dot.communications

What dot.communications does

dot.communications GmbH is a privately held, boutique public-relations and strategic-communications agency headquartered in Munich-Schwabing, Germany. Founded around 2004 by communications veteran Birgit Jakobs, the firm has operated for more than 20 years serving DAX- and MDAX-listed corporates, German Mittelstand companies, and selected startups. Its service portfolio spans CEO communication, change and interim management communication, corporate communications, product and brand PR, crisis communication, media coaching, event and trade-show PR, text and editorial work, and an outsourced external press office function. The firm maintains a quality credential through its membership in GPRA e.V., the German society of leading PR and communication agencies, and emphasizes that all team members are trained journalists, a structural choice that shapes its editorial output.

The agency's commercial model is primarily project-based and retainer professional services, delivered by a small team of 1–10 employees and supported by a curated partner network spanning social media, SEO/SEA, influencer management, and video production (e.g., its collaborative relationship with mindplay-marketing.com). To complement its services, the firm has productized measurement through two sub-branded tools: dot.360+, a web-based cockpit that links communication metrics to client CRM systems to quantify sales impact, and dot.salesdriver, which attributes revenue to specific communication activities. Both are offered in tiered annual packages, introducing a modest recurring-revenue layer on top of the services book.

dot.communications' customer base is enterprise-weighted and concentrated in German-speaking markets, with named clients including Dehner, HSE24, Flughafen München, ProSieben/SevenOne Media, Sky Media, Süddeutsche Zeitung, URSAPHARM, Verivox, and the pilot agency group. Its go-to-market is sales-led and direct, relying on senior-level relationships, GPRA certification, and thought-leadership content. The firm shows no external funding, no parent company, no subsidiaries, and no disclosed headcount growth, and the founder remains the primary decision-maker.

Name

dot.communications

Legal name

dot.communications GmbH

Website

https://dot-communications.de

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

dot.communications is a Munich-based boutique PR and strategic communications agency serving DAX/MDAX, Mittelstand, and startup clients with corporate, crisis, CEO, and change communication, plus a CRM-integrated sales-PR measurement tool called dot.360+.

Ownership category

akta.pro rank

Product category

Public Relations and Strategic Communications Services

NAICS

Public Relations Agencies (541820), Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Media Relations & Press Office Services (MPAAADAI)

akta.pro secondary industries

Corporate & Financial Communications PR (MPAAADAA), Digital PR & Social Media Communications (MPAAADAJ)

Keywords

• Public relations services
• Strategic communications consulting
• Crisis communication management
• Corporate communications advisory
• Media coaching training

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. PR Consulting Services: Professional services revenue from strategic communication consulting, crisis communication, corporate communications, CEO communication, change management, product and brand PR, media coaching, event PR, and external press office services. Typically project-based or retainer fee arrangements for B2B clients.
2. Data Analytics Products (dot.360+): Sales-PR measurement product offered as packages with data analysis services connected to CRM systems for measuring communication ROI and sales performance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

dot.communications is a Munich-based boutique PR and strategic communications agency offering a comprehensive suite of services including CEO communication, change and corporate communication, product and brand PR, crisis communication, media coaching, event PR, and outsourced external press office functions. The firm also offers dot.360+, a data-driven sales-PR measurement tool with CRM integration for monitoring communication ROI and sales performance.

Product overview

dot.communications is a PR and communications agency offering a comprehensive suite of strategic communication services rather than a unified software platform. The core offerings include CEO Communication, Change Communication, Corporate Communication, Product and Brand PR, Crisis Communication, Coaching and Media Training, PR Concept Development, Text and Editorial Services, Event PR, and External Press Office functions. The agency also provides dot.360+, an analytics tool for sales-oriented PR measurement that integrates with CRM systems to measure media resonance and sales performance. The services portfolio is delivered through a team of experienced PR consultants, writers, and social media editors based in Munich-Schwabing, with a network of partners in social media, SEO/SEA, influencer management, and video content.

Differentiator

Problem solved

Functional benefit

Brands

• dot.360+: A data-driven sales-PR tool that provides a 360-degree view of communication success, measuring media resonance and sales performance in connection with CRM systems.
• dot.salesdriver

Products and services

• CEO Communication (CEO-Kommunikation) Strategic communication services for C-suite executives, developing sustainable image strategies and positioning CEOs as thought leaders and public-facing representatives of their organizations.
• Change Management Communication (Change-Kommunikation) Communication consulting for organizational transformation processes, including interim management support, coaching for leadership on employee representative communication, and digital transformation communication.
• Corporate Communication (Unternehmenskommunikation) Internal and external corporate communication services covering all communication instruments and channels to reach diverse stakeholders including employees, customers, suppliers, capital markets, associations, and media.
• Product and Brand PR (Produkt- und Marken-PR) Sales-oriented product PR and brand communication services across all channels including social media, traditional media, and event PR to reach target audiences effectively.
• Crisis Communication (Krisenkommunikation) Rapid, transparent, and credible crisis PR services with expertise ranging from mid-sized companies to DAX corporations, including crisis stress tests and communication plan development.
• Coaching and Media Training (Coaching und Medientraining) Individual media training and coaching programs for executives covering interviews, public appearances, town hall meetings, video training, and social media communication strategies.
• PR Concept and Marketing (Konzeption) Strategic PR concept development including analysis, strategy formulation, and customized action plans tailored to client goals and needs, with ongoing performance monitoring and optimization.
• Text and Editorial (Text und Redaktion) Professional writing and editorial services from press releases to comprehensive guides, with all staff trained in journalism to produce compelling, non-promotional content.
• Event and Exhibition PR (Veranstaltungs- und Event-PR) Full-service event PR including concept development, guest recruitment, press representative invitations, location scouting, technical support, and on-site coordination for trade shows, congresses, and events.
• External Press Office (Externe Pressestelle) Outsourced press office function for companies without internal PR departments, coordinating all press activities and facilitating smooth public exchange.
• dot.360+ A sales-oriented PR measurement tool providing 360-degree analysis of communication success with data-driven integration to CRM systems, featuring a web-based dashboard for monitoring communication performance across all channels and supporting sales objectives.

Quantifiable outcome

• Crisis communication expertise ranging from Mittelstand to DAX corporations

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• GPRA e.V.coreOthersMember of the Society of leading PR and communication agencies in Germany (GPRA e.V.). Certification demonstrates professional quality standards and peer recognition within the German PR industry.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Faktor 3 AG: Independent Hamburg-based PR and communications agency serving DAX, MDAX, and Mittelstand clients across corporate communications, crisis, and change management. Direct comparable in positioning, client tier, and boutique-but-premium service mix.
• Hering Schuppener Consulting: Leading German strategic communications and financial PR consultancy advising DAX-listed companies on corporate, capital markets, and crisis communication. Highly comparable in serving board-level clients on reputation and transformation topics.
• Schwartz Public Relations: Munich-headquartered independent PR agency focused on technology, digital, and B2B clients with strong media-relations execution. Comparable as a German boutique with similar regional anchoring and tech-adjacent client work.

Broad incumbents

• Edelman Germany: German arm of the world's largest PR firm, offering corporate, crisis, and brand communications to multinational and DAX clients. Overlaps on services but competes from a global scale and integrated offering that a boutique cannot match.
• FleishmanHillard Germany: Global PR network with a strong Frankfurt/Munich presence serving large corporates on corporate affairs, crisis, and change communications. Comparable on enterprise advisory but with much broader geographic and functional reach.
• Ketchum Germany: Omnicom-owned global communications consultancy with German operations serving large brands on corporate, consumer, and change PR. Overlaps on crisis and corporate communications but operates at significantly larger scale.
• MSL Germany: Publicis Groupe's global PR network with German operations covering corporate, brand, and public affairs. Comparable on integrated communications offerings but with global network resources and larger talent bench.
• Grayling Germany: International communications consultancy with German operations focused on public affairs, corporate, and brand communications. Comparable advisory positioning but with multi-market reach that a boutique lacks.
• Weber Shandwick Germany: IPG-owned global PR network active in Germany across corporate reputation, crisis, and change communications. Overlaps with dot.communications on enterprise advisory work but at materially larger scale and with global coordination capability.
• BCW Germany: WPP-owned global communications agency with German operations delivering corporate, crisis, and public affairs services to large enterprises. Comparable on crisis and corporate communication mandates for DAX/MDAX-tier clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/pr_dotcom
• LinkedInlinkedin.com/company/dot-communications-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about dot.communications