Altman Health

Name

Altman Health

Legal name

אלטמן בריאות שותפות כללית

Website

https://altman.co.il

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191), Drugs and Druggists' Sundries Merchant Wholesalers (4242), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)

akta.pro secondary industries

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Probiotics & Digestive Health Supplements (CRADAGAF), Dermocosmetics & Medical-Grade Skincare (CRABAAAF), OTC Pain Relief & Fever (Analgesics, Anti-inflammatory, Topical Pain Relief) (CRADAMAC), Health Food & Supplement Stores (CRAHAEAC)

Keywords

• Dietary supplements
• Nutritional vitamins
• Prenatal vitamins
• Probiotic formulations
• Homeopathic remedies

Headquarters

HQ city

Or Yehuda

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales (E-commerce): Direct-to-consumer online sales through altman.co.il website, offering full product range with home delivery. Shipping fee of 30 NIS, free shipping over 249 NIS.
2. Retail Distribution: Distribution through pharmacies and health stores including Super Pharm, with promotional campaigns and product placements.
3. Expert Consultation Services: Professional consultation services via phone and chat for product recommendations and health guidance.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Altman Health formulates, distributes, and sells a broad portfolio of nutritional supplements including vitamins, minerals, probiotics, herbal extracts, and condition-specific supplements for women, men, children, pregnant women, and adults 50+. The company also distributes topical dermocosmetics (Flexitol skin care line, Traumeel homeopathic cream) and breastfeeding products (Lansinoh). Products are delivered in multiple formats including capsules, gummies, dissolvable powders, softgels, chewable tablets, and topical creams, sold through an owned e-commerce website (altman.co.il) and through pharmacy and health-store retail across Israel.

Product overview

Altman Health is an Israeli dietary supplements company offering a broad portfolio of vitamins, minerals, herbal extracts, and topical skincare products. The product line includes multi-vitamins for different demographics (women, men, adults 50+, children/yomi brand), condition-specific supplements (iron/comfort, magnesium/up, probiotic/intense, hair/roots HR, omega-3/alsepa), prenatal supplements (multivitamin comfort, choline PRO), beauty supplements (collagen gummies, beauty gummies), topical products (flexitol for skin, traumeel for pain), and breastfeeding products (lansinoh). The company provides supplements in various forms including capsules, tablets, gummies, powders, and topical creams, with many products featuring kosher, vegan, and gluten-free options.

Differentiator

Problem solved

Functional benefit

Brands

• Yomi (יומי): Children's vitamins brand offering multivitamins, vitamin C, iron supplements, and winter health products in gummy form
• Roots HR (רוטס HR)
• Probiotic Intense
• Probiotic Femina (פרוביוטיק פמינה)
• Probiotic Shape
• Magnesium (מגנזיום)
• Iron Comfort (ברזל קומפורט)
• Multivitamin (מולטי ויטמין)
• Elsepa (אלספה)
• Flexitol (פלקסיטול)
• Traumeel (טראומיל)
• Lansinoh (לנסינו)
• myBite

Products and services

• Magnesium UP (מגנזיום UP)

Quantifiable outcome

• 85% less hair shedding after 9 weeks of Roots HR use
• +1 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Lansinoh (לנסינו)coreChannel Partner/ Reseller/ DistributorLansinoh is a leading breastfeeding products brand distributed through Altman Health. Product line includes breast pumps (including wearable double pump), HPA lanolin nipple cream, and breastfeeding accessories. Products featured in dedicated category on altman.co.il and regular promotional campaigns.

Scale indicators3 records

Recent moves1 record

Expansion highlights6 records

Emerging players

• Ritual: DTC vitamin brand with life-stage multivitamins (prenatal, women's, men's) and strong e-commerce/loyalty model comparable to Altman's owned-storefront approach.
• Hero Nutritionals: Maker of children's gummy vitamins (Yummi Bears) directly comparable to Altman's flagship Yomi children's supplement line.

Broad incumbents

• Haleon (Centrum): Global consumer-health incumbent whose Centrum multivitamins and OTC/wellness brands compete in the same pharmacy channels and categories as Altman.
• Solgar: Global premium vitamin and supplement brand sold through pharmacies and health stores; competes across the same specialty and multivitamin categories Altman occupies.
• Pharmavite (Nature Made): Major vitamins and supplements manufacturer covering multivitamins, omega-3, magnesium and probiotics, mirroring Altman's core product categories.
• The Bountiful Company (Nature's Bounty): Large multi-brand supplement house spanning multivitamins, hair/skin/nail and specialty condition products, overlapping broadly with Altman's portfolio.

Direct peers

• Olly: Gummy-format vitamin and wellness brand targeting beauty, sleep and multivitamin needs, directly comparable to Altman's gummies and Yomi lines.
• Vitabiotics: Life-stage supplement specialist (Pregnacare, Wellkid, Wellman/Wellwoman) whose demographic-segmented portfolio closely mirrors Altman's women/men/children/pregnancy structure.
• Garden of Life: Supplement brand focused on probiotics, prenatal and condition-specific formulas, overlapping heavily with Altman's Probiotic Intense, prenatal and specialty ranges.

Regional players

• SupHerb: Leading Israeli manufacturer and distributor of vitamins, supplements and herbal products sold through pharmacies and health stores, directly competing with Altman in the same domestic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/altmantta
• Facebookfacebook.com/altman.il
• Instagraminstagram.com/altmanhealth
• TikToktiktok.com/@altmanhealth
• Xx.com/altman_health

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Altman Health