Acoustics: France-based professional audio loudspeaker manufacturer. Comparable as a European premium pro-audio brand that operates in the same live-events ecosystem as FACE's distributed brands, often sold through similar distributor and integrator channels.
- Bose Professional: Global manufacturer of installed and portable professional audio systems. Comparable as a premium pro-audio brand that competes for the same integrators, venues, and rental companies that FACE's PRO division serves, frequently distributed through similar channels.
- Sennheiser: Germany-based global manufacturer of professional and consumer audio equipment. Comparable as a premium European pro-audio brand whose distribution model overlaps with FACE's, and a potential channel partner or competitor in select territories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
FACE bvba social profiles
Digital presenceFACE bvba financial estimates
Financial estimateRevenue estimate
Valuation estimate
FACE bvba leadership team
Management profileNumber of profiles
Profiles13 records
FACE bvba funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FACE bvba M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FACE bvba
What does FACE bvba do?
FACE bvba is a Belgium-based pan-European distributor and full-service provider for the audiovisual industry, operating through two main divisions: FACE PRO (professional audio, lighting, and AV solutions for rental companies, venues, and system integrators) and FACE MI Retail (pan-European sales channel fulfillment for musical instrument brands). The company provides B2B distribution, technical support including RMA services, training through FACE Academy, and operates a B2B order portal serving 30+ EMEA countries.
Is FACE bvba a public or private company?
FACE bvba is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FACE bvba founded?
FACE bvba was founded in -1. It employs 11 to 50 people.
Where is FACE bvba based?
FACE bvba is headquartered in Boom, Belgium, in the Europe region.
How does FACE bvba make money?
Two revenue lines are on record. Equipment Distribution is the primary driver. The others are technical Support & Training.
Who are FACE bvba's main competitors?
Direct peers on record are HHB Communications, CUK Audio, Thomann, Algam, AudioXL and Sonar Distribution. Broad incumbents are Hal Leonard, L-Acoustics, Bose Professional and Sennheiser.
Does FACE bvba have an API?
No public API is recorded for FACE bvba.
What industry is FACE bvba in?
FACE bvba's product category is Professional AV Equipment Distribution. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms.