Rizk Group

What Rizk Group does

Rizk Group is a Beirut-headquartered, family-owned advertising and communications group founded in 1965 by André Rizk as Publirizk and currently led by his son, CEO Alain Rizk. The group operates an integrated communications platform across three core subsidiaries: Rizk Advertising (creative strategy, film production, brand identity, and CGI/animation), B Digital (digital strategy, social media, content creation, web/app development, and programmatic advertising, founded 2012), and Gates Media (media planning and buying across TV, radio, print, outdoor, digital, and programmatic, fully operational in 2026). The company delivers 500+ campaigns across 35+ countries, serving enterprise clients in FMCG, banking, telecommunications, retail, tourism, real estate, and government through direct enterprise sales and regional offices in Beirut, Dubai, Riyadh, and Ivory Coast.

The underlying technology stack combines in-house CGI/VFX production capabilities, programmatic advertising infrastructure with real-time campaign analytics, and emerging generative AI tooling — notably the Blue Beast Energy Drink TVC (2026), which the company describes as its first fully AI-assisted television commercial spanning video, audio, and image modalities. Distribution and content channels include the corporate website, YouTube for campaign reels, Instagram for social activations, and an "RG Insights" thought-leadership publication. The company maintains a culturally significant campaign archive ("The Vault") dating to the 1960s–80s.

Revenue is generated through project-based, quote-driven engagements with no publicly disclosed pricing tiers or retainer structures. Customer acquisition runs through direct enterprise outreach, regional office relationships, and website-driven project inquiries. Three revenue streams are identifiable: campaign and project services (creative, film, CGI, brand identity), digital and interactive media services (social, web/app, influencer, programmatic), and media planning/buying (Gates Media). The firm is privately held with no disclosed external investors, funding rounds, or M&A activity.

Name

Rizk Group

Legal name

Rizk Group Communications

Website

https://rizkgroup.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

101–250 employees

Short description

Rizk Group is a Beirut-headquartered, family-owned advertising and communications group founded in 1965, delivering integrated creative, digital, and media buying services through three subsidiaries (Rizk Advertising, B Digital, Gates Media) to enterprise clients across 35+ countries in the Middle East and Africa.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (541820), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Social Media & Community Management (PR-led) (BPAFADAM)

akta.pro secondary industries

PR, Reputation Management & Earned Media Platforms (BPAMALAO), UGC (User-Generated Content) Production & Creator Networks (MPAAAHAF)

Keywords

• Advertising services
• Media planning buying
• Creative campaign production
• Digital marketing services
• Brand communications

Headquarters

HQ city

Beirut

HQ country

Lebanon

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Campaign & Project Services: Full-service advertising campaigns including creative strategy, film production, brand identity, CGI animation, and campaign development. Revenue generated through project-based engagements with enterprise clients across multiple industry verticals.
2. Digital & Interactive Media Services: Social media management, content creation, web/app development, influencer marketing, and programmatic advertising through B Digital subsidiary.
3. Media Planning & Buying: Gates Media provides media planning, buying (TV, Radio, Print, Outdoor, Digital), and campaign analytics services across regional markets.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Rizk Group is a full-service advertising and communications group delivering integrated campaigns across creative strategy, film and TVC production, CGI and animation, digital and social media, and media planning and buying. It serves enterprise clients in FMCG, banking, telecom, retail, tourism, and government across the Middle East and Africa through three operating subsidiaries: Rizk Advertising, B Digital, and Gates Media.

Product overview

Rizk Group is a full communications group offering integrated advertising and marketing services through three divisions: Rizk Advertising (creative strategy, film production, brand identity, CGI & animation), B Digital (digital & interactive media including social media, content creation, web & app development), and Gates Media (media planning, buying, and analytics). The group delivers campaigns across TV, digital, social media, and traditional channels for clients throughout the Middle East and Africa.

Differentiator

Problem solved

Functional benefit

Brands

• Rizk Advertising: The creative engine of the group, handling strategic platforms, TV campaigns, CGI brand films, and launch ideas.
• B Digital
• Gates Media

Products and services

• Rizk Advertising

Quantifiable outcome

• 500+ campaigns delivered
• +2 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Group BabelminorGTM or Marketing Partner · 1 January 2026B Digital handles full social media strategy, content creation, and community management for Group Babel's restaurant universe. B Digital launched @notonthemenuproject for Group Babel - a live vlog of new projects, food tastings and behind-the-scenes content.
• Gates MediacoreStrategic or Co-development Partner · 1 January 2026Gates Media is Rizk Group's full-service media buying unit, now fully operational as of 2026. It serves as the media engine of the group, connecting planning, buying, reporting and optimization. Handles TV, Radio, Print, Outdoor, Digital, and Programmatic media with performance reporting and campaign analytics.
• B DigitalcoreStrategic or Co-development Partner · 1 January 2012B Digital is a subsidiary/partnership founded in 2012 between Alain Rizk (CEO of Rizk Group) and Giscard Merhi, positioned at the forefront of digital media. B Digital handles social media strategy, content creation, community management, programmatic advertising, and digital analytics. It serves as the digital and interactive media engine of the group, transforming ideas into interactive experiences.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• FP7 McCann (MullenLowe MENA): One of the largest creative networks in the Middle East, headquartered in the Levant with multi-market Gulf presence. Direct competitor for the same FMCG, telecom, and retail enterprise clients that Rizk Group serves.
• Impact BBDO: Long-established Middle East creative agency with strong regional footprint and award-winning work across Levant and Gulf markets. Competes head-to-head for the same enterprise brand mandates as Rizk Group.
• Leo Burnett Middle East: Global creative network with established Middle East operations serving FMCG, retail, and telecom clients. Closely comparable in terms of full-service creative and production offerings for regional enterprise brands.
• Serviceplan Group Middle East: Europe's largest independent agency group with growing Middle East presence offering integrated creative, digital, and media services. Comparable in scope and independent ownership structure to Rizk Group.
• TBWA\RAAD Middle East: Disruption-led creative network with strong Middle East operation headquartered in the Levant. Competes for the same enterprise creative mandates and brand-building campaigns that Rizk Group delivers.

Broad incumbents

• Ogilvy Middle East: Global network with deep Middle East presence offering advertising, PR, digital, and consulting services. Larger and broader portfolio, but overlaps directly with Rizk Group's enterprise client base across FMCG, banking, and telecom.
• VMLY&R Middle East: Global brand and customer experience agency with regional operations across the Gulf and Levant. Competes for similar enterprise clients and increasingly integrates creative with digital and media services.
• Saatchi & Saatchi MENA: Global creative network with established Middle East footprint serving multinational and regional enterprise clients. Overlaps with Rizk Group's full-service creative and production offering but with global network leverage.
• Publicis Middle East: Global communications group with significant Middle East operations spanning creative, media, digital, and PR. Competes broadly for enterprise mandates that Rizk Group targets, but with substantially greater scale and resources.
• Havas Middle East: Global communications network with Middle East operations offering integrated creative, media, and digital services. Overlaps directly with Rizk Group's enterprise client base and integrated service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=r-TR1oOmHf8
• Instagraminstagram.com/notonthemenuproject
• Xx.com/rizkgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rizk Group