Yura Health

What Yura Health does

Yura Health Technologies, Inc., a Delaware-incorporated private company founded in 2023, operates YURA, an AI-powered platform that combines an HR benefits copilot, healthcare price transparency, provider scheduling, and unified personal health records. The product suite is delivered through three surfaces: the core YURA AI HR agent at yurahealth.com, the employer portal at employer.yurahealth.com targeting HR and benefits leaders, and a consumer-facing portal at consumer.yurahealth.com offering price transparency and health navigation tools. The AI layer relies on natural language processing to provide employees with real-time, text-based answers about benefits and healthcare decisions, while the platform surfaces upfront out-of-pocket pricing, provider quality and volume data, and real-time appointment availability via integrations such as Stripe for payments and Google Maps for geolocation.

The company pursues a dual go-to-market: enterprise field sales targeting mid-to-large employers seeking to reduce healthcare benefit costs, paired with a product-led growth motion on the consumer side. The business model is multi-stream, combining recurring membership fees (a technology and administrative subscription distinct from medical service costs), administrative fees retained on healthcare transactions processed through the platform, and referral fees from healthcare providers for online appointment scheduling. Employer-facing outcomes marketed include an average of $1,500 per employee in annual healthcare cost savings and a 5:1 return on investment, alongside a research collaboration with Microsoft on data-driven surgeon selection that supports the company's clinical credibility positioning.

Operationally, Yura Health is an early-stage venture with 1-10 employees, no publicly disclosed funding rounds or revenue, and no named customer logos. Geographic scope is restricted to the United States, with explicit exclusion of European Union users in the Terms of Service. The founding team's stated pedigree spans Google, Microsoft, the World Bank, the White House, Dartmouth, Cornell, Y Combinator, and Goldman Sachs, providing brand and execution credibility for a healthcare venture at this stage.

Name

Yura Health

Legal name

Yura Health Technologies, Inc.

Website

https://yurahealth.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Yura Health operates YURA, an AI-powered platform that unifies an HR benefits copilot, healthcare price transparency, provider scheduling, and unified health records for US employers and individual healthcare consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Scott Air Force Base

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Membership Fees: Recurring membership fees for access to premium platform features including special rates for virtual and in-person healthcare visits, convenient availability, and enhanced administrative services. The membership fee is a technology and administrative fee separate from actual medical service costs.
2. Administrative Fees on Healthcare Transactions: YURA processes payments for healthcare services accessed through the platform, retaining a portion as administrative fees for operating the service. When users access care through special rates, a portion of the payment is retained as an administrative fee.
3. Healthcare Provider Referral Fees: Healthcare providers listed on the service with whom users can schedule appointments may pay YURA a fee for providing online appointment scheduling convenience and for services related to administering such appointments.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Yura Health provides YURA, an AI-powered HR agent platform that combines an AI-driven benefits copilot with healthcare price transparency, real-time provider availability and scheduling, and unified personal health records management. The platform is sold primarily to employers to streamline employee benefits administration and reduce healthcare costs, and is also accessible to individual consumers through a self-service portal.

Product overview

Yura Health offers YURA, a unified AI-powered platform consisting of three main products: the core YURA AI HR Agent (yurahealth.com) for employee benefits assistance, YURA Employer Solutions (employer.yurahealth.com) for organizational benefits management, and the YURA Consumer Platform (consumer.yurahealth.com) for price transparency and health navigation. The platform integrates Healthcare Price & Quality Transparency features (providing upfront out-of-pocket pricing, real-time provider availability, and quality/volume data), Unified Health Records management, and Modern Benefits Management capabilities. The AI-enabled copilot serves as the central intelligence connecting these modules, enabling seamless benefits guidance, provider selection, and healthcare decision-making across employer and consumer touchpoints.

Differentiator

Problem solved

Functional benefit

Products and services

• YURA AI HR Agent (Core Platform) AI-powered HR agent that delivers AI-driven answers, real-time insights, and guided healthcare decision support to employees for understanding and using their benefits seamlessly.
• YURA Employer Solutions Employer-facing platform that helps organizations transform employee benefits into a strategic advantage, delivering AI-enabled health and benefits copilot assistance with average $1,500 per employee annual healthcare cost savings and 5:1 ROI.
• YURA Consumer Platform Consumer-facing platform providing healthcare price transparency and health navigation tools, including upfront out-of-pocket pricing for common services, provider quality and volume data, real-time provider availability, scheduling, and unified personal health records management.

Quantifiable outcome

• Average $1,500 per employee annual healthcare cost savings
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature4 records

Partnerships

One partnership is on record.

• MicrosoftcoreStrategic or Co-development PartnerYURA and Microsoft collaborated to publish groundbreaking research on surgeon selection using provider-procedure volume-specific data for informed patient choice. This research partnership demonstrates YURA's data-driven approach to healthcare decision-making and provides credibility through association with Microsoft Research.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Accolade: Accolade is a personalized advocacy and navigation platform for employer-sponsored healthcare, combining AI-driven guidance with human navigators. It is a direct peer to YURA because both target employer HR/benefits buyers with healthcare cost and decision-support tools aimed at reducing benefits spend and improving utilization.
• Castlight Health: Castlight Health provides healthcare navigation and price-transparency tools to employers and health plans, enabling employees to compare provider cost and quality. It directly parallels YURA's price transparency, quality/volume data, and provider scheduling capabilities sold into employer benefits programs.
• Turquoise Health: Turquoise Health is a healthcare price-transparency platform that aggregates hospital and payer rate data to help consumers and employers shop for care. It is a direct competitor to YURA's price transparency feature set, particularly around real-time out-of-pocket pricing and provider quality/volume information.
• Collective Health: Collective Health offers a unified employer benefits platform combining plan administration, navigation, and member experience. Like YURA, it sells to mid-to-large employers seeking to simplify benefits and control healthcare costs, competing head-to-head in the employer AI-guided benefits management category.

Emerging players

• GoodRx: GoodRx is a consumer-facing price-transparency and discount platform, primarily for prescription drugs but expanding into provider care. While focused on pharma rather than full employer benefits, its consumer price-comparison model and brand awareness make it an adjacent competitor to YURA's consumer portal.
• Solera Health: Solera Health is a benefits-navigation platform that connects employees to chronic disease prevention and wellness programs via employer-sponsored networks. It overlaps with YURA's wellness/benefits integration use case for employers seeking to consolidate point solutions.
• Healthcare.com: Healthcare.com is a consumer-facing insurance and care comparison platform that helps individuals shop for coverage and providers. It is comparable to YURA's consumer portal as a price-comparison destination, though its primary focus is on insurance shopping rather than point-of-care pricing.

Broad incumbents

• Rippling: Rippling is a broad HR, payroll, and benefits administration platform rapidly embedding AI agents into its workflow suite. It is a broad incumbent peer because it sells to the same employer HR buyer YURA targets and is increasingly layering benefits guidance and AI copilots into its core product.
• Gusto: Gusto is an SMB-focused payroll, HR, and benefits platform with embedded AI assistance for HR tasks. It is a broad incumbent comparable to YURA because it targets employers managing benefits and increasingly competes for the same AI-powered HR copilot use case.
• Workday: Workday is an enterprise HR, benefits, and finance platform used by large employers and increasingly integrating AI agents. It competes with YURA at the high end of the employer market through its benefits administration suite and AI capabilities embedded in Workday Illuminate.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/yura-health
• Xx.com/YuraHealth
• Facebookfacebook.com/yurahealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yura Health