American Specialty Foods

What American Specialty Foods does

American Specialty Foods Co. is a U.S.-based specialty food importer, producer, and distributor founded in 2013 in Delaware and now headquartered in Maryland, with regional offices in New York, London, Dubai, Mexico City, and Oman. The company sells a portfolio of 700+ products across 20+ categories, including mayonnaises, cheese sauces, BBQ and wing sauces, salsas, pickles, tortillas and tortilla chips, pita breads, dressings, syrups, baking mixes, and soft-serve mixes, manufactured and sourced from countries including the USA, Mexico, Spain, Greece, Turkey, and Italy. Its business model is a B2B distributor-led model: the company recruits and supports regional distributors across 50+ countries with training, marketing materials, and exclusive territories, selling through three core verticals, retail (grocery and supermarket), HORECA/food service (hotels, restaurants, cafes), and food processing (bulk ingredients). Pricing is not publicly disclosed and is handled via website-based inquiry. Operations are reinforced by trade-association affiliations (USDA, SUSTA, Dubai Chamber, Singapore Food Association) and major international trade show participation (Gulfood, Saudifood, Anuga, IFE London, Kuwait Horeca, Global Food Week). The company is privately held by founder and CEO Hany M. Haneef, with no disclosed institutional funding or external investors, and operates with 51-100 employees.

Name

American Specialty Foods

Legal name

American Specialty Foods Co.

Website

https://americanspecialtyfoods.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

American Specialty Foods Co. is a privately held U.S. specialty food importer, producer, and distributor selling 700+ products across 20+ categories to retail, HORECA, and food processing customers in 50+ countries through a global distributor network, founded in 2013 and headquartered in Maryland.

Ownership category

akta.pro rank

Product category

Specialty Food Distribution

NAICS

Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941), Food Manufacturing (311), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Other Snack Food Manufacturing (311919), Specialty Canning (311422)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Specialty & Functional Packaged Foods (Gluten-Free, Keto, Organic, Medical/Allergen-Friendly) (CRADAAAI)

akta.pro secondary industries

Pastry, Cakes & Desserts Wholesale (AFAIAFAB), International Specialty Ingredients & Import Markets (CRAHAFAL)

Keywords

• Specialty food distribution
• Food import export
• Mayonnaise sauces production
• Tortilla chips snacks
• HORECA food supply

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Specialty Food Products: Import, export, and distribution of specialty food products including mayonnaises, sauces, pickles, snacks, syrups, breads, and more. The company serves retail, food service, and food processing customers across 50+ countries through a distributor network.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

American Specialty Foods imports, produces, and distributes a portfolio of 700+ specialty food products across 20+ categories — including mayonnaises, sauces, cheeses, pickles, jalapeños, tortilla chips, tortillas, pita breads, dressings, syrups, pie fillings, baking mixes, soft serve mixes, and beverages — to retail, food service (HORECA), food processing, and distributor customers in 50+ countries via a global distributor network. The company positions itself on premium formulations made with 100% pure milk and real cheese without vegetable oil, supported by USDA recognition and a multi-continent regional office footprint.

Product overview

American Specialty Foods is a specialty food products company offering a diverse portfolio of over 700 products across 20+ categories. The company provides food service and retail solutions including mayonnaises (Extra Heavy-Duty Mayonnaise), sauces (Creamy Cheddar Cheese Sauce, BBQ Sauce, Buffalo Wing Sauce), cheese products, pickles and olives (Grape Leaves, Burger Dill Pickles), snacks (Corn Tortilla Chips in multiple flavors including Natural Salt, Thai Sweet Chili, Italian Pizza, American Cheese), bread products (Flour Tortillas, Corn Tortillas in Blue/White/Yellow varieties, Pita Bread, Whole Wheat options), dressings (Blue Cheese Dressing, Buttermilk Ranch Dressing, Lemon Dressing), baking ingredients (Cake Mix, Crepe Mix, Pancake & Bake Mix, Waffle Mix, Sprinkles), beverages (Lemonade, Organic Lime Juice), vinegars, pie fillings, and frozen desserts (Chocolate/Vanilla Soft Serve). Products are manufactured and sourced from multiple countries including USA, Mexico, Spain, Greece, Turkey, Italy, and distributed to over 50 countries worldwide through their distributor network.

Differentiator

Problem solved

Functional benefit

Brands

• American Specialty: Primary brand under which specialty food products including mayonnaise, sauces, pickles, snacks, syrups, and bread products are marketed.

Products and services

• Extra Heavy-Duty Mayonnaise Premium mayonnaise formulated for heavy-duty culinary applications, offering richness and creaminess for professional and home cooking, made with 100% pure milk.
• Creamy Cheddar Cheese Sauce Rich, creamy cheese sauce made with real cheddar cheese for dipping, pouring, or spreading on dishes.
• Nacho Sliced Jalapeno Peppers Crispy jalapeno slices delivering authentic Mexican flavor with a spicy kick, designed for nachos and similar dishes.
• Corn Tortilla Chips (Natural Salt) Crispy corn tortilla chips made with high-quality corn and natural salt for authentic taste and crunch, available in 2kg packaging.
• Corn Tortilla Chips (Thai Sweet Chili) Corn tortilla chips flavored with Thai sweet chili, offering a balance of sweet and spicy notes, available in 2kg packaging.
• Corn Tortilla Chips (Italian Pizza) Corn tortilla chips with Italian pizza flavor combining pizza essence with tortilla crunch, available in 2kg packaging.
• Blue Corn Tortillas Tortillas made from authentic blue corn, available in 10cm, 12cm, and 15cm sizes, offering rich flavor and vibrant hue with a balance of softness and sturdiness.
• White Corn Tortillas Premium white corn tortillas with soft and pliable texture for traditional tacos, enchiladas, and Mexican dishes, available in 10cm, 12cm, and 15cm sizes.
• Yellow Corn Tortillas Tortillas made from yellow corn for tacos, enchiladas, and Mexican cuisine, available in 10cm, 12cm, and 15cm sizes.
• Flour Tortillas Flour tortillas available in 15cm, 20cm, 25cm, and 30cm sizes for wraps, burritos, and Tex-Mex cuisine.
• Tomato Flour Tortillas Flour tortillas infused with tomato for colorful, flavorful wraps and Mexican dishes, available in 25cm and 30cm sizes.
• Spinach Flour Tortillas Flour tortillas made with spinach for a vibrant green color and nutritional boost, available in 25cm and 30cm sizes.
• Curry Flour Tortillas Flour tortillas with curry spice infusion for an aromatic twist on wraps and snacks, available in 25cm and 30cm sizes.
• Whole Wheat Flour Tortillas Flour tortillas made with premium whole wheat flour blending softness with nutritional benefits, available in 20cm, 25cm, and 30cm sizes.
• Pita Bread Soft, fluffy pita bread for sandwiches and wraps, available in 16cm, 17cm, and 18cm sizes.
• Authentic Pita Bread Traditional Mediterranean-style pita bread, soft and fluffy, suitable for stuffing with favorite fillings, available in 16cm, 17cm, 18cm, and 21cm sizes.
• Authentic Pita With Corn Pita bread with added corn for a unique twist with a balance of texture and taste, in 17cm size.
• Mini Pita With Whole Wheat Flour Bite-sized pita bread made with whole wheat flour, ideal for snacks, appetizers, and mini sandwiches, in 10cm size.
• Mini Pita Bread Bite-sized soft and fluffy pita bread for dips, fillings, quick snacks, or party platters, in 10cm size.
• Mini Pita With Corn Mini pita bread with added corn for sweet flavor and crunchy texture, in 10cm size.
• Blue Cheese Dressing Creamy and tangy blue cheese dressing for salads, wings, and burgers, available in 2kg packaging.
• Buttermilk Ranch Dressing Creamy ranch-style dressing made with buttermilk for salads and dipping, available in 2.5kg packaging.
• Lemon Dressing Citrus-based dressing bringing lemon flavor to salads and marinades, available in 500ml and 1ltr sizes.
• BBQ Sauce (Original, Hickory, Smoked, Sweet & Spicy) Versatile barbecue sauce in original, hickory, smoked, and sweet & spicy varieties for ribs, chicken, sandwiches, and fries.
• Buffalo Wing Sauce Hot sauce specifically formulated for buffalo wings and fried foods, available in 2.2kg packaging.
• Chipotle Chili in Adobo Sauce Smoked and dried jalapenos rehydrated and canned in tomato-based adobo sauce for Mexican cuisine, in 3kg packaging.
• Thick & Chunky Salsa Chunky tomato-based salsa with thick consistency for dipping and Mexican dishes, in 2.17kg packaging.
• Balsamic Glaze With Chipotle Pepper Balsamic glaze infused with chipotle pepper, adding smoky and spicy notes to salads, grilled meats, and roasted vegetables, in 250ml size.
• Baked Beans in Tomato Sauce Baked beans prepared in tomato sauce, ready for heating and serving, available in 2.5kg and 2.7kg packaging.
• Grape Leaves Pickled grape leaves for dolma/dolmades preparation and Mediterranean cuisine, in 908g packaging.
• Burger Dill Pickles Crinkle Cut Crinkle-cut dill pickle slices designed for burgers and sandwiches, in 950g packaging.
• Blueberry Pie Filling Pie filling packed with plump, juicy blueberries for blueberry pies and desserts, in 565g packaging.
• Blue Sprinkles Decorative sprinkles in vibrant blue color for adding crunch and sweetness to desserts and baked goods, in 1kg packaging.
• Organic Lime Juice All-natural juice made from hand-picked organic limes, adding citrus freshness to beverages, sauces, and desserts, in 500ml and 1ltr sizes.
• Lemonade Refreshing beverage made from lemons, balancing sweet and tangy flavors, ideal as a standalone drink or cocktail mixer, in 500ml and 1ltr sizes.
• Chocolate Soft Serve Mix Chocolate-flavored soft serve ice cream mix for foodservice establishments, in 25kg packaging.
• Vanilla Soft Serve Mix Vanilla-flavored soft serve ice cream mix for foodservice establishments, in 25kg packaging.
• Cake Mix Pre-mixed cake batter for baking convenience, available in 5kg and 15kg sizes.
• Crepe Mix Pre-mixed batter for making crepes, suitable for foodservice operations, available in 5kg and 15kg sizes.
• Pancake & Bake Mix Versatile baking mix for pancakes and other baked goods, available in 5kg and 15kg sizes.
• Waffle Mix Pre-mixed waffle batter for making crispy and fluffy waffles, available in 5kg and 15kg sizes.

Quantifiable outcome

• Presence in over 50 countries worldwide
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and regional.

• USDA (United States Department of Agriculture)coreStrategic or Co-development PartnerUSDA supports American Specialty Foods to produce and promote premium agricultural products throughout the United States and build the supply chain system with relevant documents as per the import countries regulations globally.
• Southern United States Trade Association (SUSTA)coreStrategic or Co-development PartnerAmerican Specialty Foods is a proud member of SUSTA, which supports access to major trade shows, buyers' missions, international promotions, and understanding import regulations globally.
• Dubai Chamber of CommerceregionalStrategic or Co-development PartnerWith the support of the Dubai Chamber, American Specialty Foods provides legal information relevant to commercial local and federal laws related to the practice of economic activities to customers.
• Singapore Food Association (SFA)regionalStrategic or Co-development PartnerDevelopment of specialty food products with the support of SFA and launching products through SFA trade shows.

Scale indicators5 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Lancaster Colony Corporation: Lancaster Colony is a US-based specialty foods manufacturer producing sauces, dressings, frozen baked goods, and snacks (e.g., Marzetti, New York Brand, Romanoff) sold through retail and foodservice channels. Closely comparable to ASF in product mix, foodservice orientation, and multi-category CPG strategy.
• TreeHouse Foods: TreeHouse Foods is a leading private-label specialty food manufacturer serving retail and foodservice customers across categories including sauces, dressings, snacks, and baked goods. Highly comparable in product breadth, foodservice focus, and channel-mix reliance on distributors and retail partners.
• Hain Celestial Group: Hain Celestial manufactures and distributes natural and specialty foods globally across snacks, sauces, and packaged categories. Comparable to ASF in multi-category specialty positioning, global distribution footprint, and emphasis on clean/quality ingredient claims.
• Newly Weds Foods: Newly Weds Foods is a global manufacturer of specialty food coatings, seasonings, and ingredients serving foodservice and food processing customers across multiple continents. Comparable in B2B foodservice orientation, multi-region manufacturing/distribution, and category breadth.
• SunOpta: SunOpta is a North American manufacturer of specialty and plant-based foods including broths, frozen fruits, and ingredients sold through retail and foodservice channels. Comparable to ASF in specialty positioning, foodservice orientation, and broad SKU portfolio strategy.

Broad incumbents

• McCormick & Company: McCormick is a global leader in spices, seasonings, sauces, and condiments, distributing through retail and foodservice channels worldwide. A broad incumbent comparable to ASF in the sauces/seasonings portion of the portfolio and in foodservice distribution reach.
• B&G Foods: B&G Foods owns a portfolio of specialty and center-store food brands (e.g., Cream of Wheat, Green Giant, Clabber Girl, Ortega) sold through US retail and foodservice. Comparable in multi-category packaged-food strategy and foodservice orientation, though primarily US-focused.
• Sensient Technologies: Sensient Technologies produces flavors, colors, and specialty ingredients for food and beverage manufacturers globally. A broader incumbent adjacent to ASF's sauces, dressings, and baked-goods categories, especially on the B2B ingredient supply side.

Regional players

• Premier Foods: Premier Foods is a UK-listed packaged food manufacturer with brands in sauces, soups, baked goods, and dressings primarily serving British retail and foodservice. A regional peer comparable in packaged specialty foods category mix, though geographically focused on the UK market.
• Capital Foods (India): Capital Foods is an India-based specialty foods company (Ching's Secret, Smith & Jones) selling sauces, dips, and noodles primarily across South Asia. A regional peer comparable in branded specialty sauces/condiments and distributor-led international expansion approach.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/asfcousa
• Xx.com/ASFCO_USA
• Facebookfacebook.com/AmericanSpecialtyFoods

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Specialty Foods