Element Brand Group

What Element Brand Group does

Element Brand Group is a U.S.-based marketing and communications agency founded in 2018 and headquartered in West Hollywood, California, with a second office in New York. The firm operates as a professional services organization organized around four integrated service pillars: Strategy (overall marketing architecture and creative planning), Partnerships (brand-to-brand, brand-to-IP, and brand-to-talent/influencer programs), Media Relations (messaging, thought leadership, and trend forecasting), and Events (convenings, pop-ups, store openings, and red-carpet support).

The agency serves enterprise brand clients across luxury/fashion (Fendi, Tiffany & Co., Christian Louboutin, Malbon, Beis), entertainment (Activision Blizzard, Universal Music, La Mer), hospitality and travel (Airbnb, Peninsula Hotels), beverages (Coca-Cola, Beam Suntory), automotive (Aston Martin), financial services (American Express), and media/technology (Audible/Amazon, Infinium, Boatsetter, Moon Beauty). Its stated value proposition emphasizes tailoring programs to diverse cultural contexts, expertise across traditional and emerging media, and pop-culture and trend insight.

Commercially, Element Brand Group generates revenue through custom marketing and communication programs sold via direct enterprise engagement; pricing is not publicly disclosed. The firm employs 1–10 people, has no disclosed funding rounds or financial metrics, and operates as a private company with no public ticker. On June 3, 2025, The Lede Company announced the acquisition of Element Brand Group, with transaction terms undisclosed; the firm now operates as a subsidiary of The Lede Company.

Name

Element Brand Group

Legal name

Element Brand Group

Website

https://elementbrandgroup.com

Company type

Private

Founded year

2018

Operating status

Acquired

Headcount range

1–10 employees

Short description

Element Brand Group is a U.S.-based marketing and communications agency founded in 2018, serving enterprise brand clients across luxury, entertainment, hospitality, and consumer sectors with integrated strategy, partnerships, media relations, and event services from offices in West Hollywood and New York.

Ownership category

akta.pro rank

Product category

Marketing and Communications Services

NAICS

Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Activation/Experiential Creative Agencies (MPAAAAAO)

akta.pro secondary industries

Product Launches & Brand Activations (Experiential Marketing) (MPAGAHAD), Event Staffing & Brand Ambassadors (BPAFAGAC)

Keywords

• Public relations services
• Brand strategy consulting
• Media relations agency
• Influencer partnership programs
• Event activation services

Headquarters

HQ city

West Hollywood

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Marketing and Communications Services: The company generates revenue through providing professional marketing and communication services to brand clients, including brand strategy development, media relations, talent and influencer initiatives, partnership orchestration, and event activations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Element Brand Group is a marketing and communications agency that sells professional services to enterprise brand clients. Its work spans four integrated pillars—Strategy, Partnerships, Media Relations, and Events—covering overall marketing architecture, brand-to-brand, brand-to-IP, and brand-to-talent/influencer partnerships, narrative and thought leadership positioning, and event execution from small convenings through large-scale activations. Programs are tailored to diverse cultural contexts and delivered from Los Angeles and New York with global affiliations.

Product overview

Element Brand Group is a marketing and communication agency that operates as a unified service offering rather than a software platform. The company provides an integrated suite of professional services comprising Strategy, Partnerships, Media Relations, and Events. These four service pillars work together to help brands build purpose, identity, connection, and overall reputation through precisely compounded marketing programs tailored to diverse cultural contexts.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Services Marketing architecture and cross-agency leadership service covering creative planning development, deployment, and execution, plus seamless multi-channel communication programs tailored to diverse cultural contexts, designed for enterprise brand clients.
• Partnerships Services Brand-to-Brand, Brand-to-IP, and Brand-to-Talent/Influencer/Creator partnership programs supporting both paid and organic collaborations, designed for enterprise brand clients seeking partnership orchestration.
• Media Relations Services Messaging and narrative development, thought leadership positioning, and expertise across traditional and emerging media platforms with pop culture insights and trend forecasting, designed for enterprise brand clients.
• Events Services Event execution service covering small convening moments, large-scale pop-ups, parties and activations, store openings, and red carpet talent and media support, designed for enterprise brand clients.

Named customers18 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• The Lede Company: Parent company and direct strategic peer. The Lede Company is a talent/communications agency that, post-acquisition, offers the same mix of PR, partnerships, and brand strategy services to overlapping luxury, entertainment, and lifestyle clients.
• BPCM: Boutique PR and communications agency with a comparable luxury, fashion, beauty, and lifestyle client roster. Closely overlaps Element in service scope (strategy, media relations, partnerships, events) and target brands.
• Shadow PR: Los Angeles- and New York-based boutique PR agency serving fashion, beauty, lifestyle, and entertainment brands. Directly comparable in size, geography, and client mix to Element.
• Think PR: Lifestyle and fashion PR and communications boutique with overlapping client categories and event/partnership capabilities.
• HL Group: Boutique lifestyle, fashion, beauty, and entertainment communications agency with comparable client roster and service pillars (PR, partnerships, events).
• Sunshine Sachs: High-profile entertainment, lifestyle, and consumer PR firm with strong celebrity and brand communications capabilities. Similar integrated approach to celebrity/talent partnerships and brand activations.
• Allison+Partners: Mid-sized global communications agency with strong consumer, lifestyle, and luxury practices. Comparable in offering (PR, influencer, events) though larger and more global than Element.
• ID PR: Boutique fashion, beauty, and lifestyle PR firm based in New York. Similar client archetypes (luxury, fashion, beauty) and integrated service offering.

Broad incumbents

• Weber Shandwick: Global communications network with strong consumer, luxury, and entertainment practices. Overlaps with Element on enterprise PR and brand activations but operates at much larger scale as part of the Interpublic Group.
• Edelman: World's largest independent PR firm with deep consumer/luxury practice. Competes for the same enterprise brand budgets but at vastly greater scale and geographic reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/ElementBrandGrp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Element Brand Group