Black and Ginger

What Black and Ginger does

Black & Ginger is a privately held, full-service creative agency headquartered in Liverpool's Baltic Triangle district, with a secondary office on South Molton Street in central London. Founded around 2003-2004 by Alex Frech and Matt, the firm has operated for over 20 years providing brand strategy, visual identity design, production (photography, video, digital design), film production, digital experiences, and integrated campaign services. The agency specializes in three primary verticals — Tech (including AI companies), Eco/Sustainability, and Luxury/Craft — while also serving clients across healthcare, education, hospitality, and public sector.

The agency's service model is project-based, scoped through direct client consultations and workshops initiated via [email protected], with no publicly disclosed pricing. Distribution is sales-led and direct: the firm engages clients through consultations, referrals, and outreach rather than intermediary channels. Revenue is generated entirely through professional creative services fees across its core pillars (Branding, Production, Digital) plus Film Production with animation and Brand Experiences for events.

Beyond client work, Black & Ginger operates community-facing initiatives including Good Market (a regional marketplace supporting 2,000+ independent producers), the Laughin' Exhibition (a mental-health-focused art show with The Open Door Centre), and Design Surgery (free creative mentoring for startups and makers). These initiatives double as brand-building assets and case-study generators. The firm remains bootstrapped and founder-owned with no disclosed external investors, funding rounds, or M&A activity.

Name

Black and Ginger

Legal name

Black & Ginger

Website

https://blackandginger.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Black & Ginger is a privately held, full-service creative agency based in Liverpool and London, offering branding, production, digital, and campaign services. Founded ~2003, it serves clients primarily across Tech, Eco/Sustainability, and Luxury/Craft sectors.

Ownership category

akta.pro rank

Product category

Creative Agency Services

NAICS

Graphic Design Services (541430)

SIC

Services-Advertising (7310)

akta.pro primary industry

Packaging & Brand Identity Creative Agencies (MPAAAAAN)

Keywords

• Creative agency services
• Brand strategy development
• Visual identity design
• Digital production services
• Content marketing campaigns

Headquarters

HQ city

Liverpool

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Agency Services: Black & Ginger generates revenue through providing creative services including brand strategy, visual identity design, digital experiences, film production, content marketing, and campaign development. Services are project-based and typically scoped through consultations.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Black & Ginger is a full-service creative agency that designs and delivers brand strategy, visual identity, digital experiences, film production, content marketing, and campaign development for businesses primarily in the UK. Work is scoped on a project basis with free initial consultations and covers the full journey from brand concept through launch and ongoing brand management, with specialization in technology, eco/sustainability, and luxury/craft brands.

Product overview

Black and Ginger is a creative agency offering a unified suite of services centered on brand strategy, visual identity, and creative production. The core offering spans three main service pillars: Branding Services (strategy, identity, tone of voice), Production Services (photography, video, digital design), and Digital Services (website design, social media, campaigns). The agency also provides Film Production with animation capabilities and Brand Experiences for event and experiential work. Additionally, Black and Ginger operates community-facing initiatives including Good Market (a local marketplace platform supporting 2000+ independent producers), the Laughin' Exhibition (mental health art initiative), and Design Surgery (free creative mentoring program). The agency specializes in sectors including Tech, Eco/Sustainability, Luxe/Craft, Healthcare, Education, Hospitality, and Property.

Differentiator

Problem solved

Functional benefit

Brands

• Good Market: A community marketplace initiative championing local artisans, makers and small businesses. Created by Black & Ginger as a lockdown community project supporting over 2000 independent producers.

Products and services

• Branding Services Brand strategy and visual identity creation including logo design, brand guidelines, and tone of voice development for businesses across various sectors.
• Production Services End-to-end production covering photography, video, and digital design capabilities for campaigns and brand materials.
• Digital Services Website design, digital experiences, and digital marketing services including social media content and campaigns.
• Campaign Services Marketing campaign creation and execution designed to drive audience engagement and action across multiple channels.
• Film Production Video production, advertising, and promotional content creation including animation services for brands.
• Brand Experiences Brand experience design from concept through to launch, including event design and experiential marketing.

Quantifiable outcome

• 93% of clients see significant uplift in awareness and growth within first 12 months
• +3 more outcomes

Named customers14 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• GoodMarketcoreStrategic or Co-development Partner · 1 March 2020GoodMarket is Black & Ginger's flagship community project, launched in March 2020 as a response to help local independents during tough times. Initially called Good Liverpool, it has grown into a regional success. B&G continues to partner on brand identity, tone of voice, website, social media, marketing, products, collaborations, merchandise and more. The marketplace has grown from 4 local independents to over 2000 stores.
• The Open Door CentrecoreStrategic or Co-development PartnerLocal mental health charity partnership for the Laughin' Exhibition - a creative exhibition celebrating humor and creativity while making positive impact. B&G collaborated with over 20 artists from across the globe to create an inclusive space for expression, raising awareness about mental health through art.
• Liverpool City CouncilminorStrategic or Co-development PartnerPartnership with Liverpool City Council for the River drug and alcohol recovery service brand development.
• Metro Mayor Steve RotheramminorGTM or Marketing PartnerMetro Mayor Steve Rotheram supported LYVA Labs initiative with the £10.5m innovation fund, working with organizations like Daresbury, Sensor City, Unilever, and universities across Liverpool City Region.
• DesignivalminorStrategic or Co-development PartnerDesignival was a co-founded design-focused event series that became a staple for the creative and design community in Liverpool and across the North. Hosted events featuring design legends like Lance Wyman.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Ragged Edge: London-based independent branding agency focused on brand strategy and visual identity. Comparable to Black & Ginger in independent ownership, brand identity focus, and emphasis on challenger/premium positioning.
• SomeOne: UK-based brand consultancy delivering brand strategy, identity systems, and digital design across consumer and tech clients. Comparable in agency model, vertical specializations, and project-based delivery.
• Studio Output: Independent UK creative agency working in branding, motion, and design-driven campaigns. Comparable to Black & Ginger in full-service creative scope and middle-market UK enterprise client focus.
• Robot Food: Leeds-based brand design agency working in branding, packaging, and digital for consumer brands. Comparable regional UK positioning, independent ownership, and specialism in visual identity work.
• Carter Wong Design: London independent design agency delivering branding, identity, and digital design across sectors. Comparable UK independent creative profile and brand identity focus.
• Pentagram: London-headquartered brand identity and design powerhouse with partner-led structure. Pentagram competes directly with Black & Ginger for brand identity, naming, and design mandates across tech, luxury, and culture sectors.
• Accept & Proceed: Independent London design and branding agency working across brand strategy, identity, and digital experiences. Comparable independent boutique model with premium positioning.
• B&B Studio: London-based independent branding agency serving consumer and lifestyle clients with brand strategy, identity, and packaging. Comparable in independent operating model and brand-led creative delivery.
• Koto: Independent brand design studio operating across London and other global offices, focused on branding, identity, and digital experiences. Koto is comparable to Black & Ginger in size, multi-vertical positioning (tech, sustainability, culture), and founder-led boutique model.

Broad incumbents

• Mother Design: Design arm of Mother London, a globally recognized creative network. Overlaps with Black & Ginger on brand identity and campaign design but operates at meaningfully larger scale and brand recognition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/blackandginger
• LinkedInlinkedin.com/company/black-and-ginger
• Instagraminstagram.com/blackandginger/?hl=en
• Facebookfacebook.com/blackandginger

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Black and Ginger