Reliant Ribbon
Reliant Ribbon is a US wholesale ribbon and floral accessory supplier founded in 1963, serving florists, packaging businesses, and event planners with over 1,000 SKUs across materials, patterns, and seasonal collections through an account-gated B2B e-commerce platform.
- Company typePrivate
- Founded1963
- HeadquartersPaterson, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Reliant Ribbon does
Reliant Ribbon is a wholesale ribbon and floral accessory supplier headquartered at 838 21st Avenue, Paterson, New Jersey, founded in 1963 and operating with 11-50 employees. The company sells a catalog of more than 1,000 ribbon and floral accessory SKUs spanning materials (satin, grosgrain, velvet, dupioni, burlap, organza, taffeta, metallic, jacquard, lace, and others), patterns (plaid, chevron, floral, animal, snowflake, and more), themes (Christmas, Wedding, Patriotic, Halloween, Fall, Spring, Valentine's Day, etc.), and recurring seasonal collections released annually through 2024, 2025, and 2026. Complementary floral accessories include boutonniere supplies, corsage ribbon, wristlets, picks and sprays, bouquet jewels, and pre-made pull bows and twist tie bows.
The underlying technology is a conventional B2B e-commerce platform with a faceted product taxonomy organized by material, theme, and pattern, supplemented by static educational resources including a ribbon size chart and textile glossary. There is no disclosed proprietary software, AI/ML capability, or integration surface; the company's differentiation rests on catalog depth, Made in the USA product lines, and accumulated content rather than on technology platforms.
Reliant Ribbon operates a direct-to-customer B2B wholesale model requiring account registration and business verification before pricing and ordering are enabled. Pricing is not publicly disclosed and is gated behind login, with volume-based put-ups ranging from 10 yards to 500+ yards and per-yard prices from approximately $0.05-$0.09 for budget options to $2.50+ for premium designer lines. The company ships within the United States only, distributes a physical catalog on request, supports a sales-visit request mechanism, and maintains social media presence across Facebook, Twitter, YouTube, Instagram, and Pinterest. No funding rounds, M&A, partnerships, named enterprise customers, patents, or leadership disclosures are present in the available data.
Reliant Ribbon firmographics
Firmographics- Name
- Reliant Ribbon
- Legal name
- Reliant Ribbon
- Website
- https://reliantribbon.com
- Company type
- Private
- Founded year
- 1963
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Reliant Ribbon is a US wholesale ribbon and floral accessory supplier founded in 1963, serving florists, packaging businesses, and event planners with over 1,000 SKUs across materials, patterns, and seasonal collections through an account-gated B2B e-commerce platform.
- Ownership category
- akta.pro rank
Reliant Ribbon industry classification
Industry- Product category
- Wholesale Decorative Ribbons & Floral Supplies
- NAICS
- Narrow Fabric Mills and Schiffli Machine Embroidery (31322)
- SIC
- Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Party & Entertaining Disposable Supplies (CRAJAGAL)
Keywords
Where Reliant Ribbon is headquartered
LocationHeadquarters
- HQ city
- Paterson
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Reliant Ribbon business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Wholesale Ribbon Sales: B2B wholesale distribution of ribbons and floral accessories. Products sold in various put-ups (yards, pieces, rolls) with pricing tiers based on quantity. Account-based wholesale model requiring business verification.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Wholesale pricing for registered business accounts |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Reliant Ribbon product offering
Product offeringCore offering
Reliant Ribbon is a wholesale distributor of decorative ribbons and floral accessories supplying florists, packaging companies, and event planners across the United States. The catalog of over 1,000 items includes wired edge and unwired ribbons in materials such as satin, grosgrain, velvet, dupioni, burlap, organza, taffeta, metallic, and jacquard, organized by theme, pattern, and seasonal collection, alongside floral accessories and pre-made pull and twist tie bows. Orders are placed through an account-based wholesale e-commerce storefront with bulk put-ups and volume pricing.
Product overview
Reliant Ribbon is a wholesale ribbon supplier offering a comprehensive catalog of decorative ribbons and floral accessories. The product portfolio centers on wired edge ribbons and unwired ribbons available in various materials (satin, grosgrain, velvet, dupioni, burlap, organza, taffeta, metallic, jacquard) and themes (Christmas, Wedding, Patriotic, Halloween, Fall, Spring, etc.). The company also provides floral accessories including boutonniere supplies, corsage ribbons, wristlets, picks and sprays, and pre-made bows. Products are organized by material type, theme, pattern, and seasonal collections, with specialty offerings including Made in the USA products and exclusive designer lines.
Differentiator
Problem solved
Functional benefit
Products and services
- Wholesale Ribbon Products Wide variety of wholesale ribbons including wired edge, unwired, satin, grosgrain, velvet, dupioni, burlap, organza, taffeta, and specialty ribbons in various themes and patterns; sold to florists, packaging businesses, and event planners via account-based wholesale ordering.
- Floral Accessories Floral supply accessories including birds and butterflies, bouquet jewels, boutonniere supplies, corsage ribbon, floral displays, foils and cellophane, glue and adhesive, jewelry and gems, leaves, picks and sprays, tulle, wrapzz and embracers, and wristlets; for professional florists.
- Pull Bows and Pre-Made Twist Tie Bows Pre-made pull bows and twist tie bows designed for packaging convenience; sold wholesale to packaging, retail, and event businesses.
- Sales & Specials Ribbon Products Discounted ribbon products including clearance items at 75% off, promotions, 50% off sales, 10-yard value packs, and 50-yard value packs; for wholesale account holders.
- Holiday & Seasonal Collections Annual seasonal ribbon collections including 2026 Holiday, 2026 Spring, 2025 Holiday, 2025 Spring, 2024 Holiday, and 2024 Fall Collections, released yearly for wholesale customers.
- Made in the USA Ribbons Ribbon products manufactured in the United States, available for wholesale purchase by domestic business customers.
- Packaging Basics Essential ribbon products for packaging including solid, sheer, metallic ribbons and pre-made twist tie bows; for packaging and gift-wrap businesses.
- Florist Basics Essential ribbon products curated for florist applications, sold wholesale to professional florists.
Companies that use Reliant Ribbon
Customer profileSegments3 records
Ideal customer profiles3 records
Reliant Ribbon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Reliant Ribbon partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Reliant Ribbon competitors and assessment
Company assessmentDirect peers
- Berwick Offray: One of the largest US manufacturers and wholesale distributors of decorative ribbons, offering extensive material and seasonal assortments directly competitive with Reliant Ribbon's catalog depth.
- May Arts Ribbon: Wholesale ribbon supplier serving craft, floral, and packaging buyers with broad material and seasonal collections, directly comparable to Reliant's specialty wholesale positioning.
- Pioneer Ribbons International: Specialty ribbon manufacturer and wholesale supplier with comparable product breadth across materials and seasonal themes for floral, packaging, and decorative applications.
- FloraCraft: Floral and craft supplies wholesaler; overlaps with Reliant's floral accessory category (picks, sprays, foam, embellishments) and shares the same florist and craft customer base.
- Smithers-Oasis: Major floral supplies manufacturer and distributor serving professional florists worldwide; competes with Reliant in floral accessories, mechanics, and embellishments.
- Nashville Wraps: Wholesale packaging supplier with ribbons, bows, and gift packaging products targeting retailers and gift basket businesses — directly overlapping with Reliant's packaging customer segment.
- Paper Mart: Wholesale distributor of packaging and ribbon products to business customers; competes for the same packaging, retail, and gift-wrap accounts that Reliant serves.
Broad incumbents
- Hobby Lobby: Large national craft retail chain that carries ribbons and floral supplies at retail; competes indirectly with Reliant by serving hobbyist and small business buyers who might otherwise order wholesale.
- Michaels: North America's largest specialty arts, crafts, and floral retailer, offering ribbons and floral accessories at retail; competes indirectly with Reliant for small florist and DIY customers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Reliant Ribbon social profiles
Digital presenceReliant Ribbon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reliant Ribbon leadership team
Management profileNumber of profiles
Reliant Ribbon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reliant Ribbon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reliant Ribbon
What does Reliant Ribbon do?
Reliant Ribbon is a wholesale distributor of decorative ribbons and floral accessories supplying florists, packaging companies, and event planners across the United States. The catalog of over 1,000 items includes wired edge and unwired ribbons in materials such as satin, grosgrain, velvet, dupioni, burlap, organza, taffeta, metallic, and jacquard, organized by theme, pattern, and seasonal collection, alongside floral accessories and pre-made pull and twist tie bows. Orders are placed through an account-based wholesale e-commerce storefront with bulk put-ups and volume pricing.
Is Reliant Ribbon a public or private company?
Reliant Ribbon is a private company. It is classified as unknown and is currently operating.
When was Reliant Ribbon founded?
Reliant Ribbon was founded in 1963. It employs 11 to 50 people.
Where is Reliant Ribbon based?
Reliant Ribbon is headquartered in Paterson, United States, in the North America region.
How does Reliant Ribbon make money?
One revenue line is on record: wholesale Ribbon Sales.
Who are Reliant Ribbon's main competitors?
Direct peers on record are Berwick Offray, May Arts Ribbon, Pioneer Ribbons International, FloraCraft, Smithers-Oasis, Nashville Wraps and Paper Mart. Broad incumbents are Hobby Lobby and Michaels.
Does Reliant Ribbon have an API?
No public API is recorded for Reliant Ribbon.
What industry is Reliant Ribbon in?
Reliant Ribbon's product category is Wholesale Decorative Ribbons & Floral Supplies. Its primary akta.pro industry code is CRAJAGAL, Party & Entertaining Disposable Supplies. Its NAICS code is 31322 and its SIC code is 5130.