CLV Marketing
CLV Marketing is a privately held, 40-year-old foodservice manufacturer representative firm based in New York City that represents 12 equipment, tabletop, and supplies brands across the Northeast US, earning commissions by connecting manufacturers with restaurant, hospitality, healthcare, education, and institutional operators.
- Company typePrivate
- Founded1985
- HeadquartersLong Island City, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What CLV Marketing does
CLV Marketing is a privately held foodservice manufacturer representative firm founded in 1985 and headquartered in New York City. The company acts as the regional sales arm for a curated portfolio of roughly 12 commercial foodservice manufacturers — spanning equipment (Cambro, Waring Commercial, Crown Verity, Hestan, Nemco), tabletop and tableware (Steelite, American Metalcraft, GTC, Service Ideas), cutlery (Dexter), measurement tools (CDN), and safety products (Cactus Mat) — and earns commissions by connecting those manufacturers with foodservice operators across the Northeast United States. Its territory covers MAFSI Region 3 (NY Metro) and Region 4 (Keystone), including New York, New Jersey, Pennsylvania, Connecticut, and Delaware, with geographic carve-outs for western Pennsylvania and Pittsburgh. CLV does not sell products directly; revenue is generated through manufacturer commissions on specifications written and orders closed by its field sales team.
The customer base cuts across ten vertical segments — restaurants, hotels and hospitality, business and industry, higher education, K-12 schools, healthcare, corrections, grocery and c-store, catering and events, and sports and leisure — using a vertical segmentation approach. Distribution is entirely field-sales-driven, supported by three physical touchpoints in Manhattan (the CLV headquarters at 121 West 27th Street plus the Steelite and GTC showrooms at 1140 Broadway) and a forthcoming CLV Studio showroom in Philadelphia. Marketing channels include a corporate website, broad social media presence across Twitter, Facebook, LinkedIn, Instagram, Pinterest, and YouTube, and appointment-based showroom visits. The company is founder/owner-operated, has no outside funding, no parent company, and no disclosed financial metrics.
CLV Marketing firmographics
Firmographics- Name
- CLV Marketing
- Legal name
- CLV Marketing
- Website
- https://clvmarketing.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CLV Marketing is a privately held, 40-year-old foodservice manufacturer representative firm based in New York City that represents 12 equipment, tabletop, and supplies brands across the Northeast US, earning commissions by connecting manufacturers with restaurant, hospitality, healthcare, education, and institutional operators.
- Ownership category
- akta.pro rank
Where CLV Marketing is headquartered
LocationHeadquarters
- HQ city
- Long Island City
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
CLV Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Manufacturer Representative Commissions: CLV Marketing operates as a manufacturer representative firm, earning commissions from the manufacturers they represent by connecting them with foodservice operators and guiding customers to the right products and solutions.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
CLV Marketing product offering
Product offeringCore offering
CLV Marketing is a foodservice manufacturer representative firm that connects Northeast US foodservice operators with best-in-class manufacturers of commercial kitchen equipment, tabletop products, and supplies. Since 1985, the firm has used field sales representatives and appointment-only showrooms to guide restaurants, hotels, healthcare, education, and other institutional buyers to the right products for their operations, earning commissions on resulting sales.
Product overview
CLV Marketing is a foodservice manufacturer representative company serving the Northeast since 1985. The company operates as a sales representative network representing multiple foodservice equipment, tabletop, and supplies manufacturers. Their portfolio includes premium equipment brands (Cambro Manufacturing, Waring Commercial, Crown Verity, Hestan, Nemco), tabletop and tableware brands (American Metalcraft, Steelite, GTC, Service Ideas), measurement tools (CDN Measurement), professional cutlery (Dexter), and floor safety products (Cactus Mat). The company does not manufacture products directly but represents these manufacturers in MAFSI Regions 3 (NY Metro) and 4 (Keystone) territories, providing sales, support, and showroom access for foodservice operators.
Differentiator
Problem solved
Functional benefit
Products and services
- Cambro Manufacturing Representation Manufacturer representation for Cambro, which offers trays, table service and display items, storage, shelving, merchandising, insulated transport products, warewashing systems, and healthcare meal delivery solutions to commercial and institutional foodservice operators in the Northeast.
- American Metalcraft Representation Manufacturer representation for American Metalcraft, covering plate covers, wood boards, tabletop and buffet accessories, bar supplies, kitchen supplies, pizza supplies, signage, and crowd control products for foodservice operators.
- Waring Commercial Representation Manufacturer representation for Waring Commercial, offering high-performance, large-volume food processors and blenders, heavy-duty heating appliances (grills, griddles, toasters, deep fryers), and specialty products to commercial foodservice operators.
- Dexter Cutlery Representation Manufacturer representation for Dexter, the largest manufacturer of professional cutlery in the United States, maintained for commercial kitchens and foodservice operations.
- Crown Verity Outdoor Grills Representation Manufacturer representation for Crown Verity, which designs and builds outdoor grills to commercial kitchen standards for outdoor foodservice environments.
- CDN Measurement Representation Manufacturer representation for CDN Measurement, a global category leader in precision thermometers, timers, and scales for the foodservice, retail, and industrial sectors.
- Hestan Culinary Equipment Representation Manufacturer representation for Hestan, a premium commercial cooking equipment manufacturer, to foodservice operators in MAFSI Region 3 and Region 4.
- Nemco Food Preparation Equipment Representation Manufacturer representation for Nemco, which manufactures food preparation equipment for the foodservice industry.
- Service Ideas Tabletop and Serving Solutions Representation Manufacturer representation for Service Ideas, a manufacturer of tabletop and serving solutions for the foodservice industry.
- Steelite Tableware Representation Manufacturer representation for Steelite, a leading manufacturer of tabletop and tableware products for the foodservice industry, with dedicated showroom support in New York City.
- Global Tableware Collective (GTC) Representation Manufacturer representation for the Global Tableware Collective, a collective of tableware manufacturers serving the foodservice industry, with a dedicated NYC showroom.
- Cactus Mat Floor Safety Representation Manufacturer representation for Cactus Mat, a manufacturer of floor mats and safety products for the foodservice industry.
- Showroom and Demo Studio Appointments Appointment-only showroom and demo studio experiences for foodservice operators to evaluate represented manufacturers' equipment, tabletop, and supplies across the New York City headquarters, the Steelite and GTC showrooms in NYC, and the Philadelphia CLV Studio.
Companies that use CLV Marketing
Customer profileSegments10 records
Ideal customer profiles1 record
CLV Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CLV Marketing partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- American MetalcraftcoreCLV Marketing represents American Metalcraft, which offers more than 3,000 products including plate covers, wood boards, tabletop and buffet accessories, bar supplies, kitchen supplies, pizza supplies, signage and crowd control products.
- Cambro ManufacturingcoreCLV Marketing represents Cambro, offering trays, table service and display items, storage, shelving, merchandising, insulated transport products, warewashing systems, and healthcare meal delivery solutions.
- CactusmatminorCLV Marketing represents Cactusmat, a manufacturer of floor mats and safety products for the foodservice industry.
- CDN MeasurementminorCLV Marketing represents CDN Measurement, which manufactures precision thermometers, timers, and scales for the foodservice, retail, and industrial sectors. Founded in 1984, CDN is recognized as a global category leader in measurement tools.
- Crown VerityminorCLV Marketing represents Crown Verity, which brings precision and performance of commercial kitchens into outdoor environments, designing and manufacturing grills to exacting standards.
- Global Tableware Collective (GTC)minorCLV Marketing represents the Global Tableware Collective, a collective of tableware manufacturers serving the foodservice industry.
- DexterminorCLV Marketing represents Dexter, the largest manufacturer of professional cutlery in the United States, maintaining a tradition of excellence in materials and workmanship.
- HestanminorCLV Marketing represents Hestan, a premium commercial cooking equipment manufacturer known for innovation and performance.
- NemcominorCLV Marketing represents Nemco, a manufacturer of food preparation equipment for the foodservice industry.
- Service IdeasminorCLV Marketing represents Service Ideas, a manufacturer of tabletop and serving solutions for the foodservice industry.
- SteelitecoreCLV Marketing represents Steelite, a leading manufacturer of tabletop products for the foodservice industry with a focus on quality and design.
- Waring CommercialcoreCLV Marketing represents Waring Commercial, which produces high-performance food processors, blenders, heating appliances, grills, griddles, toasters, deep fryers, and specialty products for commercial foodservice.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
CLV Marketing competitors and assessment
Company assessmentBroad incumbents
- TriMark: Major foodservice equipment, supplies, and kitchen design company serving restaurants, hospitality, and institutional customers across the U.S. Comparable to CLV in product breadth (equipment, tabletop, smallwares) and customer segments, but significantly larger and operating under a distributor/manufacturer-rep hybrid model.
- Boelter Companies: Foodservice equipment and supplies distributor serving national restaurant, hospitality, and sports/entertainment clients. Overlaps with CLV's premium equipment, tabletop, and smallwares portfolio and several of its verticals, including stadiums and leisure venues.
- Webstaurant Store: Largest online foodservice equipment and supplies retailer, serving restaurants, catering, and institutional buyers with a broad equipment, tabletop, and smallwares catalog. Disrupts CLV's traditional advisory rep model by enabling direct digital sourcing for many of the same product categories CLV represents.
- KaTom Restaurant Supply: Foodservice equipment and supplies retailer/distributor serving restaurants, caterers, and institutional buyers with extensive commercial kitchen and tabletop inventory. Competes with CLV for restaurant and hospitality operator dollars via direct and digital channels.
- Edward Don & Company: Largest broadline foodservice equipment, supplies, and tabletop distributor in the United States, serving restaurants, hospitality, healthcare, and institutional operators nationwide. Overlaps directly with CLV's customer base and product categories but operates as a wholesale distributor rather than a manufacturer rep firm.
- Restaurant Depot: Members-only cash-and-carry foodservice supplier with extensive Northeast U.S. footprint, offering equipment, smallwares, tabletop, and supplies to restaurant operators. Competes with CLV for the same restaurant customer base on commoditized tabletop, supplies, and small equipment purchases.
- Singer Equipment Company: Foodservice equipment and supplies distributor serving restaurants, schools, healthcare, and hospitality operators in the Mid-Atlantic and Northeast — directly overlapping with CLV's Northeast territory. Comparable in customer mix and product categories but operates as a full-line distributor rather than a rep firm.
Regional players
- Culinary Depot: Foodservice equipment retailer and wholesaler headquartered in the New York metro area, supplying commercial kitchen equipment, smallwares, and supplies to Northeast restaurants and institutions. Geographic and product overlap with CLV's NY Metro territory makes it a direct regional competitor, though it operates via retail/warehouse channels rather than a rep-firm model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
CLV Marketing social profiles
Digital presenceCLV Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
CLV Marketing leadership team
Management profileNumber of profiles
CLV Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CLV Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CLV Marketing
What does CLV Marketing do?
CLV Marketing is a foodservice manufacturer representative firm that connects Northeast US foodservice operators with best-in-class manufacturers of commercial kitchen equipment, tabletop products, and supplies. Since 1985, the firm has used field sales representatives and appointment-only showrooms to guide restaurants, hotels, healthcare, education, and other institutional buyers to the right products for their operations, earning commissions on resulting sales.
Is CLV Marketing a public or private company?
CLV Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CLV Marketing founded?
CLV Marketing was founded in 1985. It employs 1 to 10 people.
Where is CLV Marketing based?
CLV Marketing is headquartered in Long Island City, United States, in the North America region.
How does CLV Marketing make money?
One revenue line is on record: manufacturer Representative Commissions.
Who are CLV Marketing's main competitors?
Broad incumbents on record are TriMark, Boelter Companies, Webstaurant Store, KaTom Restaurant Supply, Edward Don & Company, Restaurant Depot and Singer Equipment Company. Culinary Depot is listed as a regional player.
Does CLV Marketing have an API?
No public API is recorded for CLV Marketing.