Valley PBS
Valley PBS (Valley Public Television, Inc.) is a 501(c)(3) nonprofit PBS affiliate station headquartered in Fresno, California, serving the Central Valley with locally produced educational, cultural, and documentary programming broadcast over-the-air and via digital streaming platforms to 500,000+ weekly viewers.
- Company typePrivate
- Founded1977
- HeadquartersFresno, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Valley PBS firmographics
Firmographics- Name
- Valley PBS
- Legal name
- Valley Public Television, Inc.
- Website
- https://valleypbs.org
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Valley PBS (Valley Public Television, Inc.) is a 501(c)(3) nonprofit PBS affiliate station headquartered in Fresno, California, serving the Central Valley with locally produced educational, cultural, and documentary programming broadcast over-the-air and via digital streaming platforms to 500,000+ weekly viewers.
- Ownership category
- akta.pro rank
Valley PBS industry classification
Industry- Product category
- Public Television Broadcasting
- NAICS
- Television Broadcasting Stations (51612)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- National Public Television Networks & Member Stations (PBS-style) (MPABADAA)
- akta.pro secondary industries
- Educational/Public-Service Broadcast Networks (MPABAAAE), Public Broadcasting Content Distribution & Interconnection (Sat/IP feeds) (MPABADAI)
Keywords
Where Valley PBS is headquartered
LocationHeadquarters
- HQ city
- Fresno
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Valley PBS business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others
Revenue model
- Membership and Individual Donations: Tax-deductible donations from individual members and supporters. Over 80% of Valley PBS funding comes from local community members in the Central Valley. Donor portal and pledge systems enable recurring and one-time contributions.
- Corporate Partnerships and Sponsorships: Business partners and corporate sponsors contribute to the operating budget. Sponsors include CalViva Health, My EE CU, Fowler Packing, and Ohanyan's. Corporate membership and business partner programs are offered.
- Federal and Government Grants: Federal funding from the Corporation for Public Broadcasting (CPB) and other government sources. Approximately 20% of the budget comes from federal government sources. Also received PPP loans and CPB grants for station upgrades and payroll costs during the COVID-19 pandemic.
- Passport Membership Subscriptions: Extended streaming access sold as a membership benefit for $5/month or $60/year, providing exclusive access to past seasons and early releases of PBS shows.
- Vehicle Donation Program: Vehicle donation program allowing supporters to donate cars, boats, or RVs to the station, generating revenue through the disposed assets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Family Circle Membership at $240/year provides exclusive monthly PBS Kids events for the entire household |
| Subscription | Monthly | Passport extended streaming membership at $5/month or $60/year |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
Valley PBS product offering
Product offeringCore offering
Valley PBS operates as a nonprofit public television station delivering broadcast television, digital streaming, and locally produced educational and cultural content to California's Central Valley. The station offers live and on-demand programming through over-the-air broadcast, the Valley PBS App, and its streaming platform, alongside locally produced shows, documentaries, and educational initiatives such as PBS Kids and Foggy Day weather alerts. Membership and donations from the community sustain its operations.
Product overview
Valley PBS operates as a regional public broadcasting station serving California's Central Valley, offering a multi-platform content ecosystem. The core offering is the Valley PBS Streaming Platform (video.valleypbs.org), which provides live TV, on-demand streaming, and access to both local productions and PBS national programming. Local original shows include Hitting The Road, Outside Beyond the Lens, Jul's Armenian Kitchen, American Grown: My Job Depends on Ag, Afterburn: The Creek Fire Documentary, Valley PBS Viewfinder, Valley's Gold, and The Big Tell. Educational initiatives encompass Foggy Day weather alerts serving 70+ schools, Reading Explorers literacy programming, and PBS Kids content. Valley PBS Passport serves as a membership add-on providing extended streaming access. The station also hosts community events including Engineer It, Girl! and Family Circle, with the latter offering exclusive PBS Kids events for $240/year household memberships.
Differentiator
Problem solved
Functional benefit
Products and services
- Valley PBS Streaming Platform Online video streaming platform at video.valleypbs.org offering live TV, on-demand shows, local programming, and PBS national content for viewers in California's Central Valley.
- Valley PBS Mobile App Mobile application for iOS and Android providing access to Valley PBS live TV, on-demand content, PBS Kids programming, and Passport member benefits.
- Valley PBS Passport Membership benefit providing extended access to past seasons of PBS shows, early releases of new series, and binge-watching capabilities for donors of $5/month or $60/year.
- Family Circle Membership Family membership program at $240/year offering exclusive monthly PBS Kids events for the entire household.
- Foggy Day Weather Alert Service Weather alert system serving over 70 schools in the Central Valley, providing dangerous weather alerts to keep students safe during severe weather events.
- Engineer It, Girl! Community event program encouraging girls to explore engineering and STEM fields, hosted as part of Valley PBS community engagement.
- Reading Explorers Early literacy educational programming designed to help children develop reading skills, available through Valley PBS and classroom resources.
Quantifiable outcome
- 500,000+ weekly viewers
- +4 more outcomes
Companies that use Valley PBS
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Valley PBS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Valley PBS partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- 18Thirty Entertainmentcore18Thirty Entertainment partnered with Valley PBS and Jeff Aiello to produce locally relevant programming including Outside: Beyond the Lens and American Grown: My Job Depends on Ag (MJDOA), expanding the station's original content library and community engagement.
- American Public Television (APT)coreAmerican Public Television is the national distributor for Valley PBS's locally produced show Outside Beyond the Lens, enabling the show to reach audiences beyond the Central Valley through public television stations nationwide.
- CalViva HealthminorCalViva Health, a local health plan, sponsors Valley PBS programming as part of the station's corporate partnership and support campaign.
- My EE CUminorMy EE CU (credit union) is a corporate sponsor and partner of Valley PBS, featured in the station's support campaigns.
- Fowler PackingminorFowler Packing, an agricultural company, is a corporate sponsor and partner of Valley PBS supporting the station's mission.
- Ohanyan'sminorOhanyan's is a local business partner and sponsor of Valley PBS featured in the station's support campaigns.
- China Peak Mountain ResortminorChina Peak Mountain Resort hosted a preview screening of Afterburn: The Creek Fire Documentary in partnership with Valley PBS, demonstrating community venue collaboration for documentary premieres.
- Local School DistrictscoreLocal school districts partnered with Valley PBS during 2020-2021 by providing grants to support expanded programming dedicated to enriching virtual learning classrooms for valley children and families during the COVID-19 pandemic.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Valley PBS competitors and assessment
Company assessmentDirect peers
- Oregon Public Broadcasting (OPB): Public broadcasting network serving Oregon and the Pacific Northwest. Highly comparable as a community-supported PBS member with local original programming, digital streaming, and education services.
- PBS SoCal: PBS member station serving Southern California. Comparable as a regional public television licensee with original local programming, Passport, and the same CPB/federal grant funding architecture as Valley PBS.
- KQED (San Francisco): Flagship PBS/NPR member station for the San Francisco Bay Area. Closely comparable operating model (local news, original documentary production, Passport, multi-platform distribution), though with a substantially larger budget and metro footprint.
- KVIE (Sacramento PBS): PBS member station serving the Sacramento region of Northern California. Directly comparable to Valley PBS as a community-licensed public television station with local original programming, Passport membership, and similar CPB/donor revenue mix.
- WETA (Washington, DC PBS): PBS member station serving the greater Washington DC area. Comparable public television operator with Passport membership, local original production, and educational programming — operating at a larger scale than Valley PBS.
- WNED PBS (Buffalo/Toronto): Public television station serving Western New York and Southern Ontario. Comparable regional PBS affiliate with local programming, Passport membership, and a similar nonprofit community-supported revenue model.
Regional players
- KCET (Los Angeles): Independent public television station in Southern California. Comparable in operating model but does not directly compete for the Central Valley audience; functions more as a regional peer within California's broader public media ecosystem.
Others
- Corporation for Public Broadcasting (CPB): Federal funding entity that provides approximately 20% of Valley PBS's budget. Not a competitor, but a critical ecosystem partner whose funding decisions directly shape Valley PBS's financial trajectory.
- American Public Television (APT): National distributor of public television programming. Already partners with Valley PBS to distribute Outside Beyond the Lens nationally — an ecosystem enabler whose carriage decisions affect the station's syndication revenue.
Broad incumbents
- WGBH (Boston): Major public media producer and PBS member station in Boston. Comparable business model but operates at significantly larger scale with national production capabilities (e.g., Frontline, NOVA) far exceeding Valley PBS's regional footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Valley PBS social profiles
Digital presenceValley PBS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Valley PBS leadership team
Management profileNumber of profiles
Profiles3 records
Valley PBS funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Valley PBS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Valley PBS
What does Valley PBS do?
Valley PBS operates as a nonprofit public television station delivering broadcast television, digital streaming, and locally produced educational and cultural content to California's Central Valley. The station offers live and on-demand programming through over-the-air broadcast, the Valley PBS App, and its streaming platform, alongside locally produced shows, documentaries, and educational initiatives such as PBS Kids and Foggy Day weather alerts. Membership and donations from the community sustain its operations.
Is Valley PBS a public or private company?
Valley PBS is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Valley PBS founded?
Valley PBS was founded in 1977. It employs 11 to 50 people.
Where is Valley PBS based?
Valley PBS is headquartered in Fresno, United States, in the North America region.
How does Valley PBS make money?
Five revenue lines are on record. Membership and Individual Donations are the primary driver. The others are corporate Partnerships and Sponsorships, federal and Government Grants, passport Membership Subscriptions and vehicle Donation Program.
Who are Valley PBS's main competitors?
Direct peers on record are Oregon Public Broadcasting (OPB), PBS SoCal, KQED (San Francisco), KVIE (Sacramento PBS), WETA (Washington, DC PBS) and WNED PBS (Buffalo/Toronto). KCET (Los Angeles) is listed as a regional player. Others are Corporation for Public Broadcasting (CPB) and American Public Television (APT). WGBH (Boston) is listed as a broad incumbent.
Does Valley PBS have an API?
No public API is recorded for Valley PBS.
What industry is Valley PBS in?
Valley PBS's product category is Public Television Broadcasting. Its primary akta.pro industry code is MPABADAA, National Public Television Networks & Member Stations (PBS-style), with a secondary code of MPABAAAE, Educational/Public-Service Broadcast Networks. Its NAICS code is 51612 and its SIC code is 4833.