Accept & Proceed
Accept & Proceed is an independent London-based brand design studio (founded 2007, 1–10 staff) that delivers strategy, identity systems, experiential design, and sustainability communications to global enterprise clients including Nike, IBM, and NASA JPL.
- Company typePrivate
- Founded2007
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Accept & Proceed does
Accept & Proceed is an independent, London-based brand design studio founded in 2007, operating with a stated team of 1–10 specialists across strategy, concept, craft, and execution. The firm delivers a unified suite of professional services spanning brand strategy, visual identity systems, design systems, experiential design, digital experiences, motion graphics, content creation, technology implementation, and impact/sustainability consulting. Its client base is concentrated among large global enterprises and purpose-led organizations, including Nike (Move to Zero, House of Innovation, Climate Week 2025), IBM (watsonx Orchestrate, AI Academy, AI Governance), NASA Jet Propulsion Laboratory, Dickies, Neko Health, Addium, and Anton.
The studio's core intellectual property comprises the proprietary "Horizons Model" for brand vision and a data-led storytelling methodology exemplified by the Second Sea climate impact platform developed with the Royal College of Art for COP27. It is a Certified B Corporation and 1% for the Planet business member, and operates an owned media platform, the 'Endless Vital Activity' podcast, featuring conversations with figures such as Brian Eno and Paola Antonelli.
Accept & Proceed generates revenue through quote-based professional services engagements sold directly to enterprise clients via dedicated partnership contacts covering Europe, the USA, and Asia. The firm maintains no external funding, operates no public-facing software products or APIs, and derives its economic position from long-tenure multi-workstream relationships with a small number of high-value brand clients rather than from scale or technology licensing.
Accept & Proceed firmographics
Firmographics- Name
- Accept & Proceed
- Legal name
- Accept & Proceed
- Website
- https://acceptandproceed.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Accept & Proceed is an independent London-based brand design studio (founded 2007, 1–10 staff) that delivers strategy, identity systems, experiential design, and sustainability communications to global enterprise clients including Nike, IBM, and NASA JPL.
- Ownership category
- akta.pro rank
Accept & Proceed industry classification
Industry- Product category
- Brand Design Services
- NAICS
- Graphic Design Services (541430)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Packaging & Brand Identity Creative Agencies (MPAAAAAN), Exhibition, Retail & Experiential Design (BPAHAKAL), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
Keywords
Where Accept & Proceed is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Accept & Proceed business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Brand Design Services: Professional services revenue from brand strategy, identity systems, design systems, experiential design, digital experiences, and creative consulting for enterprise clients. Projects are typically long-term collaborations with major global brands.
Go-to-market motion3 records
Distribution channels1 record
Marketing channels7 records
Accept & Proceed product offering
Product offeringCore offering
Accept & Proceed is a brand design agency providing integrated creative services spanning brand strategy, identity systems, design systems, experiential design, digital experiences, motion graphics, content creation, and technology implementation. The firm partners with global brands to deliver cohesive brand systems across print, screen, interactive media, and physical spaces, with particular emphasis on purpose-driven and sustainability-focused design.
Product overview
Accept & Proceed is a brand design agency providing creative services rather than a software product company. Their offering consists of a unified suite of professional services including strategy, concept development, identity systems, content creation, experiential design, technology implementation, and impact/sustainability consulting. The agency works across multiple disciplines to partner with brands on expanding relationships, anticipating change, and growing in aspiration and relevance. Notable client projects include IBM AI Academy (AI education platform identity), Second Sea (climate impact calculator), Nike Move to Zero (sustainability brand system), Nike House of Innovation (retail design), Nike Gallery: Your Move (Gen-Z impact game), and the Anton film studio rebrand. The agency also produces the Endless Vital Activity podcast featuring conversations with thought leaders on design, sustainability, and systemic change.
Differentiator
Problem solved
Functional benefit
Brands
- Endless Vital Activity: A platform for conversations that inspire radical action, featuring podcast episodes with various guests on topics including sustainability, design, and social impact.
Products and services
- Brand Strategy Services
- Identity Systems
- Design Systems
- Experiential Design
- Content Creation
- Technology Implementation
- Impact and Sustainability Consulting
- Endless Vital Activity
Quantifiable outcome
- Second Sea platform engaged visitors from 120+ countries creating over 6,000 bills for climate damages at COP27
- +3 more outcomes
Companies that use Accept & Proceed
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Accept & Proceed technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Accept & Proceed partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and notable.
- IBM Blue StudiocoreOngoing strategic partnership with IBM spanning multiple years and projects including watsonx Orchestrate, IBM AI Academy, IBM Sustainability activation, and IBM AI Governance. The partnership involves creating distinctive brand experiences for IBM's thought leadership events and AI product platforms.
- Nike Brand DesigncoreLong-term collaboration with Nike Brand Design team on multiple initiatives including Move to Zero sustainability brand, House of Innovation retail concepts, Nike Gallery impact reporting, and Climate Week activations. The company is described as co-originators of the Move To Zero brand.
- NASA Jet Propulsion LaboratorycorePartnership with NASA's JPL division to promote the GRACE-FO mission through screen-based installation and custom typographic language, subsequently extended to Psyche mission poster series.
- Royal College of ArtcoreCollaboration with Dr. Adrian Lahoud, Dean of the School of Architecture at RCA, to develop Second Sea climate impact platform with researchers Sam Jacoby and Benjamin Mehigan.
- Made by ONcoreTechnical collaboration for Second Sea platform development, creating the interactive digital experience with custom database and API integration.
- BYBORREnotableCollaboration at Milan Design Week, joining the UNSAID conversation series exploring necessary conversations about transparency and accountability.
- Elisava School of Design and EngineeringnotableEducational partnership delivering masterclasses for the Master Beyond Branding programme at the Barcelona design school, hosted at Acid House in Madrid.
- House of Beautiful BusinessnotableInvited speaker and contributor to the global community gathering focused on designing a more-than-human world, with previous participation in 2023 Sintra gathering.
- Dickies Brand TeamcoreBrand transformation partnership for the iconic workwear brand's digital rebrand and visual identity system.
Scale indicators6 records
Recent moves1 record
Expansion highlights5 records
Accept & Proceed competitors and assessment
Company assessmentDirect peers
- Pentagram: The world's largest independent design studio, operating as a partnership of principals delivering brand identity, design systems, and digital experiences for global enterprises. Pentagram is the closest comparable to Accept & Proceed in business model and clientele tier.
- &Walsh: Brand-led creative studio working across identity, digital, and motion design for cultural and consumer brands. Comparable boutique peer with similar service breadth and aesthetic positioning.
- Mast: Brand design studio that builds identity systems, design systems, and digital experiences for ambitious companies. Closely comparable in size, services mix, and client caliber.
- Mucho: International brand design studio delivering identity, design systems, and creative direction for cultural and enterprise clients. Comparable in creative scope and global delivery.
- Porto Rocha: Independent brand design studio focused on identity systems, visual design, and digital experiences for cultural and enterprise clients. A comparable boutique in scale and creative positioning.
- Manual: Brand and design studio building identity systems, digital experiences, and brand strategy for ambitious consumer and enterprise clients. Closely comparable boutique design peer.
- Moving Brands: Independent brand and design consultancy delivering identity, motion, and experience design for global brands. Comparable in scope of services and enterprise client focus.
- Order Design: Brand and design consultancy working across identity, design systems, and digital experiences for tech-forward and consumer clients. Directly comparable boutique brand design peer.
- Collins: Brand strategy and design firm known for identity work, design systems, and integrated brand experiences across consumer and enterprise clients. Operates as a closely comparable mid-size boutique brand design agency.
Broad incumbents
- Wolff Olins: Global brand consultancy with significantly larger scale, offering brand strategy, identity, and experience design for the world's largest enterprises. Competes for the same enterprise brand mandates but operates a much broader portfolio model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Accept & Proceed social profiles
Digital presenceAccept & Proceed compliance and trust
Trust signalCompliance2 records
Accept & Proceed financial estimates
Financial estimateRevenue estimate
Valuation estimate
Accept & Proceed leadership team
Management profileNumber of profiles
Profiles3 records
Accept & Proceed funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Accept & Proceed M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Accept & Proceed
What does Accept & Proceed do?
Accept & Proceed is a brand design agency providing integrated creative services spanning brand strategy, identity systems, design systems, experiential design, digital experiences, motion graphics, content creation, and technology implementation. The firm partners with global brands to deliver cohesive brand systems across print, screen, interactive media, and physical spaces, with particular emphasis on purpose-driven and sustainability-focused design.
Is Accept & Proceed a public or private company?
Accept & Proceed is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Accept & Proceed founded?
Accept & Proceed was founded in 2007. It employs 1 to 10 people.
Where is Accept & Proceed based?
Accept & Proceed is headquartered in London, United Kingdom, in the Europe region.
How does Accept & Proceed make money?
One revenue line is on record: brand Design Services.
Who are Accept & Proceed's main competitors?
Direct peers on record are Pentagram, &Walsh, Mast, Mucho, Porto Rocha, Manual, Moving Brands, Order Design and Collins. Wolff Olins is listed as a broad incumbent.
Does Accept & Proceed have an API?
No public API is recorded for Accept & Proceed.
What industry is Accept & Proceed in?
Accept & Proceed's product category is Brand Design Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of MPAAAAAN, Packaging & Brand Identity Creative Agencies. Its NAICS code is 541430 and its SIC code is 7311.