Guiando
Guiando is a Brazilian SaaS and BPO company that provides telecom expense management (TEM) to large enterprises via its proprietary TWM platform, combining invoice auditing, ERP integration, and dedicated managed services teams.
- Company typePrivate
- Founded2006
- HeadquartersJuiz De Fora, Brazil
- Headcount—
- GTM typeB2B
- OfferingSoftware
What Guiando does
Guiando is a privately held Brazilian technology company focused on Telecom Expense Management (TEM) and related IT/SaaS cost optimization for large enterprises. Founded in 2006 (per company history; firmographic metadata lists 2014) and headquartered in Juiz de Fora, Minas Gerais, the company operates offices in Belo Horizonte, São Paulo, and Curitiba in Brazil, plus a contact office in Fall River, Massachusetts. Its founder and CEO is Rodrigo Schittini. Guiando primarily serves large corporate clients with complex multi-operator telecom environments, including named customers Azul Linhas Aéreas and Bio-Rad (the latter relationship described as nearly a decade long).
The company's core asset is TWM (Telecom Web Manager), a proprietary SaaS platform that consolidates invoice auditing, contract management, asset/inventory control, cost allocation, and reporting into a single system with native integrations to the major ERP platforms used in Brazilian enterprise — SAP, Oracle, TOTVS (including Protheus), and Microsoft. Supporting technology includes SmartCDR for extension/cost identification, robotic process automation for fiscal data extraction from XML and PDF invoices, and an ERP-facing API for fiscal data integration. The platform handles more than 15,000 telecom invoices per month, each containing roughly 500 fiscal notes.
Guiando monetizes through a mix of recurring SaaS subscriptions to TWM, managed BPO services where its teams operate as embedded extensions of the client's telecom operations under SLAs, and professional services for diagnostics and onboarding. Pricing is contract-based and not publicly disclosed; the company emphasizes outcome metrics (up to 30% telecom cost reduction, 98.8% SLA on-time invoice payment, NPS of 90) rather than list prices. Distribution is sales-led, targeting enterprise buyers through direct field sales, WhatsApp, website contact forms, partner webinars, and channel partnerships (notably Zluri for SaaS management and ERP vendors for system-level integrations). The company has no disclosed external funding and operates as an independent, self-funded entity.
Guiando firmographics
Firmographics- Name
- Guiando
- Legal name
- Guiando
- Website
- https://guiando.com.br
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Short description
- Guiando is a Brazilian SaaS and BPO company that provides telecom expense management (TEM) to large enterprises via its proprietary TWM platform, combining invoice auditing, ERP integration, and dedicated managed services teams.
- Ownership category
- akta.pro rank
Where Guiando is headquartered
LocationHeadquarters
- HQ city
- Juiz De Fora
- HQ country
- Brazil
- HQ region
- Latin America
Offices5 records
Markets served
Guiando business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- TWM Software (SaaS): Proprietary Telecom Web Manager platform delivered as a subscription-based SaaS solution, providing continuous telecom expense management, invoice auditing, and contract optimization.
- BPO Services: Business Process Outsourcing of telecom management operations, including end-user support, operator relationship management, inventory control, analysis and reports, and platform operation. Delivered with SLA guarantees and measurable KPIs.
- Assessment and Consulting: Consultative assessment services to map, diagnose, and identify gaps before implementing management solutions. Includes technical-operational analysis of infrastructure, processes, and data.
- Fiscal Data Extraction: Automated extraction, interpretation and structuring of fiscal information from telecom service invoices, with ERP integration for compliance and tax credit identification.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Cost reduction claims of up to 30% |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Guiando product offering
Product offeringCore offering
Guiando provides a proprietary Telecom Expense Management (TEM) SaaS platform called TWM (Telecom Web Manager) that centralizes telecom invoice auditing, contract optimization, asset inventory, cost allocation, and ERP integration. The offering is delivered alongside BPO managed services where dedicated Guiando teams operate as an extension of the client's internal operations, complemented by automated fiscal data extraction and contract management modules.
Product overview
Guiando offers a unified platform called TWM (Telecom Web Manager) as its core TEM product, complemented by modular add-ons including BPO de Gestão de Telecom (outsourcing service), Extração de Dados Fiscais (fiscal data extraction), and Gestão de Contratos (contract management). The company also distributes partner products Zluri (SaaS management) and TrackG. SmartCDR provides extension identification and cost attribution intelligence within the TWM platform. The TWM serves as the central hub connecting finance, IT and operations through native ERP integrations with SAP, Oracle, TOTVS and Microsoft, while the BPO and fiscal extraction modules extend functionality for complete telecom cost management.
Differentiator
Problem solved
Functional benefit
Brands
- TWM (Telecom Web Manager): The company's proprietary TEM (Telecom Expense Management) software platform that provides invoice auditing, contract management, inventory control, real-time dashboards, and ERP integrations for telecom cost management.
- Guiando + Zluri
Products and services
- TWM (Telecom Web Manager) Guiando's main Telecom Expense Management (TEM) platform that provides centralized control over telecommunications costs, invoice auditing, contract management, asset inventory, and real-time reporting. TWM offers native integration with major ERPs (SAP, Oracle, TOTVS, Microsoft) and delivers claimed cost savings of up to 30% for enterprise customers.
- BPO de Gestão de Telecom Business Process Outsourcing service for complete telecom management, including end-user support, operator relationship management, inventory control, analysis and reports, and TWM platform operation. Delivered with SLA guarantees and measurable KPIs, and offered as an extension of the client's internal operations.
- Extração de Dados Fiscais Automated fiscal data extraction service that captures, interprets and structures information from telecom and IT service invoices. Delivers data ready for ERP integration (SAP, Oracle, TOTVS Protheus) via API and claims up to 80% time reduction in fiscal data handling.
- Gestão de Contratos Contract management module that centralizes contracts and addendums, eliminates scattered files, and ensures complete control of deadlines and conditions. Includes automatic expiration alerts, tariff benchmarking and claimed cost savings of up to 20%.
Quantifiable outcome
- Up to 30% reduction in telecom costs
- +8 more outcomes
Companies that use Guiando
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Guiando technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability6 records
Feature5 records
Guiando partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- ZluricoreZluri is a SaaS management platform partner that provides complete visibility and control of the SaaS ecosystem. The partnership enables Guiando to offer shadow IT discovery, SaaS spending optimization (up to 30% savings), security intelligence, and automated offboarding. Zluri offers 9 data collection methods and over 800 app integrations.
- SAPcoreSAP is a key ERP integration partner. TWM has native integration with SAP, enabling automatic and reliable data synchronization between telecom expense management and financial systems.
- OraclecoreOracle is a key ERP integration partner. TWM has native integration with Oracle ERP systems, enabling automatic launches and data reliability.
- TotvscoreTotvs is a key ERP integration partner for the Brazilian market. TWM integrates with Totvs systems, enabling local enterprises to connect telecom management with their existing ERP infrastructure.
- MicrosoftcoreMicrosoft is referenced as an ERP/system integration partner, enabling TWM to connect with Microsoft-based enterprise environments.
- Protheus (Totvs)coreProtheus ERP integration enables fiscal data extraction and ERP launches for Totvs Protheus users, a common ERP in the Brazilian market.
Scale indicators9 records
Recent moves5 records
Expansion highlights6 records
Guiando competitors and assessment
Company assessmentDirect peers
- Sakon: Telecom expense and mobility management platform providing invoice auditing, contract optimization, and device management—directly comparable to Guiando's TEM scope, with similar enterprise customer focus.
- Calero-MDSL: International TEM and SaaS spend management provider formed by the merger of Calero and MDSL, offering invoice auditing, contract optimization, and mobility management—a closely comparable full-stack competitor to Guiando's TWM and BPO offering.
- WidePoint: Publicly traded provider of trusted mobility management and telecom expense management solutions for enterprises and government agencies, competing in TEM and adjacent IT asset management categories where Guiando also operates.
- Tangoe: Global leader in Telecom Expense Management (TEM) and Mobile Device Management, offering a comparable SaaS + managed services model targeting enterprises with complex telecom environments—directly overlapping Guiando's product category and buyer profile.
- Telesoft Technologies: UK-based TEM and SaaS management specialist offering invoice auditing, fixed/mobile cost management, and managed services for enterprise and public sector—mirroring Guiando's combined technology + BPO go-to-market.
Emerging players
- Productiv: SaaS management and spend intelligence platform competing in the same category as Zluri (Guiando's partner product), relevant as a comparable emerging player in the SaaS governance segment Guiando is expanding into.
- BetterCloud: SaaS management and security operations platform focused on SaaS spend, lifecycle automation, and compliance—an adjacent emerging competitor relevant to Guiando's partnership-driven expansion into SaaS governance.
- Zylo: SaaS management platform for SaaS spend optimization, license management, and shadow IT discovery—directly comparable to the Zluri-based offering Guiando distributes in Brazil, and an emerging adjacency to core TEM.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Guiando social profiles
Digital presenceGuiando compliance and trust
Trust signalCompliance5 records
Guiando financial estimates
Financial estimateRevenue estimate
Valuation estimate
Guiando leadership team
Management profileNumber of profiles
Profiles1 record
Guiando funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Guiando M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Guiando
What does Guiando do?
Guiando provides a proprietary Telecom Expense Management (TEM) SaaS platform called TWM (Telecom Web Manager) that centralizes telecom invoice auditing, contract optimization, asset inventory, cost allocation, and ERP integration. The offering is delivered alongside BPO managed services where dedicated Guiando teams operate as an extension of the client's internal operations, complemented by automated fiscal data extraction and contract management modules.
Is Guiando a public or private company?
Guiando is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Guiando founded?
Guiando was founded in 2006.
Where is Guiando based?
Guiando is headquartered in Juiz De Fora, Brazil, in the Latin America region.
How does Guiando make money?
Four revenue lines are on record. TWM Software (SaaS) is the primary driver. The others are BPO Services, assessment and Consulting and fiscal Data Extraction.
Who are Guiando's main competitors?
Direct peers on record are Sakon, Calero-MDSL, WidePoint, Tangoe and Telesoft Technologies. Emerging players are Productiv, BetterCloud and Zylo.
Does Guiando have an API?
Yes. The Guiando API connects fiscal invoice data directly to ERPs (SAP, TOTVS, Oracle), delivering clean and organized fiscal data. It is designed for stability and ease of use with SLA 99.9% and dedicated support. The API enables fiscal data extraction with up to 80% reduction in manual rework, connecting XML and PDF invoice files to ERP systems. Developer documentation is at guiando.com.br/extracao-dados-fiscais/api-integracao.